Healthcare Rap

Scott Andrews drops knowledge from Kyruus' Provider Perspectives on Digital Access report and what it tells us about consumers’ access needs. Spoiler alert: Doctors want a bigger role in their online presence and scheduling!  All that, plus the Flava of the Week about the Consumer-First Health Manifesto. Why is this document significant, and how can it accelerate the industry towards consumer transformation?  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#235)See omnystudio.com/listener for privacy information.

John Young sheds light on Nice Healthcare and their fast-growing direct-to-employer model. John gives us an inside look at how Nice seems to take the best parts of digital-first and subscription-based primary care, and how they convey their value proposition to consumers.  All that, plus the Flava of the Week about Providence’s approach to bringing together digital innovation and business strategy. How does digital transformation drive health systems' growth, for real?  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.  (#234)See omnystudio.com/listener for privacy information.

Best Buy, Rite Aid, and Dollar General are three retail brands that might not be getting the same headlines as the big players, but they are each planting their flags in the ground in their own ways. Jared, Zain, and James Gardner profile their moves in the space, discuss their appeal to consumers (or lack thereof), and grade their potential for disruption.  All that, plus the Flava of the Week about CVS’ acquisition of Signify Health. Where does home-based care fit in the Disruption Equation, and can it cause convenience to be the ultimate competitive advantage? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.  (#233)See omnystudio.com/listener for privacy information.

We welcome Dr. Gordon Chen, Chief Medical Officer at ChenMed, to discuss the company's vision of transformative care and disruptive physician leadership. A key to transformative healthcare is equipping primary care providers to lead the charge, and that requires training them to lead clinically, lead emotionally, and lead the business. Learn how ChenMed strives to do this, as well as other insights from The Calling, the memoir that Dr. Chen recently co-authored with his brother Christopher. All that, plus the Flava of the Week about Walmart and UnitedHealth’s new Medicare Advantage partnership. Can they truly compete on cost and access, and what impact might this have on the Retail Wars? Buy The Calling here. This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. 

Stephen Moegling from Hailey Sault shares what consumers really want and how it can make healthcare brands relevant or irrelevant. We have to overcome the tendency to market ourselves from the providers’ standpoint, and Stephen dives deep on how marketers can play a leading role in consumer transformation.  All that, plus the Flava of the Week about Dollar General taking one more small step toward competing in healthcare. Will their methodical approach pay off?  This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.  (#231)See omnystudio.com/listener for privacy information.

Meet the hosts of 3 new shows on the Shift Forward Health podcast channel and get the inside scoop on why you should tune in: Christophe Jauquet, international keynote speaker on health business, hosts the Healthusiasm Podcast, a panel discussion on the positive changes that are happening in health and self-care Shiva Mirhosseini, customer experience champion and digital leader at Fortune 50 companies, hosts Paving the Path, where she explores the digital renaissance shaping healthcare today with women game changers, thought leaders, and executives Erica Olenski Johansen hosts Trauma-Informed Life, where she shares her perspective on improving the U.S. healthcare system as a trauma-informed caregiver, industry insider, mother, woman, and human being This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription

Jason Considine discusses key findings from Experian Health’s recent research that the “digital divide” in healthcare is also a generational and economic divide. 61% of patients that they surveyed would consider switching providers if they offered a better digital experience for accessing care and paying for it. Jason dives into the role of finances in consumers' health decisions and how healthcare organizations can use this information to design better consumer experiences. All that, plus the Flava of the Week about the stunning news that Amazon will not be offering Amazon Care after the end of the year. If Amazon Care really wasn’t a "complete enough offering," does that say anything about employers being the brokers of healthcare benefits? Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#229)See omnystudio.com/listener for privacy information.

Rob Klein is in the house to share key findings from the latest omnibus research report that tells us how consumers are thinking differently about healthcare and how it’s impacting everything from attention spans to brand recall. Anyone who is championing consumer experience will want to pay attention to what this research tells us about changing attitudes and behaviors. All that, plus the Flava of the Week about Best Buy offering over-the-counter hearing devices. As one of the middle children, how might Best Buy’s playbook impact consumer health offerings in the long term, and how will people know to go to their local consumer electronics store? Download the report for free from Klein & Partners and Core Health at  https://corecreative.health/insights/core-health-research-updated-consumer-insights-on-healthcare/ Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business obj

Dr. Thomas Cornwell, the National Medical Director of Village Medical at Home, joins hosts Jared Johnson and Zain Ismail to share why home-based healthcare has such a bright future ahead. Learn VillageMD’s vision for healthcare at home and the major role they see it playing in their primary care strategy.  All that, plus the Flava of the Week about TikTok’s parent company acquiring a chain of hospitals. Is this a countermove to Amazon’s acquisition of One Medical, and do we have any indication that it will benefit consumers?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#227)See omnystudio.com/listener for privacy information.

Ann Somers Hogg helps us look at Amazon’s moves through a theoretical lens. Is primary care the endgame, or a means to an end? And learn why she refers to the term Drivers of Health rather than Social Determinants of Health. All that, plus the Flava of the Week about reducing the cost of insulin. UnitedHealth Group is eliminating out-of-pocket costs for insulin for eligible members, and Optum is making insulin available at a low cost to the uninsured. How much can this impact the consumer experience?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#225)See omnystudio.com/listener for privacy information.

