Sinopsis
Podcast by Alex Strathdee & Rishav Khanal
Episodios
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BTB25: How John Sonmez retired at 32, grew his Youtube Channel to 200,000, and became a WSJ Bestselling Author
25/04/2022 Duración: 18minIn this episode of the how, we talk about how John retired at 32 with his books, how he’s built his youtube channel to over 200,000 subscribers, and how he’s now using his latest book, Self Confidence for men as a lead generation tool for his bulldog mindset courses. It’s great to hear from people who have accomplished such great things but what I try to focus on in these how episodes is exactly what steps over what timeframe John took to get to where he is today.
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BTB24: How Kary Oberbrunner made 1 million+ with the launch of Unhackable
18/04/2022 Duración: 17minLast episode - Kary helped us to stop from being hacked by the modern world. This week he tells us how he’s sold the 10s of thousands of books he has, and used them to propel is brand and business. He’s also the founder of Igniting Souls Publishing where they’ve worked with authors like Dan Sullivan, Justin Donald, Jim Edwards, and many others so I thought he’d be a fantastic resource on what actually moves books.
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BTB23: The Complete Software Developer's Career Guide | John Sonmez
11/04/2022 Duración: 20minJohn Sonmez is most well known for The Complete Software Developer's Career Guide which has over 800 reviews on Amazon. He's also the founder of the Simple Programmer blog and YouTube channel, where he reaches 1.4 million software developers yearly with a central message: Technical skills alone aren't enough for a successful career—or life.He transitioned from writing about programming soft skills to writing about building something, he calls, The Bulldog Mindset.In this episode we talk about what he was doing leading up to the book, and how each book he’s launched has had a distinct purpose along his author journey. Bulldog Mindset YouTubeThe Complete Software Developer's Career GuideSelf Confidence for Men
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BTB22: Tyler Wagner on How Authors Hit the WSJ Bestsellers List
05/04/2022 Duración: 46minTyler Wagner is the founder of Authors Unite where they’ve helped hundreds of authors become WSJ bestsellers. After learning how to self publish back in the early days of Amazon publishing - he’s build an empire helping others do the same. I wanted to know what it takes to become a WSJ bestselling author so I brought on Tyler to talk about their exact system for doing so.He's also a crazy cool entrepreneur going from 3K a month to 8-figures and so I wanted to talk to him about his entrepreneurial journey.
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BTB21: Unhackable | Kary Oberbrunner
30/03/2022 Duración: 33minYou’re sitting down either at a dinner or in a presentation with your boss and you feel a buzz in your pocket. You reach down to grab your phone to see what notification has popped up and realize there’s no notification. You just experienced a ghost buzz. We’re so used to our phones buzzing all the time that we’re actually now feeling buzzes when we’re not even getting a text. This is just one of the many ways you’re being hacked in the modern world. I’m not some conspiracy theorist who thinks there’s someone out to get us all - I think it’s just a side effect of the modern world. The sad thing is - if you continue to get distracted every hour of every day - you’ll fail to engage in meaningful work. And if you fail to hit your goals week, after week, you’ll end up with a life of regret - and I’m not joking. I’ve spent months in this vicious cycle. But luckily all you have to do is build a few systems around your work and time - it’s that easy. I’ve done this through tools like newsfeed eradicator, turning all
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BTB20: How Mike Cohen sold 10,000+ copies of Nuerofeedback 101
21/03/2022 Duración: 12minIn this episode we have our second interview with Mike Cohen about how he actually sold 10,000 copies of Neurofeedback 101. According to publishers weekly, the average book in America sells about 500 copies, multiply that by 20 and you’ll get the number of copies the Neurofeedback has sold. For those of you interested in writing a book - here’s how you write and market something that sells more than 500 copies.Neurofeedback 101 on Amazon
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BTB19: Neurofeedback 101 | Mike Cohen
18/03/2022 Duración: 32minWelcome back to Before the Bestseller.Moving forward I’m going to release two episodes for each author, the what - meaning we talk about the content of the book and the how - how the author actually became not just an author but a bestselling author.Listeners who just want to hear from their favorite authors can listen to the what and those who want to listen to the how can listen to those and if you’re like me, and love both sides, then every episode is for you.We’ll also have guests on time to time who aren’t authors but are deeply rooted within the industry - we’ll label these episodes, the who.With that being said, here’s our first What episode with bestselling author, 10,000+ copies sold, Dr. Michael Cohen, on to talk about his book, Neurofeedback 101. For those of you who are like, "that sounds familiar", neurofeedback was mentioned in the top selling book, the body keeps the score (another book we’ve highlighted in a previous episode with Bessel van der Kolk M.D.). It’s a growing field of med
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BTB18: The Body Keeps The Score | Bessel van der Kolk M.D.
