Engage With Story

Do you cringe when you see yourself on video or hear the sound of your own voice recorded and played back to you? Well, you’re not alone and the fact is there is some science behind why we hate seeing and hearing ourselves on video.  In this episode, I’m going to break down three of the main reasons why this is and what you can do to overcome it.  Support this podcast

In marketing and in business communicating your message clearly, in a way that connects quickly with your ideal customer is critical, AND when we consider the massive amounts of noise online getting your message noticed is now more difficult than ever, BUT still so many marketers are continuing to push out message after message that is failing to connect, without any real clarity on why an audience should even care, THEREFORE by understanding the power of the simple ABT story framework you’ll learn in today’s episode you’ll be setting your marketing and communications up for clarity and success. Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Ari

The world for sales teams is shifting and more and more relationship building, prospect nurturing, objection handling and sales enablement needs to be done online. This is where video is really starting to shine. So in this episode, I’m going to be sharing with you super quick, 5 ways to use video in virtual selling to continue to smash your quotas as a sales person, and grow your business. Support this podcast

So, what can we learn about effective video marketing from Hollywood blockbusters, TV serials, and human psychology? Well, quite a lot actually. But in particular it’s about how they keep a viewer watching and crying out for more. In this episode we cover:A short history of Open Loops 3 ways to inject open loops in your video marketing Video example where open loops are used in their video strategy. If you found this episode of value I’d love for you to reach out and let me know on instagram @engage_ben or email podcast@engagevideomarketing.com Support this podcast

Confidence. It’s a funny old thing… often so difficult to gain, but can be quick to disappear. You can develop it without ever realising that you have… and likewise a lack of it, can hold you back without you being conscious of it doing so.  Let’s talk about confidence as a video strategist. Support this podcast

Now, today’s episode is one that I am immensely proud of, not least of which is due to the awesome impact that my guest today is having on his clients and for his business through his growth as a video strategist, something that really fires me up! Caleb Maxwell is the co-founder and creative director of Hebron Films, a video marketing agency that helps regional businesses lead in their industry by creating strategic online video content that motivates and engages their customers. He works directly with marketing teams as their go-to video expert. As a creative entrepreneur, Caleb spends his time building a thriving community-minded business, contributing to Bendigo’s local creative industries and connecting with other talented creatives in order to build the industry around him. Caleb’s love for community has led him to serve in many different organisations, including the Army Reserves and other National and local community organisations. He’s also a member of the local advisory groups for the City of Greate

My guest today is one of our community of video strategists within the Online Video Strategy Blueprint and what really stands out for me with Bill is that he comes to his business with what I believe is the right mindset. A focus on helping others in business do better through video, leading first with the value that he can share with his clients, well before asking for anything in return. It’s a philosophy of business that I wholeheartedly believe in, and so I’m stoked to bring his story to you today. Bill Baraona is the founder and video production guru at Flex Media a video marketing company based in Cleveland, Ohio and has over a decade of video production experience. This allows him to combine a variety of production styles with today’s new technology to deliver clients top-of-the line video content. When he’s not watching YouTube tutorials, listening to marketing podcasts or playing with his camera. Support this podcast

This episode of the Engage Video Marketing Podcast is a bit out of the ordinary, as recently I was interviewed by my friend and fellow video strategist over in the UK, Simon Banks. It was such a good chat that I wanted to bring it here to the Engage Video Marketing Podcast for you. Support this podcast

In this episode of the Engage Video Marketing Podcast, I'm going to break down for you one of the most common questions that I get when delivering completed video content to our clients. And this question is around, how are we going to actually host the videos so that we can embed them in the right places on our website? For many businesses, they immediately think of YouTube, right? But YouTube is not always the best option. So in today's episode, I'm going to break this common question down.  Support this podcast

In his book Endless Referrals, author Bob Burg wrote... “All things being equal, people do business with, and refer business to people they know, like and trust.”  Now, sure Bob might never have heard of the term Inbound Marketing, a phrase coined much later by Sales and Automation Company Hubspot but it’s this concept that is at the heart of what I believe fuels good marketing and business today. So what role does video play in building the know, like and trust factor in marketing… and how can business owners generate Inbound leads using video?  We explore this, and more in today’s interview. Chris van Praag is a sales consultant for top global HubSpot partner BabelQuest. He uses the power of video to build a personal brand, grow his network and generate a steady flow of inbound leads with creative content that gets people talking. As a creative person, Chris loves blending his role with fun creative ideas to sell, validate his knowledge and demonstrate his personality.  As a result, he had so

