Fit For The Future

If you're a speaker, trainer, coach, consultant or other infopreneur,you might find that your clients are battening down the hatches andcutting spending on non-essentials. You might discover overnight thatyou've become a luxury rather than a necessity! See acast.com/privacy for privacy and opt-out information.

Don't assume your clients and prospects are constantly visiting yourWeb site, eagerly waiting for the latest material you create. Theyaren't! Despite your best efforts - and even their best intentions -they just don't have the time. See acast.com/privacy for privacy and opt-out information.

The Internet landscape has changed when it comes to copyright.Previously, publishers would jealously guard their material, and couldeven send lawyers after you if you copied it without permission. Butnow Web 2.0 sites like YouTube encourage users to copy their material,so they get more exposure and more traffic. See acast.com/privacy for privacy and opt-out information.

E-books and special reports can be among your most powerful marketing tools. Many people think they're too hard to write. But they're not! See acast.com/privacy for privacy and opt-out information.

Invest in yourself. Don't be afraid to put money, effort and time intoyour own professional development - in your topic area and in businessdevelopment and marketing. See acast.com/privacy for privacy and opt-out information.

Tap into the power of using teleseminars to sell your message, yourproducts and yourself. See acast.com/privacy for privacy and opt-out information.

Amateurs have more on-line power than ever before. If you still wantto be "The Go To Guy/Gal" in your area of expertise, you'd better beout there, making a contribution. You can bet your life somebody iselse doing it - on your turf, to your clients, in your market. See acast.com/privacy for privacy and opt-out information.

Because we're thinkers, it's tempting for us infopreneurs toconstantly be thinking about the next idea, the next article, the nextpiece of intellectual property. But look back at what you've alreadygot - and figure out how to leverage it more effectively. See acast.com/privacy for privacy and opt-out information.

On the Internet, the best marketer wins. Not the best infopreneur; thebest marketer. And most infopreneurs are poor marketers - at least,when they're not there in person to do the marketing. See acast.com/privacy for privacy and opt-out information.

Put some thought and effort into your newsletter subscription page.Don't just create a Web page with a form and expect hundreds of peopleto sign up. A few will, but the more effort you put into convincingthem to sign up, the more people will sign up. And it really isworthwhile because your newsletter is going to make a lot of money foryou in the long term. See acast.com/privacy for privacy and opt-out information.

The second most common question people ask me about teleseminars isabout how to design an effective teleseminar (The most common is abouthow to make the technology work). In particular, many people wouldlike to know the ideal length and the right mix of talking andaudience participation. See acast.com/privacy for privacy and opt-out information.

What material do you have that is currently published for only onemedium? Your clients or customers now have new tools to consumematerial in different ways, at different times, and on their ownterms. Are you making it easy for them, or are you getting in the way? See acast.com/privacy for privacy and opt-out information.

How do you find the time to do Internet marketing when you've got somuch else going on in my business? Here's a simple three-step strategyto make Internet marketing easier and less time-consuming. See acast.com/privacy for privacy and opt-out information.

If you had to choose between a great idea delivered poorly or a showydelivery with no take-away value, what would you choose? Me? I'drather get the idea. After all, wouldn't you still take a 24-caratdiamond, even if it's in a paper bag? See acast.com/privacy for privacy and opt-out information.

Do you stand firm on fees, or are you willing to drop them if a client insists? If you're asking this question, you're probably losing money. There's a radically different way to think about "speaking fees" that makes this question irrelevant, and positions you to get maximum income from every opportunity. See acast.com/privacy for privacy and opt-out information.

What sort of value should you provide to your members in your membership site? This will vary for each business. But broadly, I suggest you consider your offering in these three categories. See acast.com/privacy for privacy and opt-out information.

Membership sites are the Next Big Thing on the Internet - as far asrecurring income streams go. But do you have the three things it takesto create a successful membership site? See acast.com/privacy for privacy and opt-out information.

There are now too many Web sites for anybody to visit in a lifetime. So how do Internet users choose which Web sites to visit? The answer has change in the past 3 years, and the difference is critical to you if you're an expert. See acast.com/privacy for privacy and opt-out information.

You've probably heard of new things like YouTube, Facebook and Flickr.But what do they do, and how are they useful to you? In this podcast,I'll list the top ten Internet tools for experts, and give you apractical example of how to use each of them in your business. See acast.com/privacy for privacy and opt-out information.

I love Seth Godin's work. But I think he's wrong about podcasting.Find out why - and how you can make podcasting work for your business. See acast.com/privacy for privacy and opt-out information.