Influencer Entrepreneurs With Jenny Melrose

After the year we’ve had, we as business owners could all use a refresh when it comes to our relationships with social media. I know that so many of you have been caught up in the trap of comparison and spending too much time mindlessly scrolling which is why we're diving into how to have a healthy relationship with social media as a business owner. You want to get out of it but don’t know how. So, you just feel burned out and want to delete the whole thing!Well, my guest today is here to share the best way to have a healthy relationship with your social media as a business owner. We talk about changing the way you view your platform, taking breaks, and how to flood your system with dopamine so you can come to social media in a positive headspace. Dr. Caroline Addington is a former engineer and neuroscientist who has refocused her time and talents onto all things Instagram and organic marketing. She helps coaches and online service-based entrepreneurs fill up their client roster and their programs on Ins

Over the last few years, conversations about the gender and racial wealth gap have been popping up more and more frequently. For many of us, these topics are a huge part of our lives and lead us into a place of financial overwhelm.In today’s episode, my guest talks about these gaps, how not to become overwhelmed by them, and how to dismantle the gaps one layer at a time. Anwin Mbah is a business wealth strategist and is the founder of Wealth Fluency. Her goal is to help successful, driven women who are struggling with gaining control of their finances and obtaining financial independence. Ultimately, Anwin wants to see women have more freedom, fun, and time with their families. Read more HERE.

The key to building a business online these days is authenticity. People want to know who you are before they listen to what you have to say. In this episode of the podcast, we will dive deep into how to level up your business by unlocking your audacity and authenticity.My guest, Erin King, is a best-selling author, a 3-time entrepreneur, a podcaster, and a speaker. She is also the owner and founder of Socialite Media, a social media agency. Grab my Free workbook for Influencer Entrepreneurs.Read more HERE.

In today’s episode, we are talking about how the past year has affected programmatic advertising. Okay, I can hear you already- “Wait a minute, Jenny! What is programmatic advertising??”Are you confused? You might be surprised by how much you know about programmatic advertising without even realizing it. I have Megan Rafferty on the podcast to talk about her company, Newor Media, and how they serve the ad space. We talk about what programmatic advertising is, what size ads work well, why you should work with an agency, and the ad industry changes throughout some sites over the last year. Read more HERE.

Creating consistent content for Instagram can seem like such a burden if you don’t have a strategy in place. In this episode, we are diving into the four pillars that you need for Instagram content creation. These four pillars are something I continually come back to when I am doing Instagram audits with my clients. These four pillars will help you to categorize your content and utilize the tools within Instagram as you create that content and put it in front of your audience. If you have not taken advantage of my Instagram Engagement Guide, you need to grab it today. 

Finding realistic tips for time management as an entrepreneur who is also a mom can feel impossible. It feels like we are doing a million things at once and not doing any of them well. Today’s episode focuses on helping you find the balance between being a successful mom and a successful business owner. You will walk away with tips on establishing your time capacity, doing a time audit of your week, time blocking your workload, and a guide to help you as you become a high-performing woman. Read more HERE.Grab your Mastering Overwhelm Blueprint!

One of the hardest parts of running a business for many people is really narrowing down your sales messaging. Your sales messaging is absolutely key to getting the “yeses” you need from your clients. So what do you do? How do you attract your person without annoying them? How do you make sure you are using the right language? And why is it important? We’re going to be answering all of that and more in today’s episode with Kate Hore-Lacy. Read more HEREGrab your Mastering Overwhelm Blueprint!

My conversation with Kylie Hodges today will help you transition your money making side hustle into a full time business. It can feel overwhelming to think of transitioning from a side-hustle to being a full-time business owner. You might feel under-equipped. Hopefully, today’s episode will help you realize that you are the right person for the job and that your person is just waiting for you to step into the role. Kylie Hodges is a business coach who works specifically to help other coaches stop waiting on their business to build itself. She pushes them to make the money they want and create the impact that matters the most to them. Read More HERE.Get the Email List Growth Guide!

Today we are talking about how to make money on Instagram. My goal in this episode is first to make sure that, without any doubt, you are viewing yourself as a real business. Until you do that, you will not be able to focus on monetizing. You need to take the time to listen to the episodes that are linked in this post and make sure to download any guides that are referenced in those episodes. Whether you are focused on increasing Instagram engagement or growing your email list, you need those guides! Send me a DM and we can continue the conversation on exactly what you need to do. I want to dive into this with you and help you figure out what you can do to make money on Instagram. Read more HEREGrab the Instagram Engagement Guide

The topic of how you can pivot your business is more relevant today than ever before after the year we all had in 2020.Over the last year, we have seen just how necessary it is to be able to make adjustments when our lives and businesses change.When we talk about pivoting your business model, we are talking about expanding. You are looking at a new and different audience. It is a way to open your business to a new and awesome opportunity. This can feel overwhelming, but it is a way to grow and open a door that you might not have walked through otherwise. Read more HERE

Have you ever thought about emotional intelligence and how it applies to your business? Or maybe you’ve never even heard of emotional intelligence before this episode. Either way, today you will walk away with a stronger knowledge of what emotional intelligence for business.  You will also learn helpful tools for when you are dealing with overwhelm and experiencing setbacks. This will help you be a better business owner and an overall better version of yourself.Sheetal Sujan is a wife, a mother of two, and the owner of two companies. For ten years, Sheetal has been focused on training, coaching, and consulting. She creates tailor-made training programs for both the public and private sectors, including the government. She teaches on customer service, productivity, emotional intelligence, and more. Sheetal is a Meyers-Briggs Type Indicator Practitioner, as well as an Emotional Intelligence Practitioner. Her goal in everything she does is to help people find the best version of themselves. Read more HERE.

