Employer Branding Podcast

This week we’re heading into the world of insurance and finance - we’re chatting to a company with some 140k worldwide employees and that’s in a state of change. We’re going to learn how they harness a new set of values to drive this change across the business. We speak to Angelika Inglsperger, Group Head of People Attraction and Talent Management at Allianz Group. Shownotes at https://employerbrandingpodcast.com Find Angelika on LinkedIn: https://www.linkedin.com/in/angelikainglsperger/ Download "The 12 Essentials of Employer Branding": https://linkhumans.com/ebook Join our LinkedIn group: https://www.linkedin.com/groups/3984352 Follow this podcast on Twitter: https://twitter.com/employerbranduk Need an employer brand speaker? Email jorgen@linkhumans.com

This week we’re speaking to the largest industrial manufacturing firm out of Europe, with over 300,000 employees globally. The company has a little bit of an image challenge and has slipped in talent attraction rankings lately. Sound familiar to your employer? We get the full scoop on how to turn the tide from Chris Knorn, Global Director Employer Branding at Siemens based in Munich. Get the full scoop at https://employerbrandingpodcast.com Find Chris on LinkedIn: https://www.linkedin.com/in/cknorn/ Download "The 12 Essentials of Employer Branding": https://linkhumans.com/ebook Join our LinkedIn group: https://www.linkedin.com/groups/3984352 Follow this podcast on Twitter: https://twitter.com/employerbranduk

This week we're speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees globally, Deutsche Bahn has recently launched a very honest employer brand campaign. We get the details from Kerstin Wagner, Head of Talent Acquisition at the company. Get the full scoop at https://employerbrandingpodcast.com Connect with Kerstin: https://www.linkedin.com/in/kerstin-wagner/ Download "The 12 Essentials of Employer Branding": https://linkhumans.com/ebook Follow this podcast on Twitter: https://twitter.com/employerbranduk

This week we're speaking to a nearly 200-year old bank that’s gone through some serious transition of late and we learn how important having a clear employer brand has been to the journey. All this and more in our chat with Debbie Celado, who is the Vice President - Employer Brand Marketing at Citizens Bank. Find Debbie on LinkedIn: https://www.linkedin.com/in/deborahcelado/ Read the full show-notes: https://employerbrandingpodcast.com 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk

Grüezi! Sarah Dovlo is the Head of Employer Branding Europe at ABB, a great Swedish-Swiss combination and one of the largest engineering companies in the world. In this episode, we learn how a traditional company with a rich heritage can stay current and attractive to tech talent. Find Sarah on LinkedIn: https://www.linkedin.com/in/sarahdovlo/ Read the full show-notes: https://employerbrandingpodcast.com 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk

Today we're going to learn how a global tech company localizes and activates its employer brand across countries, languages and a couple of continents. I've spoken to Dalhia Rodriguez, Employer Brand & Social Media Lead - Americas at Dell to get the full scoop. Find Dalhia on LinkedIn: https://www.linkedin.com/in/dalhiarodriguez/ Read the full show-notes: https://employerbrandingpodcast.com 10 Reasons Why Employer Branding is Important: https://linkhumans.com/blog/employer-branding-important Employee Advocacy, The Ultimate Guide: https://employeeadvocacybook.com Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk

Apparently, London sends the most traffic and activity onto LinkedIn every day. Why you ask? Maybe because there are more recruiters here than you can shake a stick at. Especially agency ones. But who's doing it right on LinkedIn? Well, that can be debated. One way is of course to speak to the company that gets awarded “most engaged recruiting firm on LinkedIn”. Eamon Collins is the Group Marketing Director at PageGroup, a company perhaps best known for their Michael Page business. Read the full show-notes: https://employerbrandingpodcast.com Eamon's article on Undercover Recruiter: https://theundercoverrecruiter.com/linkedin-social-winners/ The Employer Brand Management conference in London on 12 Dec 2017: http://www.transformmagazine.net/conferences/2017-employer-brand-management-conference/ (Use promo code LINKHUMANS for 15% discount) Employee Advocacy: The Ultimate Guide: https://employeeadvocacybook.com Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.c

