In The Trenches

Amber Hawken is a qualified Neuro-Linguistic Programming Practitioner and a Deep State Re-Patterning Therapist who uses these qualifications to help her clients with emotional, mental, and spiritual self-mastery. She’s continuing this work with her recently launched book, The Unfu*kwithable Life. In this broadcast, Amber Hawken and I talk about: Why Amber chose such a unique and explicit title for her book What led Amber to write her book The seven F s of short-term stimulations and addictions Our struggle with false identity The three steps to overcoming our short-term addictions  Why you need to own who you are and practice vulnerability How to connect with Amber Hawken Online: Amber’s Website Amber’s Book Amber’s Podcast Amber’s YouTube Channel @amber_hawken Click to Tweet: Money expands what you already are. – @amber_hawken If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support. The post ITT 099: How to Embrace Connections and Vu

Lolly Daskal is a top Executive Coach, the Founder and CEO of Lead From Within, was named the most inspiring woman in the world by The Huffington Post, and was named a top 50 leadership and management expert by INC. While Lolly could talk about a variety of topics, the main subject of our interview today are the principles mentioned in her upcoming book, The Leadership Gap: What Gets Between You and Your Greatness. In this broadcast, Lolly Daskal and I talk about: What led Lolly to become a top executive coach Lolly s definition of leadership What is a leadership gap and how can we close it? How to know what type of leader you are How to practically use the knowledge of knowing your leadership archetype How to be an Empowering Navigator instead of an Arrogant Fixer The 7 leadership archetypes The $97 pre-order bonus for The Leadership Gap How to connect with Lolly Daskal Online: Lolly’s Website @LollyDaskal Lolly on LinkedIn Lolly on Facebook Lolly on INC.com Click to Tweet: Confidence is be

Ben Settle is one of my personal favorite copywriters and I read his newsletter every single day. He’s also the author of a series of novels about a zombie cop and is on the show today to explain how, and why, you should start a daily email newsletter to help boost your revenue. In this broadcast, Ben Settle and I talk about: How Ben started copywriting and email marketing The fundamentals of starting a daily email newsletter How to determine whether to place content in a blog post or an email Should you place a minimum word count on your writing? Why you should write daily emails even if you have zero subscribers How to master storytelling in your emails How to connect with Ben Settle Online: Ben’s Website @BenSettle Resources Mentioned: The Seven Lost Secrets of Success by Joe Vitale SuperBeing.com Click to Tweet: I like to give people the principles and then I like to sell them the tactics. – @BenSettle If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in

Garrett Gunderson is the Chief Wealth Architect at Wealth Factory and the author of the NY Times best-seller, Killing Sacred Cows. Wealth Factory helps entrepreneurs optimize cash flow, streamline their finances and keep more of their hard-earned money so they can make more powerful investments in their best wealth creator: their business. In this broadcast, Garrett Gunderson and I talk about: Garrett s four types of expenses The true definition of debt The importance of mental and relationship capital How budgeting destroys wealth How Garrett uses his multiple business entities to his advantage Why Garrett charges $1,000 for his book and how you can get a free copy How to connect with Garrett Gunderson Online: Wealth Factory Wealth Factory on Facebook @wealthfactory_ Wealth Factory on LinkedIn Wealth Factory on YouTube Resources Mentioned: Text “WWRD” to 801-396-7211 to receive a FREE copy of Garrett’s book, What Would the Rockefellers Do? Wealth Factory Resources Rich Dad Poor Dad by Robert

Chris Badgett went from managing a dog sled tour company in Alaska to creating LifterLMS; a software company that allows users to have complete control over the creation of their online courses. He’s also the host of the LMSCast podcast and is dedicated to empowering people to generate more impact, and income, with online education. In this broadcast, Chris Badgett and I talk about: What led Chris to build LifterLMS? The first steps Chris took with his company The dirty little secret of membership sites How can you improve completion rates for your courses? How does Chris make his business stand out from his competition? How Chris approaches the growth of his business How to connect with Chris Badgett Online: LifterLMS LMSCast @ChrisBadgett Chris Badgett on LinkedIn Resources Mentioned: Crossing the Chasm by Geoffrey A. Moore Click to Tweet: We re constantly innovating and improving but our primary focus is always on the end user. – @ChrisBadgett If you enjoyed today s podcast, please leave

