Influencer Entrepreneurs With Jenny Melrose

Ever feel like you're spinning your wheels in business, trying everything but seeing little return? The culprit might not be your strategy—it could be a lack of consistency. Contrary to popular belief, business success rarely comes from dramatic leaps or occasional bursts of activity. The real magic happens through small, consistent actions that gradually compound into significant results. In this episode, I break down why consistency creates confidence and how this powerful connection can transform your business outcomes.I share my personal journey with consistent email marketing—how what once took hours now takes just 10 minutes weekly, while delivering stronger audience relationships and steady sales. This illustrates a crucial truth: confidence isn't something you're born with or that magically appears before taking action. Rather, it's earned through the evidence you build by consistently showing up. Every time you follow through on a commitment to your audience or yourself, you stren

Ever created a beautiful 90-day plan only to find it collecting dust by week three? You're not alone. The frustration of abandoned business plans is universal among entrepreneurs, but the solution may surprise you.The failure of your 90-day plan isn't about inadequate strategy or picking the wrong focus areas. The real culprit? A lack of built-in consistency. We've been conditioned to believe that more goals, more projects, and more tasks equal greater success. But this approach creates plans that are impossible to sustain. Without breaking ambitious quarterly goals into manageable daily and weekly components, overwhelm is inevitable.Most business owners rely heavily on motivation to drive execution—a dangerous trap, especially for women juggling multiple responsibilities. Motivation fluctuates based on circumstances, energy levels, and competing priorities. The solution lies in a three-part framework that transforms planning into consistent action. First, simplify by selecting only 1-3 marketi

Feeling like your summer marketing has been a half-finished puzzle? You're not alone. The seasonal chaos of vacations, kids at home, and disrupted routines leaves many entrepreneurs struggling with inconsistent content creation and unclear focus.The good news? It's not about having too little time—it's about making three specific marketing decisions that will transform your approach and eliminate that overwhelming feeling of constantly throwing spaghetti at the wall.In this episode, I break down exactly how to simplify your next 90 days of marketing by focusing on priority channels, content themes, and a realistic schedule. You'll discover why you don't need to be everywhere (just where your audience is), how to create content around themes that directly connect to your offers, and how to design a marketing schedule that actually fits your life.I share my 15 years of experience to explain why daily content creation is nearly impossible for busy entrepreneurs and offer practical altern

Back-to-school season isn't just for students and parents—it's a powerful reset moment for entrepreneurs. After the summer lull, your audience is returning with fresh energy and a renewed focus on solving problems they've been putting off. Are you ready to meet them with the right content strategy?This raw, unfiltered episode cuts straight to the heart of what's happening right now in your business. Your website visits, podcast listens, and YouTube views likely dipped over the summer months as your audience prioritized vacations and family time. But now they're back, scrolling feeds and opening emails with purpose. This seasonal shift creates the perfect opportunity to reconnect and provide solutions.The way you communicate with your audience needs an urgent update. The "two-swipe rule" is real—if your email requires more than two thumb scrolls, you've already lost their attention. This threshold varies by age too, as older audiences often use larger text settings on th

Worried AI might make your business obsolete? Take a deep breath—it's actually your secret weapon for growth when used strategically.In this thought-provoking conversation with Tremaine Wills, I reveal five essential strategies to ensure your business stays relevant and thriving in an AI-powered world. We explore how positioning yourself through my proven PAC framework creates a foundation that technology simply can't replicate. Your unique voice, experiences, and problem-solving approach remain your greatest assets even as AI tools evolve.The authenticity discussion might surprise you—while everyone's creating content with AI assistance, your genuine voice and real-life stories create connections that algorithms cannot duplicate. Learn why showing up on video and audio platforms is non-negotiable now that consumers need to see you across four different platforms and consume 11+ hours of your content before converting.We tackle the confidence hurdle that prevents many entrepreneurs from creatin

Your website homepage makes a critical first impression in less than a second. Are you making it count? Most business owners struggle with creating homepages that actually convert visitors into email subscribers and customers. They end up with cluttered, confusing pages that drive potential clients away rather than drawing them in.This episode breaks down the exact elements your homepage needs to convert effectively. We explore the dual purpose your homepage must serve: providing clarity about what you do and who you help, while offering clear navigation that guides visitors toward taking action.You'll discover the essential components every converting homepage needs: a compelling headline that instantly communicates your value, primary and secondary opt-ins that build your email list, three featured product sections, a brief about section focused on how you help clients, three content pillars for easy navigation, and strategic social proof that establishes credibility.The episode also provides practical

Ever feel like your business is constantly on fire, with urgent tasks multiplying faster than you can handle them? This conversation with ADHD business coach Skye Watterson delivers the practical framework you've been searching for to break free from the overwhelm cycle.Skye reveals her "Two Minute Focus Formula" (also called the prioritization filter) that transforms how entrepreneurs approach task management. The genius of this system? It acknowledges the specific challenges ADHD entrepreneurs face with executive functioning and working memory, while providing a straightforward method to distinguish between what's truly urgent versus what merely feels pressing. As Skye explains, "Everything else is not urgent. Everything else is in this combination of not urgent or important but not urgent."The episode dives deep into breaking down overwhelming projects, harnessing dopamine through "sensory stacking" to overcome task initiation difficulties, and creating an "idea