It’s the year of video... again. No, really… video is seriously the channel to use for employer brand campaigns. I mean I like a podcast, but when considering a new job opportunity you will want to see what the offices look like, get a feel for company culture what and most importantly you want to see what people you’d be working alongside. We've spoken to Audra Knight, Employment Brand Boundary Breaker at Tenable Network Security, to learn more about her approach to employer brand and how it's activated with the help of video. Read the full show-notes: https://employerbrandingpodcast.com Find Audra on LinkedIn: https://www.linkedin.com/in/audraknight/ The Employer Brand Management conference in London on 12 Dec 2017: http://www.transformmagazine.net/conferences/2017-employer-brand-management-conference/ (Use promo code LINKHUMANS for 15% discount) 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https:/

Gen Y, Gen Z, millennials - who out there is trying to get these folks interested in joining your company? Wouldn’t it be interesting to chat with someone who is Gen Z and also working in employer brand? What a jolly good idea. This week I've spoken to Lane Sutton who is both a recruitment marketer and a Gen Z'er. He shares his insights on talent attraction for millennials, his experience working with big corporates and more. Read the full show-notes: https://employerbrandingpodcast.com Find Lane on LinkedIn: https://www.linkedin.com/in/lanesutton/ The Employer Brand Management conference in London on 12 Dec 2017: http://www.transformmagazine.net/conferences/2017-employer-brand-management-conference/ (Use promo code LINKHUMANS for 15% discount) 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk

Why is it time to reset your approach to talent attraction? What's the role of research in employer brand management? How does EVP relate to employer brand? Is it employment or employer brand? We speak to Susan LaMotte, CEO of exaqueo to get the answers. Learn more at www.exaqueo.com and follow Susan on Twitter: @SusanLaMotte Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk Read the full show-notes: https://employerbrandingpodcast.com

Inbound recruiting is HubSpot's approach to employer branding and candidate experience. Hannah Fleishman heads up inbound recruiting at the tech company, in this interview we explore how they make full use of their strong culture and technology to attract, recruit and retain the best talent. LinkedIn: https://linkedin.com/groups/3984352 Twitter: https://twitter.com/employerbranduk Full show-notes: https://employerbrandingpodcast.com

Is it time to redecorate your talent attraction strategies? Tech company Houzz is all about home design and in this episode, Ana Harris Padley tells us about their employer branding. The company is faced with low (employer) brand awareness, a fiercely competitive talent market and a challenge to attract great sales people. Connect with Ana: https://www.linkedin.com/in/anamharris/ Check out Houzz: https://houzz.com Get the employer branding eBook: https://linkhumans.com/ebbok Show-notes: https://employerbrandingpodcast.com

Let's face it, your company isn't the right workplace for everyone. Instead of trying to be everything to every candidate - how about presenting your employer brand warts and all? This will attract the right people and get the others to opt out themselves. We've spoken to Dee Murphy, Organizational Phychologist and Jobbio's Expert in Residence to learn about this concept and much more. Connect with Dee: https://www.linkedin.com/in/deemurphy/ Check out Jobbio: https://jobbio.com London event: https://www.eventbrite.com/e/measuring-your-employer-brand-enviable-workplace-series-tickets-37656157581 Read the full show-notes: https://employerbrandingpodcast.com

Ruth Penfold is the Director of Talent Acquisition at Shazam, a service that connects more than 500 million people in 200+ countries to the music, TV shows and brands they love. Questions for Ruth: Tell us about what you do? What's the culture like at Shazam? Where do you struggle to hire the right people? Shazam's consumer vs. employer brand? Talk to us about your employee advocacy initiative? How did you roll out social media training? How does the Shazam candidate referral programme work? Do you believe in paying a bounty for a referral? What are your best tips for employer brand managers? What pitfalls should they avoid? Who inspires you in terms of employer branding? What does the future hold for employer brand? Where can we learn more and connect with yourself? Read the full show-notes: https://employerbrandingpodcast.com

