Employer Branding Podcast

A leading member of Salesforce’s employer brand team shares how this award-winning workplace is embracing inclusivity, talent challenges, and the disruptions of 2020. Chrissy Thornhill is Global Senior Manager of Employer Brand and Recruitment at Salesforce. Chrissy Thornhill on LinkedIn: https://www.linkedin.com/in/chrissythornhill/ Chrissy Thornhill on Twitter: https://www.twitter.com/chrissyglo Follow @SalesforceJobs on Instagram and across social media: https://www.instagram.com/salesforcejobs Connect with Salesforce on LinkedIn: https://www.linkedin.com/company/salesforce/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Entering a new talent market meant new challenges for this tech company’s recruitment marketing team and new opportunities to express its employer brand. Chris Fitzner is Recruitment Marketing Strategist at Appian. Chris Fitzner on LinkedIn: https://www.linkedin.com/in/chris-fitzner Appian online: https://www.appian.com/careers Follow @appianlife on Instagram and elsewhere on social media: https://www.instagram.com/appianlife The Holistic Approach to Employer Branding, with Tricia Goose: https://soundcloud.com/linkhumans/holistic-approach-employer-branding-tricia-goose-appian Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

As this health insurance company has learned, growing brand awareness (and battling industry stigma) when you're not a top-of-mind employer requires exceptional employer brand strategy and measurement. Ashley Cheretes is Head of Marketing, Talent Acquisition at Cigna. Ashley Cheretes on LinkedIn: https://www.linkedin.com/in/ashleycheretes/ Ashley Cheretes online: https://ashleycheretes.com/ Cigna Careers: http://cigna.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This company in the pets space nurtures its employer brand through employee-generated content and job perks candidates won't find anywhere else—like puppies in the workplace! Dani Kaufman is Manager of Employer Brand and Recruitment Marketing at PetSmart. Dani Kaufman on LinkedIn: https://www.linkedin.com/in/danikaufman Careers at PetSmart: https://careers.petsmart.com/ Follow @LifeatPetSmart on Instagram: https://www.instagram.com/lifeatpetsmart Follow the #LifeatPetSmart conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Like most of us in 2020, this credit rating company has experienced its share of challenges: subpar Glassdoor reviews, a pandemic, confronting workplace bias, and more. The strength of its employer brand helped weather them. Lena Lotsey is Global Employer Brand Director at Experian. Lena Lotsey on LinkedIn: https://www.linkedin.com/in/lenalotsey Follow @ExperianJobs on Twitter: https://twitter.com/ExperianJobs Follow the #ExperianLife conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When revving up an employer brand, a little bit of design thinking and a lot of support from internal stakeholders can have a major impact. Thomas Reneau is Employer Brand Specialist at Ritchie Bros. Thomas Reneau on LinkedIn: https://www.linkedin.com/in/thomasreneau Ritchie Bros. online: https://www.rbauction.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Building out an irresistible brand advocacy program starts with the right stories, training, tools, metrics, and incentives for engagement. Briana Daugherty is Employment Brand Specialist at Cox Enterprises. Briana Daugherty on LinkedIn: https://www.linkedin.com/in/brianapr/ Cox Enterprises on LinkedIn: https://www.linkedin.com/company/cox-enterprises/ Follow the #coxbrandadvocate conversation on social media. Resumes by Briana: https://www.resumesbybriana.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

For this packaging company, employer brand doesn’t just mean focusing on the candidate experience. It also means nurturing the total employee journey, from recruitment to exit interview and beyond. Kristi Raines is Global Lead of Employee Experience at Sonoco. Kristi Raines on LinkedIn: https://www.linkedin.com/in/kristiraines Careers at Sonoco: https://careers.sonoco.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

