In The Trenches

Jeffrey Shaw is a business coach, public speaker, and the host of the Creative Warriors podcast. In his early twenties, Jeffrey realized just how important it is to find the place where you belong in order to succeed as a freelancer or entrepreneur and he explains why that is in today's episode. In this broadcast, Jeffrey Shaw and I talk about: What it means to “find the place where you belong” and why it matters Can your purpose by invalidated by the people around you? The importance of identifying what you value the most and finding others that value the same things What it means to own who you are Should companies align themselves with a political or social view? How to connect with Jeffrey Shaw online: Jeffrey's Website The 12 Must-Have Mindsets for Uncommon Entrepreneurs @jeffreyshaw1 Jeffrey on Facebook Jeffrey on Linkedin Click to tweet: “We can only see in ourselves what our current belief in ourselves in limited by.” - @jeffreyshaw1 If you enjoyed today’s podcast, please leave a review o

Gene Hammett is an author, podcast host, business coach, leadership strategist, and a very experienced public speaker who's used his speaking engagements to grow his business into the success it is today. In this broadcast, Gene Hammett and I talk about: Why Gene started out speaking for free How Gene averages over $18,000 in revenue from each speech The most common mistake people make with their speech titles and descriptions Why your speech needs to emotionally resonate with your audience Why you should absolutely not pitch yourself for speaking engagements The two main factors in landing a speaking engagement Gene’s system for building relationships with event planners About Gene's new book, The Trap of Success How to connect with Gene Hammett online: Gene's Website Gene's Podcast, Leaders in the Trenches @genehammett Gene on Facebook Gene on Linkedin Gene on YouTube Click to tweet: “Even a great speech to the wrong audience is still not a good speech.” - @genehammett If you enjoyed today’

  Dana Wilde is an author, brain trainer, and the CEO of The Mind Aware. I've spoken to Dana a few times and I am always blown away by the knowledge and perspective she brings to the conversation of the power of our mindset. This interview was no exception. In this broadcast, Dana Wilde and I talk about: Why it’s not action that builds your business What mindset will give your business quick growth? How you can grow intentionally instead of accidentally by shifting your mindset How understand your spectrum of emotions can help you adapt The importance of positive rants How you’re using the word “but” incorrectly How to connect with Dana Wilde online: Dana's Website @Dana_Wilde Dana on Facebook Dana on Linkedin Dana on YouTube Click to tweet: “Action is not the thing that builds your business.” - @Dana_Wilde If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

Kevin Waldron is the Founder of Waldron Leadership and is also responsible for growing a brick and mortar business to over 200 employees and $24 million in sales. I've been fortunate enough to spend some time with Kevin in person and can say that he's changed my perception of what a great leader is. In this broadcast, Kevin Waldron and I talk about: How most people view the term “leader” Why business advice today is like a quiz is Cosmopolitan magazine The importance of being able to effectively communicate with the people you’re leading Why entrepreneurs need to be able to lead themselves Finding the balance between planning and taking action How knowing your limitations and weaknesses will make you a better entrepreneur Why you should ignore anyone who’s selling effortless results Why you need to be actively moving towards discomfort How multitasking is actually hurting you How to connect with Kevin Waldron online: Kevin's Website Click to tweet: “Without intention you can’t effectively place y

Maya Elious is the Founder of Built to Impact and she helps people establish curriculum based content for their brand. In today’s show, we’re going to be discussing how to find your niche, create paid content without experiencing burnout, and how to effectively sell your paid content. In this broadcast, Maya Elious and I talk about: The first thing you should do to become a thought leader in your niche Maya's main technique for finding your niche How to use your personal experiences to create content Why you need to make your audience feel insecure A breakdown of what content should be free versus paid Why you must have a community in place before creating paid content The importance of collaboration and knowing it’s going to take time to build your audience How to avoid burnout while creating paid content Why you should use your audience’s language for their pain points in your sales copy How to scale your content and sales after you’ve established yourself in your niche How to connect with Maya

