Ready. Aim. Empire.

In this episode, you’ll learn: What are funnels and what are the different types of them? The different ways to layer funnels The difference between paid marketing and funnels The importance of the education and sales piece when considering a funnel What is a landing page? The difference between providing education and selling The importance of having a referral process LINKS: http://www.lisekuecker.com/uncategorized/episode020

In this episode, you’ll learn: The importance of giving back to your community and how to balance giving and receiving Reasons why you need to put your own “oxygen mask” on first How keeping your price point high actually serves the people in your community who may not necessarily be able to afford your services How to find the middle ground between for profit and not for profit businesses and how to make room for giving inside your community Why it is important to practice self care if you want to help others Learn different ways to give back Tips on how to organize philanthropic events LINKS:  http://www.lisekuecker.com/uncategorized/episode019

In this episode, you’ll learn: Go for your dream, but having an alternative plan where other opportunities can flow in is important How to use those other opportunities to fuel you to make your business a success The importance of defining your own terms of success  How to create your own in-house marketing team with your tribe and the content you create How to protect your business and your tribe when clients and referrals are not necessarily a great fit Why it is important to identify who will be a good fit for you and how it can positively and negatively affect your business Why your business should either be attracting people or repelling people The value of standing firm in order to pull in the right people into your community LINKS:  http://www.lisekuecker.com/uncategorized/episode018

In this episode, you’ll learn: What exactly is a “metric”, and how it will show you how well your business is really doing   There are 6 most important metrics that I love to use in my own businesses When and how often I look at my metrics and who am I sharing them with What questions I ask myself once I have these numbers Why do I prefer to buy a struggling business versus a successful one, and how do metrics help me see the opportunities available What “average client monthly value” is and why is it the single most important metric I look at Why attrition and retention matter so much in your business LINKS:  http://www.lisekuecker.com/uncategorized/episode017

In this episode, you’ll learn: How to re-direct the conversation from price to value Why you need to own your price point instead of trying to justify it What is the one question you need to answer to know if you hold value for the customer? How to re-route the conversation with social niceties How move the conversation to a more direct way of asking what you need to know What is the best way to ask potential clients what they didn’t like about the last service provide LINKS:  http://www.lisekuecker.com/uncategorized/episode016/

In this episode, you’ll learn: How failure is the only thing that forces you to grow The importance of a strong positive mindset that allows you to accept your failures and move on The importance of adaptability How to minimize the effects of failure by knowing your customers The power of letting your business develop organically Knowing your customer and reaching out to them for feedback and receiving it every step of the way LINKS:  http://www.lisekuecker.com/uncategorized/episode015/ www.DeepSpaceSparkle.com

In this episode, you’ll learn: More about the loans process and why credit cards are not the best way to go What is a confused interest rate, and how interest rates work What is collateral and how does it work? The elements of a loan repayment schedule What is a pre-payment penalty? What are the types and elements of SBA loans? The pro and cons of leasing The differences between bank loans and private loans LINKS: http://www.lisekuecker.com/uncategorized/episode014/

In this episode, you’ll learn: How my first hire was a gamble, but necessary for the overall growth of the company There are 7 major types of compensation plans you can use for your employees, and they all have their pros and cons A Schedule “A” is used to detail not only the specific compensation plan, but the scope of work and expectations for a new hire Setting an initial salary for a pre-determined period of time can help ensure if it’s the right fit for both the company and the person hired Why employee retention needs to be a focus for the business to actually get ahead How employee motivation must be considered when determining which plan to use (it isn’t always just about money)! LINKS: http://www.lisekuecker.com/uncategorized/episode013/

In this episode, you’ll learn: The importance of safety nets The difference between being comfortable and being happy How to live a fully expressed life How exploring things that resonate with you will lead to your fully expressed life What failing fast really means Why you always need to keep innovating and breaking the mould The importance of giving yourself permission LINKS:  http://www.lisekuecker.com/uncategorized/episode012/

In this episode, you’ll learn: How to build a team and define your strategies Why hiring is necessary for the growth of your business What are the different stages of building your business and how each has ways of directly impacting your revenue What parts of your business can be outsourced Learn how and when adding to your direct team is necessary How to hire the right people The importance of leveraging other peoples’ knowledge LINKS:  http://www.lisekuecker.com/uncategorized/episode011/

In this episode, you’ll learn: The definition and importance of “unpacking” after a launch Why it is important to follow up your launches with promos and webinars How to use customer feedback for things like copywriting, emails and encouragement How Q&A’s can boost the traction of your launch Why it is important to test your Facebook ads and put equal value on images as well as copy Why up sells and bonuses are crucial Why having a support team is needed and why more time and money should go into this team Why it is important to have more than one backup plan when going into a major promotion LINKS: http://www.lisekuecker.com/uncategorized/episode010/