20/01/2022 Duración: 34minMy guest today is the 8th bestselling author in the world at the time of this recording.His name is Bessel van der Kolk M.D. and his book is The Body Keeps the Score.Odds are that you may have heard of this book.Originally released in September of 2014 - that’s over 7 years ago. Each year the book sells more and more and has become a global sensation, gaining fandom in eastern and western societies.The Book, The Body Keeps The Score is a defining moment for healing trauma in our society and explores the science behind the movement away from prescriptions used to cover up symptoms, to truly resolving the trauma which plagues us.The funny thing is that the book was never meant for such a wide audience. Bessel wrote it to move the study of trauma forward within his field but it accidentally found its way into the hands of people like you and I, who are using it to see and understand trauma in a new light.A special thanks to Licia Sky who was behind the scenes in making this episode possible.For those of you lis
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BTB17: Book of Failures | Amy Lyle
29/11/2021 Duración: 40minAmy Lyle is the bestselling author of The Book of Failures and We’re All a Mess, It's Okay. Her story is completely unique from anyone else's we’ve had on the show, from how she marketed her books, to the reasons for writing them.Her book launch cost as much as a wedding, where she had over 300 people physically show up. She also isn’t afraid of getting down and dirty with optimizing the backend of her book and nailed it with her keywords & ads to keep the book selling well beyond the launch. This all kept her book #1 in the huge amazon category of humor and entertainment for over a year.She marries traditional book marketing and modern digital marketing so well and so I found her to be an incredible resource for fellow authors.We also talk about how she gets speaking engagements, TV appearances, and some mistakes she made that you can avoid.She’s also a stand up comic which makes for a very fun episode.Amy’s bookAmy’s websiteAmy’s Podcast: In the Burbs
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BTB16: The 21 Day Miracle | Ed Rush
22/11/2021 Duración: 44minEd Rush is a 5 X bestselling author who knows what it’s like to have a book in the top 20 books on all of Amazon. His books have sold 10s of thousands of copies and he’s the master of converting readers into followers. But he’s not just an authorEd flew in his combat career as a decorated F-18 pilot, which included over 50 combat missions and 2 tours to Iraq. While in the Marines, Ed served as the one of the country’s leading instructors on aerial dog fighting and recently worked as a key player in the development of the new F-35 Joint Strike Fighter.He says he’s done all this despite possessing a below average intelligence and, which whether or not that’s true, everything he talks about is so actionable and accessible.With His book, The 21 Day Miracle, he knows what it takes to make Amazon happy from backend keywords to product optimization. He woke up to hundreds of organic sales from Amazon promoting his book and if I hand’t seen the sales with my own eyes I probably wouldn’t believe it so I had to ask him
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BTB15: The First 90 Days | Michael D. Watkins
15/11/2021 Duración: 49minToday's guest wrote The First 90 Days, which since its release in November of 2003, has sold over 1.5 million copies. Mention The First 90 Days to anyone in a leadership, management, or HR role and they'll nod while saying, “I’ve read it and annotated it with highlights, writing in the margins, and my copies filled with sticky notes.”It was on the Business Week's best-seller list for 15 months.The author, Michael Watkins, went from teaching Corporate Diplomacy at HBS to confounding a leadership development company, Genesis Advisers, where he's worked with hundreds of leaders, including those at many Fortune 200 organizations to help accelerate leadership transitions within their organization.Look on Amazon today and the book is consistently labeled a bestseller in some of the top Amazon categories, has almost 5,000 reviews, and even just a few days ago, was ranked in the top 700 books. The book's been selling for over a decade and continues to do just that.The First 90 Days has al
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BTB14: Dave Chesson on becoming the "Kindlepreneur"
