Employer Branding Podcast

We discuss our most recent research findings in ESG (Environmental, Social, and Governance) and why sustainability is so important for employer branding now and in the future. Our latest research on ESG: https://linkhumans.com/embracing-sustainability-employer-branding/ Olivia Thompson on LinkedIn: https://www.linkedin.com/in/olivia-thompson-a451b2189/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When Uber found that salary was not the main driver for employee retention, they had to change their mission statement to better fit with a new EVP, employer brands, and values. Find out how they successfully made the shift in a large, global organization. Xavi Martínez Salcedo is the Head of Global Strategic Initiatives for Talent Acquisition, and Delfina Stabile is the Global Talent Attraction Manager at Uber. Xavi Martínez Salcedo on Twitter: https://twitter.com/futurexavi Delfina Stabile on LinkedIn: https://www.linkedin.com/in/delfinastabile Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Working well with creative can make or break your employer branding efforts. We talk about what works, how to inspire your collaborators to think outside the box, and when to invest in upskilling your team. Anthony Jones is the Director of Talent Brand & Employee Experience at Rockwell Automation. Anthony Jones on Twitter: https://twitter.com/nthonymjones Anthony Jones on LinkedIn: https://www.linkedin.com/in/anthonymjones/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

With large, global brands, often the challenge is to show another side of you and get hires to see a place for themselves at your organization. There are a lot of advantages to being established but overcoming perceptions and assumptions can be a big hurdle. Mayu Iwasaki is the Global Product Manager for Candidate Experience and Employer Reputation, and Lisa MacNeill is the Global Employer Branding Manager at L’Oreal. Mayu Iwasaki on LinkedIn: https://www.linkedin.com/in/mayu-iwasaki-bb9ab497/ Lisa MacNeill on LinkedIn: https://www.linkedin.com/in/lisamacneill/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Tech companies traditionally have offered a wide variety of perks to attract talent but coming out of the pandemic, employees are taking a second look at what an organization stands for and how works fits into their lives. Sarah Vedas is the Director of Employer Brand, Advocacy, and Social Marketing at Intel. Sarah Vedas on LinkedIn: https://www.linkedin.com/in/sarahvedas/ Follow Sarah on Twitter: https://twitter.com/sarahvedas Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Social impact and philanthropy are becoming increasingly important when you’re trying to attract top talent. Olivia Khalili, VP of Global Social Impact and Philanthropy at PagerDuty explains how these programs are a vital component of their identity and culture. Olivia Khalili is the VP of Global Social Impact and Philanthropy at PagerDuty. Olivia Khalili on LinkedIn: https://www.linkedin.com/in/oliviak/ Follow Olivia on Twitter: https://twitter.com/okl Learn more about PagerDuty’s social impact programs: https://www.pagerduty.com/foundation/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

The best employer branding happens when you get employees to vouch for your business, and Erika from Pegasystems explains how they create an environment that helps generate social proof. Erika Cote is a Global Employer Brand Partner at Pegasystems. Erika Cote on LinkedIn: https://www.linkedin.com/in/erikacote/ Follow Pega Systems on Instagram: https://www.instagram.com/pegasystems/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Spotify is a worldwide leader in music and audio entertainment, depending on a diverse team of creatives, engineers, data scientists, and more. Learn how they lead with their values to attract top international talent. Jordan Deane is Social Media & Digital Storytelling Specialist, Employer Branding, at Spotify. Jordan Deane on LinkedIn: https://www.linkedin.com/in/jordandeane/ Jobs at Spotify: https://spotifyjobs.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Big changes in the automotive technology space have inspired a renewed focus on attracting tech talent and workplace diversity for this company’s employer brand leadership. Joanna Babiarz is Global Employer Branding Director at Aptiv. Joanna Babiarz on LinkedIn: https://www.linkedin.com/in/joannabucior Jobs at Aptiv: https://jobs.aptiv.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Successful employer brand activation is all about thinking globally for this 352 year-old, progress-driven science and technology company. Chris Dinwiddy is Global Head of Employer Branding and Social Media Recruitment at Merck Group. *Note: This podcast was recorded prior to March 4, 2021 when Merck announced their Performance Materials business would be called Electronics. Chris Dinwiddy on LinkedIn: https://www.linkedin.com/in/chris-dinwiddy-7220711 Merck Group online: https://www.merckgroup.com (US) https://www.emdgroup.com Merck Group on LinkedIn: https://www.linkedin.com/company/merck-group/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

