Influencer Entrepreneurs With Jenny Melrose

Ever wondered what actually happens inside a high-impact business mastermind—beyond slogans and vague motivation? We pull back the curtain on our six-woman, six-month program and show how structure, hot seats, and data-backed decisions turn ambition into measurable growth. From curated member mix to weekly rhythms, you’ll hear exactly how we select complementary strengths, set 90-day plans, and guide focused conversations that translate to revenue.We break down the heartbeat of the format: the hot seat. Instead of broad brainstorming, each hot seat starts with a precise question, then moves into metrics, constraints, and next steps. You’ll hear how simple choices like the right lead magnet can unlock sales, and how deeper dives into conversion data reveal where a funnel leaks—cart, checkout, or follow-up. With a facilitator steering toward clarity, the group avoids overwhelm and builds action you can execute in days, not months.Across five-plus years and nearly twenty groups, the pattern is clear: the right r

Google’s results are a scoreboard, and in 2026 the only way to win is to deliver what the current winners don’t. We sat down with Ty from Everything Digital Marketing to unpack the strategies that reliably drive rankings and revenue right now—no fluff, no recycled tips. From intent-first research to experience-rich content, we break down how to choose battles AI can’t win and how to turn your unique perspective into authority and clicks.We start by mapping the biggest shift: if AI can answer it fast, don’t write it. Instead, chase queries that demand judgment, local nuance, or lived experience. Ty shares practical ways to evaluate a SERP before you draft, spot depth signals, and decide whether to publish, pivot, or pass. We dig into building trust with proof—expert bios, transparent methods, case studies—and why personality is not a nice-to-have but a differentiator that keeps readers engaged and coming back.Then we tear down persistent myths. One-size-fits-all advice fails because SEO is like fitness: the ri

Your goals aren’t the problem; your accountability system is. We explore the real reason 90-day plans gather dust and outline a practical path to turn written intentions into shipped work. Drawing on years of helping founders grow and scale, we break down how clarity, cadence, and community combine to create dependable momentum—even when motivation dips.First, we get honest about why self-accountability alone stalls progress. Without external feedback, it’s easy to lose sight of what moves the needle, extend deadlines quietly, and confuse motion with results. We reframe accountability as guidance, not guilt, and show how small, consistent wins build the confidence and energy to keep going. From defining a single measurable 90-day outcome to choosing three lever tasks that drive it, you’ll learn how to create focus that survives daily noise.Then we unpack the three pillars of real accountability. Pillar one: a clear, shared goal so collaborators can help you ignore distractions. Pillar two: simple, reliable ch

Tired of saying it’s faster if I do it myself? We dive into a practical, human way to break the bottleneck and build a business that runs with you, not because of you. Our guest, Brittany Bettini of I Need a VA, lays out a straightforward blueprint: start with a life audit, delegate low-joy work, and capture your “pie recipe” in clear SOPs so results stay consistent even when hands change.We get honest about control, especially the hyper-independence many women entrepreneurs carry into their businesses. Brittany shares how she moved from doing everything to doing only what lights her up—coaching, teaching, creating—while VAs handle operations, inboxes, research, scheduling, design assets, and home tasks like groceries and laundry. The key isn’t just offloading tasks; it’s choosing what to keep based on joy, genius, and revenue impact, then backing the rest with documentation that a new hire can follow on day one.You’ll hear how to use Loom and AI to turn screen recordings into step-by-step SOPs, why in-house

Ever feel like you’re building in a vacuum while the people closest to you don’t quite understand what you do? We dig into why environment outperforms motivation and how carefully choosing your “power five” can change the trajectory of your business. Rather than grinding harder alone, we map out how to engineer a circle that elevates your beliefs, sharpens accountability, and gives you the shared energy that makes hard goals feel doable.We break down the law of averages in practical terms and explore the three big transfers that happen in any group: beliefs, accountability, and momentum. You’ll hear the roles to include—an encourager who keeps your courage intact, a collaborator who shares tactics and opens doors, and an expander who sits a few steps ahead and normalizes your next level. Instead of chasing status, we show why complementary strengths matter more: email strategy from one person, YouTube growth from another, keyword research from a third, podcast audience building from a fourth. That mix becomes