So, how's your video creation journey going? Is there anything holding you back? What roadblocks are you putting up for yourself? Often, it's the mindset behind confidence on camera that holds so many people back.  In this episode of the Engage Video Marketing Podcast, we're going to be diving deep into how you can show up more confidently on camera and grow your business In this episode we cover: A short intro to Holly G and what she does. What was going through your head the first time in front of the camera.  Why she feels it’s important for business leaders to show up on camera. What holds most people back. Is there more to being confident on camera than the ‘just do it’ advice? Her advice to someone who has done a video but doesn’t want anyone to see it. Examples of people she has worked with, where were they at the start and where did she help them get to. Where can people find out more and dive deeper with her to overcome their fears of showing up on camera. Support this podcast

You've heard about it over the last couple of weeks. I'm excited to say that doors are now open to James Wedmore's Business By Design program and as a partner with him for this launch I am also offering over $3000 of additional value for you at no extra cost. Learn more at engagevideomarketing.com/bbd and I'll see you on the inside. Support this podcast

In this episode of the Engage Video Marketing we’re going to talk about monetising your expertise and knowledge through video courses. In this episode we cover: 3 Aspects to a Successful Video Course: Audience Who are you helping? Understanding your audience needs and style Content Designing your content The power of a framework The Post-it Note Method Methods for producing your video course  Live webinar series Voice over and slides DIY video production Professional video production Learner engagement Technology and platforms The use of learning management system or a course hosting platforms Marketing Messaging Monetisation Beta testing Promotion and launchin Support this podcast

In this episode, and round two of my interview with James Wedmore we’re exploring the opportunity right now in 2021 as we move out of the craziness of 2020 - the opportunity for building a digital business based around courses, digital products, and coaching. → Join the free training http://engagevideomarketing.com/rise (The Rise of the Digital CEO) starting this Thursday 17th June James Wedmore has spent the last 15 years leveraging his expertise to help teach Digital CEOs how to build and scale their online businesses through courses and trainings like his signature program, Business By Design, other programs such as Sales Page By Design and Nail Your Niche, as well as many other business-building trainings inside of James’ abundant course library. Along with being notorious in the online space for his unrivaled online courses and content, James also facilitates Next Level, a strategic, group-coaching experience as well as his high-level Mastermind, The Inner Circle. When James isn't working, he can be foun

Mastering YouTube is both an art and a science. My guest today has spent the last 15 years deep in the platform and is now directly responsible for over 62 billion video views across his many channels. From this ‘in the trenches’ experience he believes that there is a formula for success on YouTube, so much so, he even wrote a book on it. Derral Eves is a YouTube & Audience Development Strategist, Professional Speaker, & Consultant. He is the executive producer of the Hit TV show The Chosen.  He is also the founder of VidSummit. Derral delivers top quality in all that he does from his products, video's presentations and live events. Because he loves to present and share his knowledge with others and being one of the most experienced in the industry. Through his education and experience Derral has become an expert in marketing and some of his highlights include; specializing in converting traffic into dollars, making video views into money, turning website visitors into clients and with this exper

In this episode of the Engage Video Marketing Podcast, I’m going to take things back to the start and ask the question “Why have a video strategy in the first place?” As I'm sure you recognise online video is everywhere these days across all social media, in email campaigns, paid advertising, in websites, blogs and more. But when it comes to the role that online video is playing in business today, I like to break it down to these two things - democratization and overwhelm.  Support this podcast

This is episode 200 of the Engage Video Marketing Podcast and it’s all about celebrating 200 episodes with you!  In this episode we cover:A reflection on some of the highlights of the last 200 episodes for me Messages and audio recording from the listeners and past guests to the podcast. Support this podcast

In today’s episode of the Engage Video Marketing Podcast, I’m going to help you get more leads for your business using your email list. In this episode we cover:The importance of building an email list of the right leads for your business. How to set up your email list to make customers buy your stuff. Support this podcast

In today’s episode of the Engage Video Marketing Podcast, I am bringing you back Andrew Hubbard of Hubbard Digital to talk about the roll out of iOS14.5 on Apple and in particular the impact of the ATT decision (App Tracking Transparency).   Andrew is the founder of Hubbard Digital, a Canberra based digital marketing agency with a focus on Facebook and Instagram advertising for online businesses. He is also an international speaker, and provides education and training for companies to help them upskill their teams on Facebook & Instagram advertising. Support this podcast

I’m sure we all recognise the power in humour when it comes to engaging people through video but if you’re like me, the idea of trying to be funny in a corporate video makes me cringe, as I know that although it’s incredibly powerful it’s also incredibly hard to get right. But getting this balance between humour and sales right is exactly what my guest today has achieved, and he’s built his company off the back of it. My guest today is Joseph Wilkins - Founder of Funny Sales Videos.com and Host of the podcast How to Make a Video Go Viral. Joseph Wilkins founded ProCreative Studios in 2000, an agency that produced infomercials, TV commercials and web sales videos. Joseph directed thousands of videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where his team now creates attention-grabbing "viral style" sales videos that entertain viewers into action. With two decades experience, hundred