In The Trenches

Kyle Gray and I first met on a random island in Thailand several years ago and I’m thrilled to have him on the show today to talk about content marketing and, more specifically, how to develop a killer content marketing strategy. Kyle has so much experience and knowledge about this subject that he’ll soon be releasing his own book; The Story Engine. I was incredibly honored to write the forward for the book and can speak from my personal experience when I say it will change the way you look at your own content marketing efforts. In this broadcast, Kyle Gray and I talk about: How Kyle got started with content marketing Understanding the true purpose of content marketing How to develop a content marketing strategy The importance of having a mission for your content Should you include personal stories in your content? Why targeting core problems is crucial in content marketing Is it possible to niche down too much or go too broad with your content? How to utilize your customers when making decisions abo