Analytive Podcast

In this episode of The Analytive Podcast, we dive deep into the evolving world of AI with Jeff Townes, Chief Technology Officer at Gorilla Logic. With a background that bridges enterprise architecture, cloud strategy, and marketing tech, Jeff brings a rare blend of technical depth and business insight.We explore how AI is transforming software development—from supercharging developer productivity and redefining governance, to integrating generative tools into real-world products. Jeff also unpacks the difference between hype and reality in AI adoption, shares best practices for enterprises navigating this shift, and explains why developers won’t be replaced—but they will need to evolve.Whether you're leading a dev team, running marketing ops, or just trying to figure out where to start with AI, this conversation will give you a clear-eyed look at what’s changing, what’s not, and what’s next.******************************The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wantin

Tired of endless debugging and grunt work?Discover how one development shop is using AI to:Code faster.Automate mind-numbing tasks.Write cleaner, error-free code.Listen now. Your shortcut to smarter coding awaits.****************Dusty Fields is the Director of Innovation at Tonic, a digital consulting firm founded in 2015 with a focus on elevating digital experience through strategy, research, design, and development. Dusty utilizes innovative technologies in responsible ways to move solutions, teams, and processes forward. From tinkering with classic computers as a teen to building mobile apps later in life, he is always inspired to understand how technology works and how it affects society.******************************The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

This episode features David Feinstein, a leading expert from CyberWave Strategies, who demystifies the complex world of defense procurement. Learn how to navigate government contracting processes to win those crucial defense contracts. David shares actionable insights on building relationships with key decision-makers, crafting compelling value propositions, and understanding the unique requirements of the defense industry.

In this episode, we sit down with Rachel Beisel Scott, a visionary C-suite leader and founder of multiple companies, who has served as a full-time and fractional CMO for businesses ranging from startups to billion-dollar enterprises. With deep expertise in B2B and DTC across industries like software, healthcare, and consumer goods, our guest has a proven track record of driving $100M+ in sales, transforming operations, and leading high-impact teams. We dive into the evolving roles within companies, discussing the growing trend of utilizing fractional executives. Our guest shares insights on how fractional leadership brings flexibility and expertise to organizations at critical stages, allowing them to scale efficiently while maintaining agility. Tune in for a conversation about strategic leadership, innovation, and how to build teams that win. Learn more: Rachel's Website: https://www.rachelbeisel.com/ Lead Out Sales: https://leadoutsales.com/ Video on Multipotentialites 10 Reasons Fractional Execs Could Tra

Jayson Manship is a mentor who guided me early in my career, with a diverse background at the intersection of technology and government. As a serial entrepreneur, Jayson has founded and led businesses across various industries, including catering, public relations, board games (Moonshot Games), and tech. If you want access to a great business mind, don't miss this episode. Links: Jayson's LinkedIn Moonshot Games Sease Gerig spokenote

Premier Body Armor provides complete body armor systems to defend against threats including handguns, shotguns, and high-powered rifles. We are headquartered in Gastonia, North Carolina, and all our products are proudly made in the USA. In this episode with Alex Stewart, President of Premier Body Armor, we discuss the body armor business, how the company was started, and how to innovate in a government-contract-dominated space. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you want to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

"AI is going to take all our jobs and kill us all!" If you watch the news at all, that's the tenor of the conversation. But what impact will AI really have? In this episode, Joe Fioramonti of Dark Square and I discuss AI, look at historical examples of new technology, and break out what the future *could* look like. If you're tired of the doom and gloom around AI in the news cycle and instead want to dive into an optimistic future, then join us. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Link to Steve's Newest Project: https://dailyleadflow.com/your-calculator About Analytive: We are revenue artists crafting pathways to convert cold traffic into leads and revenue. Learn more: https://analytive.com/

James Merkley was born and raised in Colorado and has deep roots in the Northern Colorado community. He and his wife of 8 years, Erin Merkley love driving through the mountains, exploring new restaurants, and experiencing all that Colorado has to offer. They now get to do all of that with their 8-month-old son, Ander and they love getting to make new memories as a small family. James is passionate about business ownership and loves helping grow other businesses through the power of highly effective marketing strategies. His company, Story Path Video, started 3 years ago and has helped grow countless businesses and Non-Profits all across the state of Colorado. Through their highly effective video storytelling methods, and marketing coaching, the Story Path team has seen businesses see millions of views on their content online, which has translated to more leads, more followers, and more growth. Links: Knowing Your Brand Guide (as mentioned in the podcast): https://drive.google.com/drive/folders/1jj4i2rFQ

Pat Nicholson is a seasoned marketing executive with over 20 years of experience leading marketing at both large (Apple) and small (Kno, Zepp, Deserve) technology companies. His career began in finance and operations, where he acquired a strong understanding of business fundamentals and developed a focus on achieving results and profitability. Pat has effectively utilized his business background to spearhead integrated sales and marketing strategies for Apple's software, education, and e-commerce divisions. In recent years, he has held marketing leadership roles at Kno, Zepp, and Deserve, overseeing team building, brand establishment in the market, and leading successful acquisition efforts that positioned these companies as category leaders. Throughout his career, Pat has also provided mentorship and guidance to several early-stage startups. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through meas

