Sinopsis
Welcome to the Healthcare Rap, where we are ushering in the future of healthcare and we check yesterday's thinking at the door. Where we are challenging assumptions about marketing and technology, and the status quo no longer exists. Where truth drops like an atom bomb, and knowledge flows like Niagara Falls! Each week, we challenge assumptions that have been holding back healthcare marketing and ask how we can do better. Join us!
Episodios
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Don Stanziano On Value-Based Care’s Bright Future
04/07/2023 Duración: 27minDon Stanziano, Chief Marketing & Communications Officer at Geisinger, shares what value-based care means for consumers and how it relates to their brand promise in the midst of exciting announcements for the health system. All that, plus the Flava of the Week about Optum’s acquisition of another major home health organization. What does the Amedisys deal tell us about momentum in the home health space, and how can we keep exploring ways to bring healthcare to places that offer a more desirable experience? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#275)See omnystudio.com/listener for privacy information.
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7 Mistakes To Avoid When Leveraging AI In Your Customer Journey
27/06/2023 Duración: 31minMatt Dickson from Eclipse Telecom returns to share seven keys to operationalizing AI in customer-facing healthcare encounters and how to avoid the potholes along the way. All that, plus the Flava of the Week about Uber’s new healthcare offerings. What do you need to know about Uber’s new pickup services, and how do we make more room for everyone who’s contributing to a healthier America? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#274)See omnystudio.com/listener for privacy information.
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CVS Accountable Care's Formula For Healthier Communities
20/06/2023 Duración: 30minWe continue our series with leaders in retail health by welcoming Dr. Mohamed Diab, CEO of CVS Accountable Care. Dr. Diab dives into CVS Accountable Care’s recently announced partnership with Catholic Health, how it fits into CVS Health’s overarching care delivery strategy, and the role of ACO REACH and other value-based solutions in accelerating progress. All that, plus the Flava of the Week about H-E-B opening more primary care clinics in their grocery stores. What’s the endgame for grocery chains, and how can we see the value of care that’s being offered in nontraditional settings? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#273)See omny.fm/listener for privacy information.
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The Inside Track On Walmart Health
13/06/2023 Duración: 32minOur series with retail health leaders continues with Dr. Chinni Pulluru, Chief Clinical Executive and Vice President of Clinical Operations for Walmart Health Omnichannel Care. In this exclusive interview, she details what’s driving the renewed growth of Walmart Health clinics as they expand their footprint to new states, what role retail health plays in creating a healthier society, and what she would say to people who are skeptical about retail's ability to provide quality care. All that, plus the Flava of the Week about the internal consumer conversation. Innovating around consumers’ needs can still be seen as an "experiment," so how do we help the conversation gain traction, and what story will you tell? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free.
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The Oversized Impact of Mergers & Acquisitions
06/06/2023 Duración: 33minBlake Madden, founder of Hospitalogy, shares some of his observations about the impacts of major deals on consumers’ health choices and which mergers and acquisitions excite him, then we wrap up with a rapid-fire round where he shares hot takes on some of the big players. All that, plus the Flava of the Week about the collective power of revolutions. How will the movements that are happening in retail, free market medicine, and hospital board rooms impact the health choices of everyday consumers, and what’s your part? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#271)See omnystudio.com/listener for privacy information.
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BONUS EPISODE: NESHCo Highlights
05/06/2023 Duración: 21minGuest contributor Paul Fahey was on site in Boston for NESHCo’s annual conference and had a chance to catch up with several guests. First, Ahava Leibtag shares what patient-centered language really means, then Jason Smith, Jim Dalglish, and Terri Robinson discuss how Hebrew SeniorLife is reimagining home, health, and community for older adults. This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#270)See omnystudio.com/listener for privacy information.
