Brand You Personal Branding

This is a short (but hopefully sweet) episode from San Diego at Social Media Marketing World where I share how I planned to network at the event.  You may be able to use the same approach the next event you go to. Enjoy!

It's been two weeks since the last episode of the Brand You Podcast. Today, I talk about 5 things that helped me as I process through some personal issues -- especially because they affected my business. My hope and prayer: that this episode will give you some insight should you ever face a time when personal life derails you from your business.

Today we welcome Ken Davis, speaker, author, and founder of the SCORRE methodology of public speaking.  One of my goals this year is to do more speaking, and I can't think of a better person to learn from than Ken. In fact, I plan to attend his training event The SCORRE Conference this May in Orlando, FL. If you'd like to join me there, two quick details: Ken has offered a discount code for you: KIMAFTERSCORRE Ken has offered to do a private hangout with you, me, and anyone else that shows as a result of the Brand You Podcast If you tune in, you'll realize -- this was totally unscripted! I had no idea he'd offer that, so it's a great opportunity to jump in if you've been on the fence about SCORRE.  To register: http://www.scorreconference.tv/live-conference/ Use the code: KIMAFTERSCORRE

One of the keys to becoming more efficient in marketing is to repurpose your content.  I'm reminded of the wise words of Uncle Scrooge McDuck from Disney's cartoon Ducktales: "Work smarter, not harder." In this episode, I share nine ways you can repurpose content based on three different types of source material. If the source material is a podcast: podcasts transcribed into blog posts blog posts repurposed into articles articles repurposed into keynotes If the source material is a blog post: blog posts repurposed into podcasts podcasts become series, repurposed into coaching courses coaching courses repurposed into e-books If the source material is a webinar: webinars repurposed into keynotes keynote slides repurposed into lead magnets lead magnets repurposed into a product

In this episode, I share the overall strategy and step-by-step process behind the launch of my flagship program, The Pivot Course.

Today we have a very special guest, Michael Hyatt. Michael has launched several products that I have personally benefited from, including Platform University and the goal-setting course 5 Days To Your Best Year Ever. In this interview, we talk about what it takes to build a personal brand, how influence is earned rather than bought, and some keys to stop drifting and start living with intention. Michael has also written a new book called Living Forward with executive coach Daniel Harkavy.  It's an excellent read and I highly recommend it. Purchase "Living Forward" on Amazon here.

There's a lot of great content out there on making the leap from your day job to entrepreneurship. Several good friends of mine teach different versions of this, and a good part of my own business involves helping people with this pivot. The one issue I have is that the information shared (at least free, online) is often incomplete, and the one glaring omission involves the most important and pressing question of all: "How much money do I need to make a successful pivot?" Isn't that what we all want to know? I sure did, and today I'm going to outline a process that may help. Download Your Pivot Pathway One-Sheet Today:   Click Here to Get Your Copy »

A few weeks ago, I hosted a networking event with my friend Brian Dixon we called The Epic Breakfast Club. I've done a number of these kinds of events through the years, always to great results. The biggest payoff is that you become seen as a connector. In today's episode, I share how I put this one together, as well as some principles you can use to host your own.

Ever wish you could "live the dream" as a professional speaker, traveling the world and sharing your ideas with audiences everywhere? If so, today's episode is for you. Today we have one of the top speakers in the HR industry, Jennifer McClure with us to give us some actionable, practical types on how to build a personal brand as a public speaker. She has a powerful portfolio of presentations, professional networks, and social media followers. Moreover, Jennifer has a great story of making the pivot from going from the corporate world and making a transition into launching her own business. So many people want to take what they've learned and "make the leap" -- Jennifer is someone that has actually done it, and today she shares some absolutely incredible tips for anyone that wants to be a professional speaker! Get Jennifer's Guide: 10 Tips to Build Your Brand As A Speaker and Land Gigs Connect with Jennifer on Twitter

Today we have a very special guest on the show, Pat Flynn from SmartPassiveIncome.com and author of the brand new book, Will It Fly? Today, Pat talks to us about a very important concept: business validation. Rather than just launching a new product or service, Pat tells us that we should do a series of smaller steps and tests to validate our ideas. Pat has a special place in my life and business -- he is one of the top 3 influencers that I directly credit with helping me make my career pivot into the personal branding space. He is widely recognized as the leading voice in generating passive income, and his content is an absolute must. Check Out Pat's New Book, Will It Fly: Stop rushing into businesses born from half-baked ideas, misguided theories, and other forms of self-delusion. A lack of proper validation kills more businesses than anything else. As Joel Barker says, 'Speed is only useful if you re running in the right direction.' Will It Fly? will help you make sure you are clear for takeoff. It answers

Ah, productivity. It's a quest we're all on, especially when building a personal brand. How can we be more efficient and effective with our time, decisions, and efforts? Today's guest, Lynn Friesth, is no stranger to productivity. For years, Lynn successfully supervised productivity systems and processes at John Deere. If there are any companies out there that pay extra attention to systems and processes, it's those in the manufacturing business. Lynn now advises organizations large and small in streamlining processes and becoming more productive, and he's offering his expertise to those of us in the personal brand space today. Download Lynn's Free Productivity Guide: lynnfriesth.com/brandyou Connect with Lynn on LinkedIn Resources Mentioned in Today's Episode: Getting Things Done by David Allen Mini Habits by Stephen Guise Do More Great Work by Michael Bungay Stanier Work Flowy app Rev Voice Recorder app

