Sinopsis
As a business leader, thought leader, or business owner, you know the world of leadership has changed. Your organisation or business is changing fast, your team members expect more from you, and youre expected to build your own personal brand as a leader.The Fit For the Future Podcast helps you navigate this fast-changing world by bringing you ideas, information, interviews and insights for leveraging your leadership and being fit for the future.
Episodios
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If In Doubt, Do Something - Anything!
13/06/2010 Duración: 04minWhat stories have you been telling so often you've started believing them yourself? See acast.com/privacy for privacy and opt-out information.
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Six Power Tactics to Tap Into YouTube
27/05/2010 Duración: 05minIf you're a speaker, trainer, consultant, coach or other thought leader, you can't afford to ignore YouTube as a marketing tool for your business. I'll share with you here six ways to create video for YouTube easily and cost-effectively See acast.com/privacy for privacy and opt-out information.
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The Three Core Components of Your On-Line Presence
13/05/2010 Duración: 05minHow do we find the time to stay on top of Twitter, Facebook, blogging and every other Internet tool? It's a fair question, and an important one. See acast.com/privacy for privacy and opt-out information.
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Seven Tips for More Engaging Webinars
29/04/2010 Duración: 07minMost presenters - even experienced presenters - don't know how to adapt their presentations to the webinar environment. So here are my top seven tips for making your webinars more engaging and effective. See acast.com/privacy for privacy and opt-out information.
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On-line Success is a Process, Not An Event
17/04/2010 Duración: 03minToo many business owners treat their on-line strategy as a series of one-off events. Success on the Internet is a process, not an event. See acast.com/privacy for privacy and opt-out information.
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Don't Try to Reach Everybody
04/04/2010 Duración: 06minEvery customer and client is already a niche market of one. If you're not niche marketing already, you're missing the point. See acast.com/privacy for privacy and opt-out information.
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One Web Site Or Two?
28/03/2010 Duración: 05minI've recently had three conversations with three different clients about whether they need one Web site or two. See acast.com/privacy for privacy and opt-out information.
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Why Your Web Site Visitors Aren't Buying
18/03/2010 Duración: 05minWhat is the last thing you want them to do before they leave your Web site? Whatever the outcome for your business, make sure you make it simple - almost simplistic - for them to take that action. See acast.com/privacy for privacy and opt-out information.
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The Web Marketing Pipeline
05/03/2010 Duración: 05minThere are - fundamentally - only four ways to use your Web site to increase your income. See acast.com/privacy for privacy and opt-out information.
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Get Control Of Your Web Site
24/02/2010 Duración: 04minYou MUST be able to update your Web site yourself.This is no longer optional. A surprising amount of stuff depends on you having a Web site - and a Web site you can update yourself. You don't need all the flashy bells and whistles, but you do need basic control of your Web site. See acast.com/privacy for privacy and opt-out information.
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Ask the real marketing experts
07/02/2010 Duración: 04minInstead of hiring an expensive marketing expert, you’re asking the real marketing experts: your clients and customers. See acast.com/privacy for privacy and opt-out information.
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Make Better Conference Calls
23/01/2010 Duración: 05minOne of my predictions for 2010 is that we'll see a massive growth in the use of virtual meetings - in the form of conference calls, teleseminars, video conferencing, webinars and the like. If you want to be aligned with this trend, you must learn how to perform in an electronic meeting room, whether as a meeting participant, a chairperson or a presenter. See acast.com/privacy for privacy and opt-out information.
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The Hedonist's Guide to Goal Setting
07/01/2010 Duración: 08minMost goal-setting systems are hard - they take willpower, discipline, sacrifice and hard work. This year, do yourself a favour and set goals that are easy and natural to achieve, and bring you joy and happiness - not only after you achieve them, but also on the journey itself. See acast.com/privacy for privacy and opt-out information.
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My Top Ten Web Sites of 2009
24/12/2009 Duración: 08minI share with you some of the Web sites that I use regularly in my business, and that will help you as well - particularly as a speaker, trainer, consultant, coach or other infopreneur. I've omitted some of the more obvious Web sites, like Google, Facebook, YouTube, Twitter and LinkedIn. Although I do use all of them, there are plenty of other places where you can learn about them, so I don't want to clutter up this list with them. See acast.com/privacy for privacy and opt-out information.
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Top Ten Online Trends for 2010
06/12/2009 Duración: 05minIf you're a speaker, trainer, coach or consultant, you need to know about these things, because they will affect your business - like it or not. See acast.com/privacy for privacy and opt-out information.
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Professional Speakers - Fast Becoming an Endangered Species
19/11/2009 Duración: 03minAre you embracing the new opportunities the Internet brings you fordelivering your material? This is not just about using the Internet asa marketing tool; it's also about using it as a delivery tool. See acast.com/privacy for privacy and opt-out information.
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Collaborate - It's the Path to Success
05/11/2009 Duración: 03minYou might not have noticed it, but collaboration is an important trendtoday - even if you're a one-person business who makes a livingtelling other people what to do. See acast.com/privacy for privacy and opt-out information.
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Internet Users Have High Expectations
24/10/2009 Duración: 04minOrdinary Internet users have very high expectations. It's not enoughto do a "good" or "OK" job on-line; you have to be exceptional. Thisdoesn't mean you have to have an all-singing, all-dancing on-linepresence. But it does mean getting the basics right. See acast.com/privacy for privacy and opt-out information.
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Are You Just Presenting or Truly Engaging?
08/10/2009 Duración: 04minModern audiences want more than just being "presented to" - they want engagement. How are you doing in meeting their needs? See acast.com/privacy for privacy and opt-out information.
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The Value of Mentoring
25/09/2009 Duración: 04minMentoring is the fastest way to accelerate your growth, in whatever area of your business you'd like to improve. See acast.com/privacy for privacy and opt-out information.