Fit For The Future

Let's look at some of the most common mistakes I've seen speakers, trainers and other infopreneurs make when they start thinking about e-learning. See acast.com/privacy for privacy and opt-out information.

There's a growing trend - a trend that could present the biggest threat or the biggest opportunity for your business. I reckon it presents three threats and one (big) opportunity. See acast.com/privacy for privacy and opt-out information.

Today's audiences, clients, prospects and consumers fall in and out oflove with stuff a hundred times a day. They haven't got time to go ona date - the best you can hope for is speed dating. See acast.com/privacy for privacy and opt-out information.

Internet marketing is confusing to most people. With so many promotional tools and so much conflicting advice from different "experts", it's hard for you to know what to believe, what to pursue, and what to ignore. Today I'm going to teach you how Internet marketing has changed - in just two words. See acast.com/privacy for privacy and opt-out information.

It's not just shares and property that are available at bargainprices; other things in business and life are on sale right now. See acast.com/privacy for privacy and opt-out information.

All other things being equal, long-term success is better than a short-term focus. But right now, all other things aren't equal. See acast.com/privacy for privacy and opt-out information.

Different economic times call for different skills. Now is the time tobe a brain surgeon, not a plastic surgeon. See acast.com/privacy for privacy and opt-out information.

Conference calls are easy, cheap and accessible to all businesses. If you're not using them already, you're falling behind. See acast.com/privacy for privacy and opt-out information.

If you're bad or boring, people will switch off. But even if you'regood, you have to get used to not getting 100% attention from youraudience. Technology has not just changed the way you deliver yourmaterial; it's also changed the way audiences engage during apresentation. See acast.com/privacy for privacy and opt-out information.

The world is changing to be about community, not authority; villages,not islands; collaboration, not hierarchy. See acast.com/privacy for privacy and opt-out information.

Tough economic times present great opportunities for small businessesand entrepreneurs. Sure, the big companies can absorb change betterthan we can, but we're small, nimble and fast - so we can adapt tochange more quickly. See acast.com/privacy for privacy and opt-out information.

What would you do if your main marketing method disappeared overnight? Think it could never happen? It probably won't. But thinking aboutbackup plans doesn't make you pessimistic or negative; it's prudentand positive. See acast.com/privacy for privacy and opt-out information.

Here's my call to arms to the experts of the world: StartPARTICIPATING in this crisis. If you truly deliver value, now is thetime your clients need you more than ever. So, if anything, this is anopportunity to thrive. See acast.com/privacy for privacy and opt-out information.

Many infopreneurs fall in love with their products and services, andforget their market. They create a beautiful, sophisticated,high-quality product; but forget about whether there's a market forit. They create a cure for which there's no known disease! See acast.com/privacy for privacy and opt-out information.

Things like blogs, podcasts, newsletters and the like don'tnecessarily bring immediate cash flow. But they are important becausethey lay the foundation for future success. See acast.com/privacy for privacy and opt-out information.

In theory there's no difference between theory and practice. But in practice, there is. See acast.com/privacy for privacy and opt-out information.

Don't wait until you know how everything is going to turn out. You don't. And you won't. Get started now. This is particularly important on the Internet. See acast.com/privacy for privacy and opt-out information.

Don't write a bad book. Don't even write a good book. If you're going to write a book, write a great book. But don't just sit there twiddling your thumbs while you're waiting until you're ready to write A Great Book. You can still write; just do it in other ways. See acast.com/privacy for privacy and opt-out information.

How do you find the time for Internet marketing when you've got so much else going on in my business? This is a crucial question. Because it doesn't matter how much good stuff you learn, if you don't put it into action, it doesn't count for anything. See acast.com/privacy for privacy and opt-out information.

If you're an experienced Internet user who's familiar with the conceptof blogging, and would just like to know how to maximise the effectiveness of your blog, here's a quick reference guide. See acast.com/privacy for privacy and opt-out information.