Growth Hacking Daily

The A3R3 Funnel - How to Become a Full Funnel Marketer

Informações:

Sinopsis

In this podcast, I'll take you through the steps to becoming a full stack marketer. Follow these steps to master the A3R3 funnel. The A3R3 or the AAARRR Funnel covers all the stages a startup goes through in order to grow its business. The goal is to manage the execution of marketing campaigns throughout this funnel. These are the 6 stages you need to master to become a full stack marketer- 1. Awareness - The methods to drive awareness to a business are content, SEO/SEM, word of mouth, influencer collaboration, and email drips.  The metrics for awareness are reach and awareness, clicks/traffic/visitors. 2. Acquisition - The methods for acquisition are calls/chats, webinars, lead magnets, promos, and giveaways. The metrics for acquisition are inquiries, leads generated, subscribers, and downloads. 3. Activation - The methods for activation are user experience, AHA moment, great user onboarding, and good sales.   The metrics associated with activation are demo signups, trial signups, and freemium