In this episode, you’ll learn: How Jenna turned a $300 investment into a successful business for herself How to learn to leverage what you have in assets for your business The difference between being a business owner and an entrepreneur The importance of self-care when running a business Your business can be a direct reflection of your psychological state How to leverage your time and business to make so much more (and work so much less)  The way to do business on your own terms LINKS:  http://www.lisekuecker.com/uncategorized/episode009/

In this episode, you’ll learn: How to use Google search engine to bring up a query of related search terms that can be used in creating content to build traffic The difference between a blog and a journal, and how to properly use blog content How to re-market content (and why it is important to make an offer instead of branding)! The way to target people to go to specific pages on your website from the search query You can target people by how much time they spent on your website Writing a good offer will trigger your audience emotionally toward the end result The importance of testing your offers and providing new offers often  LINKS: http://www.lisekuecker.com/uncategorized/episode008/

In this episode, you’ll learn: How building a foundation for your business starts long before you open the doors to your first clients My pre-business phase fell into four categories: How do I start? What do I really want to provide for my customers? How do I create revenue and how do I actually launch this business? Why hiring a coach turned out to be an exceptional investment for me (and can be for you too) Trying to be too perfect with my initial website delayed me 7 whole months, and cost me valuable time in creating the foundation for my business When starting any business, you really need one core product that you will refine down to make exceptional There are three crucial steps to building an online course, including a massive “brain dump”, creating a flow chart and beta testing the first version Why you need to be really cautious with who you’re investing in when putting out cash early on  There are 6 critical lessons I learned in doing my first webinars and beta test What key improv

In this episode, you’ll learn:  How James started his very first business and then jumped into an online video training business (that evolved into different sectors) Why he had 3-4 years of slow growth before he could get a result What James struggled with the most as he was building other areas of his business and how it enables him to help people get results faster with their businesses What James noticed is the number one thing that people struggle with (hint - it really prevents business growth) What James advises entrepreneurs to focus on as they create their business  LINKS:  http://www.lisekuecker.com/uncategorized/episode006/    

In this episode, you’ll learn:  How to pull customers in the door using scarcity without feeling sleazy. Scarcity is the #1 reason people buy so you better use it! What my formula is to find small smaller layers of expectations to determine how many new clients you need to reach to get to your revenue goal. No more random actions. I want to empower you to take intentional action. Why it’s important to track what percentage of your advertising is coming from which medium. There are so many tools that we have at our disposal today can help us do just that. How important recognitions and rewards are for your staff and how it boosts productivity. This can happen a variety of ways - not just money. LINKS: http://www.lisekuecker.com/uncategorized/episode005/

In this episode, you’ll learn: • What mindset shifts you need to make happen when you start a business. This isn’t woo woo stuff. There are truly blocks around success, failure, - you name it and you have to get through them in order to succeed. • How a major setback early on in my business could’ve almost closed my business and how I overcame it. This is a major lesson, y’all. • How to backup your business decisions. What does that even mean? Tune in to find out! LINKS: http://www.lisekuecker.com/uncategorized/first-crash-learn-hint-personal-experience-episode-4/

In this episode, you’ll learn: • Who my number 1 role model is and why her sacrifices for her business inspire me more than anything else. Sacrifices aren’t a bad thing because they can lead to incredible blessings. • How to build a business around the life you want to have. This isn’t about the present. This is about the future. Don’t stay short-sided when looking to grow your business into the empire you crave. • What the questions are you must ask yourself to help build your dream day, your dream year, and your dream numbers. This isn’t a guessing game. Numbers help you project what you want to achieve and make it achievable! Get a hold of my free download on How to Create Your Life Plan so you can get today! LINKS:  http://www.lisekuecker.com/uncategorized/life-plan-can-business-episode-3/

In this episode, you’ll learn: • Why wealth doesn’t have to be scary {or your top priority}. There are so many ways to be fulfilled in a business and money is just one of them. • How the 4-legged stool of wealth applies to you and your business. It can relate to several aspects of your business as long as you commit. • Why being in an employee mindset is killing your business success. This is something that’s drilled into us since we were young so no wonder we are feeling stumped! • What the best investment in your business you can make and why you’ll be thanking me for letting you in on this secret. It’s a true game-changer! Get access to the How to Sell Out in One Year workbook to go along with this episode’s discussion! LINKS: http://www.lisekuecker.com/uncategorized/truth-wealth-nothing-money/

In this episode you’ll learn: • How my businesses have generated millions of dollars and taught me so many lessons. This podcast is where I get to share all the details about my journey of having extraordinarily successful companies and how you can too {I typically work 15 hours a week and you can too}! • How to write a life plan before a formal business plan to show exactly how you want your business and workweek to look like. I’m proud to say that I’ve accomplished my life plan even beyond what I had expected. • What hiring the right people can do to fulfill your business plan and fill in any gaps you may have. This is CRUCIAL for creating your dream business and life. • What specific strategies and mindset shifts are needed to get results. For my clients, I make an essential part of my teaching and even practice it myself. • How not to get caught up in all the “how to” do something rat race when you really just need to take a leap of faith. I’ve always been rewarded for taking risks in business. Some may n