Pro Church Podcast With Brady Shearer

Your church website is integral to your first impression, and your online presence. In this episode Brady discusses three benefits of your website that are commonly overlooked.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? #1 - it's 100% controlled by you (1:11) #2 - it's cost effective (3:38) #3 - it's quick and easy to change (5:52)   Show Notes & Resources Mentioned Nucleus 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-overlooked-benefits-churchs-website-ep-038/.

In the past it was common for churches to use newspaper ads for marketing. Now there are so many more avenues available. Brady talks about which tool is the most important to have and use.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Brady grew up attending a small Baptist church - they advertised in the newspaper (0:39) Now there are so many options for churches (1:50) Brady's experience looking for a counsellor (2:27) According to Forbes, 97% of people look for local organizations online (3:48) According to HubSpot, 46% of all searches on Google are local (4:02) 89% of surveyed participants admitted to searching for a local business on their smartphone once a week or more with 58% searching at least daily (4:19) Discovery happens online (5:44) Always accessible (6:24)   Show Notes &a

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   1:00- How can we, content creators, use our social media platforms to reach those who do not know Jesus yet? And what are your ideas on how we can better market to those people? 8:30 - I want to start putting everything we’ve ever put on Vimeo and over to Youtube. Is it worth the time and effort? 15:02 - If a church posts too often, isn’t there a chance people will get tired of it and start ignoring it? Or are you going to say there’s no such thing as too often? 21:10 - Is it okay to totally overhaul the logos and artwork that organizations have previously generated to create our own look? Is there any infringement of copyright here?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show,

With attention spans being so short, holding attention is a skill worth honing. Brady shares a copywriting tactic he uses to keep people reading.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Original concept by Brian Dean (1:01) This concept is universal and proven over decades (1:51) The LOST example (2:01) Bucket brigades (3:04) Examples (3:22) Combine with an ellipse or colon to make a bucket brigade even more compelling (6:13)   Show Notes & Resources Mentioned Storytape Backlinko LOST (TV show) Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/best-copywriting-hack-2018-ep-036/.

Brady shares some of the mistakes he made when first starting out in video and how these wrong beliefs can damage what you create.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? 1. Sharpness is the most important thing (0:39) 2. Movement is how great shots are made (3:01) 3. Noise is bad (3:59) 4. On-camera mic was sufficient (5:18) 5. Lens flares make everything awesome (6:55)   Show Notes & Resources Mentioned Panasonic GH2 Lady Bird Video Influencers Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5-beliefs-creating-videos-completely-wrong-ep-035/.

Brady encourages you to put the local back in local church by being involved in your community on Instagram. He shares a low time investment strategy you can use to get connected.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Put the “local” in local church (0:32) Follow restaurants, business professionals, and small businesses in your local area (1:15) Like and comment on 2-3 posts every single day (comments must be 100% authentic and non-promotional) (1:48) Only takes about three minutes each day, but over the course of three to twelve months this will raise your profile amongst the local community (2:21) Think about how much a like and comment means to you on Instagram - it means the same thing - if not more - to the businesses, organizations, and professionals in your community (2:41

Unlike Facebook, Instagram still allows you to leverage organic reach through the use of hashtags. Brady and Alex discuss how to best use them to your advantage.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Max out all 30 available hashtags on every post and post them in the first comment - not in the caption (add three periods with line breaks to hide hashtags in collapsed part of comment) (0:59) Save your researched list of 30 hashtags in a note on your phone for easy copy and pasting (or create a keyword shortcut) (2:36) Type of Hashtag #1: Custom (ie. #centralcommunitychurch or #centralliving) (4:35) Type of Hashtag #2: Community (ie. #niagararegion or #niagarafallscanada) (5:12) Type of Hashtag #3: Faith/Spiritual/Church (ie. #jesusislove or #churchfamily) (5:43) Use hashtags with

With Facebook now prioritizing groups, Brady talks about how to use this featured to build community amongst your congregation online.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Our experience with the new Facebook algorithm (0:42) Facebook wants you to use Groups for your church (2:10) The algorithm treats Facebook Groups similar to friends and family (3:30) Depending on the size of your church, you could benefit from a single group or multiple groups (4:13) Specifics (5:17)   Show Notes & Resources Mentioned Mark Zuckerberg's Answer To A World Divided By Facebook Is More Facebook (Wired Magazine) How To Build A Church Communications Plan From Scratch | Ep. #031 Church Motion Graphics Visual Church Media Facebook Group 3 Ways Churches Can Combat The 2018 Facebook Algorithm Upda

Brady received an Instagram DM from a Pro Church Daily follower asking how to create a communications plan for his church. On this episode he discusses where you should start.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Website (2:01) 97% of people search for local organizations online (Forbes) (2:26) 46% of all searches on Google are local (Hubspot) (3:12) Platform owned by you and accessible 24/7/365 (3:34) Email (all stats from OptinMonster) (4:11) 50% more email users than Facebook (4:30) 58% people say email is the first thing they check online each day; only about 15% check social first (4:40) 91% of people use email daily compared to 57% on Facebook and just 14% on Twitter (4:54) 77% of people prefer email for permission-based promotions from brands compared to 4% on Facebook (5

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   1:01 - We are trying to keep all our ministries under one church brand, so far we have been pretty successful except with one ministry. Any advise on how to move forward to resolving this? 10:20 - Since I’m a little late to the game, Facebook has changed its algorithm. So I don’t know if we post to our page first and then share it to our group or do we develop two different strategies for our page and our group? 15:52 - What are your thoughts as to whether churches should switch to a business Insta account or stay as a regular account? 18:45 - Where do you go for design inspiration when you just can’t make it happen.   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communi

There are 3 variables when it comes to success in any area of your life. In this episode he goes over these variables and discusses what it takes to improve.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Skill (1:24) Hardwork (3:45) Patience (5:03)   Show Notes & Resources Mentioned Nucleus Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-variables-always-determine-success-ep-030/.