Lexi is building a new media brand, They Got Acquired (TheyGotAcquired.com). Their mission is to redefine startup success by featuring acquisitions of online businesses between $100K-$50M, deals that are too small to be covered in mainstream tech publications but can be life-changing for founders. Learn more about theygotacquired.com ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Joe is the founder and creative director at DARKSQUARE. For over 15 years he has been helping companies that have not reached their growth potential by teaching them how to better understand and express their brand. He is also a professor at Flagler College in Saint Augustine FL where he teaches branding and design. He's taught branding at the graduate level for over 7 years and has guest lectured and presented at conferences for design professionals and company executives, primarily in the technology sector. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Christopher Johnson is a sales leader. We first met several years ago when he worked at an enterprise software developer. I reached out to Chris to do this podcast because he's one of the people I really trust who understand the intricacies and the hard work that goes into enterprise sales. Whenever someone not in the business world thinks sales, a lot of times they get that yucky feeling. I was draw to Chris because he was always so genuine and never came across as "sale-sy" in the traditional sense. In this episode we talk about how to build a great sales organization, how to get marketing and sales to talk to each other, some of Chris's unique background (including racing motorcross and living out of the back of a van). If you're in sales or want to learn about sales, this is an episode you don't want to miss. Christopher Johnson LinkedIn ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow yo

Have you ever really thought about how that meat you buy in the grocery store gets on your table? In this episode, I sit down with Jared Lerwick of Pumpkin Creek Ranch to talk about beef production, going against "big meat" processing, and running a direct-to-consumer food company. Find out more about Pumpkin Creek Ranch here: https://pumpkincreekranchco.com/ Or check them out on Instagram here:  https://www.instagram.com/pumpkincreekranch/. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Jim Schleckser, CEO of The CEO Project. Jim helps leaders grow companies. Before he started The CEO Project, a firm that mentors fast-growth CEOs, he ran a technology business valued at $1.6 Billion. He has done business in 41 countries. Jim Schleckser, CEO of The CEO Project He has a regular column on entrepreneurial growth issues on Inc.com. He has spent over 10,000 hours speaking with and interviewing CEOs. He recently published the best-selling book “Great CEOs are Lazy” He is an engineer, an avid soccer player, a Certified sommelier, and recently climbed Mount Kilimanjaro. We talk a lot in this episode about finding and addressing the limits to growth within your business. This episode is worth more than some of the MBA classes I paid for, so pay attention. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. W

Paul A. Pagnato is Co-Chairman at Cresset, and Founder at PagnatoKarp, a top multi-family office and private wealth management firm with over $27 billion in assets under management. Paul is a Barron’s and Forbes top advisor with more than 30 years of industry leadership, ranked #1 in Virginia on Forbes Top Wealth Advisors and #2 in Virginia on Barron’s Top 1,200 Financial Advisors lists. Paul has been featured in The Wall Street Journal, Barron’s, Forbes, CNBC, Fox Business, Bloomberg, Reuters, and CNN, and is an international speaker through Singularity University. Paul began his career as a microbiologist working collaboratively with NASA and McDonnell Douglas to search for life in outer space. When he joined the financial industry, he spent 19 years with Merrill Lynch where he founded the Washington, D.C. Private Banking & Investment Office before founding PagnatoKarp, a family office created squarely on the principles of transparency. In this episode, we dig into Paul's background, discuss his experie

Welcome to the Analytive Podcast! In this episode, Tyler interviews Terra LaRock. Terra is a school psychologist, turned "influencer", turned entrepreneur. She's the founder of the Mindful Mamas Club and Mindful Mamas App. We discuss her personal journey with mental health and her goal to equip others with the tools for good mental health. In this episode, we get into her personal background, psychological and mental health tips, as well as her journey in becoming an entrepreneur and digging into the app-building process. Hope you enjoy it. If you feel so inclined, download the Mindful Mamas app and try it for free (not sponsored, I just think it's really cool) ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Have you ever wanted to launch a physical products brand? Do you know what goes into creating, sourcing, and building out a cosmetic, OTC, or other CPG line? In this episode, I sit down with Matt Davis of D3 Advisors and we talk about what it takes to compete in this industry. We cover launching a brand, pricing, supply chain issues, shipping, payment, and a whole lotta other opportunities. If you've ever wanted to launch a CPG type brand, you don't want to miss this episode. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

In this episode we talk with Mike Scimeca of FTC Assembly. Mike is a talented founder and entrepreneur with a background in Chemistry. We talk about how he got his start, what it was like to start his companies, and how he goes about starting and financing new companies. We also talk about supply chains and the impacts they are having on manufacturing. Finally, we dive into leadership and how to develop a powerful team that takes ownership and works well - so you can scale effectively. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Rachel is a fractional CMO, entrepreneur, reformed executive, teacher, and athlete. Always ISO the next thing to build. In search of the lifestyle upgrade, she found herself in the Colorado mountains building the internet from the application layer to the physical network. She founded the largest women’s cycling team, Colorado Women’s Cycling Project, Vino & Velo, and LeadOut Sales, a B2B/B2C/D2C technology marketing firm. She's currently on sabbatical while building BABs Outside and writing a book (to be published in 2022). She’s also an angel investor in a variety of startup companies. When not building brands, you’ll find her on a 14er, bike, skis, yoga mat or caring for my two adopted cats. ****************************** The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.