Employer Branding Podcast

Tech companies and corporate culture - do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Questions for Jennifer: Who are you and what do you do? The tech industry has had a few run-ins with corporate culture lately, how would you describe the culture at Salesforce? The company has a very outspoken leader in Marc Benioff - does he set the tone? What are the talent challenges for Salesforce? What is the EVP/people promise of Salesforce? How do you break this down into pillars? How do you communicate and activate this? What initiatives are you particularly proud of? How do you measure ROI? What ROI can you share with us? What are your top 3 tips to employer brand managers? What pitfalls should they avoid? What companies are doing it right? What’s the next big thing? Where can people connect with you? Get the full picture at http://employerbrandingpodcast.com

Ryan Kellogg is veteran of the US Army, where he learned to adapt to his surroundings very quickly. He also realised the military has a very strong culture, something that was very different when transitioning into civilian life. Questions for Ryan: Who are you and what do you do? Corporate culture - why is this important (and why now)? Tell us about the culture in the armed forces What’s a step-by-step to optimizing the right corporate culture? What are some pitfalls to avoid? What companies have enviable cultures? What’s going on with culture inside tech companies? Uber is a prime example How can we measure ROI on corporate culture? What’s the next big thing for corporate culture and employer brand? Where can people connect with you? Tell us about your podcast! More at http://employerbrandingpodcast.com

Moritz Kothe is CEO of kununu and Senior Vice President International for XING AG. kununu is breaking out of the DACH region and launching in the United States, we thought we'd ask him a few questions around employer reviews, culture and transparency. Questions for Moritz: Who are you and what do you do? Employer reviews - why is this important, and why now? The elephant in the room is Glassdoor - why do we need Kununu? Why did you launch in the US? Xing hasn’t got anywhere outside of DACH. How can you verify candidates/employees/alumni who leave reviews? TripAdvisor has similar issues with guests/non-guests What’s a step-by-step guide to success with employer reviews? What are some pitfalls to avoid as an employer? How can we measure ROI on employer reviews and transparency? What companies are doing it right in your opinion? What’s the next big thing for employer reviews and for kununu? Where can people connect with you? Get the full scoop at http://employerbrandingpodcast.com

This episode will perk you up! Shaun Bradley is the Director of People & Organisational Development at Perkbox, a company that provides perks to no less than 600,000 employees across the UK. Questions for Shaun: Who are you and what do you do? Staff perks - why is this important and why now? What's the most popular perk for your users? Hygiene factor vs. purpose/fulfilment If millennials really want purpose - are perks a waste of time and money? How do you engage staff at Perkbox? Has this changed as you have grown as a company? What role do managers play in engaging their staff in addition to HR? What companies are doing it right? What’s the next big thing for Perkbox and perks in general? Where can people connect with you? Show notes are available at: http://employerbrandingpodcast.com

Catalina Schveninger heads up global employer brand for British telecoms giant Vodafone. We recently had a chat, here are some of the questions: Who are you and what do you do? Tell us about Vodafone and its culture? What are your talent challenges? How does your employer brand work address these? What initiatives are you particularly proud of? What have been some hard lessons? How do you measure your employment brand? What companies are doing it right in your opinion? What’s the next big thing for EB? Where can people connect with you? Show notes and more: http://employerbrandingpodcast.com

Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They're struggling to stay cool and attractive to millennial tech talent - you may have heard this challenge before. Have a listen to learn how they work to overcome it. Questions for Lisa: Who are you and what do you do? Tell us about Ericsson and its culture? What does being a Swedish company mean to your diversity & equality focus? What are your talent challenges globally? How does your employer brand work address these? What initiatives are you particularly proud of? Tell us about your employee Spotify playlists? What have been some hard lessons you've learned? What other companies inspire you in terms of employer brand? What’s the next big thing for employment branding in your opinion? Where can people connect with you? Articles and subscription options: http://employerbrandingpodcast.com

How can we encourage employees to be the storytellers on behalf of the employer brand? We've asked this and much more to Bryan Chaney who heads up employer branding at Indeed and is the founder of TalentBrand.org. Questions for Bryan: Who are you and what do you do? Before we get into our topic, what’s your take on Google for Jobs? Employee storytelling - why is this important (and why now)? Us HR/recruiting geeks think this is a great idea, but surely there will be people who wouldn’t share company updates to their friends on social in a million years? How often do you share Indeed updates to your personal network? What about regular Indeed employees? What’s your fail-proof formula to success with employee storytelling? What mistakes should we stay clear of? How can we measure ROI? Ideally clear finance metrics that a CFO would understand What companies are employee storytelling right? Where can people connect with you? Fill your boots here ==> http://employerbrandingpodcast.com

