Pro Church Podcast With Brady Shearer

As part of his research Brady conducted a study on church websites and whether they can pass a first impression test. In this episode he breaks down each part of this test.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? The goal (0:38) The results (1:05) Part 1 - Primary Focal Point (2:40) Part 2 - Responsive Design (4:55) Part 3 - Speed Test (6:39) Part 4 - Stock Photos Of People (7:04) Part 5 - New Visitor Information (8:30)   Show Notes & Resources Mentioned Nucleus Report: 57% of traffic now from smartphones and tablets Web Design Statistics for 2017 Report: 96% Of Church Websites Fail The First Impression Test [Case Study] Users love simple and familiar designs – Why websites need to make a great first impression Etsy Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram

Using statistics and studies, Brady discusses three aspects of websites that can elevate your church website and make a great first impression.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? #1 - Inspirational Imagery (1:03) #2 - Prioritize Design (2:23) #3 - Fast Load Times (4:05)   Show Notes & Resources Mentioned The Most Important Marketing Tool For Every Church | Ep. #037 The #1 Goal Of Every Church Website | Ep. #056 First Impressions Matter: The Importance of Great Visual Design Visual Appeal vs. Usability: Which One Influences User Perceptions of a Website More? Trust and mistrust of online health sites Users love simple and familiar designs - Why websites need to make a great first impression Speed Is A Killer - Why Decreasing Page Load Time Can Drastically Increase Conversions Pingdom Nucleus The 11-Part Church

Having, and knowing, the main goal for your church website can help clarify what should and should not be included on it. Brady discusses what your website goal should be.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? Your church website’s number one goal is to make a great first impression (0:58) Brain science & snap impressions (1:23) NBA draft story (3:14) The stats (5:12) 1st impressions stick (5:53)   Show Notes & Resources Mentioned The Most Important Marketing Tool For Every Church | Ep. #037 Sunk Costs in the NBA: Why Draft Order Affects Playing Time and Survival in Professional Basketball The 11-Part Church Website Homepage Formula Your Business Needs To Get Social, Local And Mobile--Fast 16 Stats That Prove the Importance of Local SEO A New Study Reveals the Power of First Impressions Online The Good Place

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   1:01 - I have a question for you in regards to staffing assignments, is Nucleus going to include any kind of scheduling software? 3:35 - Best (affordable/under $300) audio set up for iPhone X? 9:10 - On a church Instagram account, should you follow back those that follow you or only a select few. 12:10 - How many social media links do you recommend on a church website and what order would list them in?17:29 - How should I be using email effectively for church?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online Here: Instagram: http://

One of the most necessary pages on your website is the kids ministry page. When done correctly this page will put parents' minds at ease when attending your church for the first time. Brady breaks the parts of the page down.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? Part #1 - Introduction (1:12) Part #2 - Your First Visit: (1:52) Part #3 - How Check-In Works (3:50) Part #4 - Parent’s Viewing Room (4:52) Part #5 - Meet Our Kids Director (5:45) Part #6 - Got Questions? (7:08)   Show Notes & Resources Mentioned Nucleus 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/anatomy-perfect-kids-min

In Brady's experience with church websites there are some necessary pieces of information that are often left off otherwise great websites. He discusses what these are and why they are important.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? #1 - Search (1:06) #2 - New Visitor Info (2:16) #3 - Service Times & Address (4:46) #4 - Phone Number & Email (5:24) #5 - Social Links (6:06)   Show Notes & Resources Mentioned Nucleus Report: 96% Of Church Websites Fail The First Impression Test [Case Study] The 2-Part Church Website Headline Formula | Ep. #051 7 Church Website Headlines We Can All Learn From | Ep. #052 Eye-Tracking Studies: First Impressions Form Quickly On The Web 2015 B2B Web Usability Report Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer

Brady shares 7 great church website headlines and what makes them so good, while demonstrating how they use the 2 part website headline formula.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? Example #1 (0:59) Example #2 (2:03) Example #3 (2:39) Example #4 (3:44) Example #5 (5:35) Example #6 (6:30) Example #7 (6:59)   Show Notes & Resources Mentioned Nucleus Hill City Grace Hills Church Bridgetown Church The Village Church Fellowship Church Cornerstone Community Church 12Stone Church 19 Perfect Church Website Main Headline Examples 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/7-church-webs

