Growth Hacking Daily

Welcome to Day-10 of the 30 Days Growth Marketing Course. In today's episode, we will be discussing the importance of Conversion Rate Optimization (CRO) in the growth funnel and how it can be measured at any stage of the user journey. We will be providing you with various examples of measuring conversion rates for transactions, email sign-ups, app installs, and product purchases, so you can optimize for conversions and improve lifetime customer value. We believe that CRO is not just about focusing on numbers but about solving people's problems. By shifting your mindset and becoming your target audience, better experiments can be created for them. Throughout this episode, we will be discussing the A3R3 funnel, where there is a conversion rate from every stage of the funnel to the next. We will also be explaining the process of CRO, which involves A/B testing and making small changes to improve conversion rates at each stage of the funnel. Additionally, we will be providing examples of different conv

Welcome to Day 9 of our marketing course, today we will be discussing A/B testing and how it can help us make data-driven decisions for growth optimization. We will explore various touchpoints in marketing, such as landing pages, email subject lines, ad copy, and more, where A/B testing can be applied to find the winning version that converts the audience better. We will cover the process of A/B testing, including research, experimentation, and results measurement. We will also discuss the optimal duration and appropriate sample size for running A/B tests. Additionally, we will introduce the mathematical equation called the t square for determining confidence in A/B testing results. On this podcast episode, we will provide examples of A/B testing on landing pages and product pages. We will also discuss different channels for A/B testing, such as ads, landing pages, and emails. Finally, we will introduce conversion rate optimization as a closely related topic. By the end of this podcast episode, we will ha

Welcome to Day-8 of the 30 Days Growth Marketing Course. In today's lesson, we will focus on the execution of our ideas. We'll discuss some key points and processes necessary. We'll learn about the importance of mapping experiments to the A3R3 funnel. We'll talk about executing our experiments in an agile manner by testing with specific audience segments and making weekly iterations based on data. This process can be applied to various channels, including social media. We will also discuss how execution applies to social media and modifying content based on audience preferences.

Welcome to Day-7 of the 30 Days Growth Marketing Course. Today we will discuss the ways to generate ideas for Growth Marketing. We will be discussing the process of generating ideas and how to use the three C's of growth hacking to do so: channels, competitors, and communities. We will begin by emphasizing the importance of ideation and how research plays a critical role in the generation of ideas. Moving on to the three C's framework, we will explain how to use this framework to generate ideas and provide examples of how to use it effectively. We will also discuss how to analyze competitors and their audiences to get new ideas for content and outreach strategies. We will also talk about executing ideas effectively, using the three P's framework: piggybacking, partnerships, and paid opportunities. We will provide examples of each framework and explain how to use them to execute ideas successfully. We also recommend analyzing competitors' websites, keywords, social media, and customer revi

Welcome to the next lesson in our 30-day Growth Marketing Course! Today, we'll be discussing the toolset for growth marketing and how research can help you uncover growth opportunities for your business. Research is a critical component of growth marketing, and it involves gathering data and insights to inform your strategy. In this video, we'll be discussing several key areas for research, including researching your target audience, identifying your One Metric That Matters (OMTM), and analyzing your current strategy. Researching your target audience involves gathering data and insights about their needs, pain points, and behaviors. By understanding your audience better, you can develop more effective marketing campaigns that resonate with them. We will also be discussing the process of generating ideas and how to use the three C's of growth hacking to do so: channels, competitors, and communities. Moving on to the three C's framework, we will explain how to use this framework to generate

Welcome to Day Five of our 30-day Growth Marketing Course! In this episode, we will discuss the essential skill set for growth marketing and how to acquire it. We will be breaking down these skills into three categories: core skills, generalist skills, and specialist skills. We will dive into the must-have core skills for growth marketing, including having a growth mindset, conducting research, generating ideas, using the A3R3 funnel, setting goals, practicing lean analytics, and conducting A/B testing. We also emphasize the importance of copy and content writing and setting Not Star Metrics. It's crucial to learn how all of these skills work together to achieve success in growth marketing. Next, we will discuss how to build generalist skills through continuous learning and improvement based on execution. We'll talk about skills such as A/B testing, conversion rate optimization (CRO), and user psychology. The mastery of generalist skills takes time, but it's a continuous process. We will then c

