Employer Branding Podcast

Arsenal Football Club is an English professional football (soccer) club based in North London, that plays in the Premier League, the top flight of English football. And with over 50 million followers on social, you could argue they are also in the social media top flight. So how do they do it? I’ve spoken to Chris Harris of Arsenal to get the full score. Questions for Chris: Tell us about Arsenal and what you do there? Tell us about your social / digital strategy? How would you describe your typical followers and how do they engage with the brand? What campaigns or initiatives are you most proud of? How do you work with the players and their digital presence? What (sports) brands inspire you on digital? You’re speaking at #smlondon LIVE! On 9 Nov, what can our audience expect? How can our listeners follow Arsenal and connect with yourself? Chris Harris is speaking at #smlondon LIVE on Nov 9th - get your ticket here: http://socialmedialondon.co.uk Subscribe on iTunes: http://bit.ly/linkhumanspodcast Al

Twitter, the social network that offers real time updates and requires brevity, is no longer growing. How did this happen and what should Twitter do to get back on even keel? I’ve spoken to James Tozer of The Economist to find out. Questions for James: Tell us about The Economist and what you do there? Twitter - give us the backstory and the main reasons people use it? What problems is Twitter suffering from? Should marketers dial down their investment in the platform before it turns into a ghost town like Google+? What should Twitter do to turn their fortune around? What does the future hold for Twitter in particular and social media in general? You’re speaking at #smlondon LIVE! On 9 Nov, what can the audience expect from you on the day? Where can people connect with you? And don't miss the data analyst joke at the very end. James Tozer is speaking at #smlondon LIVE on Nov 9th - get your ticket here: http://socialmedialondon.co.uk Subscribe on iTunes: http://bit.ly/linkhumanspodcast All podcast artic

When you rent a car, do you think about the brand that provides it to you? Or do you just go for which ever desk has a decent car within your price range? Imagine if you're considering working for a rental car company, what makes them different? I've spoken to Ashley Hever of Enterprise Holdings to get some Fahrvergnügen on the topic. Questions for Ashley: Tell us about Enterprise Rent-a-Car and what you do there? What are your hiring objectives and challenges? What's a step-by-step approach to successful talent marketing? Any mistakes can we learn from? What digital channels are most important to Enterprise recruiting? What campaigns or initiatives are you most proud of? What technology does your organisation use? What’s the ROI and how do you measure it? Give us 3 brands that inspire you and be sure to tell us why? What apps can you NOT live without? What’s the next big thing in this space? Alright, we're sold - where can we connect with you and apply for a job? Do NOT miss Ashley's best/worst intervie

Employee advocacy isn’t a tool, it’s a methodology. You what now? To understand more, I’ve spoken to Elizabeth Jurewicz of the the managed cloud computing company that is Rackspace. Questions of Liz: Tell us about Rackspace and what you do there? Employee advocacy - what prompted Rackspace to launch the program in the beginning? What problems were you looking to solve? What types of content do you distribute to employees? What has garnered the most attention/engagement? What have been the main benefits for the company? the employees? What would you have done differently in hindsight? Have you found employees that are active members of the program to be more informed/engaged? How are you measuring success? What have the results been? What metrics are you tying back to actual ROI? What’s next for EA at Rackspace and employee advocacy in general? Where can our listeners learn more about Rackspace and yourself? Read the podcast show-notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/lin

Slack. Do you use it? Great way of making people communicate within organisations. But did you realise it can also be used for recruiting? I’ve spoken to our great buddy Angela Bortolussi to get the scoop. Questions for Angela: Please remind our listeners all about Recruiting Social and what you do there. What is Slack all about? Can anyone join Slack? Why would we be using Slack for recruiting? What's a step-by-step approach to actually using Slack for recruiting? Just to clarify on these Slack channels, all they open channels like a Facebook or a LinkedIn group? Where exactly do you find Slack channels? With Slack etiquette and recruiting on Slack in general, what are some of the pitfalls to avoid? Have you calculated the ROI, the return on investment on using Slack for recruiting purposes? How long will it take before every recruiter on the planet joins Slack? What are your favourite Slack integrations? Subscribe on iTunes: http://bit.ly/linkhumanspodcast Read the show-notes article: http://linkhumans

Banking. Probably not the first industry you think of when discussing employee advocacy. How can a bank use workforce marketing at scale? I’ve spoken to Camila Romuld of HSBC to find out more. Questions: Tell us about HSBC and what you do there, please. What prompted HSBC to launch an employee advocacy program? Was there any particular problems you were looking to solve? What types of content do you distribute to employees and what type of content tends to get the most intention and engagement? What have been some of the main benefits to HSBC and also what are some of the main benefits to the employees in this program? In hindsight, is there anything you would have done differently? Do you find that employees who are active members of this program are they more engaged employees? How do you measure success and can you share your results? Can you tie back this success to actual ROI? What has surprised you the most about employee advocacy? What's next for HSBC and employee advocacy in general? And also a tri

