Sinopsis
Welcome to the Healthcare Rap, where we are ushering in the future of healthcare and we check yesterday's thinking at the door. Where we are challenging assumptions about marketing and technology, and the status quo no longer exists. Where truth drops like an atom bomb, and knowledge flows like Niagara Falls! Each week, we challenge assumptions that have been holding back healthcare marketing and ask how we can do better. Join us!
Episodios
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Why Demand for Virtual Specialty Care Is Growing (#394)
11/02/2025 Duración: 23minFrank McGillin, CEO of The Clinic by Cleveland Clinic, discusses virtual specialty care trends that their team is seeing, the cost savings of virtual second opinions ($8,700!), and designing services to help patients manage their emotional journey. All that, plus the Flava of the Week about Target announcing another 2,000 wellness products. How does Target see wellness journeys differently than the sick care industry, and what can we learn about two of their strengths – merchandising products and providing a distinguished experience? This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#394) See omnystudio.com/listener for privacy information.
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GREATEST HITS: Pharma’s Piece of the Consumer Puzzle (#393)
09/02/2025 Duración: 25minAmy West, Head of US Digital Health & Innovation Strategy at Novo Nordisk, joined the show in April 2023 during the early days of the semaglutide rush to share how human-centered clinical approaches are innovating digital therapeutics and patient treatments. What do you think? This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#393) See omnystudio.com/listener for privacy information.
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INSIGHTFUL! How Bayer Connects Consumers With Its Brands (#392)
04/02/2025 Duración: 20minDave Tomasi, President of Bayer Consumer Health for North America, talks about how everyday medications fit into consumers’ health and wellness journeys, including some considerations that you might not expect from a 150-year-old brand. All that, plus the Flava of the Week about Best Buy Health’s year in review. What are some of the indirect benefits of care at home that often go unreported, and how can we socialize those benefits as we design consumer-centered services? I’ll talk about that. This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#392) See omnystudio.com/listener for privacy information.
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GREATEST HITS: Lee Aase & the Next Primary Care Revolution (#391)
31/01/2025 Duración: 25minDirect primary care and digital-based functional medicine have a lot in common. In the latest episode in our greatest hits collection, we revisit our conversation with Lee Aase and why he considers personalized, membership-based, whole-person health to be the next revolution. Lee joined the show in April 2022 to share his story of unretiring from a notable career leading the healthcare social media revolution with Mayo Clinic, to manage HELPCare, a new direct primary care clinic. This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#391) See omnystudio.com/listener for privacy information.
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So You Think You Know Functional Medicine? (#390)
28/01/2025 Duración: 23minDr. Erica Armstrong, CEO of Founder of Root Functional Medicine, talks about the evolution of functional health, the challenges of making lifestyle changes on your own, and the benefits of pairing patients with a doctor, a dietician, and a thriving online community. All that, plus the Flava of the Week about Rock Health’s 2024 market assessment. How can we compare the digital health market to the battle against the status quo, and how can Davids and Goliaths coexist in the future? This show is produced by the Consumer-First Health Group, the community for consumer health enthusiasts. (#390) See omnystudio.com/listener for privacy information.
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GREATEST HITS: Say Goodbye to Friction (#389)
24/01/2025 Duración: 25minToday’s AI stands on the foundation that was built years before. In the latest episode in our greatest hits collection, we revisit our conversation with Orbita’s Nate Treloar from November 2021, where he shared some provocative thinking about conversational AI, including voice and chatbots, and the very latest on how these technologies are providing flexibility and convenience. His thoughts about why we should be actively working to reduce friction are just as relevant today! This show is produced by the Consumer-First Health Group, the community for consumer health leaders (#389) See omnystudio.com/listener for privacy information.
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Transcarent’s New Findings About the Cancer Experience
21/01/2025 Duración: 24minSnezana Mahon, Chief Operating Officer at Transcarent, sheds light on the company’s recently released consumer insights about the cancer experience, matching benefit structures to support those journeys, and where employers fit into the equation. All that, plus the Flava of the Week about new research on aging in place from AARP and the Consumer Technology Association. How can adoption of age tech change when we design with older adults in mind, and how can we better educate ourselves about this product category? This show is produced by the Consumer-First Health Group, the community for consumer-centered health leaders. (#388) See omnystudio.com/listener for privacy information.