Welcome to the next lesson in our 30-day Growth Marketing Course! In this episode, we will be discussing the growth marketing process and how it can be applied to any business. We will break down the process into specific steps including goal setting, research, ideation, execution, and measurement. Along the way, we will highlight the importance of having a North Star metric and OMTMs (One Metric That Matters) for each team, and we will introduce frameworks for research and ideation. We will also dive into the concept of growth sprints, where experiments are run on a weekly basis and results are measured to determine whether to continue or pivot. We will explore the A3R3 funnel, which represents the stages of the funnel from awareness to referral and how goals can be assigned to each stage. In addition, we will touch on the necessary skill set needed to become a growth marketer, which we will discuss in more detail in our next video. We will also highlight the importance of measuring data and pivoting if ne

Welcome to Day Three of our 30-day Growth Marketing Course! In this episode, we'll be discussing the importance of developing a growth mindset for marketing success. A growth mindset is a belief that your abilities and skills can be developed through dedication and hard work. It is a mindset that values learning, experimentation, and embracing failure as an opportunity to learn and grow. We will emphasize the need to approach everything as an experiment and make data-driven decisions. We believe in staying lean and agile, doubting default methods, and exploring offbeat channels for marketing. We encourage you to explore offbeat and creative ways to achieve goals in different areas of life, use data-driven decisions to measure success in growth marketing campaigns, doubt the default ways of doing things, experiment with different approaches and test new ideas, explore paid opportunities and partner with different channels to leverage growth and stay lean and agile by reducing waste and getting to the au

Welcome to Day Two of our 30-day Growth Marketing Course! In this episode, we'll be discussing the key differences between growth marketing and digital marketing. While both growth marketing and digital marketing involve leveraging digital channels to reach and engage with your target audience, there are some fundamental differences in their approach. Growth Marketing is also called full-funnel marketing because we are focusing on the entire user journey, the entire funnel. The A3R3 funnel or the AAARRR funnel stands for the following- Awareness, Acquisition, Activation, Retention, Revenue, Referral Unlike Digital Marketing where we focus on acquiring and activating the user, through Growth Marketing we are not only acquiring or activating the customers but also retaining them and possibly converting them into getting more referrals. Digital marketing is a broad term that encompasses all online marketing efforts, including search engine optimization (SEO), social media marketing, email marketing, conte

Welcome to Day One of our 30-day Growth Marketing Course! In this podcast, we'll be covering the basics of growth marketing and what it entails. Growth marketing is the process by which you test and find impactful and scalable ways to improve a focus metric through rapid experimentation while using as less resources as possible. Growth marketing is a data-driven approach to marketing that focuses on identifying and optimizing tactics that can drive rapid and sustainable business growth. It involves experimenting with various strategies, measuring their impact, and iterating on them to achieve better results. As a growth marketer, you'll need to have a deep understanding of your target audience and the channels they use to discover and engage with your brand. You'll also need to be familiar with a range of marketing tactics, including SEO, social media marketing, content marketing, email marketing, and paid advertising. The key to successful growth marketing is a commitment to continuous testi

In this podcast, I'll take you through the steps to becoming a full stack marketer. Follow these steps to master the A3R3 funnel. The A3R3 or the AAARRR Funnel covers all the stages a startup goes through in order to grow its business. The goal is to manage the execution of marketing campaigns throughout this funnel. These are the 6 stages you need to master to become a full stack marketer- 1. Awareness - The methods to drive awareness to a business are content, SEO/SEM, word of mouth, influencer collaboration, and email drips.  The metrics for awareness are reach and awareness, clicks/traffic/visitors. 2. Acquisition - The methods for acquisition are calls/chats, webinars, lead magnets, promos, and giveaways. The metrics for acquisition are inquiries, leads generated, subscribers, and downloads. 3. Activation - The methods for activation are user experience, AHA moment, great user onboarding, and good sales.   The metrics associated with activation are demo signups, trial signups, and freemium