08/11/2021 Duración: 42minToday’s guest needs no introduction but I’ll give you one anyway.Here's the hint: He’s Mr. Kindlepreneur. Not just by his own naming but by Amazon - which actually calls him that themselves.While overseas in the military, he started building websites. One of his sites, Kindlepreneur, eventually took off with hundreds of thousands of visitors each month.After hearing about the struggles of authors and reflecting on his own experiences, he built publisher rocket - a tool used by almost every self-published author and major publisher out there.If fact, I speak from experience, Publisher Rocket is integral to my own business.Dave and I talk about how he built what he did, his advice for authors in marketing a book in today’s world, and even going from solo-preneur to leading a whole team.Along the way we also talk about his latest innovation, Atticus, which is an all-in-one writing and book formatting software.Here’s Dave Chesson of Kindlepreneur.Kindlepreneur: https://kindlepreneur.com/ Publisher Rocket: h
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BTB13: The Perfect Day Formula | Craig Ballantyne
26/10/2021 Duración: 40minCraig Ballantyne has written five books, including “The Perfect Day Formula: How to Own the Day and Control Your Life,” which has sold over 25,000 copies and has over 400 reviews on Amazon. His book, Unstoppable, is a WSJ bestselling book. His videos have been watched over 7 million times on YouTube.He’s built five 7-figure businesses in five different industries, including a $5.5 million/year Turbulence Training business.I wanted to ask him how he wrote books that still sell today, despite being launched years ago along with asking him about how he does so much with the same time we all have. He’s got some amazing systems that I’ve even started to apply to my own life.Get more of him on Instagram @RealCraigBallantyneGet his app on Winningstreak.io using code VXFLG2Get his books for free: https://www.craigballantyne.com/books/FREE Amazon Ads Course: www.advancedamazonads.com
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BTB12: The Power of Creativity | Bryan Collins
18/10/2021 Duración: 32minBryan is one of the most prolific writers I know. His site, https://becomeawritertoday.com/ has turned from a side passion to a full time business where his team blogs about various time management, reader-tech, and writer topics along with many helpful courses.He's written many books including the power of creativity which has over 400 reviews on Amazon.He’s also contributed to publications like Forbes, Lifehacker and Fast Company which we get into talking about how he did that.His story is one of creating something from nothing which we can all relate to and in this episode we get his exact blueprint for doing so. Bryan's podcast: https://podcast.becomeawritertoday.com/FREE Amazon Ads Course: www.advancedamazonads.com
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BTB11: Make Your Mess Your Memoir | Anna David
12/10/2021 Duración: 46minAnna David is an all-around bada$$!She's a NYT bestselling author of 8 books (both fiction and nonfiction), a publisher, a TEDxer, a TV personality, podcaster, and much, much more.She’s been published by the likes of Harper Collins and Simon & Schuster.She’s been on Good Morning America, written for Time Magazine, The Huffington Post, US Weekly and many others.Her podcast is one of my favorite shows. She lands $50K clients from her Instagram and in our episode we cover all of this and why your email subject lines should sound like something you’d send your mom.Anna's Podcast: https://www.legacylaunchpadpub.com/podcastInstagram Cheat Sheet & Email Sequence Templates: https://www.legacylaunchpadpub.com/alex-downloadFREE Amazon Ads Course: www.advancedamazonads.com/beforethebestseller
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BTB8: The Bezos Letters | Steve Anderson
04/10/2021 Duración: 33minWith The Bezos Letters, Steve Anderson went from being a small time entrepreneur just outside of Nashville to becoming an International bestselling author, hitting the WSJ list. Steve was just looking to put together a lead magnet to offer prospects but in doing so realized he had something much bigger on his hands. After reviewing shareholder letters from Jeff Bezos since the company went public, he uncovered in plain sight what Jeff Bezos had been planning all along and what we’ve come to know today as Amazon.It's a fantastic deep dive into how Amazon has managed to continuously take calculated risks over and over that have paid off in a big way.With such a big launch, he poured a good amount of marketing budget into it so whether you’ve got zero budget or a lot, he gives us some things to avoid spending money on when launching.It just hit 400 reviews.Steve's Book: The Bezos LettersSteve's Website: The Bezos Letters FREE AMAZON ADS COURSE
