Ready. Aim. Empire.

In this episode you’ll learn: How Holly’s disadvantages or hardships made her journey and experience even better You can gain perspective by stepping away! The way her workouts transformed into something more meaningful to her and her clients Holly’s strategy to incorporating meditation into her sessions How she used her authenticity to grow herself and her practice Why the impact goes so far beyond fitness and what Holly’s vision is for the future!  

In this episode you’ll learn: Why copy is key! The signs that your copy is too generic How to niche down your copy What an ICA is… How surveys can help you write copy What a “hero’s journey” is and how it applies to you

In this episode you’ll learn: How Chelsea successfully implemented the concept of competition into her classes How they managed to bring teamwork and motivation to boutique fitness Why building community inside and outside the classroom is a major part of what they do What is a “speaker series” How often should change your packages and what is the best way to do so without overwhelming or confusing your customers What the hiring and training process looks like for Chelsea’s company Ideas on employee retention that she practices with her team

In this episode you’ll learn:   How freedom surrounds me My business has showed both myself and my clients freedom Reverse the course of freedom – but setting yourself free comes with change The ways I was able to build this freedom into my business

In this episode you’ll learn: Why Alex didn’t agree to conform to a specific way of teaching when working under another brand How she was able to create what she believed yoga meant (and explain this to her clients) Ways that her teachings are solution based and honor the history of yoga The importance of fully knowing and understanding one teaching before moving on and exploring others Why Alex choses to be the change that she is demanding Why it is that “marketing” is a word people do not like to use in the yoga world Transparency is key!  

In this episode you’ll learn: How Uber has taught lessons to businesses in every industry! Why the customer isn’t always right What Uber can tell us about the principle of supply and demand You don’t need to do it first - but you need to do it best Why client experience will always trump everything else Why your biggest competitors can be your biggest assets Just because you started the business doesn’t mean you should be running it  

In this episode you’ll learn: How Nischala got started in Western medicine and yoga back in the 1980’s – and hasn’t stopped! Why Western medicine just wasn’t enough for her… What her work with cancer patients looks like for both the patient and his or her family members Why western medicine and yoga is much more powerful as a pair All parts of yoga are essential for an instructor to learn and practice themselves Bring back the knowing of who you truly are What happened when she brought yoga into the school system

In this episode you’ll learn: What essential things will need to be incorporated into your marketing in order for it to be effective The difference between marketing to warm traffic versus cold traffic If your service is too inexpensive can that lead to the wrong client walking through your door? What should be involved in an introductory package Why you should be testing your Facebook ads (and how to do it the right way)! What elements you should have in the copy of your ad and your landing page Why its important to make new members feel comfortable There are many different types of buyers…

In this episode you’ll learn: Alyssa’s journey from the finance world to studio owner! How her personal struggles actually allowed her to find herself again What happens when life forces you to see that you’re not in full control Why Alyssa had everything she ever wanted personally and professionally - but was miserable Why she says her business was operating more out of pressure than pleasure How Alyssa learned to protect herself from the stress and anxiety

In this episode you’ll learn: How mindset can make or break your start up business! Why not to shy away from specific client base - and instead offer a specific solution for them Why great marketing should either repel or attract… If you are willing to niche down, that is the simplest easiest way to build a business How raising your prices will enable you to give back

In this episode you’ll learn: Why you need to build your business before you start your business The importance of true connection and relationship building How Marissa and Angela knew exactly what their niche would be How they offered clients childcare - even though it wasn’t the easy solution!    

In this episode you’ll learn:   The truth behind post-introduction conversion rates Why introduction packages aren’t serving clients to the fullest The biggest cost associated with marketing… Why it is important to track all inquiries that come through to your business AND have a two-week follow-up process with them Why you should stop following the “industry standard” How damaging heavily discounting can be to your business      

In this episode you’ll learn: • Annie’s biggest struggles in the first two years of opening her business… • How her marketing has evolved since she first started • How she’s doubled her revenue in a month that is known for being “slow”! • The transition from a class-based model to a 12-month membership • Why revisiting her introduction package changed the way Annie does business • There’s freedom to be gained when your business is in a place where you can take a step back when needed!

In this episode you’ll learn: How I treat my business like a non-profit by giving back to my team Steps that you can take to give back now! What we do to allow our employees to give back to their communities Why you have to solidify your business before taking these actions Ways to build your prices to allow your profit margins the room to give back  

In this episode you’ll learn: How Rachel decided to pair her training with Pilates Why she found it paramount to train her physical therapists in Pilates The personality of the instructors is just as important as their training! Why she has built her business with the intention to step away Introducing different packages significantly changed Rachel’s way of doing business

In this episode you’ll learn:   What does asking for permission mean and why is it important? Why we could be giving away too much info… Why building the relationship is the most important (and number one step) in sales Why you shouldn’t consider yourself a “sales person”! The importance of the intake process Ways to establish trust with prospective clients and show your value

In this episode you'll learn:  Katy’s journey and how she got started in Bikram Yoga Why she chose to build a yoga community - and not just a studio! How Katy and her husband turned it into family business and involved their children Why you need to be an educator first ! Some of the lessons that she’s learned along the way

It’s time for another “Best of” and we’re heading back to part two of our series on how to deal with low cost competitors. So let’s wrap up exactly what your strategy should be to stop competing in a price-sensitive market and to start owning your value!

In this episode you’ll learn: What is “Profit First” and how it works How to ensure you are paying yourself! Why some people are operating from a deficit and don’t realize it Some of the biggest marketing mistakes people make Why it is important to allocate funds all year long to certain months where you plan on spending more How to utilize your bank account as a metric Why it is important to review your expenses and how that can bump your pay as a business owner

Today it’s time for another “Best of” episode, and we’re looking back at what you can do when a low cost competitor is killing your business. Why? Because this is probably the #1 biggest concern clients come to us with. So how do you compete in an oversaturated price-sensitive market? Today, we’ll learn how you don’t even have to!