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GREATEST HITS: Is Design Thinking The Secret Sauce? (#387)
17/01/2025 Duración: 28minBefore Amy Heymans became a regular in our Predictions Series, she joined us in November 2021 to share how design thinking catalyzes consumer-first healthcare. She discussed how to use design thinking principles to break down silos and bridge the gulf between designers and builders. The industry still needs help to harness the rich value of co-creation and deep empathy to build the Healthcare of Tomorrow! This show is produced by the Consumer-First Health Group, the community for consumer health leaders (#387) See omnystudio.com/listener for privacy information.
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How Komodo Health’s Real-Time Data Helps Consumers (#386)
14/01/2025 Duración: 27minWeb Sun, President and Co-Founder of Komodo Health, talks about outsourcing complexity, turning lagging indicators into leading indicators, and democratizing insights that help change the game for consumers. All that, plus the Flava of the Week about the head of Function Health campaigning to integrate nutrition into medical school training. Can you imagine a future where your doctor prescribes nutrient-dense whole foods instead of another pill? This show is produced by the Consumer-First Health Group, the community for consumer-centered health leaders. (#386) See omnystudio.com/listener for privacy information.
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GREATEST HITS: Marketing's Role in Digital Transformation (#385)
10/01/2025 Duración: 32minEd Marx joined Jared in April 2021 to share how marketing and culture can either be catalysts for digital change or prevent progress from happening, and how healthcare martech stacks are often a glut of point solutions Frankensteined together. Ed is a luminary in the industry, and his remarks are just as relevant today. This show is produced by the Consumer-First Health Group, the community for consumer health leaders (#385) See omnystudio.com/listener for privacy information.
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How Instacart Health Is Leading Tech-Enabled Nutrition (#384)
07/01/2025 Duración: 23minSarah Mastrorocco, General Manager of Instacart Health, discusses the past, present, and future of the popular service and how tech enablement platforms can ultimately improve people’s health. All that, plus the Flava of the Week about ZocDoc’s What Patients Want report. How can we use this report to refine the direction of our consumer strategies in the coming year? This show is produced by the Consumer-First Health Group, the community for consumer-centered health leaders. (#384) See omnystudio.com/listener for privacy information.
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GREATEST HITS: Jared & Zain’s 2024 Predictions (#383)
02/01/2025 Duración: 39minReplay Jared and Zain’s predictions from a year ago as they offered their takes on what could be coming next for consumer transformation from inside and outside traditional care providers. This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. Originally aired in December 2023 as episode #300. This show is produced by the Consumer-First Health Group, the community for consumer health leaders. (#383) See omnystudio.com/listener for privacy information.
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New Year, Same Mission (#382)
31/12/2024 Duración: 29minJared begins 2025 with the State of the State in consumer-centered care. It’s a new year, but the mission remains the same: make significant progress making consumer-centered products and services. All that, plus a special Flava of the Week featuring a list of industry voices that YOU compiled. Whom did you recommend that we follow, watch, read, and listen to, and why are we asking you to add YOUR voice to the list? Journalists: Blake Madden, Christina Farr, Jane Sarasohn-Kahn, Jane Brubaker Patient Experience Professionals: Adam Bunke, Jennifer Carron Passon, Rachel Biblow, Valerie Choniuk Women digital health entrepreneurs: Lynn Doughane, Nanette Sene, Sarah Lambert, Yvonne Bombard Provider leaders: Alan Shoebridge, Andrew Chang, Amanda Todorovich, Chris Pace, Christina Valls, Douwe Bergsma, Don Stanziano, Jay Gerhart Healthcare marketing, IT, and consumer leaders: Ahava Leibtag, Ann Somers Hogg, Ben Cash, Callie Means, Dr. Casey Means, Chris Bevolo, Chris Boyer, Chris H
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2025 PREDICTIONS SERIES: Jared, Zain & James (#381)
24/12/2024 Duración: 49minOur 2025 Predictions Series wraps up as James Gardner joins Jared and Zain. What do we see happening with consumer-centered care? (1) The rise of connected fitness, (2) The hospital of the future, (3) Health systems going from a green light to a yellow light, (4) Public sentiment weakening in health systems, (5) Strengthening the primary care backbone, (6) Advanced workplace health programs All that, plus the Flava of the Week about the Life-Centered Health Care Podcast, our next recommendation of industry leaders to follow, watch, read, and listen to on the topic of consumer-centered care. This show is produced by the Consumer-First Health Group, the community for consumer health leaders. (#381) See omnystudio.com/listener for privacy information.
