Employer Branding Podcast

Should we stop advertising jobs to everyone and instead zoom in on the people who are our followers, fans and advocates? We speak to Steve Ward who has pioneered a new approach to talent attraction. Questions for Steve: Who are you and what do you do? “Recruit Fans, Not Candidates” - please elaborate What’s a step-by-step approach to recruiting fans? Talk us through how you worked with Velocity Partners and Doug Kessler? What are some pitfalls to avoid? What’s the ROI on hiring fans (as opposed to candidates)? What companies are doing it right? Where can people connect with you? Read the show-notes article and more at http://employerbrandingpodcast.com

With most candidates being rejected in a recruitment process, plenty of people will have things to say about your company. One way to make sure they're saying good things, is to focus on the candidate experience. I've chatted with Kevin Grossman of the Talent Board and The Candidate Experience Awards to get some details. Questions for Kevin: Who are you and what do you do? Candidate experience - what is it? How is consumer experience similar to candidate experience? Which comes first: Candidate Experience or Employer Brand? Tell us about the Candidate Experience Research Report? Top level findings Regional differences What can we learn from companies doing it right What are some pitfalls to avoid? How can we measure ROI on candidate experience? What’s the next big thing? Where can people connect with you? Read the show-notes article: http://employerbrandingpodcast.com

Let's face it, start-ups have plenty of priorities and surely employer branding isn't one of them? I've spoken to Erin Wilson of Hirepool.io, who thinks start-ups have to double down on employer brand, or talent community as he prefers to refer to it. Questions for Erin: Who are you and what do you do? Employer brand for startups - really? Isn’t employer brand just for corporates? OK how is EB in startups different to EB for corporates? What’s your step-by-step approach for employer brand in start-ups? What are some pitfalls? How can we measure ROI? Show me the money! What start-ups can we learn from? What does the future hold? Where can we connect with you? Read the full article: http://employerbrandingpodcast.com

You know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief Dummkopfs Lars Schmidt and Richard Mosley. Some dumb questions for Lars: Who are you and what do you do? How has the field of Employer Brand evolved over the past several years? Is the term in ascendancy or worn out? Why does the world need another book on this topic? Why dumbing it down? What are the elements of employer branding? How do you make the case for employer branding? How do you develop your EVP? What are some best practices for employer branding? Where do you see employer brand heading in the future? Where can listeners find the book and connect with yourself? Read the show-notes article: http://employerbrandingpodcast.com

What is an employer value proposition? Do you need one? To find out, I've spoken to Maren Hogan who is the Chief Marketing Brain at Red Branch Media in Omaha, Nebraska. She is a seasoned recruiting and employment marketer and has written and spoken numerous times about employer value propositions. Questions for Maren: What is EVP? Why is it important? How does it differ from USP? What size of company needs an EVP? What’s your step-by-step approach to creating a strong EVP? What are some pitfalls companies should avoid? How can we measure ROI? What companies have good EVPs that we can learn from? What’s the next big thing for employer branding? Where can people connect with you? What happened to Marenated? Give us your lamest joke? (It's actually pretty good) Show notes: http://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co

Jonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. Questions for Jonas: First, off why do human insights matter? What is the Humans Insights report? Tell us about defining empathy at the employee level? What are family principles to live (and work by)? What does "mentor the person, not the position" mean? As a bonus insight - a dab of Musk goes a long way... please elaborate? What company is doing it right in your opinion? What’s the next big thing in this space? Read the write-up and subscribe at http://employerbrandingpodcast.com

It's time to check in with our friends at Shutterstock to see what is trending in the creative world. I've spoken to Terrence Morash, Creative Director and here are the questions: Tell us about Shutterstock the Creative Trends research? What are the four Global Trends that are capturing the world's imagination? What specific cultural trends are you seeing? What design trends are taking place? Talk to us about visual trends around the world? What's trending in video? Social trends we should know about? What are the main takeaways for marketers in 2017? What brand inspires you in terms of creativity and why? Where can our listeners learn more about yourself and Shutterstock? Read the article: http://employerbrandingpodcast.com