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Look Beyond the Fires of Today
30/05/2023 Duración: 37minDenise Worrell outlines her role and responsibilities as VP of Consumerism at Memorial Hermann Health System and shares some of the success and challenges that come with being a Consumer Transformation Champion. If healthcare wants to build its consumer chops, it has to learn to look beyond the fires of today and take a longer view to get ahead of what people want and need in the years and decades ahead. All that, plus the Flava of the Week about driving growth through consumer centricity. It's time to push the conversation from "kind of important" to "strategic driver." How will you champion the strategic business value of consumer centricity in YOUR organization? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#269)See omnystudio.com/listener for priva
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Deborah Di Sanzo, President, Best Buy Health (Exclusive)
23/05/2023 Duración: 30minJared welcomes Deborah Di Sanzo, President of Best Buy Health. In this exclusive interview, Deborah details the three components of Best Buy’s vision for enabling care at home, the extra training that Geek Squad members undergo to set up health tech in your home, and the value proposition to provider organization partners and consumers. All that, plus the Flava of the Week about CVS’ Healthy Aging report. Life after age 65 represents a new chapter for many. Will it also represent a new chapter for consumer-centered care, and what is retail’s role in caring for aging Americans? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#268)See omnystudio.com/listener for privacy information.
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Henry Ford Health’s CEO On Leadership & Consumerism
16/05/2023 Duración: 35minZain and Jared are honored to welcome Bob Riney, President and CEO of Henry Ford Health. In this exclusive interview, Bob shares a compelling vision for providing quality care amidst a challenging landscape including how Henry Ford is playing a leading role in revitalizing communities in and around downtown Detroit, and what has to happen for the hospital-centric business model to remain sustainable. All that, plus the Flava of the Week about the value systems underlying care. What can we learn from the Free Market Medical Association and other micro-revolutions that are daring to improve the experience for patients and providers? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#267)See omnystudio.com/listener for privacy information.
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BONUS EPISODE: Live From MASHSMD
11/05/2023 Duración: 07minGuest contributor Paul Fahey from Smith & Jones joins the show live from the annual conference of MASHMD, the mid-atlantic chapter of SHSMD. Dean Browell from Feedback and Laila Waggoner from Core Health join Paul to share some of the highlights from their presentation on what consumers really think about disruptors vs. traditional healthcare. Let us know what you think about this format and whether you’d like to see more bonus episodes like this one in the future! This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#266)See omnystudio.com/listener for privacy information.
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An Exclusive Look at Epic's Generative AI News
09/05/2023 Duración: 29minSam Seering returns to dive deep on Epic’s recent announcement about working with Microsoft to integrate generative AI into its EHR for the first time. In this exclusive interview, Sam dives deep into what this development could mean for consumers, as well as some use cases that could make healthcare marketers very happy. All that, plus the Flava of the Week about Apple’s reported new health coaching service. How does their new service work, and can we change the narrative to encourage more innovation that includes prevention? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#265)See omnystudio.com/listener for privacy information.
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What’s Fueling Crossover Health’s Rapid Growth
02/05/2023 Duración: 28minGuest host Mitch Holdwick joins Jared to profile Crossover Health and evaluate their disruptive potential in the self-insured employer space. The success of Crossover’s membership-based model can be attributed to the growing number of self-insured companies that are taking on the risk of paying providers themselves, rather than paying money to an insurance company. All that, plus the Flava of the Week about Kaiser Permanente acquiring Geisinger Health. What does their new platform mean for consumers, and will other systems expedite their plans to explore value-based agreements at scale? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#264)See omnystudio.com/listener for privacy information.
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Why You Must Deliver On the Experience
25/04/2023 Duración: 28minLaila Waggoner continues our theme of building up the consumer muscles within healthcare organizations. Consumer transformation can feel daunting because it requires so much culture change, and Laila shares how to accelerate consumer-first innovation by living your brand differently. All that, plus the Flava of the Week about Amazon CEO Andy Jassy’s healthcare letter. What does his healthcare vision include, and how can our organizations’ visions better align for the benefit of consumers and society? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#263) See omnystudio.com/listener for privacy information.
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Consumer Experience Success Stories Are Everywhere
18/04/2023 Duración: 31minKathleen Ellmore from Engagys joins the show to continue the theme of building up the consumer muscles within healthcare organizations. Kathleen shares where providers and health plans are succeeding when it comes to consumer-focused innovation, and where they’re struggling. She also calls out the role of data as we assess how to engage with consumers. All that, plus the Flava of the Week about CVS completing its acquisition of Signify Health. Why is now a good time to revisit their $8 billion bet on home health, and how can we use this moment develop a Disruptor’s mindset? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#262) See omnystudio.com/listener for privacy information.