Jake Jorgovan, the Founder of Outbound Creative and Agency Scout, is on the show to talk about his entrepreneurial journey that almost saw him get evicted from his apartment to now being a successful solo consultant who's running multiple businesses. In this broadcast, Jake Jorgovan and I talk about: How a downside to entrepreneurship almost got Jake evicted from his apartment Why entrepreneurs need to constantly market themselves The marketing platform that’s been the most beneficial for Jake How Jake uses his podcast to generate leads What is Outbound Creative? How Jake utilizes mind mapping in his business Jake’s tips for effectively charging clients for discovery calls The pros and cons of being a solo consultant rather than running an agency How Jake sees his business evolving in the future What is Agency Scout and how does it factor into Jake’s future business plans? How to connect with Jake Jorgovan online: Jake's Blog Working Without Pants Podcast Outbound Creative Agency Scout @JakeJo

Jordan Baker is the Founder of Focuster, a software and app solution to help you better manage your time and organize your day. I personally use this software and it's made a big difference in my productivity so I'm really excited for you to learn more about how to better manage your time. In this broadcast, Jordan Baker and I talk about: What is Focuster and why did Jordan create it? Jordan’s tips for managing your time the most effectively Jordan’s advice for reclaiming your focus Why properly prioritizing your tasks is critical Why multitasking actually does more harm than good How Jordan utilizes the Pomodoro Technique How to connect with Jordan Baker online: Focuster @hexsprite Click to tweet: “Traditional to-do lists are broken.” - @hexsprite If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

Caz Makepeace is one-half of the successful y Travel Blog and she's here to explain how her blog has helped her family travel all over the world. We also discuss how she manages to balance a successful business with a full-time travel lifestyle. In this broadcast, Caz Makepeace and I talk about: What led Caz’s Australian family to the United States? How Caz’s travel blog helps her family travel the world Finding the balance between travel and business The monetization strategy Caz regrets not doing earlier How Caz maintains her audience’s trust while doing affiliate marketing The largest source of Caz's current traffic How competitive is the travel niche? The story of how Caz’s travels earned her an invitation to the White House How to connect with Caz Makepeace online: Caz's Website @yTravelBlog Click to tweet: “I think a lot of people get stuck in growth because they can’t make a decision.” - @yTravelBlog If you enjoyed today’s podcast, please leave a review on iTunes here. Thanks so much in ad

Michael Kawula is the CEO of Social Quant and has built several million dollar businesses over the course of his entrepreneurial career. Today, we’re discussing why 90% of businesses fail within the first five years and how you can make sure it doesn’t happen to you. In this broadcast, Michael Kawula and I talk about: Why 90% of companies fail in the first five years Michael s four ways to move your business forward The #1 downfall for entrepreneurs Should different types of businesses have different methods of growth? Why you should be utilizing other peoples audiences How to network properly on Twitter How to connect with major influencers How to connect with Michael Kawula online: Michael’s Website @MikeKawula Michael on Facebook Michael on Linkedin Mentioned in this episode: The Eisenhower Matrix The E-Myth Revisited by Michael Gerber Help a Reporter Out (HARO) Right Relevance Brand24 Click to tweet: I m a big believer in imperfect action beats perfect inaction. – @MikeKawula If you

Summer Tannhauser is the founder of Lady Boss League and Evergreen Sales School. It’s the dream of every entrepreneur to obtain the elusive passive income. One way to do this is by creating digital content and evergreen sales funnels to continuously market the product with little effort beyond the initial set-up. This episode is jam-packed with action advice straight from Summer herself. In this broadcast, Summer Tannhauser and I talk about: The #1 reason most evergreen sales funnels aren t successful The importance of sharing personal stories in your content How to determine the amount of free content you should provide Summer s ideal mini-course sales funnel structure Why you should include a guaranteed result from your mini-course sales funnel The main things to consider when crafting your sales pitch inside your mini-course The ideal product price point for email mini-course sales funnels Why you should have a downsell option The main tripwire mistake entrepreneurs make How much time and effort