The benefits of a strong employer brand include lower employee turnover, lower cost per hire and increased job consideration by top talent. To do it successfully you need the right tools, skills and knowledge. To shed some insight on this I’ve spoken to Claes Peyron of our gracious sponsors the Employer Branding Academy. Questions for Claes: Tell us about your the Employer Branding Academy and what you do? Let’s start with the big question, why do we need employer branding? What’s the difference between employer branding and recruitment/HR marketing? What’s a step-by-step guide to success with employer branding? What’s the biggest pitfall you see companies doing? What sort of companies tend to have good employer brands? Which ones don’t? How have you seen employer branding evolving over the last few years? What are the current and upcoming trends for employer branding? Why is important for professionals to stay updated in this space? What employer brands inspire you and why? Where can we learn more abo

Personal Branding. What exactly does that mean and how can people and the organisations they represent benefit from have a strong personal brand? To get some answers, I’ve had a chat with Jennifer Holloway who makes a living out of Encouraging people in business to blow their own trumpet. Questions for Jennifer: Tell us about what you do? Personal branding - what are benefits to organisations? Is there a danger that people with strong personal brands within organisations have their own agendas as opposed to the company’s? If so, how do you overcome this? What’s a step-by-step guide to embedding personal branding in a talent development program in a company? Where do organisations get it wrong? What social channels are most important to personal branding? What’s the ROI on a personal brand and how do you measure it. Defined objectives? How do you manage and promote brand Jennifer Holloway? What are the best examples of personal brands out there in the corporate space? Quiz time! Jennifer defines the follo

There are great people out there are considering joining your organisation. Do they apply blindly? Probably not? Do they Google the company and read up on whatever they can find? More likely. Today I’m speaking to Todd Wheatland of King Content to find out why content is essential for employer branding. Questions for Todd: What is King Content and what do you do there? How do organisations use content marketing for employer branding and/or recruiting? With content marketing budgets increasing, is there a risk of content shock (too much of it)? How do we go about measuring ROI from content marketing? Tell us about some of your client success stories? Where is this space heading in over the next few years? Your take on LinkedIn influencers? Tell us about the book you're writing with Bill Boorman? And stay tuned for the Aussie Pronunciation Quiz at the end! Read the full article: http://linkhumans.com/podcast/content-employer-branding Subscribe on iTunes: http://bit.ly/linkhumanspodcast

Vodafone. World’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practice what you preach. So who they gonna call? Employee Advocacy. Questions for Kimberley Harcombe of Vodafone UK: Tell us about Vodafone and what you do there. What prompted Vodafone to launch an employee advocacy program? What was the primary goal of the organisation? What type of content seems to resonate best with employees? What have been the main benefits for Vodafone and what have been some of the main benefits for employees? Has employee advocacy replaced internal communications such as an intranet and emails? If you started this program all over, what would you do differently? Have you found a correlation between employees who are active members of this program, do you see that they're more informed or engaged or generally more happy to work for Vodafone? What metrics do you use to measure success? Are you able to tie back any of these metrics to actual finance bottom-line ROI? What

Public transport is a great invention right? Especially when it runs like clockwork. Which isn't always the case. How can transport authorities deliver customer service to their users where they want it and when they want it? I've spoken to Justin Clark of Transport for Greater Manchester to find out who they do social customer service. Questions: Tell us about Transport for Greater Manchester and what you do there? Is it similar to Transport for London? Tell us about the shift from traditional customer service to social customer service? Talk us through you team setup and how it's evolved? Give us an example of a transport crisis and how you handled it? How do you approach people who are angry and upset and want to vent their frustrations? If I were stuck on a tram in Manchester and send a tweet, how long before I get a reply? Is Twitter the most important channel for customer service? How do you use Facebook Messenger? What technology do you use for social customer service? Is there a Transport for Greate

Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I’ve spoken to Alli Soule of SAS, a global software company to learn more. Questions for Alli: Tell us about SAS and what you do there? What prompted SAS to launch an employee advocacy program? Did any specific use cases emerge with employee advocacy? What types of content can we see in this program and what has garnered the most engagement? What have been the benefits of this program to the company and also to individual employees? Looking back at your employee advocacy program, is there anything you would have done differently? Are active employees in this program in general more successful, more informed or more engaged than the average employee? In what functions do you typically find these employees? How do you measure success and are you able to tie back metrics to ROI? What type of technology is aiding this program? What's next for your employee advocacy program and where do you think the whole the

Cisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I've spoken to Carmen Collins to find out. Questions: Tell us about Cisco and what you do there? Tell us about We Are Cisco on Snapchat? How did you go about setting this up? What challenges did you face with Snapchat? Who are the Kitten Rainbow Unicorns? What content gets posted on WeAreCisco’s Snapchat account? What’s the ROI and how do you measure it - any hires? Has it influenced hiring decisions? Do you use Snapchat yourself? Do many existing Cisco employees use it you think? What brands inspire you on Snapchat? What’s the next big thing for Snapchat and employer branding/recruiting? Where can we learn more and connect with yourself? Read the podcast article: http://linkhumans.com/podcast/cisco-snapchat-talent-branding

