Fit For The Future

You've probably heard of Web 2.0 and how it's changing the world. Butwhat does it mean for you if you've got a Web site? Learn how Internetmarketing has changed, and what you need to change to tap into the Web2.0 world. See acast.com/privacy for privacy and opt-out information.

Stop trying to do it all by yourself. One of the easiest ways to serveyour market better is to bring in other experts who can help them.Stop thinking about yourself; and think instead of your market, youraudience, your readers, your loyal followers. See acast.com/privacy for privacy and opt-out information.

When it comes to Internet marketing, most Web site owners are too optimistic. They assume that they can just create a Web site, advertise their products, and the money will come rolling in. But it just doesn't work that way. See acast.com/privacy for privacy and opt-out information.

I've talked to a number of clients and colleagues who have "almost"completed new products - books, e-books, and so on. The trouble isthat the last few steps always seem to stretch out, taking longer andlonger. Does that ever happen to you? If so, you might be caught inthe perfection trap. See acast.com/privacy for privacy and opt-out information.

It takes time to create information products. But are you taking fulladvantage of the material you've already created - which you can turninto new products? See acast.com/privacy for privacy and opt-out information.

Are you making these marketing mistakes? Learn from a street hawker in Rome. See acast.com/privacy for privacy and opt-out information.

Google is favouring valuable content over clever marketing. And that'sgood news if you're an information expert - that is, a professionalspeaker, trainer, consultant, coach or author. Why? Because you're ina strong position to deliver valuable content. See acast.com/privacy for privacy and opt-out information.

What are the keys to getting things done? Of course, there are anumber of answers - and time management gurus will argue over which isbest. From a leverage viewpoint, follow these three simple principles. See acast.com/privacy for privacy and opt-out information.

Over the years, salespeople have been coached with the phrase "Selling isn't telling". In other words, they should ask more questions rather than talking about their product. That's true, but it's not ALWAYS true - especially if you're an expert in your field. See acast.com/privacy for privacy and opt-out information.

One of the biggest problems experts face is that they try to do too much themselves. Instead of focusing on what they do best - thinking about their ideas and expressing them to others - they get caught up in the itsy bitsy stuff of creating the products. Things like proofreading, editing, administration, formatting, even the writing itself. If you've ever fallen into this trap, there's light at the end of the tunnel. See acast.com/privacy for privacy and opt-out information.

Experience matters. Many "experts" don't walk their talk; they don'tpractise what they preach. When you can draw on your own experienceand have the maturity to step outside it and put it in context, youprovide a richer, truer and more significant service to your clients. See acast.com/privacy for privacy and opt-out information.

If you write a promotional e-book, you should give it away free. Or take it one step further - and make it BETTER than free! See acast.com/privacy for privacy and opt-out information.

A successful affiliate program - on or off the Internet - rests on three important principles. If you get this mix right, you've got a better chance of making your affiliate program work. Not all affiliate programs follow these rules. But if you break them, make sure you know why. Unfortunately, most businesses ignore one or more of these principles, without knowing why. And that's a disaster for their affiliate program. See acast.com/privacy for privacy and opt-out information.

One of the things holding people back from creating - and profiting from - information products is that they undervalue their expertise. They don't think they are "good enough" yet, or they don't think their material has any value to their clients. But if clients are already paying you to speak, train, coach or consult them, chances are they do value what you've got to offer. It's just a matter of positioning yourself correctly. See acast.com/privacy for privacy and opt-out information.

Here's the single most important secret for successful marketing: First find out what your customers want; and then create products or services that match their desires. See acast.com/privacy for privacy and opt-out information.

Does writing an e-book have to be a lot of work? Not if you enlist allyour friends in the process! Learn how to write, publish anddistribute an e-book effortlessly and effectively. See acast.com/privacy for privacy and opt-out information.

If you're a messenger - somebody with ideas to share with the world -you can no longer rely on your authority alone. You are no longer anexpert because you say you're an expert. You're an expert because wesay you're an expert. If we like you we'll listen to your ideas andtake action. It's all about authority with community. See acast.com/privacy for privacy and opt-out information.

If you're a speaker, trainer, coach, consultant, author or otherinformation expert, you'd better be using the Internet actively inyour business. And that means creating an on-line presence. Not justa Web site any more. If you don't have the time to be seen as theexpert in your field, your clients and customers will find somebodywho does! See acast.com/privacy for privacy and opt-out information.

Kyle Macdonald's personal story of how he trades up from a paper clip to a house contains valuable insights for anybody in sales. See acast.com/privacy for privacy and opt-out information.

One of my clients recently created a new bundle of products and wants to find other people willing to sell them on her behalf. In return, they get a hefty commission. She asked me for some advice about how to best approach these people, and how to convince them to be part of her extended sales force. I'm going to share some of that advice with you here. See acast.com/privacy for privacy and opt-out information.