Marketing Speak | Take Your Marketing To The Next Level

Aaron Ross is the bestselling author of From Impossible to Inevitable and co-author of Predictable Revenue. He worked at Salesforce.com, where he created a revolutionary sales process and team that increased revenues by $100 million. He co-founded Carb.io, a software company, and has a predictable revenue certification program called Predictable University. You can find Aaron on Twitter @motoceo.   EPISODE Scaling business should be a top goal for entrepreneurs, and one that won’t happen overnight. In order to create reliable income and a client base that is always growing, sales has to be a top priority. Aaron Ross shares how to meet customer expectations, find your next rockstar employee, and focus on turning leads into lifelong fans who will refer for you. We Discuss: The biggest issues that companies face in terms of their sales, and how to overcome them. Why a CEO should nurture employees who own their job, and how to become that employee. How to find your niche and become a 'need to have' product or s