More Marketing Ideas

Peter Beckenham's YouTube video features a mastermind group discussing the core question of business: what problem do you solve and who needs it? The participants, a diverse group of coaches, consultants, and business owners, introduce themselves and their specialties, ranging from marketing and sales coaching to divorce support and neurodiversity advocacy. Beckenham encourages viewers to connect with these experts, highlighting the wealth of collective experience available. The discussion then transitions to individuals explaining the specific problems they address for their clients and the unique value they provide. Common themes emerge around building confidence, fostering trust, achieving alignment, and understanding clients' real needs. The conversation emphasizes the importance of listening, authenticity, and truly seeing and hearing individuals to effectively help them overcome their challenges. Ultimately, the video serves as an introduction to various problem-solvers and a thoughtful explorat

Kathy Basil's YouTube transcript provides a workshop focused on utilizing AI, specifically ChatGPT, to create a 90-day content plan for attracting clients. Basil, a marketing expert turned empowerment coach, shares her initial skepticism towards AI and her subsequent "Eureka moment" realizing its potential to bridge the gap between marketing psychology and the intangible nature of coaching services. The workshop outlines a framework called ACT (Authority, Connection, Transformation), emphasizing the creation of valuable content pillars rooted in understanding the "who" and "what" of ideal clients. Basil demonstrates how to prompt AI for identifying client struggles, generating content pillars, and even drafting social media posts with suggested formats and imagery, highlighting the importance of personalization and consistent, high-quality content over mere quantity. The session also includes a live demonstration using a participant's website and touches on AI tools for i

This audio transcript captures a discussion analyzing a recording of a live online meeting where Peter Beckham asked a diverse group of entrepreneurs and business leaders where their best leads originate. The speakers in the transcript unpack the collective wisdom shared by these individuals, identifying common threads and actionable insights for listeners. Key themes that emerged from this analysis include the power of existing relationships and referrals, the importance of authenticity and personal storytelling, the necessity of consistent visibility, and the critical act of understanding clients' underlying problems. Ultimately, the discussion aims to help listeners identify and cultivate their own best sources for leads by learning from the experiences of a wide range of successful professionals.

This YouTube transcript captures a dynamic online mastermind session led by Peter Beckenham, focused on essential skills for business growth, specifically aiming to double profits. Various international business professionals and coaches introduce themselves and their expertise, offering diverse perspectives ranging from sales and marketing to mindset and technology. The group actively engages in a discussion about key areas for improvement, with participants sharing personal insights on challenges like time management, relationship building, sales skills, and embracing technology. Moreover, they emphasize the critical role of mindset, authenticity, and emotional intelligence in achieving business success and offer opportunities for viewers to connect with them for further guidance.

The YouTube video by Sean Anthony introduces a "writerless method" for book creation, contrasting it with the traditional, time-consuming approach. He highlights the significant desire for book authorship versus the low completion rate. Instead of writing, Anthony proposes leveraging AI to convert interviews or existing content into books, either for personal use or as a client service. This method offers a faster, easier path to publishing, potentially generating income by serving experts who lack the time or inclination to write. He outlines the process involving topic selection, content conversion, formatting, and publishing, suggesting it's a high-demand, low-competition opportunity.

Trades Freedom Club presents a podcast episode focused on using blog articles as a free and effective strategy for trades businesses to improve their Google ranking and attract more leads. This approach aims to help businesses bypass paid advertising and marketing agencies. The episode outlines the benefits of blogging, provides SEO tips for discoverability, and explains how to repurpose blog content for social media. It also offers a ten-step checklist to guide businesses in creating their own online presence. Listeners are encouraged to take advantage of this method to increase visibility, build authority, and facilitate customer acquisition. The podcast also promotes additional resources like a growth club, a Facebook group, and inner circle coaching.

This particular episode highlights Christine Matheson-Green, a 73-year-old journalist and author, who launched a project to capture and preserve life stories in memoir form. The overall goal is to show listeners how to maximize their enjoyment and well-being during their later years. The podcast is av

Welcome to the Marketing Mastery Podcast, where we delve into the latest strategies and insights to help small business owners thrive in the digital landscape. In today's episode, we're tackling a crucial topic: how to improve your website's search engine ranking. We'll break down the essential on-page, off-page, and technical SEO techniques you need to know, share practical tips on creating engaging content, building quality backlinks, optimizing for mobile, and much more. Whether you're new to SEO or looking to refine your approach, this episode is packed with actionable advice to boost your online visibility and drive more organic traffic to your website. Let's get started!

Alan Stevens is an International Profiling and Communications Specialist regularly featured on National TV, Radio and in the World’s Press, profiling the likes of our leading politicians, TV and sports stars as well as Britain’s Royalty. He’s been referred to by the UK Guardian as the leading authority on reading people, globally and the mentalist meets Dr Phil by the Herald. Alan has worked with international clients, the likes of Disney Films and Gillette, and high-profile organisations like the Australian Federal Police to help them to understand how people tick. Alan works with business owners and executives, helping them to understand and engage their clients and prospects, enhancing their presentations and negotiation skills. And with parents and teachers to help them enhance the ability of their children to reach their full potential while improving the experience of parents, teacher, and student. His courses are Certified Learning Solutions and he is a Fellow of the Institute for Learning and Performa

