Growth Hacking Daily

Welcome to our final lesson of the 30 Days Growth Marketing course! In this insightful episode, we delve into the world of growth marketing and explore the metrics that define a successful growth marketer. Join us as we discuss the importance of beginner-friendly content and its impact on the growth marketing landscape. We introduce three key categories of metrics that encompass more than just revenue generation, shedding light on the holistic approach needed to excel in this field. Discover how the number of successful growth experiments, learning velocity, and personal productivity play pivotal roles in assessing a growth marketer's expertise. We emphasize the value of case studies and successful experiments in evaluating capabilities and share tips on enhancing learning velocity to stay ahead in this dynamic industry. Additionally, we touch upon the significance of connecting with fellow growth marketers and optimizing time and task management for ultimate productivity. Don't miss out on this

During the conversation, we explore different tools and methods for tracking marketing campaigns and experiments. We touch upon popular analytics platforms like Google Analytics and SEMrush, as well as specialized tools like ClickUp and Notion. We also emphasize the importance of maintaining a spreadsheet or table to organize and track data, which can then be easily translated into any platform. Our discussion revolves around a sample growth stack, consisting of three tabs: a sample sheet, a library of experiments, and current experiments. We walk through each tab, highlighting key elements such as experiment names, workflows, goals, North Star and OMTM metrics, and funnel stages. We address common questions, such as having multiple funnel stages for a single campaign, and provide insights on how to adapt and adjust the growth stack based on specific business needs. Furthermore, we touch upon the significance of experiment success scores and the database of tools within the growth stack. The experiment succ

In today's episode, we're diving deep into one of the key concepts of growth hacking and growth marketing: leveraging other people's networks and audiences. While digital marketers often focus on social media, SEO, and paid ads, growth hacking takes a different approach by tapping into existing networks to acquire users. We'll explore real-life examples of successful startups like Airbnb, PayPal, Lyft, and Tinder, who harnessed the power of other platforms to gain their initial user base. You'll be amazed to discover that none of these companies relied on traditional advertising or SEO for their first users. We'll also highlight the importance of adding value and building relationships within these networks. By offering expertise and providing value to others, you can attract opportunities for collaboration and exposure. Growth marketing isn't just about traditional methods; it's about thinking outside the box and finding creative ways to reach your target audience. Join us

Join us as we discuss the importance of replicating and scaling successful experiments by creating workflows that can be easily assigned to team members or freelancers. Throughout this engaging conversation, we provide three real-life examples of growth hacking workflows: B2B sales outreach, local small business, and e-commerce workflows. We explain the step-by-step process involved in each workflow and highlight the significance of documenting these workflows, much like standard operating procedures (SOPs), for consistency and scalability. Discover how these growth workflows can be automated using various tools and leverage, such as ClickUp for creating checklists or employing freelancers to handle specific parts of the workflow. We emphasize the power of automation and delegation in saving time and allowing growth marketers to focus on finding new winners and running new experiments. As we delve deeper into the topic, we underline the personalized approach each business takes in designing its workflows,

Welcome to our 26th episode, where we discuss our final example which is Growth Marketing for Consumer Mobile Apps. According to research, mobile phones top the list when it comes to device usage compared to desktops, laptops, and tablets. Tune in to this episode as we uncover how the A3R3 model can help you put your apps to the surface for mobile users.

If you have listened to the previous podcast, you may be getting a hold now on how valuable the A3R3 model is for marketing and how it is applied into different business industries. Tune in today as we continue discussing the role of A3R3 in Growth Marketing, and this time for B2B SaaS startups.

In today's podcast we will continue talking about the application of the A3R3 model from the previous lesson, but this time we will use a B2C e-commerce example. Tune in now to learn more about growth marketing for e-commerce stores.

In this lesson, we will give an example of a B2B Agency, and that by leveraging the appropriate tools and adopting effective strategies, businesses can tap into the potential of the latest performance indicators and accomplish their objectives with the A3R3 funnel. Tune in today to a more in-depth growth marketing for agencies.