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BTB9: Skip The Flip | Hayden Crabtree
04/10/2021 Duración: 27minHayden Crabtree is the author of Skip The Flip which, in just a year, has racked up 600+ reviews on Amazon. He’s sold thousands of copies as a first time author and uses the book to grow his 7-figure real estate business - all at the age of 25. I wanted to bring him on to talk about how he has such a high engagement rate with his readers, his omnipresence approach to online marketing, and even talk about how he’s now used his platform to launch his software company.I loved how incredibly actionable his episode was as we to talk with him about his book launch and the marketing around it.Hayden's Book: Skip The FlipHayden's Software: MyPropertyStats.comFREE AMAZON ADS COURSE
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BTB10: Britfield and the Lost Crown | C. R. Stewart
04/10/2021 Duración: 01h09minWhen you hear Chronicles of Narnia or Harry Potter, you think of the top .001% of fiction books. These are often cited as the pinnacles of success for fiction authors who build something bigger than a book, go on to become major blockbusters, and bring in billions of dollars.Today’s author is very much on his way to becoming the next Chronicles of Narnia and I could not be more excited to share his story with you.Chad's got an incredible marketing mind and has committed to his fiction series in a big way.In our chat we cover everything from how he’s increased the news-worthiness of his series by adding an educational component to it, how he literally emailed every middle school teacher across the country to speak in classrooms, and how he plans on turning the book into a major blockbuster.This episode honestly feels like a degree in book marketing. I will warn you it’s a bit of a longer episode but there was so much gold throughout it that I couldn’t help but keep it all.C. R. Stewart's Book: Britfi
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BTB5: Lifestyle Entrepreneur | Jesse Krieger
04/10/2021 Duración: 44minJesse is a younger version of Richard Branson. He's also built and sold a record company along with a dozen other entrepreneurial pursuits. He comes across as one of the most low-key guys but he also speaks mandarin, was a bestseller in Asia, with his publishing company he’s behind some of the biggest book launches and now he’s just launched a software company that could rival Amazon and completely change how self publishing is done.In our chat we talk about his own journey as a bestselleling author, we talk details on exactly what he did to produce some of the biggest book launches, and then we go on to talk about how he’s completely changing how self-publishing is done, allowing authors to make money virtually through the resale of their own digital-copy books.Jesse's NFT PlatformJesse's Book: Lifestyle EntrepreneurJesse's publishing company: Lifestyle Entrepreneurs PressFREE AMAZON ADS COURSE
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BTB6: Marketing Outrageously | Jon Spoelstra
04/10/2021 Duración: 37minRyan holiday and others have made their living taking what's old and making it new.A lot of time, what is old is new again. Take bell bottom jeans or bomber jackets. I love listening to how things were done 10 years ago because you’ll often find things that no ones doing now.That’s why I wanted to bring on WSJ bestselling author Jon Spoelstra. Who’s got a long history of being a successful author not just 20 years ago but now as well.Jon worked as a National Basketball Association executive for:->Buffalo Braves->Portland Trail Blazers->Denver Nuggets->New Jersey NetsWhile at the Nets he became famous for a stunt he pulled where he sent physical rubber chickens to fans to get them to renew their season tickets.Mark Cuban wrote the forward to this book which we get into how that came about.He also happens to be the father of Erik Spoelstra, head coach of the Miami heatLet’s jump into it with Jon.Jon's Book: Marketing OutrageouslyFREE AMAZON ADS COURSE