Brand You Personal Branding

I encourage everyone who is building a personal brand to attend events because not only do they provide good information, but they provide the opportunity to build relationships and be around other like-minded people.  I went to a ton of events when I was first starting out so, for the first time in 4 years, I am hosting a live conference!   The conference will be in Denver Colorado from Thursday, April 7, 2022, to Friday, April 8, 2022. We will have experts in personal branding speaking on what's to come in the next 1-3 years and preparing you for the next stage in your business.    Talent isn’t enough; your network often shapes your net worth so even if you don’t make it to my conference, I recommend getting to some other events and start building your community.   Register for You Are the Brand Live here: youarethebrandlive.com   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: y

In this episode, I have a conversation with book marketer extraordinaire Lindsey Hartz. Her career started as a marketer with the goal of selling books. But she read a book that changed her life and made her want to help authors change lives with her marketing skills.   Some of the questions she answers are:     Where do you start when it comes to marketing?   When should someone start having the marketing conversation in the book creation process? Who markets the book?   Connect with Lindsey:   Instagram igniteyourbookmarketing.com   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new epis

What are realtors not doing right when it comes to marketing and branding?   Listen in as Alex Yu – a successful real estate agent in Orange County California – gives his answer. I wanted to have him on the show because he does a great job of blending what he’s personally interested in and real estate into his marketing and branding strategy.   According to Alex, marketing comes from two things: character and competence. People want to buy the story, not a box with four walls in it. Alex and his team don’t follow the same cookie-cutter approach that most realtors are taught and they are successful because of it.   Connect with Alex:   Instagram YouTube Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand P

I am a sucker for a good story – whether in a book, a TV show, or even a video game. In this episode, I talk with storytelling strategist Lisa McGuire about how to figure out what your message is and what the end goal is. We have the story we tell the world, the story we tell ourselves, and the story that is burning in our soul. Lisa helps to uncover what those stories are so that you can present them in a way that is authentic to you. I have actually been working with Lisa for the last year and a half because I want to be able to give my nephews something more than just toy fire trucks. I want to be able to leave them stories that have meaning and that will leave an impact on their lives. We all need someone to sit down and bounce our ideas off of and Lisa serves as a professional in that space. Connect with Lisa: Instagram lisamcguire.com Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical

Lyss House is a brand strategist and business coach who helps influential entrepreneurs build confident brands. She is also my good friend and a You are the Brand Certified Coach.   In this episode, we go over the big questions that we need to answer when building a brand and determining who our audience is:   Who are you? Who are you not? What do you do? What do you not do?   As a past designer, Lyss can agree that designing is fun – but, we can’t build a house without building the foundation first. We also discuss why it’s important to be true to who you are because your audience will be able to tell if you are authentic.   I have worked with Lyss over the past year and would recommend her to anyone who needs help with their branding strategy.   Connect with Lyss:   Instagram lysshouse.com   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect wit

Kelly Baader is based in Switzerland and one of the classiest people you’ll ever meet. She is the author of the best-selling book A Little Girl Called Grace, she has spoken on business stages like TED, YouPreneur, and the International John Maxwell Certification event, and she is the host of the top-rated Christian CEO podcast.   In this episode, Kelly and I have a discussion about the importance of consistency from brands. She refers to a lesson she learned from making coffee – that whether it’s the first or 500th cup, it has to be the same cup of coffee every time. The point is that brands have to be reliable and predictable to earn their customers’ loyalty.   Kelly’s masterclass, The Power of One Framework, teaches you how to serve your clients through communication and to be the best version of you every time.   Get the Power of One Framework Masterclass free: powerofoneframework.com/masterclass   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" ab

Recently I asked myself, "Where was I ten years ago? How did I measure success then? What was I focused on?" The insights were really powerful, especially because I stepped away from my previous career ten years ago to go into marketing and branding. Tune in to discover more insights. You'll also hear from Neal Phalora –– a coach, life-healer, and "brain warrior." You can connect with Neal on Instagram at instagram.com/thebrainwarrior.

On this episode, I wanted to share two of the most powerful life practices I've implemented into my life from this past year: A gratitude practice Always measuring backwards I use The Five Minute Journal to help me with my daily gratitude practice. You can pick up a copy on Amazon or visit intelligentchange.com. I learned the concept of "always measuring backwards" from entrepreneur coach, Dan Sullivan. For more on the topic, pick up his book, The Gap and the Gain. Happy New Year!