Want to make money online as a content creator? The content creator economy is worth $100 Billion today. And it's part of another economy which is much bigger than that- it’s the Attention Economy.  In this podcast, I will share the best ways to make money online as a content creator and leverage the ever-growing creator economy. Tip 1: Start a blog - If your content can rank on the search results on Google, you can take this traffic through affiliate links and sell products and services. Tip 2: Make Youtube videos - Start a Youtube channel and create videos about the topics that you’re interested in. You can make money from video sponsorships and brand collaborations. Tip 3: Become a Micro-Influencer - Start as a nano-influencer and make your way up. You can generate money through brand collaborations and sponsorships. Tip 4: Monetize your content on Instagram - Look for brand partnerships in your niche. You can charge per post/reel. Tip 5: Paid TikToks - Create and charge for Tiktok videos that you mak

In today’s podcast I’ll share the top 10 productivity tips that will help you manage your time. The 10 tips that I talk about in the podcast are- Planning, Deep Work, Eat the Frog, Time Blocking, Prioritisation, Start task batching, 80/20 Rule, Day theming, SOP and Outsourcing. Tip 1: Planning- This first tip is to plan your task a day in advance. This saves you time as you spend your morning planning, not executing. Tip 2: Deep work- Have deep work sessions to focus on your most important tasks. Tip 3: Eat the frog- Prioritise the most important task first thing in the morning. Tip 4: Time Blocking- Block time on your calendar for your most important tasks. Tip 5: Prioritisation- Prioritise your tasks by importance and urgency. Tip 6: Start task batching- Take a batch of tasks related to each other and do them together. Tip 7: 80/20 Rule- Focus on the top 20% of the tasks that drive 80% of the returns. Tip 8: Day theming- Make a theme for your day. Theme your days by tasks like- meetings, recording videos, c

In today’s special podcast we have Digital Deepak and Rishabh Dev Here's a sneak peak of what is being discussed

I have been running a digital marketing agency for the past 10 years but I revise the plan for the agency every year. In this podcast, I'll share my exact plan if I were to start a digital marketing agency in 2023. The 5 main steps to start a digital marketing agency are- Focus, Strategy, Sales, Delivery, and Operations - and we will discuss each of the steps in detail. Listen to the full podcast to learn more.

One of the most underrated ways to improve your e-commerce ROI is to improve your conversion rate. It's the best way to boost your sales, before you even scale your ad campaigns. By taking your conversion rate from 1% to 2%, you're doubling your sales as well as your ROAS and ROI. In this podcast, I'll share 10 of the most effective ways to double your sales with conversion rate optimization. Watch the full podcast to learn more.

In this podcast, we will explore SMS or text as a retargeting and retention channel for e-commerce brands. Ecommerce businesses often rely on email as the main retention channel. However, SMS or text can have much higher open rates and overall ROI when compared to email. I will share how we use SMS marketing for our e-commerce clients and the kind of results we see with text based marketing.

In this episode, I will share 5 tips to improve conversion rates and the average order value using Growth Marketing.  Growth Marketing involves an experiment-led process that helps improve focus metrics that matter for our business.  For e-commerce businesses, conversion rate and average order value are key metrics to focus on and optimize. 

The digital ecosystem is undergoing a huge transformation with a lot of new tech coming at us at the same time. In this episode, we'll look at how to navigate this transformation with 22 digital marketing strategies specifically planned for 2022 and beyond.

How to leverage Facebook ads in 2022, what type of ads to use, and How to navigate through the changing ecosystem with iOS tracking limitations and Google chrome planning to disable third party cookies by 2023