Matt Fox is the founder of Friction Free Sales, the author of Friction Free Sales and Marketing, and the host of the Fail to Learn podcast. He’s spent the past 20 years studying strategies and skills in persuasion and neurolinguistics, hypnosis, direct marketing, and much more. This conversation was so interesting that I’m determined to get Matt back on the show so we can dive even deeper! In this broadcast, Matt Fox and I talk about: How small shopping cart changes helped Matt s client increase his conversions by 27% Why a poor bump offer can sometimes cost you the entire sale Do different audiences require different types and lengths of sales copy? The core elements of an effective sales page The three types of psychological resistance and how to overcome them Are daily emails to your list really necessary? Why scarcity isn t always the best sales tactic The importance of communication during the sales process How to connect with Matt Fox online: Matt’s Website @Matthew03 Click to tweet: You v

Christopher Hawkins is the host of the $100K Freelancing podcast and he’s helping service providers realize the power of selling to your existing and previous clients instead of focus on bringing in cold leads. He’s written multiple books and will be launching a course around this topic later this year. I loved this information packed interview so much, I actually had to stop and take notes in the middle of it because I knew I wanted to start implementing Christopher’s advice immediately after our call. In this broadcast, Christopher Hawkins and I talk about: Why service providers should focus on getting more work from their existing clients Christopher s process for creating new opportunities with existing clients The importance of human interaction in business The best approach to get your previous clients on the phone Christopher s tactics for check-in calls with his previous clients What is soft discovery and how can you utilize it How to connect with Christopher Hawkins Online: Christopher’s Web

Anthony Tran noticed a gap in the market when his WordPress design clients constantly asked if he knew anyone who could help provide ongoing WordPress support and website management. So, he filled that gap by creating his latest business, Access WP. He continues to successfully grow both businesses at the same time and that’s why I can’t wait for you to check out this episode. He continues to successfully grow both businesses at the same time and, in this episode, we’re going to find out how. In this broadcast, Anthony Tran and I talk about: The types of services Access WP offers Why Anthony only utilizes U.S. based developers How Anthony s able to keep his rates low The challenges Anthony experienced while building Access WP Anthony s biggest avenues for growth How The E-Myth by Michael Gerber influenced Anthony s business decisions Anthony’s staff structure Why Anthony s able to grow two businesses at once How Anthony built the systems for his business How to connect with Anthony Tran Online: Ac

Matt Stone is the Founder of Buck Books and multiple other businesses. Several years ago, Matt realized the importance of building a business around his expertise and expanding his products beyond just books and this is what we’re diving into today. In this broadcast, Matt Stone and I talk about: How Matt first started making money online using Clickbank How Matt stands out in a competitive market Why Matt feels it s never been easier to make money online Embracing a collaboration mindset instead of a competitive one Matt s ideal business model The foundation of what it takes to start a business The story behind the format of Matt s new book How to connect with Matt Stone Online: Matt’s Website Buck Books Matt’s Books @BuckBooksTweets Click to Tweet: I still think sound business models still work better than just putting something up on somebody else s platform and hoping it sells. – @BuckBooksTweets If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advan

Josh Haynam is the Co-founder of Interact which is a quiz building and lead generation platform. I found myself taking a lot of notes during this interview because Josh had some incredible information and really got me fired up to start using quizzes as a lead generation tool in my own business. In this broadcast, Josh Haynam and I talk about: The psychology behind quizzes The key to creating a quiz that works for your business The #1 way to promote quizzes Are quizzes good for segmenting your leads and/or audience? What types of questions should be in your quiz? The outline of every great quiz The ideal number of questions for your quiz How to determine the outcomes of your quiz The best ways to leverage your quiz leads Do you have to create a customized backend system for each outcome? How to connect with Josh Haynam Online: Josh’s Website @JHaynam Email Matt Click to Tweet: What quizzes allow you to do, is create content that lets people express themselves. – @JHaynam If you enjoyed toda

