Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Thanks to breakthroughs in technology, it's never been easier to publish your own book and have it available for purchase anywhere in the world.  Joanna Penn is an author, speaker podcaster and micro-publishing entrepreneur; in this interview with Trevor Young, Joanna chats about living a creative life, and the opportunities that come with publishing your own book/s.

For the aspiring thought leader, publishing a book is not only a professional milestone, it can also serve as a foundational element of their positioning in the marketplace. In this special ‘PR Warrior Unplugged’ episode of Reputation Revolution, Trevor Young riffs on the concept of self-publishing versus going through a traditional publishing house.

To become an effective thought leader, you must put yourself and your thoughts and ideas out into the public arena. This maybe through public speaking, blogging or podcasting, writing articles for the media or being interviewed by bloggers, podcasters or journalists, not to mention having an active and personal presence on social networks such as Twitter. But any of these activities can also be a huge challenge or a roadblock for many people. How best can we deal with putting ourselves in the glare of the public spotlight?

If you’re a business professional, change agent, coach, consultant or author – raising your profile and establishing your bona fides is all part of doing business today. Catriona Pollard is the founder of Sydney PR and social media agency, CP Communications. In this episode she chats with Trevor Young about the core themes of her new book, From Unknown to Expert.

Tristan White is well known in physiotherapy circles as an entrepreneur who has cornered a growing niche. His business - The Physio Co. - specialises in working with the elderly in aged care facilities.   However, Tristan has a growing sideline business as a result of a thought leadership positioning he's built over recent years: Workplace culture. In this interview with Trevor Young, Tristan discusses the importance of authenticity, blogging and social media (in particular LinkedIn) in building one's reputation as a thought leader.

Danielle Storey is the Million Dollar Relationships with Customers specialist. She’s a professional speaker and mentor, a member of the Expert Panel for Business Victoria and former president of National Speakers Association Australia (Victoria). She discusses the power of finding your 'why', and the importance of systemizing your relationship-building efforts.

Nicole Matejic (aka the #SocialFirefighter) trained as a photojournalist, became a private investigator, worked for Australia's Customs and Border Protection Service as well as in strategic communications for the Federal Government's Defence Department. Over the past four years she's been making a name for herself in the emerging area of social media in law enforcement and the military. In this interview with Trevor Young, Nicole discusses how she uses Twitter to develop business relationships on s global basis, generates leads using LinkedIn, and why her blog is her most important personal branding tool and was the catalyst for the professional path she currently finds herself on.

Cat Matson is known as a CATalyst for sparking ideas and connecting resources, people and practical strategies; she's a keynote speaker and social media specialist, and co-host of the podcast 'Social Media for Small Business'. In this interview with the PR Warrior Trevor Young, Cat chats all things social media and explains how she has built her professional profile within the business community. 

The PR Warrior Trevor Young discusses the power of being "authentically you" when it comes to strategically building your professional 'personal' brand. What is authenticity anyway, and how can we use it to add to our narrative, grow our influence and make us stand out from others in our space?

Jim Stewart is a legend in Aussie SEO circles. In this interview with Trevor Young, Jim chats all things keywords and search engine optimisation – in a language we can all understand!   

Greg Savage is a 56-year-old former recruitment company CEO who over a period of five years has built a Twitter following of 30,000+.  In this frank interview with Trevor Young, Greg provides proven practical advice for aspiring thought leaders when it comes to making the combination of Twitter and blogging work for their personal brand.  Greg also covers social media ROI and a Huffington Post article he wrote that went viral and sparked US media interest.

The PR Warrior Trevor Young discusses four different types of content thought leaders need to be aware of ---> utility-based content, thought leadership content, human content and promotional content.  

Yvonne Adele is a seasoned speaker, MC and professional speaking coach. She provides tips and advice for thought leaders wanting to focus on speaking as a way to build their profile and credibility as well as generate income, whether directly via fees or indirectly via product sales and/or consulting gigs. Topics covered include how to beat public speaking nerves, the power of testimonials, developing a speaker's kit, the different types of speaking gigs available, charging fees and working with speakers' bureaus.

Media Stable's Nic Hayes provides tips and advice as to how expert commentators and thought leaders can best deal with the media and generate editorial exposure for their ideas, opinions and personal brand.

Trevor Young outlines the basic steps that aspiring thought leaders need to take in order to effectively pitch their story to the media, and why thinking laterally, aiming small and building credibility in media circles is the best strategy for aspiring thought leaders.

Des Walsh is a Queensland-based social media author, speaker, business coach and LinkedIn expert. In this interview with Trevor Young, Des provides tips and advice as to how aspiring thought leaders can use LinkedIn more effectively to build their visibility and influence. Topics include optimising your profile page, inviting others to join your network, running a LinkedIn Group, and the importance of developing the habit of checking in with LinkedIn on a regular basis. 

Building your thought leadership brand involves defining your story and developing your key messages and evidence-based ‘proof-points’, as well as selecting and activating your communication channels.  

Craig Badings is a corporate communications specialist who believes strongly in the strategic competitive advantage that comes with being a thought leader. In this interview with the PR Warrior, Trevor Young, Craig chats about how business professionals can build their reputation by thinking and more importantly, acting, like a thought leader.

The PR Warrior Trevor Young discusses the importance of establishing a vibrant blog - an online 'home base' for your personal brand. Topics covered include which blogging platform to use, how many times you should blog, and the types of content you should consider publishing.

Ross Clennett is an Australian-based speaker, trainer, writer and coach known as the ‘Recruiter’s Recruitment Expert’.  In this interview with Trevor Young, Ross chats about how he runs his niche business training and advising recruitment companies, and the emphasis he places on blogging, Twitter and LinkedIn to increase his reach and influence.