Announcements are the part of most church services that is generally tossed together and presented with very little thought. Brady shares 3 of his go to announcement scripts to help you communicate some common announcement well.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Brady's experience (0:31) Welcome (1:09) New Visitors (4:18) Give (6:34)   Show Notes & Resources Mentioned Welcome: “Well hey there, welcome to Central today, and thanks so much for spending part of your weekend with us. My name’s Brady, I’m your host, and we’re gonna get things kicked off here in just a moment with the band coming out to lead us in a few songs. The lyrics will be up on the screens so you can sing along and engage in worship however you feel comfortable. After that, one of our pastors will come

Sometimes smaller churches feel like they're at a disadvantage, and are unsure of how to grow beyond where they are. In this episode Brady talks about the advantages these churches have and how to move forward.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? The question (0:40) Do something you’ve never done. Get somewhere you’ve never been (1:08) Disadvantage: Less resources (2:12) Advantage: Move quickly, small improvements result in huge change (2:36) Set your expectations: you don’t need huge growth - nor would you want it (3:51) Set a clear goal (4:54) Acquisition experiments (Facebook ads, community events, Google AdWords) (6:16) Bring value (7:58)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Insta

Is the point of social media solely to collect likes and followers? Brady discusses how your social media accounts can support your vision statement.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? A DM Brady received (0:32) What’s the point of a Sunday morning? Accomplish your vision (1:45) Most churches use social to push back to Sunday; but what would your church post online if your Sunday service didn’t exist (3:39) Attention is the commodity that matters most (6:55) How do we measure attention on social? Engagement vs. Reach (7:14)   Show Notes & Resources Mentioned Where Social Media Is Headed In 2017: The Biggest Trends To Watch For Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instag

There is a right and wrong way to "steal" other people's ideas on social media. Brady talks about being inspired without breaking copyright laws.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? We talked about the best churches to follow on Instagram… (1:06) Innovation comes at the intersection between that which is proven and that which is foreign (1:55) If you’re a church; don’t copy other churches, copy entirely different industries (3:18) Fitness industry example (3:56)   Show Notes & Resources Mentioned Storytape 7 Innovative Churches To Follow On Instagram | Ep. #024 Why Your Church Should Never Use Copyrighted Material | Ep. #010 Fiverr 3 Words Every Church Must Memorize To Master Social Media | Ep. #025 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube

In this episode Brady discusses stopping the scroll and capturing attention through pattern interrupt.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Stop the scroll (1:06) Why it's important (1:16) The valuable commodity of attention (2:08) Pattern interrupt (2:34)   Show Notes & Resources Mentioned 3 Ways Churches Can Combat The 2018 Facebook Algorithm Update | Ep. #013 The Endless Struggle Between Attention & Artistry | Ep. #009 7 Innovative Churches To Follow On Instagram | Ep. #024 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-words-every-church-must-memorize-master-socia

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   1:04 - I’m struggling with producing a ‘welcome video’ for our church to put on social media and our website. Any advise or tips or links? 7:50 - What do you guys find is the most effective way to get contact information out? 16:57 - When choosing a thumbnail for a sermon video, do you guys use a good shot from the sermon itself or do you go with the series graphic? 21:39 - What’s everyones thoughts ensuing memes for your church social media posts?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online Here: Instagram: http://instagram.co

The best way to find inspiration is to get outside of your context. In this episode Brady & Alex go through seven must follow Instagram accounts, and what makes them so great.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? @peoplechurch (0:42) @homechurchnash (2:19) @pearlstreetchurch (3:48) @c3brooklyn (4:25) @freshlife (5:13) @legacyhouse.life (6:02) @soco.church (7:04)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-innovative-churches-follow-instagram-ep-024/.

Statistically 7 out of 10 current pastors feel like there is no one capable of replacing them. Brady talks statistics and personal experience in this episode.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer  - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? The largest generation in existence is 40 and under, and yet pastors don’t feel like can find adequate replacements (0:52) 7 out of every 10 current pastors believe identifying suitable candidates is becoming more difficult (69%), even though a majority believes their church is doing what it takes (69%) (1:02) “Being 27 and on staff at a church that I grew up my whole life is so difficult. I never get taken seriously and I am always working against the norm.” (2:35) “I recently stepped down from a church where the pastor was in his 50’s and one of threatens why was because I did not fe

You have a vision. Your church has a vision. Brady discusses how to line these up and ask the big ask of your senior leadership.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer  - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? You can’t achieve all your hopes and dreams for ministry in one conversation (0:55) No one cares as much as you do (1:36) Understand how you’re being perceived (3:01) Link your project to the mission/vision of your senior leadership (3:47) Accomplish your first project with zero investment on the part of your senior leadership (5:50) Go in for the big ask; show three different proposals and purposefully put the middle one as the one you want (7:15)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Al