The P.t. Entrepreneur Podcast

In this episode, Doc Danny breaks down the key considerations when expanding your physical therapy clinic, from negotiating tenant improvements (TI) to managing build-out costs. With commercial real estate shifting, clinic owners have more leverage than ever, making it a prime time to secure better lease terms. He discusses two main approaches to expansion: letting the landlord handle the build-out or negotiating lower rent to complete the renovations yourself. Key Takeaways: ✔ Why PT clinic owners have stronger negotiation power in today’s market ✔ Understanding tenant improvement (TI) allowances and how to leverage them ✔ The pros and cons of letting the landlord handle the build-out vs. doing it yourself ✔ How negotiating rent reductions in place of TI can save long-term costs ✔ Common lease mistakes that can cost you thousands ✔ Why working with a commercial realtor and attorney is crucial for lease agreements ✔ How PT Biz helps clinic owners avoid costly build-out mistakes Resources Mentioned:

In this episode, Doc Danny tackles an often-overlooked challenge in running a business—the impact of stress and anxiety on mental health. Starting and growing a clinic comes with financial insecurity, long hours, and constant uncertainty, which can take a toll on both personal and professional well-being. He shares insights on how to navigate the emotional ups and downs of entrepreneurship while maintaining strong relationships and avoiding burnout. Key Takeaways: ✔ The emotional toll of running a business and how financial uncertainty affects mental health ✔ Why balancing clinical and business skills can be overwhelming—and how to manage it ✔ The challenges of task-switching between clinician, business owner, and leader ✔ How business stress can spill into personal life and impact relationships ✔ The importance of having a mentor to provide clarity and reduce anxiety ✔ Why business mentorship is crucial for long-term success and peace of mind ✔ How defining your business goals (lifestyle, scalable, or sellab

In this episode, Doc Danny explores a growing trend in the physical therapy industry—the rise of hybrid clinics. More insurance-based practices are looking to decrease dependency on insurance or transition fully to cash-based models. He breaks down why this shift is happening, the challenges with low-reimbursing contracts, and how adding cash-based recurring services can stabilize revenue and improve business sustainability. Key Takeaways: ✔ Why more insurance-based clinics are struggling with reimbursement rates ✔ How hybrid models create a more stable and profitable business ✔ The importance of recurring revenue to reduce financial turbulence ✔ Why deductibles and patient behavior are leveling the playing field for cash-based services ✔ How to strategically phase out low-paying insurance contracts while adding cash services   Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team. Join our 5-Day Challenge at physicaltherapybi

In this episode, Doc Danny sits down with Courtney Morse, owner of Natural Wellness Physical Therapy in Wichita, Kansas, and PT Biz's new head coach. They dive into Courtney’s transition from running a successful cash-based practice to coaching full-time, all while maintaining his business. The conversation covers the evolution of mentorship, the dynamics of working with a spouse, and the key lessons Courtney has learned about leadership, business growth, and overcoming fear of failure. Key Takeaways: The value of mentorship both as a mentee and mentor Lessons on business leadership, delegation, and scaling Insights on balancing work with personal growth and family life Why fear of failure is the biggest barrier for entrepreneurs—and how to overcome it The importance of continuous learning, skill acquisition, and resilience in business   Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team. Join our 5-Day Challenge at physi

In this episode, Dr. Danny explores the art of negotiation, focusing on the importance of understanding different perspectives. Drawing from his experience mediating business partner conflicts, he shares key insights on avoiding myopic thinking, identifying motivations, and creating win-win outcomes. Dr. Danny emphasizes the value of zooming out, considering the "why" behind differing viewpoints, and the critical role this plays in both business decisions and personal relationships. He also discusses common pitfalls, like rushing into new ventures without fully understanding the business model, and why avoiding bad decisions is as crucial as making good ones. Key Takeaways: The power of viewing issues from others’ perspectives Understanding motivations behind opposing views Strategies to create win-win outcomes in negotiations Why avoiding bad decisions is as important as achieving wins   Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation

In this episode of the PT Entrepreneur Podcast, Doc Danny dives into the marketing genius behind Coca-Cola. While he’s not a soda drinker, his visit to the World of Coca-Cola in Atlanta revealed the power of branding, storytelling, and emotional marketing. He breaks down Coca-Cola’s strategic moves—like free drink coupons, iconic bottle design, and emotional advertising—and how PTs can apply these lessons to build a recognizable and lasting brand. Tune in to learn how to craft a brand identity that resonates, builds loyalty, and stands out from the competition.   Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneurv

Doc Danny shares strategies for effective goal-setting and tracking. Learn how to stay intentional, review progress regularly, and adjust goals to ensure success in business, health, and personal life. Don’t just set goals—achieve them by checking in and staying on track. Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

In this episode of The PT Entrepreneur Podcast, Dr. Danny dives deep into the relationship between time and money, breaking down how understanding their value can transform your business and life. He discusses: Why time is your most valuable asset and how to leverage it wisely. The scarcity mindset around money and how to reframe it as a tool for growth. The importance of investing in skills, systems, and people to create both financial and time freedom. How leveraging your resources can help you build a thriving business while maintaining a fulfilling personal life. Dr. Danny shares personal stories, lessons learned, and actionable insights to help you avoid common pitfalls and create the balance you need to succeed. Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the p

In this episode, Dr. Danny breaks down the key benefits clinic owners should consider offering to attract and retain top talent. He discusses: Healthcare: The most essential benefit to prioritize for your staff. 401k Options: Why a financial planner or personal retirement plans may be a better alternative for small clinics. Growth Challenges: Balancing benefits with profitability during scaling. Learn how providing meaningful benefits can create a happier, more engaged team and positively impact your clinic’s growth.

In this episode, Doc Danny dives into email marketing strategies that can drive consistent patient growth. Learn the key email types to use in your clinic, including: Story-Lesson Emails: Share relatable stories with soft calls to action. Client Wins: Highlight patient success stories to build trust. Curated Value: Provide valuable, organized content for your audience. Direct Asks: Execute quarterly campaigns to bring in new patients. Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

In this episode of the PT Entrepreneur Podcast, Dr. Danny explains why staff turnover is a natural and healthy part of business growth. He covers: Outgrowing team members as your business matures. The importance of maintaining high standards and addressing mediocrity. Why some employees leave to pursue bigger aspirations. How turnover can lead to better systems, stronger teams, and business growth. Turnover isn’t a failure—it’s an opportunity to refine your team and align with your vision. Tune in to learn how to navigate it effectively. Resources: Visit PhysicalTherapyBiz.com for free resources and business growth strategies.

In this episode of the PT Entrepreneur Podcast, Dr. Danny dives into the challenges and common pitfalls of scaling a cash-based or hybrid clinic. He highlights the three biggest obstacles clinic owners face when growing beyond themselves: Misunderstanding Growth Cycles: Scaling requires reinvestment, time, and patience. Learn how to navigate the financial and mental challenges of this transition. Ineffective Use of Debt: Discover the importance of managing debt strategically to avoid cash flow issues and financial strain during expansion. Underestimating the Stress of Providing for Others: Hiring and supporting a team can be rewarding but brings significant responsibility and stress. If you're considering scaling your practice or want insights to avoid costly mistakes, this episode provides valuable guidance. Resources Mentioned: Visit PhysicalTherapyBiz.com to learn more about scaling your practice and schedule a consultation with the team. Join our 5-Day Challenge at physicaltherapybiz.com/challenge

In this episode of the PT Entrepreneur Podcast, Doc Danny tackles the fear of making your first hire. Learn how to calculate the break-even point for a new employee, strategies for building their schedule, and how to overcome the anxiety of salary burdens. Whether you're hiring part-time or full-time, this episode provides actionable insights to help you grow your team and business with confidence. Key Takeaways: First Hire Fears: Hiring your first employee can feel daunting, especially with the perceived salary burden. Break-Even Calculation: Determine break-even by dividing the employee's salary by your average visit rate to calculate the required monthly visits. Part-Time vs. Full-Time: Both models can work, but full-time provides better focus and scalability if cash reserves allow. Initial Goals: Aim to get a new hire's schedule one-third full (break-even point) within the first 1-2 months. Growth Potential: Most full-time providers settle at 105-110 visits/month, far exceeding the break-even threshold.