Are you caught in the overthinking trap? That overwhelming feeling when you're pulled in multiple directions by shiny objects and an endless to-do list, but nothing seems to move your business forward? This episode cuts through the noise to deliver a powerful framework that transforms business paralysis into purposeful action.At the heart of business growth lies a surprisingly simple truth: your activities must align with clear, measurable goals. We explore how establishing three concrete 90-day objectives creates a powerful filter for every business decision you make. Instead of chasing trends on Instagram, Facebook, or podcasting without purpose, you'll learn to evaluate each task against its ability to generate revenue quickly. The key to implementation lies in breaking down your goals into specific projects and then into actionable tasks - creating a direct line between daily activities and revenue growth. We examine why many entrepreneurs freeze when facing new initiatives like creating videos

Making the sale doesn't have to feel uncomfortable or pushy. In this value-packed episode, we dive deep into the critical final phase of the customer journey: the decision stage. This is where all your hard work pays off—where interested prospects make that all-important choice to become paying customers.Your potential customers have already recognized their problem and identified you as a possible solution. Now they're weighing options, comparing you with competitors, and looking for that final reassurance that you're the right choice. I break down exactly what buyers are looking for at this stage: confirmation of ROI, clear understanding of what they're getting, and trustworthy social proof that your solution works.The most powerful strategies for winning the sale include showcasing compelling before-and-after transformations, providing detailed case studies, offering demonstrations, hosting question-answering webinars, emphasizing your unique value proposition, and addressing objections

Ready to break free from entrepreneurial chaos? This candid conversation between Jenny Melrose and Jackie Klein (former teacher turned HoneyBook educator and CRM consultant) reveals exactly why your endless to-do list might be the very thing preventing business growth.Jackie breaks down the three essential systems every entrepreneur needs: a robust CRM that serves as your client journey GPS, strategic automations that eliminate repetitive tasks, and streamlined payment processes that prevent awkward money conversations. With practical advice on which system to implement first (spoiler: start with a CRM), you'll discover how to transition from scattered entrepreneur to organized CEO.The discussion goes beyond basic systems to explore the nuances of content creation batching, strategic workweek planning, and knowing when it's time to outsource. Jackie's refreshingly honest approach acknowledges the overwhelm many entrepreneurs feel when implementing systems—sharing her own journey from Google Doc

Ready to transform curious prospects into confident buyers? That pivotal middle ground—the consideration stage—is where the magic happens in your sales funnel, and yet so many entrepreneurs get it completely wrong.In this strategic deep dive, I break down exactly how to recognize when your audience has moved beyond awareness and is actively researching solutions to their problems. This shift demands a completely different content approach than what works for cold traffic. While awareness might happen through that viral reel or trending TikTok, consideration requires more substantial content that builds trust and demonstrates your expertise.Discover why webinars, workshops, comparison guides, and strategic email sequences work so effectively during this phase. I walk you through the psychology behind consideration-stage decision making and show you how to position yourself as the perfect guide for your prospect's journey. You'll learn how to craft messaging that emphasizes transformation, incorporate

Struggling to convert free subscribers into paying customers? The missing piece might be your product funnel strategy. Raw, unfiltered, and packed with immediately applicable tactics, this episode breaks down the essential components of a profitable customer journey that maximizes revenue while delivering genuine value at every step.Your customer's path should begin with a strategic opt-in that connects seamlessly to both your content and future products. From there, implement a tripwire product under $25 that gives them the foundational steps toward solving their problem. The real magic happens when you add strategic bump offers during checkout and upsells afterward—these seemingly small additions dramatically increase your average order value while enhancing the customer experience.Premium offerings become an easier sell once customers experience your teaching style and receive value through these initial touchpoints. Whether you're selling courses, coaching, memberships, or digital products, the

The AI revolution doesn't have to feel overwhelming for small business owners. In this enlightening conversation with branding expert Phil Palin, we explore how entrepreneurs can harness artificial intelligence as a productivity tool rather than viewing it as a threat to their business.Phil brings a refreshing perspective as someone who wears two professional hats – running a branding agency for 14 years and working as a content creator with nearly 400 YouTube videos under his belt. His journey into content creation happened almost accidentally when a client commented on how entertaining his tutorial videos were, eventually leading to partnerships with over 100 brands, including Adobe.The heart of our discussion centers on practical AI implementation strategies that won't leave you feeling like you're racing against time. "I get irked when people say if you don't jump on the AI bandwagon now, you're going to be too late," Phil explains. "I just don't think there is