Robert Jones is the author of "Branding: A Very Short Introduction, by Robert Jones". He is also a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Questions for Robert: Who are you and what do you do? What prompted you to write this book? Bold statement: “branding is the most powerful commercial and cultural force on the planet” - please explain! What is the complex thing called ‘brand’? What is the relation between “regular” brand and employer brand? Why do we still fall for brands (even when we are cynical marketers?) How do brands work their magic on a tactical level? What can a strong brand do for your recruiting and retention efforts? Tell us about the big business of branding - and how we can calculate ROI? What’s the do’s and don’ts in branding? What

Royal Bank of Canada (RBC) is Canada's most valuable brand. What could possibly be its talent challenges? Estela Vazquez Perez is the Director of Employment Brand Centre of Expertise at RBC where she partners with the business to solve talent problems related to attraction and retention. In this episode, she fills us in on how she has created a global platform for employment brand at RBC. Questions for Estela: Who are you and what do you do? Tell us about RBC and its culture? What soft power do you gain by being a Canadian company? What are your talent challenges? How does your employer brand work address these? What initiatives are you particularly proud of? What have been some hard lessons? What EB results can you share with us? What companies are doing it right in your opinion? Where can people connect with you? Subscribe here ==> http://employerbrandingpodcast.com

The phrase ‘The Employer Brand’ gets over 400,000 Google searches a year (check this for latest) and is known to management teams globally. What’s special for me is the chance I have to interview the creator of the idea - Simon Barrow. Questions for Simon: What prompted your thinking in the first place? What issues did the idea have to surmount in the early years? Some would argue that there is no employer or consumer brand, instead there is only one brand - what’s your reply to this? Did you expect employer brand to take off the way it has? What makes employer brand management so important today? What are your top 3 tips to organisations' employer brand management? What challenges face Employer Brand thinking right now? How can we measure ROI? What companies do you rate as outstanding Employer Brand Managers today What’s the next big thing for employer brand thinking (and maybe your own role in that as its original creator?) Where can people connect with you? Read the full article at http://employe

Adam Glassman is the global Recruitment Strategies Manager at Alorica, a multi-national organization of 100,000+ employees. He is also a featured author for Undercover Recruiter where he has written some very interesting articles about employer brand. Questions for Adam: Who are you and what do you do? What is your definition of employer brand? Why is this important and why now? What is the secret sauce to a brilliant employer brand? What are the 5 ways to make sure you ruin your employer brand? What are the best ways to measure employer brand ROI? What is Glassman’s take on Glassdoor? Alorica is not a top performer on Glassdoor - any comment? What other companies are doing it right? What’s the next big thing for employer brand? Where can people connect with you? Full show-notes here: http://employerbrandingpodcast.com

Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Questions for Ben: Who are you and what do you do? "Glassdoor = Corporate version of cyberbullying" - please explain what you mean? Why shoot the messenger here, surely it’s not Glassdoor’s fault your reviews suck? Companies like HomeServe and L’Oreal have used Glassdoor to great success, why does it work for them? How should employers deal with Glassdoor reviews? Free vs. paid account with Glassdoor HireVue score is really good 4.5 out of 5, Uber score is also very good, 4.1 Amazon 3.5 - comment? Are there any alternatives to Glassdoor out there for employers wanting transparency? What do you think is next for Glassdoor and employer review sites? Where can people connect with you? Let’s hear about your coffee! Get the full experience at http://employerbrandingpodcast.com

Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete change of management and the business has reinvented itself in a remarkable way with a focus on people. Questions for Greg: Tell us about HomeServe and what you do? What's the corporate culture like at the company? Things weren’t always honky dory, tell us about what happened 2005-2011? What were the financial implications to the company? What impact did this have on the company culture and employer brand? How did HomeServe turn around its business? Tell us about your people promise? What specific measures did you take to attract and retain talent? How do you measure ROI from employer brand? What other companies inspire you? What’s the next big thing for HomeServe and employer brand? Where can people connect with you and where can we sign up for a Gas Boiler Breakdown Cover? Read the full article at ht

Brian Evje helps people and organizations lead change and growth by aligning leadership, change, and organizational health. He does a lot of work with start-ups and high-growth companies and knows the importance of corporate culture. Questions for Brian: Tell us about what you do? Why is corporate culture important? What's a step by step guide to defining culture? What mistakes do you see companies doing? How does culture relate to employer brand? How do you calculate ROI on corporate culture? What companies are doing it right? How did Netflix get culture early on? Is 'hiring slow, firing fast' good or bad for culture? What does the future hold for corporate culture and brand? More details: http://employerbrandingpodcast.com