Welcome to Day-22 of the 30 Days Growth Marketing Course. In today's lesson, we dive into the fascinating world of full-funnel SEO. We will focus on the key concepts that every growth marketer should know. We begin with the vital aspect of keyword research, exploring tools like Answerthepublic.com, Google search suggestions, SEMrush, and more to identify the questions and topics your audience is searching for. Uncover the secrets of finding low-hanging fruit keywords and leveraging them to create content that resonates with your target market. The discussion then delves into on-page optimization, where you'll learn how to make your website search engine-friendly and user-centric. Discover the importance of technical SEO elements such as heading tags, image alt tags, meta descriptions, and site structure recommendations to enhance your website's crawlability, indexability, and ranking potential. Link building plays a crucial role in SEO, and we'll show you effective strategies to attract hi

Welcome to Day-21 of the 30 Days Growth Marketing Course. In this lesson, we dive into the fascinating world of influencer marketing from a growth marketing perspective. Join us as we explore the various stages of the A3R3 funnel and how influencer marketing can be leveraged at each stage to drive awareness, acquisition, revenue, and referrals. In this insightful discussion, we share our experiences with influencer marketing and the importance of aligning the right influencer with your brand's messaging and values. We discuss the impressive results that can be achieved through influencer marketing, including high engagement rates and an average ROI that surpasses traditional ads. Discover a three-step framework for successful influencer marketing campaigns: endorsement, signaling, and amplification. Learn how influencers can become valuable brand advocates by showcasing their genuine experiences with products or services and effectively reaching their audience. We also touch upon the evolving landscape

Welcome to Day-20 of the 30 Days Growth Marketing Course. In this exciting session, we delve into the world of web scraping and its applications in growth marketing. If you're new to web scraping, don't worry – we'll start with the basics and gradually explore how to scrape entire websites and extract valuable data into Google Sheets. Web scraping is a powerful technique used for competitor research, content generation, audience research, lead generation, SEO, social media, and more. It enables marketers to extract, organize, and utilize data from various sources to optimize growth strategies. Although not commonly used by traditional digital marketers, web scraping offers growth hackers an edge in data-driven marketing. Throughout the session, we demonstrate practical examples of web scraping. We walk you through the process step-by-step, providing tips and tricks to optimize your scraping efforts. Whether you're a beginner or an experienced marketer, this introductory session on web scra

Welcome back to the 30 Days Growth Marketing Course! In today's session, we delve into the exciting world of competitor research. Join us, as we uncover the secrets of analyzing your competitors to gain a competitive edge. We kick off the discussion by exploring the different types of competitors, from direct competitors to audience competitors. We emphasize the value of understanding your competition and even partnering with indirect competitors to expand your reach. Moving beyond the website analysis, we introduce powerful tools like SimilarWeb and SEMrush to dive deeper into competitor research. Using these tools, we uncover vital information such as traffic sources, organic search rankings, and top-performing keywords. These insights provide a roadmap for optimizing your own website and marketing strategies. Join us in this insightful session as we unravel the secrets of competitor research and discover how you can leverage this knowledge to fuel your growth marketing journey. Don't miss out on

Welcome to the next lesson on Google Analytics! In this GA4 tutorial 2023, we will explore the basic reports and provide an overview of Google Analytics 4 (GA4), the latest version of Google Analytics as of the making of this episode. If you are new to analytics or transitioning from Universal Analytics (UA), this tutorial will guide you through the setup and usage of GA4. We will emphasize the importance of identifying key metrics that truly matter for your business, allowing you to make data-driven decisions. We'll guide you through the GA4 dashboard, highlighting essential reports like traffic acquisition and e-commerce purchases. Additionally, we will discuss the significance of custom reports tailored to your specific metrics. By the end of this episode, you'll have a solid understanding of GA4 and how to effectively use it for growth marketing and campaign management. Join us as we navigate through the essential features of GA4 and uncover valuable insights for your business.

Welcome to our lesson on Lean Analytics for Growth Marketing! In this episode, we delve into the world of Lean Analytics and its application to drive growth in your marketing efforts. Join us as we explore the fundamental concepts of Lean Analytics and how it can help you measure progress efficiently. Discover the power of defining specific metrics, setting timelines, and visualizing your desired outcomes. Throughout the discussion, we share our personal goals, including one person's aim to gain weight and the other's objective to reduce body fat percentage. By using our own experiences as examples, we bring the concepts of Lean Analytics to life and demonstrate their real-world applications. Learn about the North Star metric and how it represents your primary goal. We also delve into supporting metrics that contribute to your overall objective, providing you with a holistic understanding of your progress. Discover the importance of using percentages and ratios as metrics and how they offer valuabl