Jared, Zain, and regular contributor James Gardner dive deep on the Amazon-One Medical merger from the consumer’s point of view and what it could say about the future presence of retail brands … or lack thereof. If Amazon strives to be Earth’s Most Customer-Centric Company, what’s their play in an industry that’s still looking to find its footing in that area? And will the announcement act as a catalyst for health systems to prioritize a better consumer experience? All that, plus the Flava of the Week about health at home. VillageMD has a vision for reducing the costs of primary care through house calls. Are they having a moment, and will they keep growing? Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#225)See omnystudio.com/listener for privacy information.

Brian Kalis dives into Accenture’s newest research about the Metaverse in healthcare. There’s a lot more going on in the Metaverse than you might realize, and Brian is here to guide us through some of the key business opportunities that are emerging right now, as well as what’s on the horizon in the next few years. All that, plus the Flava of the Week about, you guessed, it, Amazon’s acquisition of One Medical. Amazon’s leadership says they see a lot of potential to ‘both improve the quality of the experience and give people back valuable time in their days.” Can they deliver on that promise now?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#224)See omnystudio.com/listener for privacy information.

Jeff Goldsmith, author of some of the most detailed research on the UnitedHealth/Optum conglomerate, is in the house with Jared and guest co-host James Gardner to discuss the payvider’s approach to coopetition, from their blueprint for building consumer-first services, to the players that they don’t consider to be competitors.  All that, plus the Flava of the Week about hospitals’ Plan B. How is Paul Keckley urging hospital boards and C suites to change course, and how does it impact the critical business components of Consumer Transformation?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#223) See omnystudio.com/listener for privacy information.

Beth Bierbower is in the house to explore the consumer-first aspects of payviders, from their dualistic business models to how they employ experience design. Beth goes deep on the opportunities for payviders to take the burden off of consumers and raise the bar for experience once and for all. All that, plus the Flava of the Week about new consumer segments from Monigle’s latest research report.  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#222) See omnystudio.com/listener for privacy information.

UnitedHealth Group is a Fortune 5 company — 5x the size of the largest health system — and competes with everyone, including themselves. Does that make them frenemies, and what does their market presence signal about their disruptive DNA? Jared and Zain dig in with James Gardner.  All that, plus the Flava of the Week about crossing the chasm. How do we set the foundation for the widespread adoption of Consumer Transformation?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#221) See omnystudio.com/listener for privacy information.

Johnny Rodriguez from Fresh Consulting is here to give us a guided tour of the Metaverse, or more appropriately, metaverses. Johnny is actively tracking more than 200 metaverse environments, and he walks us through what we should know now as well as what we should be paying attention to in the near future. Get ready for your minds to be blown!  All that, plus the Flava of the Week about settling on the term Consumer Transformation. How do we build up the Consumer Transformation function across roles, seniority levels, and types of organizations? Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#220) See omnystudio.com/listener for privacy information.

Ian Koons is in the house to share some provocative thinking about new models of specialty care. We’ve talked a lot about innovative primary care models this season, and Ian will tell us how his company Karoo Health is using some of those same disruptive features building a next-gen value-based model for specialty care.  All that, plus the Flava of the Week about finger pointing. Physicians say they’re unhappy being a part of an industry that they didn’t choose to join, but how can we improve the system if no one owns the problems?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#219) See omnystudio.com/listener for privacy information.

David Harvey, CEO of Panda Health, shares key findings from the 2022 Hospital Digital Health Technology Report. He shares some provocative thinking about evaluating digital health solutions and dives deep into the need to reduce the technical debt of legacy healthcare organizations.  All that, plus the Flava of the Week about the evolving role of the CMO in healthcare. Will the trend of marketing leaders being responsible for the digital experience continue to grow?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#218) See omnystudio.com/listener for privacy information.

Healthcare choices are different for the 46 million Americans who live in rural areas; there tend to be fewer doctors to treat their specialized needs, and fewer dollars being spent by big-name health systems. Join Jared and Zain as they share provocative thinking about innovating in rural areas by reimagining the role of hospitals, reexamining consumers’ health choices, and sharing examples of amazing innovation through nontraditional partnerships.  All that, plus the Flava of the Week about the partnership between Homeward and Rite Aid. What can we infer by seeing another retail chain enter the space, and what does it tell us about the way in which they partnered?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#217) See omnystudio.com/listener for privacy information.

Gary Druckenmiller from Innovaccer is in the house to share some provocative thinking about the modern role of tech in consumers’ health journeys. Gary shares what consumers need to better understand about the martech underlying their health encounters, and how quickly we could reach a truly connected experience.  All that, plus the Flava of the Week about simplicity. What can we learn from CVS Health’s announcement of their new Virtual Primary Care service?  Thanks to Persado for spreading the awesome, yo! Persado provides healthcare organizations with pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives. (#216) See omnystudio.com/listener for privacy information.