Matt Astifan is a self-proclaimed “failed Realtor” who turned into an internet marketing expert. He’s been in the business for nearly ten years and is on the show today to talk about the model he used, and now teaches, to become a six-figure freelance social media marketer. In this broadcast, Matt Astifan and I talk about: How Matt went from being a failed realtor to an internet marketer Why Matt’s first clients were business coaches How Matt made a month s salary in one weekend Should beginners use a performance-based pricing model? The best niches for performance-based pricing models How to scale your freelance social media marketing business to six figures How your rate influences your potential clients opinions of you Can Matt s model apply to any freelance business? How to connect with Matt Astifan Online: Matt’s Website @MattsMedia Matt on Facebook Click to Tweet: I have this rule where I ll only work with people that are far richer than I am. – @MattsMedia If you enjoyed today s podcas

Charlie Hoehn, in my opinion, is one of the smartest online marketers in the world so I’m incredibly honored to have him on the show. Charlie’s worked with people like Ramit Sethi, Seth Godin, and Tim Ferriss. He’s recently launched a new book, Play for a Living, and he’s got a ton of incredible information for us today. In this broadcast, Charlie Hoehn and I talk about: Charlie s take on the Fyre Festival debacle How Charlie sourced free work from 75 international artists for his book How Charlie started working with Tim Ferriss The benefits of working for free The right way to work for free Charlie s approach to connecting with VIP s The line between under and over delivering your free work How to transition from free to paid work The tactic Charlie used to raise $10,000 in 35 hours for his book How to connect with Charlie Hoehn Online: Charlie’s Website Charlie’s Book, Play for a Living Charlie’s Book, Recession Proof Graduate @CharlieHoehn Charlie on Facebook Charlie on LinkedIn Resource

Kyle Gray and I first met on a random island in Thailand several years ago and I’m thrilled to have him on the show today to talk about content marketing and, more specifically, how to develop a killer content marketing strategy. Kyle has so much experience and knowledge about this subject that he’ll soon be releasing his own book; The Story Engine. I was incredibly honored to write the forward for the book and can speak from my personal experience when I say it will change the way you look at your own content marketing efforts. In this broadcast, Kyle Gray and I talk about: How Kyle got started with content marketing Understanding the true purpose of content marketing How to develop a content marketing strategy The importance of having a mission for your content Should you include personal stories in your content? Why targeting core problems is crucial in content marketing Is it possible to niche down too much or go too broad with your content? How to utilize your customers when making decisions abo

Bryce Bladon is a freelancer, consultant and one of the people currently behind one of the most popular Tumblr blogs in the entire world, Clients From Hell. In this broadcast, Bryce Bladon and I talk about: How Bryce started managing Clients from Hell Some examples of how Clients from Hell has grown to what it is today The importance of cyclical content How the Clients From Hell platform is monetized The balance between having sponsors and maintaining brand integrity How Bryce decides what new projects to work on The metrics Bryce uses to analyze the performance of the website How time-consuming is managing Clients From Hell? The future of Clients From Hell Bryce’s aversion to social media platforms How to connect with Bryce Bladon Online: Bryce’s Website Clients From Hell Website Clients From Hell Podcast @BryceBladon Hell to Pay 2 (Get $10 OFF when you use the discount code “inthetrenches”!) Click to Tweet: If there isn t a product out there that I would ve wanted, and needed, and found

Chris Goegan helps entrepreneurs grow their business by utilizing the three fundamentals of business growth. He also hows them how to take advantage of the areas of highest opportunity within their business using easy-to-replicate systems to ensure they bring in as many clients and customers as they can handle. In this broadcast, Chris Goegan and I talk about: How Chris works with clients What is an entrepreneurial seizure? The three fundamentals of business growth How to convert leads into clients with one phone call How to orchestrate the sales conversation Utilizing your areas of highest opportunities How you can double your sales with half the effort How to connect with Chris Goegan Online: Chris’ Website Chris on LinkedIn Chris on Facebook @ChrisGoegan Click to Tweet: Most people don’t orchestrate the sales conversation – @ChrisGoegan If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support. The post ITT 100: How to Implement the