Sinopsis
What if that impossible-to-reach person wasnt so impossible to reach after all?Hall-of-fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls contact campaigns. Including presidents, a prime minister, celebrities, countless CEOs, and even the Danish model that later became his wife, Heinecke found that getting meetings with previously unreachable people was easier than ever.In this podcast, Heinecke asks a simple question to each of his guests: When you absolutely must break through to someone of great importance, someone whos nearly impossible to reach, how do you do it?Youll hear strategies and tactics from Heinecke and his guests that have resulted in response rates as high as 100%, ROI in the tens, even thousands of percent, and costs-per-contact ranging from $0 to $10,000. Youll also learn plenty of tips on how to determine your targets, how to develop pitches, and how to gain allies in your contacts circle of influence.This podcast should be required listening for every enterprise sales team.
Episodios
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![72: Mario Martinez Jr. on Selling with Video]()
72: Mario Martinez Jr. on Selling with Video
22/10/2019 Duración: 32minLearn more about your ad choices. Visit megaphone.fm/adchoices
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![71: John Jantsch on Self Reliance and Marketing]()
71: John Jantsch on Self Reliance and Marketing
18/10/2019 Duración: 19minLearn more about your ad choices. Visit megaphone.fm/adchoices
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![70: Curtis Brooks on Connecting Through Unsolicited Proposals]()
70: Curtis Brooks on Connecting Through Unsolicited Proposals
24/09/2019 Duración: 19minLearn more about your ad choices. Visit megaphone.fm/adchoices
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![69: Sarah Fricke on Sales Enablement and Contact Marketing]()
69: Sarah Fricke on Sales Enablement and Contact Marketing
16/09/2019 Duración: 17minLearn more about your ad choices. Visit megaphone.fm/adchoices
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![68: Barbara Weaver Smith Whale on Hunting and Contact Marketing]()
68: Barbara Weaver Smith Whale on Hunting and Contact Marketing
02/09/2019 Duración: 21minLearn more about your ad choices. Visit megaphone.fm/adchoices
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![67: James Carbary and LinkedIn Engagement Strategies]()
67: James Carbary and LinkedIn Engagement Strategies
26/08/2019 Duración: 27minLearn more about your ad choices. Visit megaphone.fm/adchoices
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![66: Adam Schoenfeld and Email Automation Strategies]()
66: Adam Schoenfeld and Email Automation Strategies
12/08/2019 Duración: 23minLearn more about your ad choices. Visit megaphone.fm/adchoices
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![65: Brian Wallace and Infographics As Contact Campaigns]()
65: Brian Wallace and Infographics As Contact Campaigns
05/08/2019 Duración: 25minLearn more about your ad choices. Visit megaphone.fm/adchoices
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![64: Jimmy Coleman and LinkedIn Connection Strategies]()
64: Jimmy Coleman and LinkedIn Connection Strategies
29/07/2019 Duración: 30minLearn more about your ad choices. Visit megaphone.fm/adchoices
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![63: Alec Browstein and Dream Job From A $6 Text Ad]()
63: Alec Browstein and Dream Job From A $6 Text Ad
22/07/2019 Duración: 19minLearn more about your ad choices. Visit megaphone.fm/adchoices
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![62: SETI’s Search for the Ultimate Meeting]()
62: SETI’s Search for the Ultimate Meeting
15/07/2019 Duración: 15minLearn more about your ad choices. Visit megaphone.fm/adchoices
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![61: Nicole Darnsey and Jared Kleinert On Non-Profit Fundraising]()
61: Nicole Darnsey and Jared Kleinert On Non-Profit Fundraising
08/07/2019 Duración: 26minLearn more about your ad choices. Visit megaphone.fm/adchoices
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![60: Jeff Davis and 69,500,000% ROI]()
60: Jeff Davis and 69,500,000% ROI
01/07/2019 Duración: 23min69,500,000% is the new record for ROI for a Contact Marketing campaign. It's probably the record ROI for any form of marketing. Hear former CEO Jeff Davis's amazing story of how he used a $28 Facebook ad to generate an immediate $1.5 million sale and a 10X jump in his company's value—all from a single response to a contact campaign that changed the scale of everything.Learn more about your ad choices. Visit megaphone.fm/adchoices
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![59: Using DocSend Feedback To Produce Compelling Content with Brett Chester]()
59: Using DocSend Feedback To Produce Compelling Content with Brett Chester