Tax stress doesn’t start in April—it starts when we ignore the basics. We sit down with Rose, best-selling author of Add a Zero, to turn anxiety into a simple, repeatable system that keeps your books clean and your tax bill smaller. From hiring an affordable bookkeeper to building monthly routines, we walk through the exact steps that make compliance easy and strategy possible.We dig into the power of clean data: connecting your accounts to QuickBooks, letting a pro categorize your transactions, and answering a short monthly list of questions so your P&L stays accurate. Then we layer in automation using project tools like Asana—recurring tasks for contractor 1099s, retirement contributions before the cutoff, and a post-filing strategy session with your CPA. The result is less guesswork, fewer surprises, and more time to focus on work that grows the business.Rose breaks down the tax-savvy retirement options many entrepreneurs skip. Learn how a solo 401k can combine employee and profit-sharing contributions

Tired of planning big and finishing small? We open the playbook on the exact 90-day system we use to turn clarity into revenue: define one core goal, build a simple sprint that delivers a real transformation, and create the content and metrics that move people from awareness to action. Instead of chasing visibility for its own sake, we show how to design a quarterly plan that teaches, converts, and scales without the stress of an overstuffed annual roadmap.You’ll hear why hands-on teaching outperformed daily posting, and how a focused four-day sales sprint helped our audience replace fear with confidence. We break down the sprint from idea to execution: curriculum design, scheduling, naming, sales page, onboarding emails, and the launch runway that warms demand before you ever ask for the sale. Then we connect it to a clean offer ladder—sprint into membership for practice, membership into mastermind for depth—so each step builds momentum and matches where buyers truly are in their customer journey.Throughout,

Confidence rarely appears first; it’s built by tiny actions that are easy to start and even easier to repeat. We sit down with tiny habits coach Julie to unpack a practical, science-backed approach for getting unstuck, turning ideas into a weekly plan, and tracking what actually moves a business forward. If motivation has let you down, this conversation shows you how behavior design, not willpower, creates momentum.Julie breaks down habit stacking with simple, real-life examples: filling a water bottle after letting the dogs out, reading one chapter when you sit at your desk. We dig into why environment design beats good intentions, how quick celebrations rewire the brain for consistency, and the small tweaks that keep actions sustainable on your busiest days. From there, we shift into strategy: translating goals into daily and weekly actions, building a 12-week cadence, and using a Friday review to recalibrate without losing steam.We also challenge the obsession with lagging metrics like downloads and revenu

January doesn’t fail you—your timing does. When most entrepreneurs try to plan and execute at the same time, the daily grind eats their goals by week two. We take a different path: build a 90-day plan before the year turns so you start with clarity, momentum, and a short list of actions that actually move numbers.We walk through a focused framework: reflect on last year’s metrics, choose just two goals for the first quarter, and translate each into precise projects and tasks you can schedule and measure. Using a real example—adding 1,000 qualified email subscribers—we map the projects (podcast guesting, list swaps, and creating a relevant opt-in) and outline the task lists that make them work: researching aligned shows, crafting targeted pitches, aligning the opt-in to episode topics, setting dates, and tracking conversions with simple attribution. You’ll hear how weekly check-ins on leading and lagging indicators help you pivot fast, protect your energy, and compound wins.We also share two client stories tha

You can do a lot right in your business and still plant legal landmines without realizing it. We brought attorney-turned-founder Bobby Clink on to walk through the simple, practical steps that keep online businesses out of trouble—so you can grow without fear of rebrands, takedowns, or messy disputes. From naming a podcast or course to handling email consent across borders, we break down the exact checks ambitious creators should run before momentum builds.We start by separating copyright (your content) from trademarks (your brand) with real examples: why a five-minute trademark search saves a five-figure rebrand, what’s worth registering with the Copyright Office, and how AI-generated content changes what you actually own. Then we move into email: GDPR consent done right with unchecked boxes, why CAN-SPAM is not a hall pass, and how to keep your list-building clean without tanking deliverability. We also tackle the overlooked risk of memes and GIFs in newsletters, the right way to license images, and the saf