The principles and promises guiding employer brand at Whole Foods Market don’t just drive team excellence—they also hold employer brand leadership to the same standard. Sean Bestor is Team Lead, Global Employer Brand Marketing at Whole Foods Market. Sean Bestor on LinkedIn: https://www.linkedin.com/in/sean-bestor-61a44627 Careers at Whole Foods Market: https://careers.wholefoodsmarket.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When this talent acquisition leader left a large organization for a smaller one in the financial space, he found more resources and possibilities for elevating employer brand than you might expect. Aaron Kraljev is GVP Talent Acquisition and Employer Brand at Fisher Investments. Aaron on LinkedIn: https://www.linkedin.com/in/kraljev Aaron on Twitter: https://twitter.com/kraljev Fisher Investments online: https://www.fisherinvestments.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

A tech industry expert shares her perspective on navigating the industry as an employer brand leader, including the vital distinction between employer branding and recruitment marketing. Marilyn is Senior Manager of Global Employer Branding and People Communications at Klook. Marilyn Yee on LinkedIn: https://sg.linkedin.com/in/marilyn-yee “Should I work for a tech company?” https://www.linkedin.com/pulse/should-i-work-tech-company-here-next-10-questions-you-marilyn-yee Klook on LinkedIn: https://www.linkedin.com/company/klook/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Long before working from home became the norm, this software company was refining its remote employer brand and building a remote employee experience on par with its in-person company culture. Hannah is Senior Manager of Employer Brand at HubSpot. Hannah Fleishman on LinkedIn: https://www.linkedin.com/in/hannahfleishman Hannah on Twitter: https://twitter.com/hbfleishman HubSpot Careers: https://uk.linkedin.com/in/simonbarrow Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Simon Barrow, creator of employer brand, explores employer brand’s relevancy to a world in the midst of of a crisis and massive change, including what employer brand managers must prioritize now in order to thrive. Simon Barrow on LinkedIn: https://uk.linkedin.com/in/simonbarrow Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

As a company already used to remote work, the virtual transition prompted by COVID-19 was less of an adjustment for this cybersecurity brand than it was for many. Nevertheless, they’re continuing to find innovative solutions to employer brand challenges brought on by the socially distant workplace. Emily Van Norden is Director of Talent Brand Marketing and Diversity Lead at CrowdStrike. Emily on LinkedIn: https://www.linkedin.com/in/emilyvannorden CrowdStrike online: https://crowdstrike.com CrowdStrike careers: https://crowdstrike.com/jobs Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

For this consumer goods brand, employer brand and diversity and inclusion aren’t separate initiatives—they work in tandem as vital components of attracting the best employees. Zakiya Nashid is Employer Brand Lead for Unilever North America. Zakiya on LinkedIn: https://www.linkedin.com/in/zakiya-nashid Unilever online: https://www.unileverusa.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

The recruitment challenge for this railway company isn’t brand awareness—it’s attracting the best candidates through storytelling and a compelling employer brand. Phil Catcheside is Head of Recruitment Marketing and Engagement at Network Rail. Phil on LinkedIn: https://uk.linkedin.com/in/pcatcheside Network Rail online: http://www.networkrail.co.uk Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

New data reveals just how much the COVID-19 pandemic has already impacted employer brand. Learn the key themes emerging in feedback from talent around the world. Olivia Thompson is a Data Analyst at Link Humans. Olivia on LinkedIn: https://uk.linkedin.com/in/olivia-thompson-a451b2189 Link Humans online: https://linkhumans.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This financial services company is undergoing major transformations, including a global refresh of its employer brand. Here’s how its employer brand head is leading the way. Kara McLeod is Head of Employer Branding, Asia-Pacific at Allianz. Kara on LinkedIn: https://www.linkedin.com/in/karamcleod1 Allianz online: https://www.allianz.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Periods of change are critical opportunities for employer brand managers to exhibit strong leadership and for brands to clarify their EVPs. These pillars can be your guide. Jörgen Sundberg is Founder and CEO of Link Humans. Jörgen on LinkedIn: https://uk.linkedin.com/in/jorgensundberg Link Humans: https://linkhumans.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Serving society and turning a profit aren’t mutually exclusive. As this professor of finance uncovered, focusing on purpose helps companies succeed. Alex Edmans is Professor of Finance at London Business School and the author of Grow the Pie: How Great Companies Deliver Both Purpose and Profit. Alex Edmans online: https://alexedmans.com/ Grow the Pie: https://www.growthepie.net/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!