Fit For The Future

Today Facebook rolled out its biggest and most significant changes ever for businesses. If you're not currently using Facebook in your business, you really should! See acast.com/privacy for privacy and opt-out information.

Today Facebook rolled out its biggest and most significant changes ever for businesses. If you're not currently using Facebook in your business, you really should! See acast.com/privacy for privacy and opt-out information.

The one thing that sets you apart from others is your expertise. Be so good they can't ignore you! See acast.com/privacy for privacy and opt-out information.

There’s no doubt video has been the hot on-line medium for the past few years. But we're now seeing a resurgence of (gasp!) the written word. See acast.com/privacy for privacy and opt-out information.

After all the fuss with Facebook, Twitter and other social media platforms over the last couple of years, it's interesting to see that the humble Web site is making a comeback. Why? Because business owners realise their Web site is their most powerful lead conversion tool. See acast.com/privacy for privacy and opt-out information.

Make a list of the things you want - and I mean really, really, really want - to achieve. You don't even have to share it with anybody else, but at least you're setting a direction for yourself. You can do this for all areas of your life, of course. But I want to focus on your Internet strategy in particular. See acast.com/privacy for privacy and opt-out information.

Your on-line strategy should follow your business strategy. Know what you want to achieve in your business, and then enlist the Internet to help you. This will help you decide exactly which Internet tools to use - and (just as importantly) what to avoid. See acast.com/privacy for privacy and opt-out information.

You might have heard the idea of writing a free e-book and sending it to as many people as possible. Writing the e-book isn't difficult. The real value is in how you distribute it. Let's look at 25 different ways to use that e-book. See acast.com/privacy for privacy and opt-out information.

In the last few years, more and more software is available on the Internet, rather than you having to install it on your computer or phone. This is what's called "Cloud Computing" - the act or service of providing software, IT resources and data via the Internet. See acast.com/privacy for privacy and opt-out information.

Are you willing to give away some of your best material in order to attract future clients? If not, it's time to change your thinking! See acast.com/privacy for privacy and opt-out information.

Internet marketing has changed - in a BIG way - in the last few years. Many business owners don't know how to take advantage of this change, and most don't even know what has changed. So let's look at what's changed and what it means for you. See acast.com/privacy for privacy and opt-out information.

Some marketers know how to write good content, but then make the mistake of not doing enough with it. Every article you write has the potential to do so much more for you in building your on-line reputation, establishing your credibility and bringing qualified traffic to your Web site. See acast.com/privacy for privacy and opt-out information.

Even presenters who recognise the opportunity in paid webinars sometimes think the only way to make money from webinars is by selling individual tickets to attendees - in other words, it's like running a public seminar.That is certainly one way, but it's by no means the only way. See acast.com/privacy for privacy and opt-out information.

Thanks to the Internet, clients today are smarter, savvier and more sophisticated than ever before. When they come to you, ready to buy, you can bet they didn't suddenly think of you five minutes earlier. This is the biggest change in the sales process: You used to be the first port of call in their buying cycle (or if not you, at least a bureau or agent). But no longer. See acast.com/privacy for privacy and opt-out information.

Earlier this year, the marketing company The Shattuck Group, which works with professional service firms and experts, conducted some research to find the most effective marketing tools for these businesses. After surveying more than 350 business leaders, they got their top five responses. See acast.com/privacy for privacy and opt-out information.

I see too many people who want "to be #1 on Google" for some ridiculously broad and expensive keyword phrase. If you do that, you're competing with the big boys, who have deep pockets and huge networks. Instead, be like a boutique winery, which offers a very different experience from large liquor chains. See acast.com/privacy for privacy and opt-out information.

You can't pressure your Web site visitors into buying. Rather than trying to manipulate, cajole, browbeat or force them to buy, create "buying frames" that explain the reasons for them to buy. See acast.com/privacy for privacy and opt-out information.

In this month's social media forum, we discuss Facebook fan pages, adding your domain name to Blogger, outsourcing your social media efforts, and more. See acast.com/privacy for privacy and opt-out information.

If you're a presenter, thought leader or infopreneur, I'm sure you've already heard about "e-learning", and you might even be doing some of it already. Unfortunately, I find many people are intimidated by the idea, even if they know they "should" be doing something about it. See acast.com/privacy for privacy and opt-out information.

Why is Amazon.com giving away its Kindle app for nothing on iPhones, iPods and iPads - when the Kindle is one of its own best-selling items? See acast.com/privacy for privacy and opt-out information.