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How to Build Your Consumer Muscles
11/04/2023 Duración: 28minIt’s a double-dose of awesome as Jared welcomes two guests: Alex Gray, Founder at Adapt Innovation Group, and Paul Backett, Co-Founder at Evolve Collaborative. Alex and Paul share in’s and out’s from the trenches about how to codesign consumer experiences, build the consumer muscles in your organizations, and coalesce as an industry to elevate that work for your benefit, as well as the benefit of the people that your organizations ultimately serve. All that, plus the Flava of the Week about the Consumer-First Health Manifesto. The Manifesto was published 6 months ago, so what progress are we making in accomplishing the changes that it outlines, and how can we continue building momentum in those areas? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#261)
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Pharma’s Piece of the Consumer Puzzle
04/04/2023 Duración: 30minAmy West, Head of U.S. Digital Health & Innovation Strategy at Novo Nordisk, is an advocate for clinicians to embrace more human-centered approaches in treating patients, and she dives deep on how she’s seeing this in Pharma and digital therapeutics. All that, plus the Flava of the Week about VIVE. The tech and data infrastructure is an important part of consumer transformation, so how can we make sure that we keep up with where digital health leaders are spending their time? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#260) See omnystudio.com/listener for privacy information.
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Consumers Want Transparency, Consistency & Simplicity
28/03/2023 Duración: 29minDr. Thomas Lee, Chief Medical Officer at Press Ganey, discusses reducing suffering by removing friction from the online experience. Press Ganey’s data show that when consumers have friction in their process of care, they question how much the provider cares about them. Dr. Lee also shares insights from his new book Healthcare's Path Forward and what to do now that society has a new understanding of what suffering means. All that, plus the Flava of the Week about Best Buy and Atrium Health’s new hospital-at-home partnership. Is health-at-home is having a moment, and should we be waiting for innovators to fail? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#259) See omnystudio.com/listener for privacy information.
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Why Transportation Matters In the Consumer Health Experience
21/03/2023 Duración: 29minAndy Auerbach shares how SafeRide Health partners with Lyft and other rideshare services to provide non-emergency transportation to health plan members, and how it decreases no-show rates and call center volumes. Join Andy and host Jared Johnson as they discuss how access, availability, and reliability all play a role in the member experience. All that, plus the Flava of the Week about Transcarent acquiring 98point6’s virtual care platform and customer base. What does it say for the self-insured employer market, and what can we learn from how these two digital-first startups are approaching primary care? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#258) See omnystudio.com/listener for privacy information.
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Making Brands Competitive In the Modern Marketplace
14/03/2023 Duración: 35minPaul Fahey from Smith & Jones discusses the evolution of healthcare brands as they strive to be competitive in a consumer-first marketplace. Join Paul and host Jared Johnson as they share opportunities for healthcare leaders to evolve the strategy conversation, because we weren’t the ones who created the siloed business systems, we’re still responsible for removing friction and improving those experiences. All that, plus the Flava of the Week about Walmart Health’s expansion plans. As they accelerate their growth and enter new states in the coming year, how will it impact consumers’ demands for convenience and price transparency, and why is it drawing resistance? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#257) See omnystudio.com/listener for pri
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Why Firefly’s Employer Model Is Gaining Traction
07/03/2023 Duración: 26minGuest host Mitch Holdwick joins Jared to profile Firefly Health and evaluate their disruptive potential in the employer space. All that, plus the Flava of the Week about Dispatch Health’s ED-to-Home program. Can their transition program ease hospital overcrowding, and how can we encourage more partnerships between traditional and nontraditional healthcare? This show is produced by Shift Forward Health, the channel for change makers. Subscribe to Shift Forward Health on your favorite podcast app, and you’ll be subscribed to our entire library of shows. See our full lineup at ShiftForwardHealth.com. One subscription, all the podcasts you need, all for free. (#256) See omnystudio.com/listener for privacy information.