Dave Bayless is a business midwife who works with technology startups and small consumer product firms. He helps them determine the best financing options for their businesses, as well as, helps them build scalable operations. Dave walks business owners through what it looks like to go from six to seven figures, the concept of a cash flow cycle, and what happens when they start scaling their businesses. In this broadcast, Dave Bayless and I talk about: What is the valley effect and how does it relate to cash flow? How profitable growth can kill a business What to remember when you’re planning to scale your business The value of understanding financial and accounting concepts The #1 financial mistake entrepreneurs make How to connect with Dave Bayless Online: HumanScaleBusiness.org Human Scale Business Podcast @wdbayless Dave Bayless on LinkedIn Resources Mentioned: Reaching Break Even Cash Flow Course Understanding the Cash Cycle Course Click toTweet: The cash cycle really impacts how quickly

Steve Olsher is the Chairman and Founder of Liquor.com, a New York Times Bestselling Author for his book What is Your What?, the host of Reinvention Radio, and someone I’ve admired for a very long time. His topic of influence is helping people determine their “what” and then showing them how to utilize that information to achieve success in their business and life. In this broadcast, Steve Olsher and I talk about: What is the first step in gaining visibility for your business? How to determine your topic of influence How to create content that guides people to your desired result When should you start expanding your topic of influence? The importance of building your business for the right reasons How to utilize new media to gain more visibility and better leads How to connect with Steve Olsher Online: SteveOlsher.com @steveolsher @reinventionrad Resources Mentioned: Free Copy of Steve’s Book: What is Your What? Steve’s Radio Show: Reinvention Radio Blastermind Click toTweet: You can choose

Ben Green has spoken to thousands of people about how to seek job and internship opportunities both at home and abroad. He speaks from experience, having held more than twenty jobs, traveled to twenty-four countries, and done business with people from more than thirty countries. He s worked in Japan, Spain, and Brazil, and served as the vice president of a British software company with offices in the United Kingdom, the United States, and Japan. Using his global experience, Ben wrote a book to help students gain an edge in the new global marketplace, aptly named The Global Superstar: How Your Students Can Develop an Advantage over Global Competition. In this broadcast, Ben Green and I talk about: What inspired Ben to write his book: The Global Superstar Why we should care about global competition How can we prepare children for the future of a global marketplace? The fundamentals of being competitive globally Do our schools put our children at a disadvantage? How artificial intelligence and outsourcing

Carrie Dils is a WordPress Developer and Consultant who is currently using her expertise to write a book for freelancers. Real World Freelancing: A No Bullsh*t Survival Guide, will walk freelancers through client management, business strategies, processes & tools, marketing, mental health, and more. Click here to get on the waitlist and be the first to be notified once it’s been published. In this broadcast, Carrie Dils and I talk about: What inspired Carrie to write her upcoming book, The Real World of Freelancing What most freelancers get wrong and how to correct it Should you try to productize your services? The four factors of raising your freelance rates How to connect with Carrie Dils Online: CarrieDils.com OFFICEHOURS.FM Podcast @cdils Her Upcoming Book: Real World Freelancing Resources Mentioned: The 4-Hour Workweek by Timothy Ferriss Click toTweet:   If nobody tells you you re too expensive right now, then you re too cheap. – @cdils If you enjoyed today s podcast, please leave a

In June 2013, Scott Oldford was $726,000 in debt due to a failed business venture. For many people, that may have signaled the end of their entrepreneurial passions. The only way for Scott to get out of this situation was to find a working business model and leverage it. That’s exactly what Scott did, and three years later, not only did he pay off all the debt and but he generated multiple millions in revenue using the SSF Method (which we discuss in today’s broadcast). In this broadcast, Scott Oldford and I talk about: Scott’s background and how he got started in business (and got to $700k in debt) How Scott worked his way out of debt and into a surplus of millions The SSF Method and why it’s one of the most important developments in online marketing today Why traditional online sales funnels target only a very small group of people (and leave a TON of money on the table) How to set up the SSF Method for YOUR business Why most people need to see a webinar or workshop multiple times before they buy and

