Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Twitter continues to play a key role in building the reputations of many thought leaders and high profile subject matter experts. Trevor Young aka 'The PR Warrior' explains why Twitter works best when it's part of a daily habit and why it's important to show up and interact with people in real-time. He discusses ideas for sharing content on Twitter and how best to utilise scheduling tools such as Buffer.

Facebook has undergone a lot of changes in recent times, but is it still a useful channel for business professionals wanting to grow and communicate with their audience? In this episode Impactiv8's Loren Bartley discusses not just the changes to Facebook but looks at the ways in which aspiring thought leaders and subject matter experts can leverage the platform to build their personal brand and their business.

Creating and publishing original content is critical if you're a business professional looking to build your personal profile, influence and authority. The PR Warrior Trevor Young discusses his PR-influenced philosophy when it comes to content marketing, and outlines the stepping stones required in becoming your own 'media channel'.

Charles Badenach is an award-winning financial adviser with a passion for helping people, a trait that has helped him build his profile through content marketing and the judicious use of social media. Post-GFC Charles was determined to make himself recession-proof and subsequently set about building a personal brand with a view it would serve him for the rest of his career. In this interview with Trevor Young, Charles discusses his approach to content marketing, especially the use of video, and how he uses LinkedIn to grow his business.

Ed Charles from Tomato Media has carved out a reputation as an authority on the ins-and-outs of Melbourne's 'foodie' scene. In this interview with Trevor Young, Ed explains how he uses blogging, Twitter, Facebook plus a strategic approach to content curation to grow his profile and circle of influence within the hospitality industry.

In this final episode for 2014, host of Reputation Revolution, Trevor Young, chats briefly about the podcast episodes published this year - perhaps there were some interviews you missed and that sound interesting? 

Content marketing expert and blogger at Global Copywriting, Sarah Mitchell, believes the thought leaders and thought leadership have reached their sell-by date.  Sarah blogged recently: "If you’re selling yourself as a thought leader, you’re already losing audience because we’re all worn out by the phrase. We don’t believe you. So if thought leaders are dead (or should be) what does that leave?" In this episode Sarah chats with Trevor Young about why she wants to kill off the phrase thought leadership; the words 'influencers' and 'innovators' also come under Sarah's spotlight.  

Megan Iemma from Tech Coach HQ helps businesses and individuals boost their productivity through the smart use of digital apps, tools and platforms. She's also an Evernote specialist trainer. In this episode of Reputation Revolution, Megan discusses her favourite tools, apps and services suitable for aspiring thought leaders who want to get the most from their digital devices, including Evernote, Source Bottle, Google Alerts, Skitch and Canva.   

Richard Sauerman aka 'The Brand Guy' uses brand to help companies and individuals create the world they want to succeed in. His mantra: Life begins at the end of your comfort zone! He's the author of the book and blog 'Wake Up Tiger'. In this interview with Trevor Young, Richard expounds the power of 'putting yourself out there' - he challenges professionals and thought leaders to get out of their comfort zone and become more unreasonable.  

Jeff Bullas is a blogger, author, strategist and speaker who helps companies and executives optimize their online presence with digital and social media marketing. Jeff's blog - JeffBullas.com - clocks up over four million page views a year; his Twitter following numbers over 276,000 and Forbes has listed him as a .Top 50 Social Media Power Influencer'. However, it wasn't always that way; Jeff's beginnings were very humble indeed - a former bedding retailer, he was broke and unemployed when he started his blogging journey five and a half years ago. But passion and persistence, coupled with a desire to learn and iterate along the way, has seen Jeff build an impressive global online platform that continues to provide him with unexpected opportunities on a regular basis.     

Ann Handley is the Chief Content Officer of Marketing Profs and author of the new book 'Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content'. Ann is all about empowering people to become better writers in a marketing context. In this interview she discusses the power of telling stories from the perspective of your customers, and why it's important for thought leaders to write with an "undiluted voice".  