Welcome to Day-16 of the 30 Days Growth Marketing Course. In this insightful lesson, we explore the final two stages of the marketing funnel: revenue and referral. Discover how revenue actions, such as transactions and paid plans, contribute to business success and why they shouldn't be the sole focus. Learn the importance of establishing product-market fit and building an audience before optimizing revenue-related actions. The referral stage is equally significant, as satisfied customers can become powerful advocates for your product or service. Explore the impact of referral campaigns and discover effective strategies to incentivize referrals, drawing inspiration from successful examples like Dropbox and PayPal. Measurement is key, so we dive into essential metrics for tracking referral campaign success, including the viral coefficient and click-through rates. Witness how referral marketing harnesses the power of personal connections and trust to drive user adoption and expand your customer base. Don

Welcome to Day-15 of the 30 Days Growth Marketing Course. In this lesson, we delve into the activation and retention stages of the growth marketing funnel, also known as the A3R3 funnel. Activation involves getting users deeply engaged with your business after the acquisition. Retention becomes crucial once users are activated, as it aims to keep them on the platform for an extended period. The order of activation and revenue can vary depending on the business model. Retention metrics include the percentage of returning customers, churn rate (the number of people leaving the platform monthly), and customer lifetime value (the amount of money a customer spends during their lifetime with the business). Renewal rate is also an important retention metric. Each business may prioritize different retention metrics based on its specific pain points in the funnel. Even within the same industry, competitors may focus on different metrics based on their unique challenges and goals. The choice of metrics depends on

In this lesson, we delve into the awareness and acquisition phases of the growth funnel. We explore the different stages of awareness and how to create content for each stage. The five stages of awareness include the unaware phase, problem-aware phase, solution-aware phase, product-aware phase, and fully aware phase. We discuss the importance of awareness in marketing, especially when launching a new product or startup. Strategies for spreading awareness include running ad campaigns on platforms like Facebook, Instagram, and Google, leveraging other people's communities (OPCs) such as Product Hunt, participating in forums and threads like Reddit and Quora, guest blogging, utilizing social media channels, and producing quality content consistently on platforms like LinkedIn, YouTube, and Twitter. We also touch on measuring awareness through metrics like traffic to landing pages, impressions on content and messaging, time spent on content, podcast impressions, reach, impressions, engagement, and more.

Welcome back to Lesson 13 of our comprehensive growth marketing course! In this session, we dive deep into the world of email marketing and its pivotal role in retaining customers and driving growth. The transcript begins with an overview of the technical aspects, followed by an in-depth discussion on the power of email marketing. Learn how email campaigns can be leveraged at different stages of the growth funnel, including retention and revenue generation. Discover valuable insights and strategies to make the most of this versatile marketing channel. We will discuss a range of powerful email marketing tools, such as ConvertKit, ActiveCampaign, and Klaviyo. Uncover the features and benefits of each tool and gain practical knowledge on how to implement them effectively in your marketing campaigns. Explore various types of email marketing content, from sales sequences that drive conversions to engaging newsletters that keep your audience informed and connected. Gain a comprehensive understanding of automatio

Welcome to Lesson 12 of our comprehensive growth marketing course! In this session, we explore the world of copywriting and reveal the strategies and frameworks that will help you craft compelling content for various platforms, including landing pages, emails, and social media. The transcript covers the fundamental principles of copywriting, starting with the renowned AIDA framework (Attention, Interest, Desire, Action) and the Before-After-Bridge framework. Discover how these frameworks can elevate your copy and captivate your audience with persuasive storytelling techniques. Uncover the secrets of simplifying sentences, utilizing slang and emojis, and asking thought-provoking questions to enhance the conversational tone of your copy. Throughout the lesson, we introduce you to a range of AI-powered copywriting tools, including Jasper, Writesonic, Copy.ai, and Chat GPT. Discover how these tools can augment your writing process and save you valuable time while delivering impactful results. Remember, copywr

Welcome to Lesson 11 of our growth marketing course! Join us as we dive into the world of landing pages and explore how they play a vital role in conversion rate optimization (CRO). In this session, we discuss the key elements of a successful landing page and showcase real-life examples to inspire your own designs. The lesson kicks off with an insightful conversation about taking screenshots and pictures, setting the stage for our in-depth exploration of landing pages. We use ClickUp's landing page as a prime example, dissecting its structure and uncovering the essential components that make it highly effective. Next, we delve into the core elements every landing page should include. From captivating headlines and compelling copy to strategic calls-to-action and trust-building factors such as testimonials and logos, we leave no stone unturned. Discover how to translate features into benefits and optimize your landing page for maximum impact. But it doesn't end there! We take things up a notch by bu