Are you trapped in the cycle of busy work that feels productive but doesn't actually grow your business? You're not alone. A shocking 80% of entrepreneurs focus their energy on tasks that never move the needle on revenue.This episode cuts through the noise to help you identify which activities truly matter in your business. The key question every business owner needs to ask: "Does this task directly impact revenue?" If you can't draw a clear line between your daily work and actual sales, you might be spinning your wheels. Social media posts, networking events, and even content creation need to be evaluated through the lens of real results, not just visibility or vanity metrics.Success leaves clues, so we explore how to analyze what's already working in your business and double down on those proven strategies. Rather than constantly chasing new trends or tactics, learn how to "tighten the cork" on existing revenue streams. This might mean improving your sales page copy,

Ready to stop trading hours for dollars and start building assets that work while you sleep? We sit down with Kathy, a veteran blogger of nearly two decades, to unpack how she moved beyond volatile ad revenue and turned her highest-value posts into profitable digital products—starting with simple printables and growing into the Safe Harbor Emergency Binder System. This isn’t about shiny tools or complicated funnels; it’s about solving real problems your audience already has and delivering a clear path to results.Kathy shares the early days of blogging for a frugal homesteading audience, why ads once made sense, and what changed as search engines answered queries directly and social algorithms got noisier. We dig into her first wins on Etsy by packaging top goat-care posts into affordable PDFs, then explore how a single high-traffic article evolved into a complete emergency binder that families can grab in a crisis. From tornado prep and wildfire evacuations to everyday needs like policy numbers, titles, passw

Ever feel like your creative business has you constantly putting out fires instead of making meaningful progress? You're not alone. The freedom we crave as content creators often leads to business chaos when we "wing it" without structure.In this episode, I unpack why scattered approaches fail entrepreneurs and how implementing a strategic 90-day plan transforms both your business results and your quality of life. The problem isn't your creativity or work ethic—it's the lack of focused direction. When you jump from tactic to tactic without measuring impact, you burn valuable energy without gaining traction.A 90-day plan works because it provides the perfect balance between focus and flexibility. This timeline naturally aligns with business quarters while allowing you to adapt to your audience's seasonal needs. You'll experience quick wins that build momentum instead of chasing every shiny object or trend that comes along. The structure helps you prioritize what truly matters

Ever wonder what makes business retreats so transformative compared to conferences or online courses? In this compelling conversation with Jodi Halstead, owner of Ireland Family Vacations and host of the Traveling in Ireland podcast, we uncover the magical elements that turn business retreats into catalysts for growth and renewal.Jodi shares her experience at the Insiders Retreat, describing how these intimate gatherings create what she calls "hallway conversations all the time" – those valuable, unscripted moments of connection that entrepreneurs crave. "The power of a retreat comes from being around other people who are in a similar situation," she explains. "Being around smart women who are looking to do things similar to you, who you can bounce ideas off and help with – it revives you."We explore the phenomenon of breakthrough moments that happen during retreats, which Jodi compares to witnessing an eclipse: "It's just like these lightbulbs turn on, but they're

Are you frustrated by creating endless content across multiple platforms with little to show for it in actual sales? You might be suffering from what I call "spaghetti marketing" – throwing content at every wall and hoping something sticks. This approach rarely works, and understanding why can transform your business results.In this episode, I break down the three critical reasons why marketing messages fail to convert. Many entrepreneurs spread themselves too thin across platforms where their audience isn't making purchasing decisions, chase trends that don't connect to their products, or confuse potential customers by trying to solve too many problems simultaneously. The result? A confused audience, wasted time, and inevitable burnout.The solution lies in creating clarity. I walk you through how to define your core message, establish content pillars that directly connect to your offerings, and focus your efforts on platforms that actually convert for your specific audience. You'll l