In this episode, I have a roundtable discussion with experts from various vertical industries that are leaning into personal branding and what it can do for their business. This group includes a real estate broker, a sales consultant, a brain science coach, a ministry leader and nonprofit coach, and a property attorney. Each expert is extremely successful in their industry and has been trained by me as a certified You are the Brand coach. These experts are some of the best people I know and I would recommend them to anyone needing their services. You can learn more about each of the coaches here: www.mikekim.com/yatbcoaches.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as

Over the next couple of episodes, I introduce you to a number of my friends who are experts when it comes to professional marketing. If you’ve listened to my podcast, you most likely have heard from some of them before. These are the only people in the world that I have personally trained and licensed to teach the strategies taught in my book! I stand behind each of them and would recommend their services to anyone. You can learn more about each of the coaches here: www.mikekim.com/yatbcoaches. Listen in to this episode to hear what each one wants to see change in marketing in 2022.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts

Newsflash! Storytelling has been used in marketing since marketing existed. In business and marketing, we need to be able to tell stories but which stories should we tell? Listen in for the three stories we need to be able to share to succeed.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, I unpack the 8 Step Brand You Blueprint. If you’re struggling with your business, it’s likely there is a breakdown in one of these steps. Be prepared to take notes on the 8 steps so you can identify which one you may need to work on.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

Let’s talk content! There are three reasons why people tune in to content. Listen in to hear what the three reasons are, which one your content falls into, and why you need to weave in the other two types.   Get Your Free Audio Copy of You Are the Brand Today!   Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social:   Instagram  LinkedIn Facebook  Twitter  YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, we talk about why a great message is not enough to land you the opportunities and exposure you want. There are three questions you need to answer to determine your place under the personal branding umbrella and be recognized as a thought leader in the industry.   Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com   Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube   Subscribe to You are the Brand Here: Did you know? The You are the Brand Podcast was recently listed as an “all-time bestseller” in Apple Podcasts for marketing. Subscribe free to get new episodes every Tuesday:   iTunes Stitcher Spotify Podbean   EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

In this episode, I break down the differences between a thought leader, expert, and influencer. These are simple distinctions but carry a lot of ramifications for anyone looking to truly build their personal brand. Get Your Free Audio Copy of You Are the Brand Today! Get the audiobook version of "You Are The Brand" absolutely free: mikekim.com/yatbaudio Get details on the physical book: youarethebrandbook.com Connect with Me on Social: Instagram  LinkedIn Facebook  Twitter  YouTube EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com

You Are The Brand with Mike Kim is designed to help you showcase your unique expertise and build a highly profitable, personally fulfilling business. Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard. Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox. Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. Mike is the author of the Wall Street Journal best-selling book, You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business. He has spoken at industry-leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Entrepr

Episode 300 is a solo show about why you should consider rebranding, why you shouldn’t, and some personal reflections on the Brand You podcast -- and all that I’ve experienced and learned since starting the show in 2014. Believe it or not, the podcast was named Up and to the Right for about 6 months before I did my first podcast rebrand.   There are two reasons to rebrand: If people don’t understand who you are and what you do If you’re attracting the wrong customer   Up and to the Right was not attracting my ideal audience. But when I changed the name to Brand You, the podcast took off. It was clear what the purpose of the podcast was and who should listen.   In this episode, we go over how to tell if your product, service, or podcast needs a facelift, an overhaul, or a funeral. We also go over what to do if you are multi-passionate and how to stack all your passions so that you can pull from each one.   The Brand You podcast will be taking a month off and returning in October as You are the Brand. Thank y

Jeff Brown, the host of the 4-time best business podcast nominee Read to Lead Podcast, has joined efforts with marketing expert Jesse Wisnewski to bring the business audience a simple habit to boost any career.   Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career teaches both why and how reading can be the key to a more successful career. It is responsible for unlocking limitless creativity and influence. It is known to reduce stress, improve decision-making skills, and make better leaders. Reading more and better books creates opportunities to learn new skills, rise above the competition, and build a successful career.   In Read to Lead, readers will learn: why people need to read like their career depends on it the five science-backed reasons reading helps build careers how to absorb a book into the bloodstream a technique that can double (or triple!) reading speed tips on creating a lifetime reading habit and more   This book is filled with insights from today’s leaders and

In this episode, my friend Marc Pitman shares how to use uncertainty to become the leader you want to be. Marc and I met at a Love 146 event years ago. As a reminder, Love 146 is a nonprofit I support that provides care for children who have been trafficked and the sales from my book are going to the cause.   Marc’s most recent book The Surprising Gift of Doubt is for the high-performing leader. We discuss if feelings of doubt and insecurity ever go away and how to manage them, the enneagram and how it ties into feelings of doubt in your work, and Marc’s emphasis on nonprofits and how they can help you in your leadership development.   The 4 Quadrants of Leadership: Have a lot of confidence to complete a task because they have watched others do it so they copy them -- but their confidence drops when they find that they are not as successful as the person they copied. Feel like they are faking their success and always trying to “fix” a problem although they aren’t sure what it is or how to fix it. Learn to gr

Andy Storch is a performance coach, speaker, consultant, and the author of the new book, Own Your Career, Own Your Life. He is the host of not one, but two podcasts and the founder and host of the Talent Development Think Tank conference. Andy has unfortunately been battling cancer but you would never know it because he always has a smile on his face and an infectious, never-quit attitude.   Andy has been on the show before but this time we discussed his creative process for writing his book and what owning your career means. Here’s a hint -- you don’t have to leave your nine-to-five to live a happy and fulfilled life! This book is meant to help people map out a career and live with intention.   We discussed the book writing process, how to create new corporate learning opportunities, and what feedback culture is. We also go into:   The idea behind his book, who it’s for, and why you should wait to write a book until you are more established in your business. The mistakes people make when they take a job bec