Fit For The Future

In this interview, we talk about webinars - how to do them well, how to get started, what technology to use, and how to keep your audience engaged. See acast.com/privacy for privacy and opt-out information.

Topics included: broadcasting blog posts to social media, LinkedIn paid vs free, Slideshare and Google+ See acast.com/privacy for privacy and opt-out information.

Using the Internet for creating more convenience, comfort and freedom in your work life. See acast.com/privacy for privacy and opt-out information.

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I had the opportunity to be interviewed by Andrew O'Brien, Steve Major and Trevor Dixon on their program Trusted Authority Live, where we spoke about how to position yourself on-line as a trusted authority. See acast.com/privacy for privacy and opt-out information.

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Google does NOT care about the keywords META tag. But it does care about 23 other things on your Web site. See acast.com/privacy for privacy and opt-out information.

As an expert, your most powerful marketing tool is not your business card. It's not your glossy brochure. It's not your Web site. It's not your client testimonials. It's not any of your collateral material. As an expert, your most powerful marketing tool is your expertise. It's your knowledge, your ideas, your intellectual property - and the way you apply it to your clients' lives and businesses to make a difference. See acast.com/privacy for privacy and opt-out information.

Join our monthly discussion group, where we talk about Google+, blogging, article marketing and other social media topics. See acast.com/privacy for privacy and opt-out information.

Google+ continues to grow, and one report suggests it will be bigger than LinkedIn and Twitter within 12 months. It's natural to compare it with Facebook, LinkedIn and Twitter, but that's not where its real power lies. Here's the big reason every Thought Leader needs to use Google+: It helps build your authority. See acast.com/privacy for privacy and opt-out information.

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Some marketers know how to write good content, but then make the mistake of not doing enough with it. Every article you write has the potential to do so much more for you in building your on-line reputation, establishing your credibility and bringing qualified traffic to your Web site. See acast.com/privacy for privacy and opt-out information.

The monthly Social Media Forum discussion group - with lots of discussion about Facebook pages. See acast.com/privacy for privacy and opt-out information.

One of the biggest problems business owners face is that they try to do too much themselves. Instead of focusing on what they do best, they get caught up in the itsy bitsy things in their business. If you've ever fallen into this trap, there's light at the end of the tunnel. See acast.com/privacy for privacy and opt-out information.

Your blog is a Web site, so you can promote it in the same way you promote any other Web site - and there are some other neat tricks as well. See acast.com/privacy for privacy and opt-out information.

Despite what a lot of people say, social media isn't the be-all and end-all of your on-line presence, especially for infopreneurs. See acast.com/privacy for privacy and opt-out information.

Every Web site is different, of course, but there’s a common structure that underlies every successful Web site. See acast.com/privacy for privacy and opt-out information.

I've been critical in the past of Gerry Harvey's complaints about on-line business cutting into his profits. But I'm equally admiring of him now for his new foray into the on-line world. See acast.com/privacy for privacy and opt-out information.

The Internet has changed the way we buy and read books. If anything, there's been a resurgence in reading, because of increased availability to printed books, and new formats like e-books and audio books. See acast.com/privacy for privacy and opt-out information.

A high-profile chain of book stores in Australia and New Zealand recently went broke, partly due to financial mismanagement but also undoubtedly partly due to the Internet. Is your business also under threat? See acast.com/privacy for privacy and opt-out information.