Maestro On The Mic

You’ve probably heard about the west coast burger chain, In-N-Out’s, secret menu. They have a limited list of things you can order on their regular menu, but there’s a whole host of of off-menu additions you can make if you’re in the know. Make your business like In-N-Out. You don’t need to be promoting every […]

The world as we know it is falling down around us, but we still got shit to do. If you’re listening to this podcast, you’re probably the type of person who sees a problem and tries to solve it. Yes, things are collapsing, but to me, that makes right now a perfect opportunity to start […]

Success is simple. Now that doesn’t mean success is easy or even that it’s fair, but it is simple. In my mind, success comes down to two things: do good work for a long time, and do right by people. How long it’ll take to “succeed” is mostly random and a lot is out of […]

The idea of leveraging your time by running group programs is all the rage right now in the business sphere (and for good reason!) but I want to make a case for 1:1 coaching. People are a lot less frivolous with where their dollars are going right now which means those that are buying, really […]

I speak a lot about ensuring demand before you create something, but there’s a step you should be taking in between creating something and selling it. You’ve got to test it. What works in your head may not be landing to an audience without the context you have, or maybe you just need to fine […]

Cancellations are an inescapable part of running an online business, and if you care about what you do, they’re most likely going to hurt a little bit. A cancellation can feel like a knock to your self-worth and the value of what you do (not to mention the financial impact of a cancellation) but when […]

Starting over is never really starting over—you always carry your past experiences with you. So when you’re feeling the urge to start over, lean in. I’ll never advocate for burning your life down without any safety precautions, but if you’re craving something new, you’ll never know if it can turn into something more unless you […]

Lex and I are back from our trip to Gstaad, where we spent a week watching a professional beach volleyball tournament, and what a trip it was! If you’re here just for business advice, you might want to tune out for this episode, but y’all know I always have a few life lessons and reflections […]

Everything you say—even if you’ve said it a million times—will always be new to someone. It’s a simple enough statement, but it’s so easy to forget just how true it is. When you’ve talked and talked about a concept or idea for a while, it feels obvious to you, but every single one of us […]

I love getting ads online, but when I say ads I mean the kind showing me some shorts I’d like to buy, not the kind that tell me my business sucks and I need to hire a coach to make it suck less. Coaching is great—I am one!—but there are people out there that sow […]

When the work is as shitty as it is right now, how the hell do you get the people around you to start caring? Well, you don’t. You can’t! It’s frustrating and at times demoralizing, but y’all know I’m all about taking ownership of what you CAN control, instead of allowing yourself to become a […]

In the same way that history is written by the victors, the social narrative gets decided by the best storyteller. The way the story gets told changes the way that the story is received, which directly effects the outcome of any given situation. When liars, racists, or any other genre of assholes are telling the […]

Running an online business sometimes feels like like walking to and from your destination uphill, both ways. This shit takes a hell of a lot of work and—especially at the beginning of your journey—often the amount of work you’re putting in doesn’t feel commensurate with the amount of money you’re making. I won’t lie, all […]

It’s summer and if there’s one piece of advice you should take from me, it’s this: your work can wait. Every summer, things start to slow down, and I think you should be one of them. Summer is for being present and savoring all the little moments. So maybe put a pause on your next […]

Whoever came up with the idea to “charge your worth” didn’t know what the hell they were talking about. I’m it’s well intentioned and it’s a saying to encourage others to charge more for their services, but “worth” is something ill-defined and highly subjective. Wouldn’t it be better to charge what you need? Because damn […]

So you’ve launched your product for the first time… now what? Knowing what to do next after a launch depends on a ton of different factors—namely, was it even successful? I can’t pretend to know the exact strategy your business needs (you can book a one-on-one call with me to figure that out), but for […]

In your business, in your activism, and in your life, you can’t do it all. As a business coach, I’m always telling people to niche down and to focus on one thing at a time, and I know how impossible that feels. When you do a lot of things and you care about a lot […]

The world doesn’t need another Joe Rogan. But that doesn’t mean podcasts are dead, and it doesn’t mean what you have to say is unimportant, either. There are plenty of podcasts out there, but only a small portion of those are actually GOOD, and an even smaller portion of those ever make it past 100 […]

You might have heard of the military or the prison industrial complexes, but they aren’t the only of their kind. I used to think an industrial complex was just a fancy way of saying a large or pervasive system, but what it really is is a self-justifying, self-reinforcing system. These systems purposely create problems just […]

I see a lot of people thinking that starting a Substack is somehow the secret to finding new clients and making good money in your online business, but y’all should know by now that it’s never that easy. Yes, there are people making good money with that platform, but they typically already have an audience […]