Ryan Waggoner is a freelance developer, and the creator of letsmakeapps.io. Ryan created LetsMakeApps as a way to generate more leads for his development business, and is dedicated to helping his audience do the same. In this broadcast, Ryan Waggoner and I talk about: 2:23 – How Ryan got into freelance development work, and grew that into a million dollar business 3:22 – How Ryan chooses to position himself in a specific niche, and why it s important 11:12 – Why freelancers should never charge hourly (and the alternative value based pricing) 16:24 – The luxury of having enough leads to be able to charge more, and say no 18:37 – How Ryan used Craigslist to find a $107,000 piece of business 20:40 – How to find, vet, and close freelance development leads (and how to make it easy with letsmakeapps.io) 25:45 – Why the best work is repeat business 26:51 – The importance of managing your time and mental work load as a freelancer 29:02 – How many projects Ryan has on at a time, and how he structures his wee

A technology & innovation guru, Scott Bales is a global leader in the cutting edge arena known as The Digital Shift, encompassing innovation, culture, design, and mobility in a world gone digital. As thought leader, Scott thrives on the intersection between cultural and behavioural changes in the face of technology advancement. Scott is also the author of the upcoming “Innovation Wars” – a book that will show you how to drive innovation in your company, big or small. The book is currently being crowdfunded on Publishizer – order your advance copy here. In this broadcast, Scott Bales and I talk about: What drives innovation (and why it matters) How to create innovation in your company How Scott is driving innovation in the publishing sector Why “Bridge Publishing” could be the latest innovation in publishing How to find Scott Bales online: Website: scottebales.com Scott Bales’ latest book: Innovation Wars Twitter: @scottebales If you enjoyed today’s podcast, please leave a review on iTunes he

Marshall Van Alstyne is the Chair of the Information Systems Department at Boston University, Research Associate at MIT s Initiative on the Digital Economy, Co-Author of the book Platform Revolution , writer for Harvard Business Review as well as other articles including Strategies for Two-sided Markets . In this broadcast, Marshall Van Alstyne and I talk about: How his experience of coming up through the Dot.Com boom helped him to understand platforms. The four times that giving things away for free works in platform creation. Examples of how companies fail to understand the nature of platforms. The differences between Network Effect and Virality. The Anatomy of the Sneeze and how it helps us to understand Virality. Host: who is infected already Target: who are you trying to reach Germ: idea you want to spread Medium the way that idea is spread The problems associated with launching a platform. Six different launch strategies and how they work. The importance of testing your market to see whic

Mojca Mars is the creator of Super Spicy Media, an advertising firm that focuses on helping clients with their online presence through social media. Mojca began her career as a journalist before founding her ad agency at the age of twenty-one. In this broadcast, Mojca Mars and I talk about: The joys of being your own boss The challenges that come with dealing with clients as a millennial. Her mindset of using hurdles in business as a way to prove yourself. The process of setting goals continually to measure where you are in your business. Positioning her company in the international, English speaking market instead of a local business. Transitioning from a purely service based business into the informational product market. How products can help provide passive income. Finding the time to work on your business and not simply in the business. Building authority with potential clients through social media. How to find Mojca Mars online: Website: http://superspicymedia.com/ Twitter: @mojcamars Ch

Philip Morgan is the founder of Philip Morgan Consulting which helps firms generate and close more leads.  They focus on education based content marketing and marketing automation as well as helping their clients with positioning their company in a way that helps them grow market share. In this broadcast, Philip Morgan and I talk about: Philip’s background in technology and how he started his own business The mistakes he says he made in transitioning from an employee to business owner, including: Not building a strong professional network Not marketing the business well (and relying on people coming to him) His advice for building your network, such as: Thinking about how other people will remember you Finding communities where people gather and providing them with value The misconception that some people are just lucky to have good connections Using the Internet Archive Way Back Machine found at archive.org/web to learn about how different web sites have grown and changed over time How positio

