Employer Branding Podcast

Today we’re talking to a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon, Facebook. James Ellis is the Global Head of Employment Brand at Groupon. He is responsible for the global employer brand and its activation across all digital channels. Connect with James on LinkedIn: https://www.linkedin.com/in/saltlab/ Tune in to the Talent Cast podcast: http://thetalentcast.com/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com How to Measure ROI on Employer Brand, EBrandCon 2018 slides: https://hubs.ly/H0cnWtl0 Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Effective recruitment marketing starts with listening, according to Katrina Kibben, the founder of Three Ears Media. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates actually want and much more. Connect with Katrina on LinkedIn: https://www.linkedin.com/in/katrinakibben/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co How to Measure ROI on Employer Brand, EBrandCon 2018 slides: https://hubs.ly/H0cnWtl0 Got questions or feedback? Email: jorgen@linkhumans.com

Jennifer Newbill is the Director Global Employment Brand at Dell, and has a relentless focus on consistent candidate experience and engagement, including: employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs, global referral programs and overall candidate experience. In this episode we'll be diving into how Jennifer built the employer brand team from the ground up, is competing with smaller tech companies and differentiated their global employer brand to stand out. Jennifer has over 20 years of Human Resources experience including start-up and global Fortune 50 companies in various roles. Connect with Jennifer on LinkedIn: www.linkedin.com/in/jenniferjonesnewbill/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co Got questi

For over a decade, Brad Owens helped Fortune 500 companies (including Coca-Cola, Home Depot, Nationwide and many others) attract and hire talent at all levels of their organizations. In this episode, we'll learn how Brad now uses his experience to make an impact on smaller and medium-sized companies as the “Robin Hood of Hiring”. He coaches leaders and top level HR professionals to solve problems attracting, hiring and retaining their teams. Connect with Brad on LinkedIn: www.linkedin.com/in/bradowens/ Check out the Employer Brand Index: https://employerbrandindex.co Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Got questions or feedback? Email: jorgen@linkhumans.com

After the acquisition of US Airways, American Airlines has been making major changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people. Carrie Corbin's role is to build talent acquisition programs and strategies. Her team's focus is to support the enterprise talent attraction efforts via recruitment marketing, media, digital and social strategy, as well as building American Airlines' sourcing and diversity recruiting programs, all while caring for the candidate, new hire and employee experience and telling the employer brand story. Connect with Carrie on LinkedIn: https://www.linkedin.com/in/carriecorbin/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Subscribe to the Link Humans newsletter: https://linkhumans.com Got questi

How do you communicate an employer brand from the inside out? Kristin Dudley is a producer of stories that attract and engage, as well as the Founder of Co-Create LLC. In this episode, we'll learn what impact employee stories have on talent attraction, how to go about capturing the best workplace moments and we'll find out what candidate chemistry is all about. Connect with Kristin on LinkedIn: https://www.linkedin.com/in/kristindudley/ Check out the Employer Brand Index: https://employerbrandindex.co Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Got questions or feedback? Email: jorgen@linkhumans.com

What’s the best source of of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation. John Graham Jr. is the Global Talent Acquisition Social & Digital Strategy Lead at Merck. In this episode, he shares his journey to the company, the culture inside the organization, the EVP used in all employer communications. We also learn why John believes personal branding is so important for employer branding, where he thinks EB is heading in the future and what tech stack he uses on a daily basis. Connect with John on LinkedIn: https://www.linkedin.com/in/johngrahamcreative/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co Got

The power of Purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could improve your employer brand. Markus Kramer advises Boards, Executives and Operational Teams on all aspects of strategic positioning, growth and brand management. The brands Markus has worked with include Harley-Davidson, Aston Martin, Luxury Goods, Financial Services Firms, Technology brands, NOGs, startups and many more. Markus is Visiting Professor in Strategic Brand Management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA) and speaks regularly at select conferences and business schools around the world. Connect with Markus on LinkedIn: https://www.linkedin.com/in/markuskramer/ The Guiding Purpose Strategy book: http://guidingpurposestrategy.com/ Employer Brand Strategies Conference in San Diego, 22-24 May:

Today we’re discussing the power of the physical environment as a strategic tool for unlocking the keystones of innovation: creativity, productivity & collaboration. Kursty Groves is Workplace Innovation Consultant and thought-provoker for creating inspiring physical and cultural work environments. In her book, I Wish I Worked There!, Kursty went behind the scenes of the world’s most innovative companies, uncovering insights that drive their success. Her latest book, Spaces for Innovation, guides leaders and designers alike through the important elements that make effective environments for exceptional work performance. Connect with Kursty on LinkedIn: https://www.linkedin.com/in/kursty/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Check out the Employer Brand Index: https://employerbrandindex.co Show-notes will be available at https:

Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We've had a chat with Charu Malhotra who has over 13 years in-house experience in global Talent Acquisition strategy & Employer Branding leadership roles at Unilever, BP, Ferrero and Primark. Connect with Charu on LinkedIn: https://www.linkedin.com/in/charumalhotra1 More on Employee Advocacy: https://employeeadvocacybook.com Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling - but how does it fit into your employer brand strategy? Bryan Adams is the CEO & Founder of Ph.Creative, an employer brand agency and very passionate about storytelling. In this episode, we explore why storytelling is critical, how to focus on human stories, and how to harness storytelling for talent attraction. Connect with Bryan on LinkedIn: https://www.linkedin.com/in/bryanadams1 Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. In this chat we learn how she established the capability, justified budgets, hired a team, showed results, negotiated peaks and troughs and what the future holds. And just because you're wondering; She will let us in on what Philips does nowadays (it's not washing machines or light bulbs). Lisa on LinkedIn: https://www.linkedin.com/in/lchartier/ Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com Correction: The book mentioned in the interview, "Feel The Fear And Do It Anyway" is authored by Susan Jeffers, not Brene Brown.

Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? This week we’ll learn how it’s all tied together in one people promise. Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10 years under the Virgin umbrella she was responsible for defining the global Virgin employer brand, building a collective of Virgin People experts, distilling the ‘essence’ of great Virgin leadership globally, transforming multiple regional, generic employee discount schemes into one strategic global branded platform and more. Find Amy on LinkedIn: https://www.linkedin.com/in/amysawbridge/ Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp - a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tell us how the company stands out in its way of working - keeping the sense of belonging and promoting strong collaboration. This, of course, shines through in their employer brand. Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Good old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of talent attraction? Ovidiu Voina is the Global Employer Brand & Digital Media Lead at HP, in this episode he shares how the company approaches talent attraction, what the 'HP Way' is, and how they have harnessed video for employer branding campaigns. Show-notes at https://employerbrandingpodcast.com Find Ovidiu on LinkedIn: https://uk.linkedin.com/in/ovidiuvoina Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Today, for something a little bit different. When you’re working on campaigns and/or strategy, you’ll want to know what themes are likely to resonate with your target audience. One way to find out is by checking out creative trends. Robyn Lange is the Curator at Shutterstock and shares insights from that company's annual Creative Trends Report in this episode which also features audio from major trends of 2018. Show-notes at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Today we’re speaking to an organization down under dating back over 200 years with very specific job roles across a huge country. Quila Israelson is the Employer Branding Manager at Australia Post, in this episode she shares how they go about attracting and retaining talent with employer brand. Show-notes at https://employerbrandingpodcast.com Find Quila on LinkedIn: https://www.linkedin.com/in/quilaisraelson/ Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com

Today we’re speaking to an award-winning employer brand in the UK that’s doing a great job at attracting young talent into a career that many school leavers have never considered. Steve Keith, Marketing and Communications Lead - Apprenticeships, spills the beans on EY's approach to attracting school leavers in the UK. Show-notes at https://employerbrandingpodcast.com Connect with Steve on LinkedIn: https://www.linkedin.com/in/steve-keith-97395825/ Visit our sponsors Ruutly at https://ruutly.com and mention the Employer Branding Podcast for 3-months of Ruutly for free! Check out the Employer Brand Index: https://employerbrandindex.co Need an employer brand speaker? Email: jorgen@linkhumans.com

Another week, another legacy tech company - this time we turn to the world’s leading enterprise software company; Systeme, Anwendungen und Produkte in der Datenverarbeitung - with 80,000+ employees in 180 countries. Jenn Prevoznik is the Head of Early Talent Acquisition at SAP and she shares how the company goes about hiring over 7,000 generation Z employees. Show-notes at https://employerbrandingpodcast.com Connect with Jenn on LinkedIn: https://www.linkedin.com/in/jenniferprevoznik/ Visit our sponsors Ruutly at https://ruutly.com and mention the Employer Branding Podcast for 3-months of Ruutly for free! Check out the Employer Brand Index here: https://employerbrandindex.co Need an employer brand speaker? Email: jorgen@linkhumans.com

This week we’ll learn how a legacy tech company with a bit of a reputational issue turned itself into a talent attraction magnet with the help of employees. Craig Fisher, a.k.a. Fishdogs, is the Head of Marketing, Employer Branding SME at Allegis Global Solutions RPO. In this episode we discuss his long-term engagement with CA Technologies, the strategy and tactics he applied to bring the company back into the talent spotlight. Show-notes at https://employerbrandingpodcast.com Connect with Craig on LinkedIn: https://www.linkedin.com/in/wcraigfisher/ Visit our sponsors Ruutly at https://ruutly.com and mention the Employer Branding Podcast for 3-months of Ruutly for free! Check out the Employer Brand Index here: https://employerbrandindex.co Join our LinkedIn group: https://www.linkedin.com/groups/3984352 Follow this podcast on Twitter: https://twitter.com/employerbranduk Got questions? Email jorgen@linkhumans.com