Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Welcome to the belief and conviction episode of Crank The 3rd! While many of us have, after three decades in the business trenches, experienced a decent amount of professional success, not everyone is fulfilled. A lot of middle aged people remain stuck in their comfort zone, and are not playing as big a game as they could be. Or, in the words of this week's guest, they're not living a "10 out of 10 life". So I invited Richard Sauerman on to the show to deliver a 'kick in the pants', and he delivers! Richard - aka 'The Brand Guy' - is a thinker and an humanist, with a massive interest in people and 'the human condition'. He has written two books and appears in the media on brand-related issues. Richard has done the strategic thinking, brand planning and communications for over 200 brands in his career, but he's probably best known these days as a high-voltage motivational speaker (and reality TV contestant!). Wow! We covered some ground in this episode, with lots of laughs, F-bombs, motivational nuggets