Is inconsistent marketing getting in the way of better clients & more money? You had the best intentions, but you never got serious about marketing in 2015. Your workload is a roller coaster and your marketing gets back-burnered when you get client work. You're running a business (and a life) so you just don't have blocks of time for marketing. You need more (and better) clients but you get paralyzed because you're not sure which marketing efforts will work. You need a simple plan that will take your business up a notch. Today's guest, Ilise Benun from Marketing-Mentor.com is here to help. I've been following Ilise for quite awhile and have to say -- her content in top-notch. She's a brilliant marketing mind, and this interview is full of great perspectives on types of content marketing, ways to connect with people at live events, and much more. I'm going to personally follow this guideline for the first quarter of 2016 and see what it does for me. Tune into this episode and join me on the journey. Find O

A few weeks ago Dr. Ann Vertel, an accomplished business coach, speaker, and avid listener of the podcast, asked about how to market "soft" skills. In today's episode I share a simple approach to marketing based on your potential client's level of awareness. In short, the more aware a client is of his or her need for your service, the more direct you can be with your marketing. The more unaware they are, the more "indirect" you need to be in your marketing -- preferably with an emphasis on story-telling. Mentioned in Today's Episode: Dr. Ann Vertel How To Market Yourself Like No One Else Can

A few weeks ago Rick Marion, a listener of the podcast, asked about affiliate marketing: "I notice you offer a number of affiliate products. Do you have any tips, other than standing behind the affiliate obviously, on how to select affiliates? How to approach affiliates? And would you recommend purchasing a product that you know your audience would use, so that you can in turn offer it as an affiliate to your audience?" In today's episode I share my income figures from affiliate marketing in 2015, and 4 of the criteria I use to decide on who to partner with. Mentioned in Today's Episode: Ray Edwards Kary Oberbrunner Mario Jannatpour's Real Estate Mastery Summit Kevin Monroe (you should download his 5 questions guide!) Kingsley Grant Matt McWilliams (affiliate manager extraordinaire) A Few Tools I've Become Affiliates For: Bluehost (web hosting) LeadPages ConvertKit

One of the most common issues professional service providers struggle with is setting fees. In this episode, Kirk Bowman from the Art of Value podcast unpacks practical advice on pricing. In my opinion, this is one of the best episodes (ever) of this podcast! There were several instances during our conversation where I had to pause just because Kirk blew my mind with what he was sharing. This is a must listen. Register for Kirk's Pricing Master Class, Free. Join Kirk on Thursday January 7, 2016 at 7:00PM for a free online master class on pricing. I've already registered and plan to attend. Register for Kirk's webinar here »

If you plan to make guest blogging and podcast interviews a part of your overall brand strategy, don't overlook this small but vital part of the process: your bio! Guest need to be both punchy and persuasive so that you maximize your exposure on these other platforms. Your goal: to get visitors who enjoy your content over to YOUR platform and hopefully onto your email list. In this episode, we take a quick look at several guest bios I've written that you can adapt to your own use. Get My ‘Guest Bio Copywriting Swipe File’ Free

Looking to make a change to your business logo? Make sure you consider these 3 crucial things when having it designed. In today's episode, we take a slightly deeper dive into establishing a strong visual identity. If you're looking for custom designs, I recommend my designer Jason Clement or employing the folks over at 99 Designs. 1. Make sure it looks good small. Most people will see your logo on a very (very!) small screen: their phone. Your logo needs to be identifiable, even on a very small piece of digital real estate. 2. Make sure it looks good in black and white. This is all about creating good contrast in your logo. Putting it in black & white is a great litmus test on whether you have enough contrast in your design. Secondly, having a good contrast in black and white allows you to "flip" the scheme so you can use your logo on top of darker backgrounds.  3. Decide on whether you want an icon-based logo, typography-based logo, or combination of both. Icon-based logos include Nike (the famous 'swoos

If you've ever struggled on getting clarity regarding your brand's identity, it may have something to do with the fact that you really have three identities. That's right, three! In today's episode we talk about these 3 identities: the visual, the verbal, and the value. Each works in tandem with the other two, and together they form a (hopefully) cohesive picture of your brand that is clear and convincing. Mentioned in Today's Episode: On December 8th at 7:00PM I'll be hosting a free webinar on how to design 3D book covers. Want to join? Register here.

Ever feel like you don't have enough time, money, know-how, connections, clients, etc.? I do, and in today's episode we cover 3 simple exercises that can help you rediscover what you have and put you in the right frame of mind to shape a successful future. The clarity that came as a result of engaging in these 3 exercises was unbelievable, and it allowed me to have my best year yet. I have a lot to be thankful for -- including your choice to allow me a small role in your own growth and development. I think you'll find these exercises helpful, so tune in today. Mentioned in Today's Episode: On December 8th at 7:00PM I'll be hosting a free webinar on how to design 3D book covers. Want to join? Register here.

Gaining clarity can be one of the most frustrating parts of building a personal brand. We're constantly peppered with information that tells us we should know our ideal client, our unique selling proposition, and so forth. In today's episode, I share 3 things that helped me gain more clarity when launching my brand -- they might help you, too. Mentioned in Today's Episode: How To Use Facebook To Build Your Personal Brand The Power of Positive Peer Pressure by Ray Edwards Would you review this show? I would consider it a great honor if you would leave a written review on iTunes. It's one of the best way for word to get out about this podcast. I read every single comment ... leave any review you want, as long as it's honest. Thank you!