Jonathan Raymond is the founder of Refound.com and the author of a new book called Good Authority .  Jonathan has worked in many businesses, including, in the wind energy sector, as a lawyer, and as a yoga instructor. He began his work as a business consultant when he became the CEO of EMyth in 2011. In this broadcast, Jonathan Raymond and I talk about: How becoming the CEO of EMyth helped him begin to find his balance in life. Why it is that Refound.com has the goal of helping the helper . Some of the common challenges to holding people accountable in business and organizations. How to hold people accountable while keeping an open heart.  How to be a boss who is not too tough or too soft. Identifying some of the symptoms of being a boss who is not great at accountability with his team, including: Constantly finding yourself mediating disputes between people. Having the sense that there are sloppy mistakes being made by your team. Having people continually check in with you on tasks they should be abl

Keith Perhac is the founder of DelfiNet, the co-founder of SegMetrics, and the co-founder of Summit Evergreen.  Keith had done work as a developer and designer before starting his first company, DelfiNet. He helps companies automate, measure, and drastically improve your sales and marketing funnels that drive their business. In this broadcast, Keith Perhac and I talk about: How he got his first client and what he learned through that experience. How his love for analytics drove him to start SegMetrics. Summit Evergreen filling the void of course-ware that provided customers custom integration, full customization, was hosted, and could be fully integrated into an already existing sales platform. The process for his team to develop software. The difference in thinking between a product launch and an evergreen sales funnel. How to find Keith Perhac online: Websites: summitevergreen.com, segmetrics.io, keithperhac.com Twitter: @harisenbon79 If you enjoyed today’s podcast, please leave a review on iTun

Danny Flood is the founder of Open World Magazine and the author of multiple books, including Buy Your Own Island . He is also the host of the OpenWorld podcast. Danny has started three separate location-independent businesses that he successfully ran remotely from various corners of the globe. In this broadcast, Danny Flood and I talk about: His life as a nomadic minimalist. His travels around the world and how he came to live in Bangkok. How Danny went from running his own successful digital advertising agency to starting Open World Magazine. How his book Buy Your Own Island helps people face their fears and set their dream goals. Danny tells us how he knew he needed world experience to be a successful writer and how he has gotten that experience. He explains how being on multiple platforms has helped him find his 1000 True Fans . Danny talks about his choice to use a subscription based model to fund the magazine. He discusses with us his goals for the year and how he plans to achieve those goals w

Kurt Elster is the founder of Ethercycle. He has an MBA as a Senior E-commerce Consultant who helps Shopify owners uncover hidden profits in their website.  Kurt got his start in business as a product manager for a company that drop shipped car parts, however he knew he wanted to be in business for himself.  He started his own agency that offered a broad range of services before niching down and driving his income up. In this broadcast, Kurt Elster and I talk about: How he made the decision to niche down and only work on Shopify websites. Why it is it that The smaller the niche, the smaller the audience, the easier it is to sell, the more you look like an expert . How niching down can radically increase the effectiveness of your marketing. His choice to do the work that gives joy. The value of word of mouth and getting the most out of that by, first, giving people the best possible experience, and second, doing everything you can to keep yourself top of mind. Remembering that everything comes down to r

Jane Portman is the founder of uibreakfast.com. She is the author of The UI Audit and has developed a course with the same name for SaaS Founders, developers and UI/UX designers and consultants.  She started doing design work in high school, came up through the agency system, and then after having children, started doing consulting. In this broadcast, Jane Portman and I talk about: What makes good user interface The best ways to choose colors and fonts, as well as the benefits of templates The advantages of creating products based on audience research How she has been able to reach her target consumers The process of setting prices and knowing whether to offer a book or a course The process of moving from consultation to information product production The importance of focusing on your audience, coming up with simple solutions to one of their problems How to find Jane Portman online: Website: uibreakfast.com Twitter: @uibreakfast If you enjoyed today’s podcast, please leave a review on iTunes he