Ted Coiné and Mark Babbitt are authors of the new book - 'A World Gone Social: How Companies Must Adapt to Survive' - plus they run a multi-author leadership blog called SwitchandShift.com, which attracts close to a million readers a year. In this episode of Reputation Revolution, Ted and Mark riff on the importance of being human in business today; why 'displaying your character' is a key to success in social media; and how they've grown their respective followings on Twitter (Mark has 33,000 followers; Ted has 400,000). And finally, we discuss the question posed by Ted and Mark in their book: "Are experts obselete"?

Valerie Khoo is an author, speaker and multi-passionate entrepreneur with several growing businesses under her belt; she is a prolific content creator who has steadily built her public profile over a period of years by personally engaging with her online community not to mention adding value in the form of words (blog posts), audio (podcasting) and video (e.g. the 30-day video challenge, Vidtember). In this chat with the PR Warrior Trevor Young, Valerie chats about her use of social media and content marketing; the power of podcasting; managing one's professional versus private self on social media and and how she manages to fit in all her social media and content creation commitments. Cats, dogs and Bon Jovi also get mentioned!

Sean Callanan has gone from being a humble IT developer in suburban Melbourne to interviewing Mark Cuban, the billionaire owner of NBA team, Dallas Mavericks, for his popular podcast. Sean has built a growing business around his two passions, sport and technology; he's also a professional speaker as well as producer and host of two high profile podcasts - 'Sports Geek' and 'Beers Blokes & Business'. He's asked regularly by the media to comment on issues associated with sport and technology, and lists some of Australia's biggest sporting names as clients. Creating and publishing online content and developing connections via social media have been instrumental in Sean's growing international reputation, but perhaps his most successful marketing strategy has been to jump on a plane and visit industry contacts in the US and UK. It's these relationships, reinforced face to face, that have had potentially the biggest impact on his career to date.

Suzanne Kiraly is the founder of AussieWriters.com.au; she's a speaker, book coach and digital consultant who helps writers market their books effectively and to negotiate the complex digital world of publishing. In this episode, Suzanne discusses what's involved in publishing and marketing your own book; we cover a range of topics, from developing the writing habit through to print-on-demand platforms, pricing strategies and marketing your book via Amazon.

The PR Warrior Trevor Young recently spent a day (along with 150 other people!) with best-selling business author and marketing provocateur, Seth Godin. In this episode, Trevor sifts through his notes and passes on the 'nuggets of gold' he gleaned from the day-long session with Seth, and then tries to put Seth's wisdom, stories and advice into perspective for the REPUTATION REVOLUTION audience: What does it all this mean for aspiring thought leaders, subject matter experts, change agents and entrepreneurs who want to increase their influence, grow their audience and build their brand and their business?

Joanne Jacobs is a former academic turned company director and digital strategist. She's also a blogger, a trainer, a public speaker, a change manager, an operations and project manager; she does business development, and on occasion can even do a bit of programming and fix technology software and hardware. She is currently involved in four businesses and is on the board of another two. She writes for a range of sources and is still exploring other business investment and strategic opportunities. Phewww! With so much going on, how does Joanne position herself in the marketplace?

Jason Berek-Lewis is an evangelist for digital innovation in healthcare; he is a prominent blogger at HealthStartups.com and an emerging digital influencer and thought leader in the social healthcare arena. In this interview with the PR Warrior Trevor Young, Jason outlines his strategy to grow his visibility and influence within digital healthcare circles and explains his thought leadership journey so far including the important role blogging has played to date. 

In marking the 25th episode of The Reputation Revolution podcast, the PR Warrior Trevor Young highlights 10 thought leaders from Australia, England and the US - and discusses what are some of the lessons we can take away from each one.

Steve Sammartino's 'Startup Blog' attracts a monthly audience of over 30,000; he uses it to share his thoughts and ideas around topics including business and technology, entrepreneurship, marketing and digital culture.  In this interview with Trevor Young, Steve discusses how his blog forms a key part of his platform, how it has helped not only his speaking and consulting career but also was instrumental in him getting a book deal. Steve's new book - 'The Great Fragmentation: and why the future of business is small' - is out now through Wiley Publishing.