Ready. Aim. Empire.

In this episode you’ll learn: How Ai’s successfully integrated her background of science with yoga Why she considers yoga as her “life saver” The ways she’s teaching mindfulness to others (including cancer patients) and why she feels this work is so important What Ai’s program, Mindful Cleanse, is all about and how she’s taking it to the masses Her best tip for having a balanced life! Why she loves hosting in-person events so much My definition of the word “Empire” – and how it differs from the way others define it

Today it’s time for another “Best of” episode! Over the years, we’ve learned that 20% of our clients brought in 80% of our income. Without a doubt, these are our highest-paying customers and the ones that we’re most protective of. So let’s take a peak inside of your own business and determine your top tier clients. There’s so much more that you can do once you have this information!

In this episode you’ll learn: How Jordan’s dancing and figure skating career introduced her to Pilates Why she chose an intimate home-based studio How a health diagnosis led Jordan on a path of learning about the healing arts The ways that the healing arts, combined with Pilates, has changed the life of her clients Why you have to focus on both the emotional body and the physical body to make the real changes happen

Today it's time for a "Best of", and we're going back to an Epic Mindset Shift I recorded on embracing your real value. Why is this so important? Until this shift can happen, you're never going to be able to own what your services are truly worth! So let's make a breakthrough today and guide yourself to finally changing what you're worth. 

In this episode you’ll learn:   How Michelle’s vision actually came from her own struggles How and why she went against the advice of others when opening her business The way Michelle attracts the right employees Why women can have a hard time showing up for themselves We can’t love ourselves until this happens…

In this episode you’ll learn: Why you should interview and ask for bids from multiple contractors What is a “lined item bid”? All about contractor timeline penalties and/or bonuses… The difference between architects and CAD specialists What different codes will need to be met with your project Why you need to be clear on your branding first! Helpful hints and tips on paint, flooring, ceilings, lighting, electrical and plumbing

In this episode you’ll learn: You can always start over! Why Lauren got certified in Pilates and how she applied it to her niche Rachel’s journey in transitioning from a career in dancing to running a business with her mother The one thing that sets them apart from other businesses How they’ve used internal referrals as the number one source of new business Ways they maintain relationships with their community Why they hold their certifications like an audition! The importance of developing your staff

In this episode you’ll learn: How to find the best offer - and why you should set your pricing upfront Why I recommend a flat fee for guest speakers (with a few exceptions) How to set your demographic before diving in to the marketing Targeting and re-targeting strategies Imagery and landing pages need special consideration! Why email sequences should be as personalized as possible Why is online chat can be very helpful… The four types of buyers you’ll encounter

In this episode you’ll learn: Why the lease has to be right for all of the parties involved to truly work The single most important thing to have when negotiating How to know when is the right time to lease (and a calculation to use) The basic terms and figures you’ll hear in the commercial leasing world The key clauses and phrases in leases you’ll need to be on the lookout for Why a shorter lease may not be in your best interest Remember to always ASK!

In this episode you’ll learn:  How to introduce the 6 pillars to employees or independent contractors Why you should implement consequences to employees or contractors How important your attitude as a team member is to clients and other employees Why your teaching and training isn’t your expertise Intense customer service is important - small problems can become major obstacles! The importance of laying out expectations for team members

In this episode you’ll learn: Why I really started tracking my money (and you should too)! How to open up the door to prosperity and abundance How does my money mindset affect and benefit my clients? Why I write down my self-limiting beliefs

In this episode you’ll learn:  How to utilize press releases in local newspapers – the right way! Why you should incorporate your “badges of honor” in your press release A few ways you can express yourself as an expert What do I mean by “adopt a reporter?” The importance of leveraging relationships…

In this episode you’ll learn: A mental connection to Pilates was what made Dalia fall in love with the practice How Dalia grew her business organically - through opportunity The advantages of having a studio within a gym when you’re starting out Why she chose to step forward during the recession (instead of pulling back!) and how this served her The importance of taking time to regroup and rebalance between clients How Dalia introduced different paradigms into her business

In this episode you’ll learn: How we remove our business from being a commodity Know your unique methodology! Why you should attach a name to your unique mechanism How to paint the picture of your product or service Identify what people will or can do with your services How to united your client with what you are teaching

In this episode you’ll learn: How Jenna turned a $300 investment into a successful business for herself How to learn to leverage what you have in assets for your business The difference between being a business owner and an entrepreneur The importance of self-care when running a business Your business can be a direct reflection of your psychological state How to leverage your time and business to make so much more (and work so much less) The way to do business on your own terms

In this episode you’ll learn:  Everyone has an online business - whether you have a “brick and mortar” or not! Why there’s value in repurposing More isn’t better… Find your profit centers while doing what gets you excited Why email isn’t dead Jordan explains the Google Doc system she created which she calls the Hub, and the six sections it contains

In this episode you’ll learn: • How wealth gives you freedom, but it doesn’t have to be your top priority • The 4-legged stool of wealth and its relation to different aspects in business • The most important investment you can make right now as a business owner • What’s an employee mindset and how it can affect your business • What is an investment, what is an asset and which one to focus • The difference between good debt and bad debt • Three questions to ask yourself before buying equipment for your business • Different ways you can diversify your business • How to make sure you are not emotionally attached to your business

In this episode you’ll learn: • What is a social media editorial calendar • Jordan’s ratio for selling posts frequency compared to other purpose-driven posts • Why you don’t always have to be creating brand new content • What context switching is and how it serves your productivity in a better way • Why people will invest in you if you invest in them first • The difference between creating images and curating images, and how each are used

In this episode you’ll learn: • How it was love at first sight for Nancy when she was introduced to Pilates • The ways she’s been able to infuse other areas of fitness, like aquatics, with Pilates • How Nancy adapts the movements she teaches so that her students can perform them at home, with no gym required • What she learned from her grandparents and their inspirational story • How she’s built her Instagram following to 50k just by doing what she loves and connecting with others

In this episode you’ll learn: • A simple way to get a customer for life! • Which large company “surprises and delights” its customers (and an example of a small company that’s doing just this) • What is the biggest mistake that companies are making in the client onboarding process • What can go wrong by not educating your client on the process • Three types of people your business will have to cater to • Our three areas of focus for onboarding • What truly makes a really great brand!