10/12/2018 Duración: 25minThe most difficult challenge for any marketer is determining whether the content they’re creating is good content. How do you determine the quality, utilization, and impact? On this episode, I interview Brett Chester, Vice President of Marketing for Sitetracker, about how they’ve utilized the DocSend service to track and then adjust their content for better engagement. The kind of insight document tracking provides is integral in determining whether the content is high quality, does what intended, or opens up new opportunities you may not have even considered.Learn more about your ad choices. Visit megaphone.fm/adchoices
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![58: Using A Book For More Than Advice w/ Mike Kim]()
58: Using A Book For More Than Advice w/ Mike Kim
03/12/2018 Duración: 26minIn contact marketing, we send a lot of things to intrigue potential clients and break through to important meetings. When someone tells me they’ve used my book to get a meeting it’s very exciting and flattering! In this episode, Mike Kim, CMO of Chefmetrics and former Business Development Manager at Kwanso, talks with me about how he used my book to get meetings. He didn’t just take the advice; he literally sent the book to potential clients. They got the message!Learn more about your ad choices. Visit megaphone.fm/adchoices
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![57: How Podcasting Massively Impacts Your Personal Brand And Influence with Logan Lyles]()
57: How Podcasting Massively Impacts Your Personal Brand And Influence with Logan Lyles
26/11/2018 Duración: 28minIf you’re listening to this, you might be considering launching your own podcast. With a growing audience that search and consume media that’s convenient and profound, having a podcast makes you part of the media by giving you an audience. In this episode, Logan Lyles, Director of Partnerships at Sweet Fish Media, talks with me about the advantages of having your own podcast and why partnering with the pros in the space can help exponentially increase the reputation and reach of your personal brand.Learn more about your ad choices. Visit megaphone.fm/adchoices
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![56: Why Tonality Matters In Your Cold Calls with Johnny-Lee Reinoso]()
56: Why Tonality Matters In Your Cold Calls with Johnny-Lee Reinoso
19/11/2018 Duración: 24minSometimes it’s not about what you said, but how you said it. In contact marketing, it seems it’s both. On this episode, Johnny-Lee Reinoso, Founder and CEO C-Level Partners, talks with us about breaking through to those C Level executives and how the salesperson approach to tonality could be the key in unlocking many of those clients. With experiencing helping sales teams break through to Fortune 500 game changers, Johnny says that knowing who you’re talking to and how to speak their language could massively benefit your cold calling game.Learn more about your ad choices. Visit megaphone.fm/adchoices
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![54: Persistence A Year From Now w/ Tom Searcy]()
54: Persistence A Year From Now w/ Tom Searcy
22/10/2018 Duración: 34minCan you tell the future? There’s no shortage of companies who have gone the way of the dodo because they failed to see what was coming. On this episode, Tom Searcy, CEO and Founder of Hunt Big Sales and accomplished Author, talks about reading data and analyzing the implications in order to see what is coming. Persistence begins with focusing yourself in the right direction. Perseverance isn’t just about what you can do in the moment, but about having a view of the future that allows you to stay the course over the long term. We break through to the clients of today by serving the customers of tomorrow.Learn more about your ad choices. Visit megaphone.fm/adchoices
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![53: Breaking Through Using Relevant Personalization w/ Tito Bohrt]()
53: Breaking Through Using Relevant Personalization w/ Tito Bohrt
15/10/2018 Duración: 18minCold calling is hard enough without doing it poorly. Many contact marketers abandon cold calling prematurely, citing it as ineffective because the metrics don’t appear to be there. On this episode, Tito Bohrt, Founder and CEO of AltiSales says there’s a method to the madness of customization. Training yourself and others to engage potential clients well is the first step into effective cold calls. So much happens before making the call. Persistence is important, but listen to what Tito says you should be considering prior to picking up the phone.Learn more about your ad choices. Visit megaphone.fm/adchoices
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![52: Hacking Persistence w/ Max Altschuler]()
52: Hacking Persistence w/ Max Altschuler
08/10/2018 Duración: 10minMotivation feeds persistence, but how do we develop this skill correctly to break through to the people that can change the scale of our business? On this episode, Max Altschuler, Founder & CEO of Sales Hacker, Inc. and Author of Hacking Sales and Career Hacker, talks with me about the importance of persistence and the role it plays in building a team filled with this invaluable trait. Hacking your sales and career starts with hacking the quality of your persistence.Learn more about your ad choices. Visit megaphone.fm/adchoices
