Brand You Personal Branding

One of the greatest weapons in our creative and business arsenals is one of the least heralded: rest. Today I share my takeaway from (of all places) the spy novels featuring Jason Bourne, made even more famous by the action flicks starring Matt Damon. I also share the 3 biggest challenges I've faced since "going solo" in my own business, and how being self-aware of our own tendencies can keep us coping habits that can adversely affect our business.

Live events are important both for our personal and professional development. But attending any kind of event requires both a large investment of time and money, and as such it should be treated like an investment. This episode gives you a behind-the-scenes look at the steps I use to prepare for attending a live event and ensuring I know my "why" ... my purpose for attending. When I'm clear on this, nearly every event I attend becomes a success. What is my purpose for attending this event? What are the "success criteria" necessary for me to accomplish my purpose? Why is accomplishing this purpose important? What would be the ideal outcome of attending this event? Mentioned in Today's Episode: 5 Killer Kary Oberbrunner Quotes from Igniting Souls Conference Podcast Movement Social Media Marketing World  

Some might consider this a "good" problem: having multiple, viable brands. But how do you deal with juggling more than one brand, especially if they're not closely related? This episode looks at some real-life examples of people managing multiple brands, and a few criteria you might be able to use in deciding whether you should narrow your focus or not. Mentioned in this episode: Jody Maberry Park Leaders Show Creating Disney Magic with Lee Cockerell Porn Free Radio Matt Dobschuetz Text 'BRANDYOU54' to 33444 to get a walkthrough that might help you decide what to do with managing multiple brands.

If you join me inside Ray Edwards' Copywriting Academy course, I'm prepared to offer these 3 exclusive bonuses: 1. 1-on-1 Copy Consultation - I'll look over your promotion to advise you with tips and tweaks. Retail value: $1000 2. Access to all my copywriting resources - Writing a Winning Support Letter, Essential Business Forms, Click-To-Client Email Templates. Retail value: $200 3. Access to my vault of all my copywriting promotions, including client projects. Take and tweak to your specific needs. Retail value: $5000 To qualify, join the Copywriting Academy using this exclusive link: http://affiliates.rayedwards.com/salespage/a151

When clients don't pay you feel frustrated, out of sync, conflicted, and it's a difficult situation. Using the right words in these situations can smoothly prod clients into taking the action you want...paying you! Today I'll share some sample scripts I use, tips to avoid working with clients that don't pay, and how to respond when clients feel like they haven't received the value for the money they've paid. To get today's scripts, text PAYMENOW to 33444. 

If you know anything about well, anything — it’s likely you’ve had someone ask to “pick your brain.” So, should you? Especially if this person is asking you for advice or information that you’re normally paid for? Today’s episode notes 3 reasons why you shouldn’t. Would you mind leaving an honest review for the Brand […]

Ah, time management … it’s one of those phrases I hate to love, and love to hate. But we all know that time management is more than a buzzword — it’s integral to our success in life. If time is our most precious commodity, why do we treat it as if it isn’t? Human beings […]

Ever experience “mission drift” when it comes to your personal brand? Well, so do I. That’s why I started using this simple one-page productivity plan. This can take as little as ten minutes to complete, but it’s effect is undeniable. I have this plan laminated and displayed throughout my workspaces — even the shower! This […]

You’ve heard it one too many times: picking a niche is the key to success. But how do you actually do it, without feeling like you’re intentionally tying one hand behind your back? The key isn’t found in picking a niche, it’s in focus. That might sound cliche, but tune in and you’ll see why. […]

You’ve bought the online courses. You’ve attended conferences. You’ve read the right books, tuned into the top podcasts, and even modeled your blog after your favorite online expert. But no matter how religiously you follow the “right” advice, you just can’t seem to get more traction. What gives? Chances are, you’re missing what I consider […]

Can a subtle shift in focus really make that big of a difference in your business and in your income? Our guest says, “Absolutely, yes!” Bob Burg is a sought-after speaker at company leadership and sales conferences. He regularly addresses audiences ranging in size from 50 to 16,000. He has shared the platform with notables […]

Content marketing is the new norm, but there’s more to it than simply pumping out blog posts, podcasts, and videos. We often think the best metric for all this work is traffic. Actually it’s not — in fact, 83% of CMOs (Chief Marketing Officers) recently said something else was more important. A Quick Preview of […]

It’s easy to fixate on products and services — after all, these are the drivers of cash flow in our businesses. But there are tons of products and services out there, and simply marketing yours only results in you being more of the same. In today’s episode, we look at what really sells, and how […]

One of my biggest dreams in recent years has been to one day be my own boss. It’s been said that “the dream is free, but the hustle is expensive.” I’ve found that to be ever so true. If you’re looking to “make the leap” I share three things in today’s episode that really helped […]

In this episode you will learn a simple five-word question that gives you an almost unfair advantage in boosting response and outselling your competition. This simple question is the easiest way to think outside the box with your marketing. A Quick Preview of the Podcast: The most important marketing question One of the items on […]

You’ve set up your brand, built your platform, and have potential clients that want to work with you. How do you “close” the deal? What is the process by which someone contracts you? If you aren’t clear on this, you’ll end up leaving a lot of money on the table — either because you’re taking […]

Sales. It’s one of the most dreaded aspects for many people in building their personal brand. Luckily there are some great folks out there that are willing to share their sales strategies in an honest, ethical, and effective way. One such person is Donald Kelly, affectionately known as “The Sales Evangelist.” In this episode, Donald […]

One of the most important things you can do to reach the next level in your personal brand business is to invest in resources. But how do you know which to spend your hard-earned dollars on? On today’s episode, I share my strategy when it comes to investing in a course, coach, or consultant. A […]

One of the most important things you can do to reach the next level in your personal brand business is to connect with “rising stars.” Why? Because you can’t build a brand by yourself. You must connect with other growing brands to position and establish yourself as someone that is “going places.” A Quick Preview […]

The right mastermind group can catapult your success like nothing else can. It’s almost “unfair” how quickly you can grow your influence and income by being in the right mastermind. If you’re not sure what a mastermind group is or how it works, this episode is for you. Today’s episode is in response to a […]