Analytive Podcast

In this episode, we sit down with Rachel Beisel Scott, a visionary C-suite leader and founder of multiple companies, who has served as a full-time and fractional CMO for businesses ranging from startups to billion-dollar enterprises. With deep expertise in B2B and DTC across industries like software, healthcare, and consumer goods, our guest has a proven track record of driving $100M+ in sales, transforming operations, and leading high-impact teams. We dive into the evolving roles within companies, discussing the growing trend of utilizing fractional executives. Our guest shares insights on how fractional leadership brings flexibility and expertise to organizations at critical stages, allowing them to scale efficiently while maintaining agility. Tune in for a conversation about strategic leadership, innovation, and how to build teams that win. Learn more: Rachel's Website: https://www.rachelbeisel.com/ Lead Out Sales: https://leadoutsales.com/ Video on Multipotentialites 10 Reasons Fractional Execs Could Tra