Do you need help knowing how to stand out on social media? In such a saturated market it can feel almost impossible to stand out or be unique. You might feel like it’s a waste of time, a losing battle. It’s not! We are going to dive into the best ways to stand out on social media and give you the top three components of making sure your content is hot and ready for your person.Julie Ciardi is going to walk us through what social media platforms to use, how to be proactive on your platforms, and share about her book: The Standout Breakout Formula.Grab my Instagram Engagement Guide Read more HERE.

In this episode, we are diving into a very important topic: how to stop sabotaging yourself. This is something that can happen in your business and affect the success you see; it can also be happening in your personal life. We all know that what happens in our personal life can affect our businesses, especially as wives and mothers. In 2020, we saw what can happen when our personal lives are massively affected and how that can mess up our focus when it comes to our business. We’re going to get rid of that defeatist attitude and stop self-sabotaging. Grab my revenue planning guide which will help you set your goals. This is one of the most important things you can do when it comes to getting away from self-sabotage. Read more HERE

Have you jumped on the Instagram Reels train yet? If you haven’t, you need to. It is the newest and best way to create content that will build your brand and we're breaking down how to use Instagram reels to build your brand. I don’t know about you, but Reels have felt intimidating to me as an introvert. But I know that they are one of the best ways to reach my audience with video content that mirrors the other content that I am creating. In today’s episode, we talk about the best tips for creating Reels, the common mistakes people make, and how to stay authentic to your brand while having fun. My guest, Britney Crosson is the owner of Fun Love Media. She started out doing freelance work before launching her own business, focusing on content creation and social media management. Read more HERE.Get the Instagram Engagement Guide!

Today we are talking about some of the weirdest growth strategies companies can use in order to grow. This is a sponsored podcast episode with Penji.Penji, an on-demand graphic design service, is a company that has utilized some growth strategies that you may not have thought to try when it comes to your business. In this episode of the podcast, Johnathan Grzybowski, one of the co-founders of Penji, talks about the ups and downs of entrepreneurship, as well as how to take ownership of your company and make sure you are leading well. He also shares some of the company’s philosophies that keep them focused on what matters. Read more HERE

If you have been thinking about how to write a media pitch in 2021, then this episode is just what you need. Arden McLaughlin is here to talk all about how to write a media pitch to your local news and how to make sure you get the attention your story deserves. Arden is the owner and founder of Definita, a publicity firm focused on helping you define yourself and your business in a cluttered marketplace. Arden does this in two ways: the first is by working one-on-one with customers who want Arden to provide them with press opportunities, and secondly, by teaching business owners how to get their press on their own. Read more HERE.

Serena Dodd is on the podcast with me today to talk about how to manage a business mindset. This is such an important topic for all business owners. erena and I talk about knowing yourself, setting goals, using your GPS, and how important it is to celebrate your wins. Serena is a certified Life Coach and runs her own life coaching business. Her main goal is to help life coaches make their first $50k in their business. She focuses on is mindset, accountability, and helping others get out of their procrastination zones. She works one-on-one with her clients for 5 months to really get them moving forward as they work to grow their business towards $50k and beyond. Read more HERE

Today we are talking all about one of the most important pieces in building your business: growing an email list. Before we dive in, make sure you download the guide that goes right along with everything we will talk about in this episode. The reason that we need to talk about growing your email list is that we have seen a dip in ad revenue recently. I know that many bloggers and influencers rely on their ad revenue as a part of their income each month. When a dip occurs unexpectedly, because of something like a global pandemic, it affects our income. This is why diversification is so important. If you have products or services that you are making available, the dip in your income will not affect you as much. Read more HERE.

Are you wanting to really narrow down your marketing on Instagram to a local audience? In today’s episode, we are talking about hyper local marketing on Instagram with Carmen Kaethler of Macaroni Kid. Carmen focuses on marketing to her local audience in Winnipeg, Canada, and 80% of her Instagram followers live in her city. We will talk about the best ways to engage your community, what hashtags to use, and utilizing Instagram Reels to really nail down your community and get them through your door. Get your Instagram Engagement Guide HERE.Read more HERE.

We all know that Instagram is one of the best places to grow a community and build a brand or business but it can be confusing to know how to leverage all of the Instagram features to grow your community. Today Lucas O’Keefe is going to share his tips and tricks for using Instagram features to grow a community and the 3 different points of view he has when it comes to the different features. Read more HEREGrab your Instagram Engagement Guide HERE