In this episode, Doc Danny explores a compelling New York Times article, "You Don't Have to Be Injured to Benefit from Physical Therapy." He discusses the evolving role of physical therapists as proactive health and wellness providers, why the Swiss Army knife analogy fits the profession, and how clinics can position themselves to meet the growing demand for long-term, holistic care. Tune in to learn how to build lifelong patient relationships and the future of PT in a proactive healthcare landscape. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

In this New Year episode of the PT Entrepreneur Podcast, Dr. Danny emphasizes the power of intentional business planning. While acknowledging that no plan is ever perfect, he highlights how simply sitting down to reflect on your goals, areas of improvement, and priorities can set you apart from most business owners. Danny explains the difference between reactive busywork and intentional progress, encouraging listeners to focus on forward momentum—even if their plans aren't flawless. Key Takeaways: Planning, even imperfectly, beats no planning. Reflecting on your business creates clarity and direction. Avoid reactive busywork and focus on intentional progress. Taking a 30,000-foot view of your business helps prioritize growth.   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

Doc Danny kicks off the new year with a powerful exercise to audit your business from a 30,000-foot view. He breaks down three core areas—Marketing & Brand, Sales, and Product (Customer Experience & Outcomes)—to help you identify gaps and optimize your practice. Key takeaways include: Aligning marketing, sales, and product delivery for consistent messaging. Reducing drop-off rates by improving your client journey from initial contact to retention. Enhancing customer experience to stand out, including small details like punctuality and personalized touches. Prioritizing 2-3 actionable improvements per quarter to drive sustainable growth.   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrepreneur

In this episode of the PT Entrepreneur Podcast, Doc Danny explores the concept of compounding—both financially and through delayed gratification in business. He shares personal experiences of maintaining a modest lifestyle while reinvesting into his business, leading to significant growth and stability. Danny breaks down common mistakes entrepreneurs make when scaling their lifestyle too quickly and offers actionable advice to leverage patience and reinvestment for long-term success. Key Takeaways: Delayed gratification fuels business growth and stability. Compounding applies to money, habits, and decisions over time. The value of reinvesting profits to scale sustainably. Why patience is essential for building a lasting enterprise.   Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same! Join our free PT Entrepreneur Facebook Group at facebook.com/groups/ptentrep

In this episode of the PT Entrepreneur Podcast, Doc Danny is joined by his business partner, Jerred Moon, to discuss the power of intentional planning in both personal and professional life. Jerred shares his approach to goal-setting, focusing on data-driven decisions and the importance of process goals over outcomes. The duo explores the balance between family, business, and personal growth, highlighting their frameworks like the Four F’s and practical tips for planning. They also dive into what makes a great business partnership, including complementary skillsets, shared values, and mutual trust, offering insights for those considering collaboration. Whether you’re refining your goals for the new year or exploring a business partnership, this episode provides actionable strategies for growth and alignment. Highlights: Jerred's methods for planning personal and business goals. The Four F’s framework for intentional living. What makes a strong business partnership: complementary roles, trust, and shared valu

In this episode of the PT Entrepreneur Podcast, Doc Danny explores the growing role of AI in business and how it can benefit physical therapy practices. He shares insights from conversations with AI developers and clinic owners, discussing the potential of AI to streamline administrative tasks, improve efficiency, and increase profitability. Key topics include: The impact of AI on different industries, including physical therapy. Why human-to-human interactions remain irreplaceable in clinical care. How AI tools can optimize administrative workflows and reduce overhead costs. Encouragement for business owners to embrace AI as a resource, not a threat. Whether you're hesitant about AI or eager to leverage it in your practice, this episode offers valuable perspectives on staying competitive in a tech-driven world. Join our 5-Day Challenge at physicaltherapybiz.com/challenge Apply at physicaltherapybiz.com/apply Leave a 5-star review on iTunes if you enjoy the podcast! Encourage a friend to do the same

In this episode of the PT Entrepreneur Podcast, Doc Danny and Yves Gege tackle the challenges of managing a cash-based physical therapy practice during the slower holiday season. They share actionable strategies to reframe December as an opportunity for growth rather than a time of stress. Key topics include: Understanding seasonal trends in cash-based clinics and preparing for a Q1 boom. Using downtime to focus on tasks like annual planning, system building, and content creation. Tips for managing staff expectations and maintaining morale during slower months. The importance of disciplined cash flow management to avoid financial stress. Strategies for deep work and tackling time-intensive projects to set up long-term success. Whether you're navigating your first holiday season as a business owner or looking for ways to optimize your slower months, this episode is packed with practical insights to help you stay on track and finish the year strong.