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GREATEST HITS: Jane Sarasohn-Kahn & Amy Heymans’ 2024 Predictions (#380)
20/12/2024 Duración: 40minSee how Jane Sarasohn-Kahn and Amy Heymans predicted that health systems, health plans, and new entrants would address the calls to become more consumer-centric in 2024. This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. Originally aired in December 2023 as episode #299. This show is produced by Shift Forward Health, the consumer transformation advisory firm for healthcare. (#380) See omnystudio.com/listener for privacy information.
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2025 PREDICTIONS SERIES: Jane Sarasohn-Kahn & Amy Heymans (#379)
17/12/2024 Duración: 42minThe 2025 Predictions Series rolls on by welcoming back Jane Sarasohn-Kahn and Amy Heymans to share their predictions and why they think the environment is ripe for change. All that, plus the Flava of the Week about the next recommendation of industry leaders to follow, watch, read, and listen to on the topic of consumer-centered care. Who’s next on the list? This show is produced by Shift Forward Health, the advisory firm helping healthcare organizations become more consumer-centered. (#379) See omnystudio.com/listener for privacy information.
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GREATEST HITS: Predicting Pretty Much Everything (#378)
13/12/2024 Duración: 32min(Originally aired in March 2022) Paul Schrimpf, Jeff Gourdji, and Priya Aneja shared some provocative predictions about rising consumer and patient expectations, ever-advancing technology, and perennial pressure to reduce costs and increase access. This bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. Originally episode #204. This show is produced by Shift Forward Health, the consumer transformation advisory firm for healthcare. (#378)See omnystudio.com/listener for privacy information.
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2025 PREDICTIONS SERIES: Paul Schrimpf & Jeff Gourdji (#377)
10/12/2024 Duración: 28minOur 2024 Predictions Series kicks off with Paul Schrimpf and Jeff Gourdji diving into what they expect (and hope) to see in 2025 from traditional providers, nontraditional entrants, and payers. All that, plus the Flava of the Week about recommendations of industry leaders to follow, watch, read, and listen to on the topic of consumer-centered care. Why does the list start with the Microdosing podcast? This show is produced by Shift Forward Health, the advisory firm helping healthcare organizations become more consumer-centered. (#377) See omnystudio.com/listener for privacy information.
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GREATEST HITS: Our Advice to Consumer Health Brands (#376)
05/12/2024 Duración: 23minThis bonus episode is part of the Greatest Hits collection — episodes from the past 6 years that are just as relevant today. It was episode #195 and originally aired in January 2022. Zain and Jared offered advice to consumer brands that are trying to break into the healthcare industry. They shared what these brands have working in their favor, as well as the challenges that they would be facing in the near future. (Spoiler alert: it’s all about consumer relationships!) This show is produced by Shift Forward Health, the advisory firm helping healthcare organizations become more consumer-centered. (#376) See omnystudio.com/listener for privacy information.
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Dr. Gordon Chen & the Story Behind ThriveWell
03/12/2024 Duración: 32minDr. Gordon Chen returns to share the story behind his new venture ThriveWell, the five drivers of health and wellness, and dozens of insights for increasing longevity. All that, plus the Flava of the Week about older Americans being unsatisfied with their care. What particular aspects of care do seniors want to be improved, and how do we use these insights while designing and executing senior-focused care? This show is produced by Shift Forward Health, the consumer experience advisory firm for health systems. (#375) Learn about ThriveWell: www.thrivewell.comSee omnystudio.com/listener for privacy information.