Boundaries aren't just good practice—they're essential for sustainable entrepreneurship and your mental wellbeing. Productivity specialist Amber De La Garza joins us for an eye-opening conversation about why so many business owners struggle with boundaries and how this impacts everything from client relationships to family dynamics.Ever find yourself frustrated when clients text at 9 PM? Or when team members ask questions they should know the answers to? These moments of tension often signal boundary issues that, left unaddressed, lead to burnout, resentment, and diminished joy in your entrepreneurial journey. Amber walks us through the three crucial steps of boundary setting: getting clear about what you need, communicating your expectations, and—most challenging—consistently maintaining those boundaries even when tested.What makes this conversation particularly valuable is Amber's insight into why women entrepreneurs often struggle more with boundaries than their male counterparts. From peopl

Are you caught in the visibility trap? You're showing up online, creating content consistently, but those efforts aren't translating into sales. This frustrating cycle happens to countless entrepreneurs who believe they need to be everywhere at once, spreading themselves thin across multiple platforms without strategic direction.The visibility trap is deceptively simple: we know we need an online presence, but instead of being intentional with our content, we try to do everything everywhere. The result? Burnout instead of bank deposits. In this episode, I break down the three critical reasons you might be stuck in this cycle: having no clear buyer journey, creating content that doesn't align with your offers, and undermining trust through inconsistency.When your audience can't see how your content connects to your products or services, they won't make the leap to purchase. Take the example of a meal planning expert who only shares viral recipes without showing how they fit into a comp

Ever feel like you're spinning your wheels in business, trying everything but seeing little return? The culprit might not be your strategy—it could be a lack of consistency. Contrary to popular belief, business success rarely comes from dramatic leaps or occasional bursts of activity. The real magic happens through small, consistent actions that gradually compound into significant results. In this episode, I break down why consistency creates confidence and how this powerful connection can transform your business outcomes.I share my personal journey with consistent email marketing—how what once took hours now takes just 10 minutes weekly, while delivering stronger audience relationships and steady sales. This illustrates a crucial truth: confidence isn't something you're born with or that magically appears before taking action. Rather, it's earned through the evidence you build by consistently showing up. Every time you follow through on a commitment to your audience or yourself, you stren

Ever created a beautiful 90-day plan only to find it collecting dust by week three? You're not alone. The frustration of abandoned business plans is universal among entrepreneurs, but the solution may surprise you.The failure of your 90-day plan isn't about inadequate strategy or picking the wrong focus areas. The real culprit? A lack of built-in consistency. We've been conditioned to believe that more goals, more projects, and more tasks equal greater success. But this approach creates plans that are impossible to sustain. Without breaking ambitious quarterly goals into manageable daily and weekly components, overwhelm is inevitable.Most business owners rely heavily on motivation to drive execution—a dangerous trap, especially for women juggling multiple responsibilities. Motivation fluctuates based on circumstances, energy levels, and competing priorities. The solution lies in a three-part framework that transforms planning into consistent action. First, simplify by selecting only 1-3 marketi

Feeling like your summer marketing has been a half-finished puzzle? You're not alone. The seasonal chaos of vacations, kids at home, and disrupted routines leaves many entrepreneurs struggling with inconsistent content creation and unclear focus.The good news? It's not about having too little time—it's about making three specific marketing decisions that will transform your approach and eliminate that overwhelming feeling of constantly throwing spaghetti at the wall.In this episode, I break down exactly how to simplify your next 90 days of marketing by focusing on priority channels, content themes, and a realistic schedule. You'll discover why you don't need to be everywhere (just where your audience is), how to create content around themes that directly connect to your offers, and how to design a marketing schedule that actually fits your life.I share my 15 years of experience to explain why daily content creation is nearly impossible for busy entrepreneurs and offer practical altern