Statistically 5X more people will read the headline on your website compared to the body copy. Brady discusses how to make the most of your headline by writing for your audience, not yourself.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? The facts (0:56) A bad example (2:10) The formula (3:07) Example #1 (4:30) Example #2 (7:00) Example #3 (7:42) Testimonial example (8:08)   Show Notes & Resources Mentioned Nucleus David Ogilvy's 7 Tips For Writing Copy That Sells Crossroads Church Action Church Enjoy Church Good News Church 7 Church Website Page Tamplates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/2-part-church-webs

The "Plan A Visit" page on your church's website is one of the most important pages you have. Brady discusses the information that should be included on this page in his 7-part framework.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? Part #1 - Getting To Know Each Other (1:02) Part #2 - Service Times (2:07) Part #3 - Location & Directions (2:14) Part #4 - What Can I Expect? (2:33) Part #5 - What About My Kids? (3:58) Part #6 - Let Us Know You’re Coming (6:06) Part #7 - Testimonial (7:32)   Show Notes & Resources Mentioned Part #1 - Getting To Know Each Other (1:02) Part #2 - Service Times (2:07) Part #3 - Location & Directions (2:14) Part #4 - What Can I Expect? (2:33) Part #5 - What About My Kids? (3:58) Part #6 - Let Us Know You’re Coming (6:06) Part #7 - Testimonial (7:32)   Find the full transcript for this

With people spending such a large portion of their time on apps, churches are often tempted to build their own. Brady discusses the stats and investment.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? The data (1:26) There is nothing a church app can do that either your website or social cannot do (3:02) Let's get logical (3:20) This isn’t Nucleus vs. Apps (7:30) Limited resources need to be wisely spent (8:09)   Show Notes & Resources Mentioned Nucleus 5 Reasons Church Apps Are Vastly Overrated | Ep. #041 How To Send Push Notifications For Free (Without A Church Mobile App) | Ep. #042 The 2017 U.S. Mobile App Report Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Ch

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   0:59 - How do you navigate different regular events inside one ministry grouping? Is it just “Ministry Category” & “Event Name”? 3:05 - When you make a good / funny promo video intended for showing in a service, do you wait until after its shown live before you post it online? Or do you use it to drive people to your social media / newsletter (or whatever) before the service its originally shown? 12:04 - How early do you suggest to start promoting your church events on social media? 17:29 - How should I be using email effectively for church?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church

Brady has tons of experience with building websites. In this episode he talks about custom websites - what to expect to pay, and the question you need to ask to determine if your site is truly custom.   If you haven't already, head over to ProChurchTools.com/Nucleus to download our 7 Church Website Page Templates. Pre written copy structured the exact way we would if we had these pages on our websites.   What's In This Session? Brady's experience with building websites (0:45) What is a custom website? (1:29) Finding an agency is very difficult (2:36) If you’re quote is between $1,000 and $3,000 . . . (4:09) If you’re quote is between $5,000 and $10,000 . . . (5:01) The Nucleus Blog cost about $15,000. For just a blog. (6:48) Church expense story (7:58)   Show Notes & Resources Mentioned Nucleus Wordpress Squarespace 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find

Brady has described in depth why you shouldn't have a slider on your website, so in this episode he talks about what you should put on your website instead.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? #1 - Logo (2:01) #2 - Navigation Menu (2:54) #3 - Headline (5:15) #4 - Call-To-Action (6:14) #5 - Inspirational Imagery (7:11)   Show Notes & Resources Mentioned Nucleus 1 Simple Reason To Never Use A Slider On Your Church's Website | Ep. #043 3 More Reasons To Delete Your Church Website Slider Immediately | Ep. #044 The 11-Part Website Homepage Formula 19 Perfect Church Website Main Headline Examples 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram  