Ever wonder why your content isn't converting into sales? The answer lies in understanding where your audience is in their journey of awareness. Most entrepreneurs create content without considering how people find them or what stage of awareness they're in when they do. This disconnect explains why even great content sometimes fails to generate leads or sales. In episode 448, I break down the five critical stages of awareness and how to market effectively to each one.We start with the "Unaware" stage - where potential customers don't even know they have a problem. I'll show you how to create foundational content that connects with them before they've identified their needs. From there, we move to "Problem Aware," where searchable content becomes crucial for those actively looking for answers. The "Solution Aware" stage requires demonstrating how problems can be solved, while "Product Aware" introduces your specific offerings as the ideal soluti

Starting a business without addressing essential legal requirements is gambling with your future success. In this eye-opening conversation with intellectual property and business attorney Ana Junca, we explore the critical legal foundations every entrepreneur needs to establish from day one.Ana reveals why most entrepreneurs fall into two dangerous categories—the accidental entrepreneur who stumbles into success without preparation, and the intentional but sloppy entrepreneur who plans inadequately. Both approaches create significant vulnerabilities that could destroy your business. She walks us through crafting a comprehensive business plan that satisfies legal requirements while setting you up for financial success.The LLC vs. sole proprietorship debate gets settled once and for all, with Ana providing compelling reasons why an LLC is worth every penny for the protection it offers. We explore the nuances of industry-specific licenses and permits, essential contracts every business needs (from operating agre

Feeling overwhelmed by content creation demands while trying to scale your business? You're not alone. The pressure to consistently produce high-quality content across multiple platforms can be exhausting—but what if you had a powerful assistant ready to help 24/7?ChatGPT and other AI tools can transform your content creation process, but only when you understand how to use them effectively. Many entrepreneurs approach AI with fear, worried it might replace their unique voice or make their content feel generic. The truth? AI should be viewed as a productivity multiplier—not a replacement for your expertise.In this episode, I break down exactly how to craft effective prompts that get results, sharing the three key elements every prompt needs: specific context, clear instruction, and guidance about tone. You'll discover five powerful strategies for leveraging ChatGPT: brainstorming content ideas, creating structured outlines, generating social media posts, repurposing existing content, and building cu

Media coverage might be the missing ingredient in your marketing strategy, and it's more accessible than you think. Mickey Kennedy, founder of eReleases with 26 years of experience helping entrepreneurs get media attention, breaks down the crucial difference between press release syndication and valuable earned media coverage.The startling reality? Only 3% of press releases actually generate meaningful media coverage. Mickey reveals exactly what separates successful pitches from the forgettable ones, emphasizing that journalists aren't looking for product features—they're searching for compelling stories they can share with their audiences. Whether you're launching a product, hosting an event, or celebrating a business milestone, your pitch needs storytelling elements that create emotional connection.Most entrepreneurs make the critical mistake of crafting me-centered pitches without providing journalists the building blocks for an engaging narrative. Mickey explains how to transform your

Ever wonder why some content creators consistently drive sales while others struggle despite massive followings? The secret lies in content alignment—a strategy few master but anyone can learn.Creating content that doesn't align with your products is like building a highway that leads nowhere. You might attract traffic, but your visitors won't reach their destination—becoming your customers. In this episode, I break down the exact framework for crafting content that naturally guides your audience toward your offerings.We begin with the foundation: truly understanding both your product's transformation (not just features) and your ideal customer's needs. I explain how to articulate your unique value proposition in ways that resonate with your audience and distinguish you from competitors. Next, we explore how to define content goals tied to specific stages of the customer journey—awareness, education, and conversion—ensuring every piece of content serves a strategic purpose.Content pillars

Feeling like a fraud despite your accomplishments? That persistent voice asking "Who am I to be doing this?" affects entrepreneurs at every level. Today we tackle imposter syndrome head-on, revealing a powerful strategy that goes beyond positive thinking or forced confidence.The solution lies in creating robust systems that carry you forward when self-doubt strikes. Whether you're hosting events, developing courses, or scaling your programs nationally, documented processes provide a reliable framework to fall back on during moments of uncertainty. By focusing on the mechanics of execution rather than questioning your qualifications, you can literally outwork imposter syndrome.We explore practical approaches to building these systems, including leveraging AI as a research assistant (not a content creator) to help develop customized checklists for your specific business tools. Learn how to document connections between platforms like Leadpages, Kit, and Podia to create seamless workflows. These st

Turning your hobby blog into a thriving business doesn't have to feel overwhelming. This eye-opening conversation with Amy Reinecke and Jennifer Draper of Spark Media Concepts reveals the strategic framework bloggers need to build sustainable, profitable platforms.The foundation begins with clarity. Many content creators struggle with the "multi-passionate" dilemma, resisting the focus that actually attracts their ideal audience. Amy and Jennifer explain why niching down isn't a life sentence, but rather the path to authority that allows future pivots. They share practical wisdom from supporting bloggers since 2017, emphasizing that your website remains the only digital real estate you truly own.Technical overwhelm stops many bloggers before they start. The guests break down the essential elements every blog needs: a self-hosted WordPress site, appropriate plugins, and an email marketing service that captures your audience from day one. The good news? Starting doesn't require expensiv