Phil Strazzulla's LinkedIn headline reads "Helping HR become Marketers” - I wanted to ask him a few questions around this and how we can build employer brand by using employee stories. Questions for Phil: Tell us about Nextwave Hire and what you do there? What is employee authored content? Is it similar to Glassdoor? A day in the life of type of content? Why is it important? What’s a step-by-step to success with it? What are the common mistakes companies make? How can we measure ROI on this? What companies are doing it right? What’s the next big thing? Where can people connect with you? Read podcast articles & subscribe here: http://employerbrandingpodcast.com

Candidate experience. Everyone's talking about it. Someone made a really useful model that we can all learn from. That someone is Ben Gledhill who leads Talent Acquisition at Sofology. Learn more about Ben's approach in this interview. Questions: Tell us about Sofology and what you do? What is candidate experience? Why is it important? What’s your approach to it? What inspired you to create your model? Where should you start? How can we measure candidate experience and make sure we use the data well? What brands/organisations inspire you in terms of candidate experience? What’s the next big thing? Where do you want to send our listeners? Read the article and subscribe: http://employerbrandingpodcast.com

What's going on in the world of content marketing? I've had the pleasure of welcoming back Joe Pulizzi to the podcast and see how things have progressed over the last 12 months. The Content Marketing Institute recently released a new piece of research benchmarking UK, North America and Asia-Pacific in terms of content marketing success. Key Findings: UK Marketers Who are Committed to Content Marketing See Different Results 61% of UK marketers say their organizations are extremely or very committed to content marketing. Those UK marketers are more likely than the overall sample to: Understand what an effective or successful content marketing program looks like within their organization (63% vs. 46%) Document their content marketing strategy (54% vs. 40%) Allocate a higher percentage of their budget to content marketing (42% vs. 36%) Value creativity and craft in content creation and production (93% vs. 72%) Read the full article: http://employerbrandingpodcast.com

How can agency recruiters market themselves, their companies and ultimately their candidates? The secret lies with recruitment marketing. I've spoken to my buddy (and Undercover Recruiter blogger extraordinaire) Lisa Jones of BarclayJones to learn more. Questions for Lisa: Tell us about your organisation and what you do? What is recruitment marketing? Why is it important? Step-by-step guide to success (and pitfalls to avoid)? What tech should recruiters be using for marketing? What’s the ROI and how do you measure it? What brands/organisations inspire you? Buzzword bingo: What’s the next big thing? Where do you want to send our listeners? Read all about it: http://employerbrandingpodcast.com

Does your organisation have a flashy new website that is basically not getting any more traffic or conversion than the old one? Enter Filip Matous, digital strategist and author of "How To Get Your Website Noticed". I've asked Filip a number of questions: Before we begin, you call yourself a digital strategist, what’s that? What are trust signals? What should you do if you realise your website isn’t trustworthy? What misconceptions about trust do many people get wrong? What offline psychology applies to online trust? How does all this apply in the world of HR and recruitment? What’s the ROI in online trust and how do you measure it? What specific metrics do you use to measure trust? What do you mean by false memories and does this apply to trust as well? Going back to A for Attention, can you start building trust there? Learn more about Filip at http://filipmatous.com and get his book at Amazon: http://amzn.to/2iKFhPf Subscribe to this weekly podcast ==> http://linkhumans.com/podcast

When you put "Making candidate experience and employer brand the best in can be" as your LinkedIn headline, you pretty much know I'm going to approach you to be on the Link Humans podcast. Neil Chivers heads up employer branding at Virgin Media and is passionate about a good candidate experience, for successful and unsuccessful candidates alike. Questions for Neil: Tell us about Virgin Media and what you do? What's the connection to Richard Branson - Virgin/Liberty Global - Usain Bolt? “Making candidate experience and employer brand the best in can be” - how exactly do you do this? Let's talk Volt - give us the backstory? What’s your step-by-step guide to success with candidate experience? What campaigns or initiatives are you most proud of? What do you hope to achieve in 2017? What technology do you use for talent acquisition and employer branding? How will you measure ROI with Volt? What brands/organisations inspire you? What’s the next big thing for the industry? Artcles: http://linkhumans.com/podcas

Hung Lee thinks employer branding is broken and candidate experience is crap. As the founder of Workshape.io and a prolific recruitment pundit, I'm willing to hear him out. Some questions for Hung: Tell us about Workshape and what you do? Is it a glorified job board or more of a vacancy dating service? Why is employer branding bullshit? What's wrong with candidate experience? What do you propose employers should do instead? Tell us what Toggl are doing right? What’s the next big thing for Workshape and the industry? Where do you want to send our listeners? Articles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