Previously on Pro Church Daily Brady discussed why sliders are not the best option for your website. Today he shares 3 more reasons why you should delete your slider.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Recap (0:49) #1 - Sliders Make Your Website Slower (2:15) #2 - Sliders Are Ignored By Visitors (4:16) #3 - Experts Agree Sliders Suck (6:32)   Show Notes & Resources Mentioned 7 Church Website Page Templates Nucleus 1 Simple Reason To Never Use A Slider On Your Church's Website | Ep. #043 ThemeForest 3 Reasons To Delete Your Church Website Slider (And What To Replace It With) Search Engine Land Fight Against "Right Rail Blindness" AGConsult Be Like Amazon Siteturner UserZoom Report: 96% Of Church Websites Fail The First Impression Test [Case Study] Pro Church Tools Pro Chu

Churches love to use sliders on their websites, but data is showing that they are not the best option. Brady explores why sliders are so popular, and why you shouldn't follow the trend.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Defining what a slider is (0:38) Of the 1,008 church websites that we tested, 76.1% lacked a primary focal point (1:22) Churches love sliders, but why? (1:53) Bottom line: prioritize your external audience (3:21) Sliders have a clickthrough rate of less than 1% (3:55)   Show Notes & Resources Mentioned Nucleus Themeforest 3 Reasons To Delete Your Church Website Slider (and What To Replace It With) Why website sliders aren’t as great as most people think Do slideshows work? 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   1:00 - Do you have any suggestions of what content should be posted for churches in the 3 post? And do you all have a suggestion how to store or categorize your hashtags for Instagram posts? 10:34 - How in the world do you get rid of the “glasses glare” when doing 3 point lighting? 15:44 - What content do you think should be in a church’s weekly email and what is a waste of space? 23:12 - How can you get more DMs? What kind of story/IG content will increase that type of engagement?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online He

The one unique feature apps offer when compared to websites is the ability to send push notifications. Brady discusses how to use push notifications without building your own app.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Church apps are vastly overrated - websites can do anything church apps can do and much, much more…except for send push notifications (0:38) Push notifications are rarely enabled (1:19) Every single one of the most popular communication apps in the world (Text, Email, Facebook, YouTube, Facebook Messenger, Instagram, Snapchat) allows you to send push notifications to your contacts and followers – for free (2:58) 80% of people that download an app never become active users (4:45) 75% of people download an app, open it once, and never come back (5:01)   Show Notes &a

Brady shares stats and data on whether your church actually needs an app or if your website is more than enough.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Churches that succeed with digital media tend to do two things very well: make informed decisions based on data and they don’t try to do too much (1:00) #1 - Mobile apps are crazy expensive (1:27) #2 - Your church website should be able to do anything an app can do (2:47) #3 - 90% of app usage is spent on a user’s top 5 apps (4:30) #4 - App discovery is down across several channels (5:16) #5 - Push notifications are rarely enabled (6:02)   Show Notes & Resources Mentioned Nucleus How Much Does It Cost To Develop An App: 2017 Survey Church Community Builder Planning Center The 2017 U.S. Mobile App Report SquareSpace Wordpress

In the pursuit of originality people often lose focus what is truly important to their creative project. Brady talks about why being original is not the best marker for your website.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? Originality is overrated (0:39) According to Google, websites that perform the best were found by users to be “simple” and “familiar” (1:20) Everything Is A Remix (3:03) In manufacturing (4:26) In film & television (5:27) In storytelling (6:18) In the Bible (6:45) The bottom line (6:51)   Show Notes & Resources Mentioned Nucleus The Top 25 Best Church Websites Of 2017 Everything Is A Remix - Kirby Ferguson The Greatest Showman TV Tropes The Seven Basic Plots by Christopher Booker The 3 Duties Every Church Website Must Fulfill | Ep. #039 7 Church Website

Brady condenses the most important aspects of website design into 3 simple check list items. Focus on these items to help your church website succeed.   February is the month of giveaways! All of these giveaways will be happening over on Instagram, so be sure to give Brady a follow - @BradyShearer - he will be sharing what the giveaways are, as well as how to participate throughout the month.   What's In This Session? An introduction to the holy trinity of church website design (0:55) #1 - Make a good first impression (primary duty) (1:11) #2 - Provide helpful information and next steps (4:19) #3 - Rank as high as possible in search engines (5:38)   Show Notes & Resources Mentioned Nucleus The Role Of Visual Complexity And Prototypically Regarding First Impression Of Website Report: 96% Of Church Websites Fail The First Impression Test [Case Study] How To Build Quality Content 7 Church Website Page Templates Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Inst