The Paid Search Podcast | A Weekly Podcast About Google Adwords And Digital Marketing

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/S5_fgAOuOf0Submit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube:  https://youtu.be/hydG6_69-H8Link to Screenshots: https://docs.google.com/presentation/d/1bH2EWzl4cSSoCjliChzNu-NAtJie09Z8GaQ-Xi2CHSs/edit?usp=sharingSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPod

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comWatch This Episode on YouTube: https://youtu.be/JCFUrkpCGscSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:In this episode Chris Schaeffer builds a basic Google Ads search campaign focused on a high funnel lead generation campaign. 

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comThis Episode on YouTube - https://youtu.be/xD38qOhHujoSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Six really good questions from listeners around the world about conversion tracking, manual bidding, using automatic rules, and automated bidding. All about Google Ads!

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Consulting - https://www.chrisschaeffer.comThis Episode on YouTube - https://youtu.be/hnyLZUau94USubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Answering questions from listeners and discussing how to get the cheapest traffic on Google using display campaigns. These tips will help you get more from your display campaigns on Google Ads!

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comJoey Bidner at https://joeybidner.comThis Episode on YouTube: https://youtu.be/Gu-seS8didISubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:It's that time of the year to start thinking about that time of the year... Christmas time, sales time! This week Joey Bidner joins Chris Schaeffer for a discussion about how to prepare your Google Ads campaigns for the upcoming holiday season. Also your questions answered about attribution models and websites/landing pages.

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comThis Episode on YouTube:  https://youtu.be/QMIu5P8Io_wSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Do you know when you should use exact match keywords? Let's talk about that! In this week's episode Chris Schaeffer discusses the way he uses exact match in his campaigns. This strategy is also important for the growth of your search campaign as well as how it relates to other campaign types in your account.

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/9oF65LaxWCQSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Podcast listeners have sent in some very important questions about Google Ads and this week we jump in on some great topics from negative keywords to UTMs to bidding strategies.

Get Opteo for free for two months - https://opteo.com/pspGoogle Ads Management & Training - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/JBQXOv-f2qQSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Let's talk about broad match keywords, how to change your bids in Google Ads, and what a bad search term looks like!

Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/8Cn6AR2n4-sSubmit a Question - https://www.paidsearchpodcast.comTwitter - https://twitter.com/PaidSearchPodShow Notes:Do you know if your Google Ads account is a sail boat or a race car? This week Chris Schaeffer discusses what makes a campaign fast and agile or slow and clumsy.

Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/kw2EEFjjzh8Submit a Question - https://www.paidsearchpodcast.comShow Notes:Let's talk about Ad Strength (our Metric of the Week), answer a question from a listener in Maryland who wants to know about using Experiments, and talk about the Topic of the Week which is focused on the price you pay and the benefits you receive for using automated bidding in Google Ads.

Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube: https://youtu.be/hUvUbIc1RSUSubmit a Question - https://www.paidsearchpodcast.comShow Notes:This week Chris answers questions from listeners about Google Ads bidding, Performance Max, shopping campaigns, and keyword targeting.

Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comThis Episode on YouTube:  https://youtu.be/mjteO7aefpYSubmit a Question - https://www.paidsearchpodcast.comShow Notes:Learn how to build a search campaign in Google Ads in just a few minutes. This simple, tested process is the best way to get your ads running on Google quickly without the hassle! Just 10 simple steps.

Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comJoey Bidner - https://joeybidner.com/This Episode on YouTube:  https://youtu.be/kZNThdaaZfESubmit a Question - https://www.paidsearchpodcast.comShow Notes:The topic of the week is about manual bids vs automated bids and what makes them so different. Also Joey Bidner discusses the metric of the week and Chris answers a listener's question about choosing the best bidding strategy in Google Ads.

Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comWatch this episode on YouTube:  https://youtu.be/uKxPAHGmXpQShow Notes:This week Chris Schaeffer discusses how to choose the right budget in Google Ads, how daily and monthly budgets work, and answers frequently asked questions about how budgets work in Google Ads. It's all about budgets this week!

Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comWatch this episode on YouTube: https://youtu.be/e5hJwbHi_NgShow Notes:This week Chris discusses Search Impression Share Lost Due to Budget, answers a question from a listener, and discusses the topic of the week which is about the first phase of Google Ads optimization.

Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:This week Chris discusses Search Impression Share Lost Due to Rank, answers a question from a listener, and discusses the topic of the week which is about how many keywords are the best number of keywords to have in your Google Ads search campaigns.

Get Opteo for free for two months - https://opteo.com/pspWatch the Opteo Chat GPT Demo at https://youtu.be/JVhwtxTJ20kChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:Want to use more automation in your Google Ads? This is the podcast for you! Today Chris Schaeffer talks about some amazing tools that are built into Google Ads that can allow you to put your energy into other things outside of keywords and bids. These features are a great way to automate some aspects of your account!

Get Opteo for free for two months - https://opteo.com/pspJoey Bidner - https://joeybidner.com/Chris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:This week Chris discusses the confusing metrics "Click Share" and discusses why he strongly disagrees with using the metric as a key performance indicator. A special guest also joins the podcast to discuss and answer questions about Google Shopping Ads and how to optimize them.

Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.comSubmit a Question - https://www.paidsearchpodcast.comShow Notes:In this episode Chris Schaeffer discusses why you might be getting clicks but no sales in Google Ads. If you are concerned about wasting money in Google Ads consider these 3 reasons why you might be getting traffic but no results from your keywords. Also Chris answers a question from a listener in Seattle and discusses the Metric of the Week!