TUI is the world's largest tourism company and Sibylle Reiss heads up HR across DACH & Poland. She is also in charge of group-wide employer branding. Questions for Sibylle: Who are you and what do you do? What’s the corporate culture like at your company? What talent challenges are you faced with? What's the best source of hire for TUI? How does employer branding help you with this? What is your EVP/people promise? What are the pillars of the EVP? How do you communicate and activate this? What initiatives are you particularly proud of? What hard lessons can you share with us? What are your top 3 tips for employer brand managers? How do you go about measuring ROI on employer brand? What companies inspire you? What’s up next for your employer brand and EB in general? Where can people connect with you? Read the full show-notes at https://employerbrandingpodcast.com

Jacob Morgan is an author, speaker, and futurist who helps organizations across the world understand the future of work and its many implications. Questions for Jacob: Who are you and what do you do? The Future Organization is your company, what’s the future like? Tell us about your new book? Employee experience - is this another buzzword? What are we really talking about here? What’s your take on employee engagement? How is employee experience related to employer brand? How to design for technology, culture, and physical spaces What’s the ROI on employee experience? The trends shaping employee experience The role of the gig economy What the world's leading organizations are doing around employee experience What's the ROI on a good employee experience? The future of employee experience Where can people connect with you? More about Jacob: http://thefutureorganization.com/ Learn more about The Social Employer Brand Index: https://linkhumans.com/sebi Full episode show-notes will be available at: https://e

LinkedIn has recently published an interesting piece of research about what goes on inside the minds of candidates. Very important stuff for anyone managing an employer brand. I've had a chat with Jon Addison is the Head of Talent Solutions at LinkedIn UK to learn more about what candidates actually want. Questions for Jon: Tell us about this piece of research and its methodology Why is it important to employer brand managers? Do candidates want to hear from recruiters? Surely they want to hear from the actual hiring manager? How much information do candidates want in the first message? How can you improve this candidate messaging? How long do candidates spend gathering information before applying? How can you attract more applicants to your website? What role does social media play in the application stage? How much research do candidates do before an interview? How can you set candidates up for success? How long should the optimal interview process be? What are the golden rules for the interviewing

In this episode, we’re going very meta. Imagine working for an organisation that makes money by recruiting for clients. Yet you find that attracting candidates to your own business is difficult. We’re going to learn what a boutique staffing firm in Sydney Australia activated some employer branding to attract talent. Questions for Christina Knock of Cox Purtell: Who are you and what do you do? What’s the culture like at Cox Purtell? You’re in the business of recruiting… But what internal talent challenges are you faced with? What's your best source of hire? How does employer brand management help you with this? What is your EVP/people promise? Can you break this down? How do you communicate and activate this? What are "5 Ways to Get an Award-Winning Employer Brand on a Budget"? Any hard lessons you can you share with us? How do you go about measuring ROI on employer brand? What companies, recruitment agencies or other, inspire you? What’s up next for your employer brand? Where can people connect with you?

I love a bold statement. "Employee engagement is dead" is up there, and I had to have a chat with Cliff Ettridge to learn more. Cliff is a partner at The Team, a communications agency in London. Here's what I had to ask him: Who are you and what do you do? Why is employee engagement dead? How do you get more money for internal communications? Tell us about the lack of diversity in employee communications? What is your definition of employer brand? How can we measure ROI? No 1 tip for EB managers What companies are doing it right? What's up next for employee comms? Where can people connect with you? Get the full scoop at: http://employerbrandingpodcast.com

How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose. What's the company? What’s the purpose? Stay tuned - all shall be revealed in this week’s expert interview. OK, I'll reveal it now. Paul Davies is a Consumer Marketing Director at Microsoft, I asked him the following questions: Who are you and what do you do? What’s the corporate culture like at Microsoft? What talent challenges are you faced with? What the EVP/people promise of Microsoft? (Break down into pillars if possible) How do you communicate and activate this? What initiatives are you particularly proud of? How do you go about measuring ROI on employer brand? What are your top 3 tips to employer brand managers? What companies inspire you? What’s up next for EB in general? GOT NOTHING Where can people connect with you? Get the full scoop at http://employerbrandingpodcast.com