One leading HR services provider is attracting tech talent through some strategic employer brand tailored to catch the eyes of this in-demand demographic. Liz Gelb-O’Connor is VP, Global Head Employer Brand & Marketing at ADP. Liz Gelb-O’Connor on LinkedIn: https://www.linkedin.com/in/lizgelboconnor/ ADP’s Tech Careers site: https://tech.adp.com/ Jobs at ADP: https://jobs.adp.com/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This tech company with French roots has a unique way of framing its EVP—or, as Talend says, its JNSQ, or "je ne sais quoi." Jonathan Hehir is Global People Marketing Manager at Talend. Jonathan Hehir on LinkedIn: https://www.linkedin.com/in/jonathanhehir Careers at Talend: https://www.talend.com/about-us/careers/ Follow @talend and the #teamtalend conversation on social media. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This pet care brand is building an exceptional culture while growing rapidly, thanks in part to its successful employer brand strategy. Kara Hendrick is Senior Employer Brand Manager at Chewy. Kara Hendrick on LinkedIn: https://www.linkedin.com/in/karahendrick/ Kara on Twitter: http://twitter.com/karatweets Chewy online: https://www.chewy.com/ Follow @lifeatchewy on Instagram and Twitter. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

It’s been a big year at Ball Corporation, which just got its name on a local arena and launched a groundbreaking new product—and a big year for its talent acquisition team. Heidi Myers is Director of Global Talent Acquisition at Ball Corporation. Heidi Myers on LinkedIn: https://www.linkedin.com/in/heidipiatt Careers at Ball: https://jobs.ball.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

Long before COVID-19 made working from home the norm, this software company was experimenting with remote work and exploring its impact on employer brand. Price Peacock is Global Employment Brand Manager at VMware. Price Peacock on LinkedIn: https://www.linkedin.com/in/pricepeacock/ Careers at VMware: https://careers.vmware.com/ Follow the #VMwareLife conversation on LinkedIn and Instagram. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When your employer value proposition is to “build for everyone,” you need an employer brand strategy that centers on authenticity. Mary Streetzel is Head of Employer Brand at Google. Mary Streetzel on LinkedIn: https://www.linkedin.com/in/mary-m-streetzel-968a0418/ Careers at Google: https://careers.google.com Follow employer brand at Google on social media at @lifeatgoogle and @googlestudents. Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

When a business changes, its employer brand must evolve as well, as this professional services brand is learning as it recruits from an increasingly diverse talent pool. Erin Maxin is Global Employer Brand Leader at Ernst & Young. Erin Maxin on LinkedIn: https://www.linkedin.com/in/erinmaxin/ EY online: https://twitter.com/EY_US Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

This multinational confectionery, food, and pet care brand takes a strategic approach to employer reputation and brand consistency while cultivating a close-knit, supportive internal culture. Kirsten Bethmann is Global Employer Reputation Lead at Mars, Incorporated. Kirsten Bethmann on LinkedIn: https://www.linkedin.com/in/kirsten-bethmann-786a7669 Mars Careers: http://mars.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

How do you define your employee value proposition and represent a brand authentically when that brand houses multiple companies? You’ll need a strategy as unique as your organization. Shelley Jeffcoat is Director for Employer Brand at LexisNexis Risk Solutions Group. Shelley Jeffcoat on LinkedIn: https://www.linkedin.com/in/shelleyjeffcoat/ LexisNexis online: https://risk.lexisnexis.com/group Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!

“Adventure” isn’t just something this cruise line offers its customers. It’s also been the key to the brand’s exceptional success at engaging new and diverse talent. Thea Neal is Talent Marketing Manager at Royal Caribbean Group. Thea Neal on LinkedIn: https://www.linkedin.com/in/nealthea Careers at Royal Caribbean Group: http://rcgcareers.com Royal Caribbean Group online: https://www.royalcaribbeangroup.com Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!