Aldwyn Altuney is a mass media marketing expert. Known as the 'Media Queen', she is a TV host, speaker, photojournalist and author of multiple international best-selling books. With 38 years media experience, her PR company, AA Xpose Media, is the only one she knows of that guarantees results in the mainstream media. She is passionate about inspiring more good news in the mass media to help decrease depression and suicide rates and lift people’s spirits. In 2018, she founded the Mass Media Tribe Meetup group and a global GoodNews Day, which is run annually on August 8. She founded a monthly Global Good News Challenge in June 2020, has tripled her business during Covid and recently won the 2021 Bx Print, Media and Photography Business of the Year. Also an animal activist, she founded Animal Action Events in 2007 and has run 15annual charity events so far raising awareness, appreciation and respect for all animals. In her spare time, she loves performing in her comedy duo The Fiddly Gigglers, acting, playing uk

Martha Mok is an industry recognised confidence business coach with a global presence. An International entrepreneur and founder of Super Confidence Coaching, specialising in empowering businesswomen to reach their full potential through confidence and achieving a balance between business, life and relationship balance. She is recognizsed in the Top 1% of all women’s confidence, mindset and business coaches in Australia, an International motivational speaker, an author of 4 eBooks & 1 co-author published book and a Master Practitioner of Neuro-Linguistic Programming (NLP).

After 25 years battling her own demons with unhealthy eating, Irena finally made peace with food following a massive mind transformation. By shedding her mental weight, Irena also lost an incredible 50kgs over two years. Her expertise today is shaped by her personal journey, paired with qualifications in biomedical science, nutrition, positive psychology, health and wellness coaching, and personal training. Irena specialises in helping smart, capable women (women with literally 'too much on their plate') dissolve their struggle with emotional eating. Emotional eaters can be overweight or slim. What they have in common is eating to manage emotions such as stress, fatigue and pain, or to cope with unmet needs. Using a 3-step science-proven program DownSizeMe, Irena inspires her clients to regain their personal power with new eating habits, self-care strategies and a confident mindset. By facing what's driving their hunger, emotional eaters will abandon their obsession with calorie counting and develop a healthi

In todays interview I chat with Rebecca Mitchell,  Rebecca is current one of the directors & co- founders of Awesome Lending Solutions a boutique brokerage in the lower north shore of Sydney.  Rebecca has been in finance since she left school in 1994 & after a successful & vast career across all facets of back-office lending, she felt she couldn't help in the way that she wanted to, so she became a broker working with a successful national accountancy firm from 2008-2014 as one of their in-house mortgage brokers.   Then the opportunity arose to start her own brokerage Awesome Lending Solutions where Rebecca remains today helping First Home Buyers & First Time Investors get into their first home or investment.   As well as helping investors review their portfolio & see where money can be saved & prepare them for the next purchase. She has also discovered her latest passion is helping couples who are going through separation & guiding them through the mi

This interview is with the amazing Tracey Hall, Tracey is a highly motivated business woman who demonstrates accountability, efficiency and a willingness to assist others in reaching their desired goals. She has been in the Direct Marketing industry over 30 years and is CEO of Ethical Direct Sellers Association. Tracey resides in Melbourne Australia and is a career mentor for women in Direct Marketing who want to take their career to the next level without losing friends and being a spammy pammy. Her ability to easily build rapport with others creates strong and lasting relationships with customers, business colleagues and fellow team members. You can contact Tracey @ Tracey Hall Ethical Direct Sellers Association www.ethialdirectsellersassociation.org

Lorrie Brook is a relationship facilitator and family law mediator who helps you to resolve and do conflict better! With over 15 years experience in the family law industry Lorrie knows that conflict does not have to be hard, bitter or full of emotional warfare and she is passionate about using her role as a mediator or relationship facilitator to help you see what it is like on the other side. Lorrie is online when you are ready :-) Contact Details: lorrie@familylawservices.online https://www.familylawservices.online

In  this episode I chat with Ingrid Galloway of Sydney as she explains how she helps couples cement their relationships and her plans to develop a retreat where couples can come together in a relaxed environment and learn how to build their relationships. You can contact Ingrid @ https://www.kahyangan.com.au/ https://www.facebook.com/ingrid.galloway

In this episode Jeff will share how he created his 1st million dollar business, lost the lot and just like a Phoenix, rose from the ashes to create many more businesses.

In today's podcast I'm chatting with Joanne Holbrook who is a mother of two and spouse of a United States Army Officer who lives in Honolulu, Hawaii. She has lived and raised her over the last 14 years on four continents, in five countries and in five US states (South Africa, England, Germany, Australia) and across the United States.(North Carolina, Kansas, Washington State, Virginia and Hawaii) Born in South Africa and living half her life under the controlling Apartheid Government, she began to yearn for a better understanding of cultures outside her world. Moving to the UK in her mid 20’s started her adventure to learn about other cultures. This experience, combined with the world travels that come with a military lifestyle, allowed Joanne to observe culture and parenting from multiple international perspectives and with a broader worldview. Joanne is an author of "Your Passport To Parenting”, a professional keynote speaker, parenting advocate, and entrepreneur, who, through her friendships, book, and spea

In this episode you will hear lots of golden nuggets from Peter, who will share some of his decades of experience as both a professional sales person and business coach

Guy Freeman explains how he now has 3 streams of income aligned with his financial planning practice in Brisbane