How can you optimise both SEO and social? I've spoken to Jo Turnbull, blogger extraordinaire and organiser of the Search London event to get some insights. Questions for Jo: What exactly is SEO? What is social media? Why would you use social above SEO? And vice versa? How does SEO and Social Media work together? How can they help build your brand? What is the ROI on interactions? How can social help you create great content? Social is instant & SEO is slow - please clarify? How can you benchmark competitors with social? All this and more in this week's episode. Be sure to check out Search London (http://www.meetup.com/search-london/) and follow Jo on Twitter @SEOJoBlogs. Articles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

Haysan svejsan. Being engaging on social is hard when you're in the recruitment business. Jobseekers are only really interested in hearing from you when you have the right role for them. So how can you make sure to stay interesting over time to both professionals and potential clients? I've spoken to Catherine Gutsell of Hays, a global recruiting group that was recently recognised as the most socially engaged staffing agency on LinkedIn globally. Questions for Catherine include: What are the overall business objectives and challenges? What's a step-by-step guide to being a socially engaging recruitment agency? What are some of the pitfalls you have experienced? Some would argue that LinkedIn spells the death of the recruitment industry - tell us about how Hays have embraced social? Alistair Cox, the Hays CEO, has been a LinkedIn Influencer since 2012 - what impact has this had? What's the ROI of being socially engaging and how do you measure this? What’s the next big thing for Hays and for the wider indust

Millennials. Some of us market to them. Some of us recruit them. One of us says they don't exist. That one person is Brenda Wong of Debut. She recently spoke at #smlondon LIVE! about reaching the toughest audience in the game (especially tough if they don't exist). Here are some of the takeaways from our chat: 1. Focus on millennials as a nuanced, varied group of people. 2. A positive sentiment is more inherently shareable than a negative one. 3. When you’re jumping on the current events bandwagon, do so with your brand in mind. 4. Create content that millennials want to put on their personal feeds. 5. Transparency, honesty and utility will do well to encourage emotional resonance. Read all about it: http://linkhumans.com/podcast And subscribe on iTunes: http://bit.ly/linkhumanspodcast

Yo yo yo SEO. We're all getting carried away with social media and share numbers when in actual fact we should be looking at backlinks to our content as the ultimate decider of success. I've spoken to Steve Rayson of Buzzsumo, second time for him on this podcast, about backlinks which they have just added to their tool. Steve's research identified five content types that have the potential to achieve both high numbers of shares and high numbers of domain links. These are: 1. Authoritative content that answers popular questions, such as ‘what is ..?’ 2. Strong opinion posts and political posts 3. Content that provides original research and insights 4. Content that leverages a trending topic but that also provides practical insights 5. Authoritative news content on new products or developments Articles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand master of influence and persuasion - Dr. Robert Cialdini Questions: Tell us about what you do, how did Pre-Suasion came about? What took you so long to write this prequel to Influence? What are privileged moments and how can marketers take full advantage of these? What types of marketing efforts and consumer product review are most successful? (Why should on-line photographs of fluffy clouds help sell furniture?) Should you try to prime people in your USP right at the top of your website? If so, is there a process to follow? In other words, if priming is so important, should it be the first thing they read when they hit your website? Why our perception of what is important can so easily be shifted, and how the US government used this to their advantage during the Iraq War Which triggers are most effective, from the verbal (there is a linguistic, not just musical,

Selling. The next frontier to get the all-mighty social prefix. I’ve had a chat with Brynne Tillman of PeopleLinx to see if she can sell Social Selling to you. Let's patch in the city of Rocky Balboa, cream cheese and brotherly love (ok it's Philadephia) for this week’s expert interview. Tell us about PeopleLinx and what you do? Why LinkedIn for social selling? What’s the step-by-step guide to prospecting on LinkedIn? What pitfalls should you avoid? How important is content for social sellers? What technology should social sellers be using? Do we need LinkedIn Sales Navigator? What’s the ROI and how do you measure it? What companies inspire you in terms of social selling? Where do you want to send our listeners? Subscribe to this podcast on iTunes: http://linkhumans.com/linkhumanspodcast Check out all the show-notes: http://linkhumans.com/podcast