Employer Branding Podcast

How can a seemingly dull B2B company use social media to its advantage? We have previously written a case study on how Maersk Line use social media, in this follow-up we catch up with Davina Rapaport, who is the Pulse and Social Media Manager at the Danish shipping giant. Davina answers the following questions: Tell us about the Maersk Line social media program? How do you sell a container on Twitter? Can you track sales or inquiries coming in via social networks? What's been the key to Maersk Line's social media success? What are your favourite social channels? How has your visual content strategy worked out? What challenges are you working on at the moment? Do you have employee advocates on social media? Do the C-suite get involved themselves on social? What B2B brands are worth checking out? What trends to you see over the next few years? Full article: http://linkhumans.com/blog/maersk-line-b2b

How do you get people to sign up to your email list? I recently had a chat with Tim Paige, Conversion Educator and podcaster extraordinaire at LeadPages. In this episode, we discuss how to set up your opt-in forms, creating a lead magnet, what details to ask for, what technology and tools you ought to use for the best conversion rates. Read the full article here: http://linkhumans.com/podcast/build-email-list-tim-paige

We talk Employee Advocacy with Ben Donkor, Social Media, Online & Innovations Analyst at BT and also Chief Blogger & Analyst at Link Humans. In this episode, Ben answers these questions and more: 1. What is Employee Advocacy? 2. Why is Employee Advocacy important to companies and brands? 3. And how is Employee Advocacy beneficial to employees? 4. How can a company get started with Employee Advocacy? 5. What are the common pitfalls that companies should avoid? 6. How do you measure results on an Employee Advocacy programme? 7. What are some companies that are doing Employee Advocacy right? Connect with Ben on Twitter: @FR314.

Linda Bolg, Head of Marketing at Audiense gives us the inside track to advertising on Twitter. Here are some of the questions Linda answers in this episode: 1. Facebook has a larger audience, LinkedIn has more decision makers, Pinterest and Instagram have higher engagement. What makes Twitter a good place to reach your target audience? 2. There are lots of advertising options on Twitter, which would you recommend to brands who want the most bang for their buck? 3. How should you measure the Return on Investment from paid Twitter campaigns? 4. What brands are really doing Twitter advertising right? 5. How do brands get it wrong? 6. What is the benefit of using a tool such as Audiense when planning and executing Twitter advertising? Read the article here: http://linkhumans.com/blog/advertise-twitter-linda-bolg All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

Jorgen Sundberg speaks to Jeff Rohrs, VP, Marketing Insights at Salesforce and author of Audience: Marketing in the Age of Subscribers, Fans & Followers. Questions that Jeff answers in this episode: 1. What is the value of a social audience and how can you measure it? 2. What are some of the challenges companies face in terms of audiences? 3. How do you segment audiences and how do you attract each segment? 4. What are your top 3 tips for companies to build an audience on social media? 5. Can you recommend any further resources and how can people connect with you? Read the full article: http://linkhumans.com/blog/build-audience-social-media Subscribe on iTunes: http://bit.ly/smknowhow

We talk to Martin Mosler about Hager Group's social media and employer branding journey. Learn more about Hager Group: http://hager.com/ @HagerGroup Find more about Link Humans at linkhumans.com/ @LinkHumans

Welcome to the Link Humans Social Media Know-How podcast. Isobel talks about the most important ingredients in how to write a successful blog post for your company's website. Find more about Link Humans at linkhumans.com/ @LinkHumans

Welcome to another episode of the Link Humans social media podcast. Isobel talks about competitions on social media and gives her top 5 tips on how to host one successfully for B2B. Find more about Link Humans at linkhumans.com/ @LinkHumans

Welcome to the episode 10 of the Link Humans social media podcast. Isobel talks with our very own LinkedIn Expert Lincoln Coutts. This week's topic is how to reach out to your followers on your LinkedIn company page. Find more about Link Humans at linkhumans.com/ @LinkHumans

Isobel talks with David Smooke, Director, Content Marketing & Social Media for SmartRecruiters. This week's topic is about Pinterest and how to build a strong Pinterest page for B2B companies. Article: http://linkhumans.com/blog/tips-great-b2b-pinterest-page Show notes: http://linkhumans.com/podcast iTunes: http://bit.ly/smknowhow

Welcome to the fifth episode of the Link Humans social media podcast. Isobel talks with Jorgen Sundberg from Link Humans about why a strong employee presence on LinkedIn will benefit your brand. Find more about Link Humans at linkhumans.com/ @LinkHumans