How can a global leader of PR software use social media innovation to cut through the noise? I’ve spoken to Michelle Dziuban, Social Media Manager of Cision to find out. Questions for Michelle: Tell us about Cision and what you do there. What social channels work best for Cision, and also which ones aren't working so well? What content can we expect to see in Cision's weekly Facebook Live broadcasts? Tell us about your newsjacking campaigns? Tell us about your employee advocacy program? Do you use a corporate hashtag at Cision? How do you measure ROI? What technology does your team use behind the scenes? What brands inspire you? What's the next big thing for Cision and the industry? Answers inside! Read the show notes article: http://linkhumans.com/podcast/cision-social-innovation Subscribe on iTunes: http://bit.ly/linkhumanspodcast

It’s time to catch up with our good buddy and social selling sorcerer Tim Hughes again. We previously discussed the 5 Pillars of Social Selling, this time we talk about organisational impact, change makers and Tim’s new book. Questions for Tim include: Tell our listeners who didn't hear you last time around, what is it that you do? Would you agree that the term personal branding doesn't appeal to managers and organisations? It's personal branding, say, as opposed to the organisation. How do you use social networks to build trust and a high quality community? Do you create content to resonate with those people doing research? Do you find people lurk? They'll consume your free content for ages without connecting with you and then suddenly they're ready to buy from you? Highly influential people with millions of followers don't get as many connection requests and questions as you would think. I interact with people on Twitter and typically they reply. Speaking of social and digital channels; which ones work be

How are Radio Stations and Podcasters using Social Media, and Just What are Audiograms? To find the answers, I spoke to Delaney Simmons from WNYC, the largest talk radio station in the United States. We talked about the futures of radio & podcasting, and how they're using social media to deliver their content. You can listen via iTunes, SoundCloud or keep reading for a summary of our conversation. Our tip of the week is to use Sponsored Geofilters on Snapchat when you're organising an event, and this week’s big shout goes out to Carlos E. Valdivia, a digital strategist at Show of Force. Questions for Delaney include: How are Radio Stations using Social Media and Just What are Audiograms? Which Social Channels are Most Important to WNYC and why? Where are you Experiencing the Highest Levels of Engagement? I've read about Audiograms; what's the Scoop? What Results Have you Seen From These Audiograms? You want to Drive People Back to the Full Audio Content; how can you Track this and how can you Calculate t

Mobile live streaming – what are the benefits to brands and individuals? And which tools should they use? We have had a chat with Krishna De who is a digital & visual content marketing guru to get some answers. Questions for Krishna include: Why should brands be looking at mobile live streaming and what’s the opportunity? What is the key to success with mobile live video? What are the challenges with mobile live video and where do brands get it wrong? Which platforms are best for live streaming, and for which purposes? What’s your favourite live video platform right now? How can brands measure the ROI of mobile live streaming? What are some of the opportunities available with Periscope? What brands inspire you in the mobile live streaming space? And of course; Who's rocking live video on the Emerald Isle? Our tip of the week is actually a book: Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future and this week’s big shout goes out to Martin Mosler of Hager Group. Read the show-notes article: ht

How does a global technology company that powers billions of transactions – physical and digital make use of social selling? To find out, I had a great chat with Paul Lewis of Pitney Bowes. Questions for Paul: How did you implement social selling within the organisation? Can you talk us through the steps? When you rolled out this program, did you have strategy, training and other steps in place? How is social selling embedded in every salesperson’s daily workload? What were some of the challenges of this implementation and how did you address them? If we look at social channels, which ones work best for Pitney Bowes? Do you use video for social selling? Do you use a technology for employee advocacy? How do you measure success from social selling, and how can you track it back to the exact action of a salesperson? Your social selling leaderboard, does that correlate to the actual sales leaderboard? If we look into your crystal ball there, what do you think is the next big thing in this space? Who inspires

Websites have been around as long as emails, and have been declared dead as many times. But they still hang in there and any company does need to have one. How do you design and build an effective website for your organisation? I've had a chat with Keren Lerner of Top Left Design, some of my questions for her: Why do companies still need websites? Websites are seen as very static (in comparison to social), how do you drive engagement on a website? What are some of the common mistakes companies make with their sites? If someone comes to you with a terrible website, what are the elements you help them sort out? What should the structure be of a company website? What about content, should you have a blog section? How important are domain names? Should you try your hand at building your own site or use a developer/agency? What are estimated costs? How should a site interact with social media? What’s the ROI on a website and how do you measure it? Technology selection considerations - what’s the best tech? Wher

How is social selling changing the way B2B organisations engage with decision makers? To get some answers, I've had a chat with Sophie Barnes of Xchanging. Our tip of the week is Google Forms and our big shout goes out to Campbell & Syme - great coffee roasters in East Finchley, north London. Questions for Sophie: Tell us about Xchanging and what you do there? How did you go about implementing social selling in the organization? What's the sales team setup? Does everyone have the Sales Navigator? What were some of the challenges that you faced implementing social selling? What channels do you use for social selling? What digital sales collaterals do you use? What tools do your sales people use on a daily basis? How do you go about measuring success and what results have you seen? What are your greatest successes on social media in general? What brands inspire you on social media? What's going to happen next in this space? Show notes article: http://linkhumans.com/podcast/social-selling-xchanging All show