40 is the new 30, orange is the new black and HR is the new marketing. You what now? Michael Brenner is the CEO of Marketing Insider Group and believes employees represent the greatest opportunity to create meaningful marketing programs. Questions: Tell us about Marketing Insider Group and what you do? Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. - please elaborate? What’s the link between content marketing and HR? Value for employees/budding content marketers: Grow your personal brand, Increase or establish your authority on the topics you are interested in, Gain new social media followers, Maybe even find that new job or get promoted What you can do activate HR as the new Marketing: How can we create a Customer-Centric Vision How do you create Content Employees Want To Share Finally, how do we go about to Measure The Results What are some pitfalls to avoid?

The good folks at WilsonHCG have recently released their 2017 report looking at the world's greatest employment brands. I had a chat with John Wilson to get some details. Questions for John: Tell us about WilsonHCG and what you do? Tell us about the 2017 Fortune 500 Top 100 Employment Brands report What are the top line findings for 2017? Let’s break it down: Job boards, Career sites, Accolades CSR, Corporate social responsibility, Recruitment marketing, Candidate experience/employee reviews What seems to be best practice across all the top ranked employers? What are typical pitfalls with employment branding? What particular companies should we all learn from? Any ones in the UK/Europe? Future - what do you think we’ll see in the 2018 report? Where can people connect with you and download the report? Read all about it: http://employerbrandingpodcast.com

This week we chat with Will Staney of Proactive Talent all about engaging content for employer branding. Questions for Will: Tell us about Proactive Talent and what you do? What’s your take on employer brand? Why is content important for employer branding? What’s a step-by-step to success with it? What are some pitfalls to avoid? How can we measure ROI? What companies are doing it right? What’s the next big thing? Get the full scoop at http://employerbrandingpodcast.com Finally, Will Staney is one of 10 experts, along with Lars Schmidt, Stacy Zapar and Craig Fisher over on Undercover Recruiter, our recruiting & talent acquisition blog. Every other week they answer questions such as “How do we Fix Candidate Experience”, “How can recruiters avoid being replaced by AI” and the highly relevant “How can recruiters create compelling content” Check out the panel at http://theundercoverrecruiter.com

This episode is sponsored by The Social Index. Fiona McLean is a seasoned HR practitioner with experience from both the UK and Australia. She is also the founder of The Social Index, a service that analyses the digital footprint of job applicants in a very transparent way. Questions for Fiona: Tell us about The Social Index and what you do there? Screening of candidate’s digital footprints - why is this important? How does it impact employer brand and company reputation? Could you do this screening manually? What could the pitfalls of this be? What does a report from The Social Index look like? How can you ensure you’ve found the right person? What happens if you are unable to identify an individual or they are not online? How do candidates feel about being scrutinised on the web? Are there any ethical considerations for employers? What’s the return on investment here? What companies are using these types of screenings? What’s the next big thing in this space? Where can people connect with you? Get the f

Think your organisation has plenty of staff? Try 2.4 million employees worldwide. Walmart is one of the best known retail brands in the world, learn how this impacts its employment brand and how clarity of message helps candidates to self-select in or out. Questions for Michael Smith who heads up employment brand for Walmart: Tell us about Walmart and what you do there? What is the culture like in the company? Is it still a family-operated organisation? What are the employer brand challenges Walmart faces? Do you have a step-by-step approach to employment brand? What are some of the pitfalls to avoid? How do you go about measuring your results? Walmart scores 3.2 out of 5 on Glassdoor, what's your comment on this? What other companies inspire you? What's next for employment brand at Walmart and in general? Where can we learn more? Read the full show-notes article at http://employerbrandingpodcast.com

GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 70,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial corporation. Trouble is, people still think GE makes toasters. Therein lies the employer brand challenge. I've spoken to Shaunda Zilich who heads up employment brand at GE, questions for her: Tell us about GE and what you do? GE - a very admired company on many levels - what is your employment brand challenge? Talk us through the ‘perfect storm’ for GE employment brand? “Employment brand becomes the consumer brand for B2B companies” - please elaborate on this? What’s a step-by-step to success with employment brand especially for B2B companies? GE has a decent budget, what can you do on a zero-budget? What campaigns are you most proud of and why? What are some pitfalls to avoid? How can we measure ROI? Show me the money! What companies inspire you? What’s the next big