Pro Church Podcast With Brady Shearer

In this episode Brady talks about the 3 key concepts that he used as the foundation of the Pro Church Podcast and how they translate to church communications.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Overview (1:08) Stories: Storytelling most powerful form of human communication (1:47) Statistics: Persuasive; lend legitimacy beyond simple anecdotes (4:17) Steps: Breakdown complex ideas into easy to digest, easy to accomplish actions (4:52)   Show Notes & Resources Mentioned Storytape - Flames & Embers Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at

Social media is ever evolving. Brady talks about a weird Instagram story post that has been increasing his views.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Annotated DM screenshots (1:40) Puts the user back in control (2:11) Feeling of exclusivity (3:38) Answers questions for other people (4:02) Make sure to cover-up the sensitive details (4:38)   Show Notes & Resources Mentioned The Endless Struggle Between Attention & Artistry | Ep. #009 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/1-weird-strategy-acquiring-instagram-

YouTube is the second largest search engine in the world. Brady discusses how to build up your channel, your following and video views.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? YouTube second largest search engine in the world (1:20) People use YouTube to get answers to questions (1:47) Find keywords people are searching for (2:25) Create awesome thumbnails for your videos (6:10) Is this right for your church? (6:29)   Show Notes & Resources Mentioned Google Keyword Planner Google AdWords Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurch

Sometimes it can feel like you're putting out a ton of resources into marketing with little to no return. Brady discusses a common pattern of thinking that is holding church marketing back.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? The Sharefaith ad for a website builder (0:40) What a website should do (1:37) A DM from Alex (3:14) A DM from Adam (4:15) You are not your target audience (5:58)   Show Notes & Resources Mentioned Sharefaith Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/1-simple-reason-church-marketing-fails-ep-01

Brady dives into the statistics that prove most people use social proof and reviews to make decisions. He also outlines how your church can use this to their advantage.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Defining social proof (0:31) The 2010 environmental study published by the Wall Street Journal (1:12) An empty restaurant vs. a full one (2:46) 70% of consumers look at reviews before making a purchase (3:36) Facebook and Google reviews (4:22) How GoodNews.Church uses social proof on their website (5:59) Social proof at the bottom of your Plan A Visit and I'm New pages (7:23)   Show Notes & Resources Mentioned 7 Things You Must Understand When Leveraging Social Proof In Your Marketing Efforts How To Use The Psychology

Instagram's algorithm is opening up the opportunity to post more content on the platform. Brady talks about using this to your advantage and boost your follower count.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? How Jordan Syatt (Gary Vee's trainer) grew his Instagram following (0:35) The Instagram algorithm no longer shows every one of your posts (2:45) 3X your post volume to 3X your results (3:58) The advantage churches have (6:24)   Show Notes & Resources Mentioned Jordan Syatt on Instagram 3 Ways Churches Can Combat The 2018 Facebook Algorithm Update | Ep. #013 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the ful

Brady talks about some of Pro Church Tools most popular pieces of content and why they succeeded. He also shares how to do the same as churches.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Email from Luke (0:33) The more tickets you have; the better your odds (1:15) The video on why churches shouldn't copy Elevation Church is our most popular piece of content (2:14) 9X out of 10 Brady has no idea if a post will do well or not (2:55) Our post on the best church websites (3:33) Why we started Pro Church Daily (4:30) Balance quantity and quality (4:54)   Show Notes & Resources Mentioned Why You Should Never Copy Elevation Church 5X Your Pastoral Care Ministry Using Facebook Messenger | Ep. #014 3 Ways Churches Can Combat The 2018

Alex talks about how he uses Facebook messenger to extend his ministry beyond Sunday mornings, and encourages other churches to do the same.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Alex's context, and experience (1:04) A message we received from a member of Pro Church Nation who is using Facebook to expand their ministry (3:04) Your online presence is like a porch light (4:03)   Show Notes & Resources Mentioned 3 Ways Churches Can Combat The 2018 Facebook Algorithm Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/5x-pastoral-c

Facebook has announced some big changes to their newsfeed algorithm. They plan to share more of your friends posts and less branded content. Brady talks about what this means for your church.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Mark Zuckerberg's statement (0:38) #1: Accept the change (3:50) #2: Focus on meaningful interaction (4:49) #3: Focus on shares (5:57) PCD #008 How To 4X Your Church’s Facebook Engagement In 2018 (6:46)   Show Notes & Resources Mentioned Mark Zuckerberg's statement Buffer blog's post PCD #008 How To 4X Your Church’s Facebook Engagement In 2018 Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Fin

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   0:59 - What kind of videos should I put on YouTube? 11:03 - What are your recommendations on cameras for live producing? 15:52 - What important skills should I possess as a future creative director/pastor? 21:01 - We record just about everything in 1080p. Is it worth uploading at 1080p or720p?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast.   Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

Our culture is saturated with advertisement and marketing. With so much vying for our consideration, attention has become a huge commodity.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Without attention, it doesn’t matter what message you’re sharing (0:55) American Marketing Association wrote about how the average consumer is exposed to up to 10,000 brand messages a day (2:11) Attention Span: the average human attention span has fallen from 12 seconds to about 8 seconds. (2:54) Canadians with more digital lifestyles struggle to focus in environments where prolonged attention is needed. (3:53) Early adopters and heavy social media users front load their attention and have more intermittent bursts of high attention. (4:38) Best way to g

The world moves fast - especially online. In this episode Brady talks about what is happening every single second online.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Larry Kim's Twitter post (0:34) What happens in 1 second (0:54) Cumulus media report (2:17) How communication changed between the time when Alex's brother was dating and when Alex was (4:20) InternetLiveStats.com (5:23)   Show Notes & Resources Mentioned InternetLiveStats.com Larry Kim on Twitter WordStream Cumulus Media Vidyard Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurc

Many people in the church community are unaware of copyright laws and consequences. Brady and Alex share some insight.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Do not steal. A Biblical mandate. (0:36) James' story (1:11) Streaming culture changed the music industry forever (2:52) Alex's experience (3:25) Companies that create royalty free content (5:05)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Unsplash.com Soundstripe.com Iconfinder.com Lightstock.com   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/church-never-use-copyrighted-mater

There's consistent tension between wanting to create beautiful art online, and also wanting to attract attention. Brady discusses the struggle.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Justin Dean's story of posting a screenshot of a tweet on Instagram and calling the practice out (0:43) Jon Acuff's Instagram posts of tweet screenshots are his highest performing posts of the year (1:13) Every person has their own line they won’t cross (1:36) Brady almost delayed the launch of Pro Church Daily because the Pro Church Tools website is not what he would like it to be (4:54) Know yourself and push your own boundaries (7:07)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTub

Brady talks about how you can 4Xs the engagement on your church's Facebook page by using your existing audience in new ways.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? How a church increased their Facebook engagement (0:35) How this church leveraged their social media team (1:24) How Storytape used a similar social media team during its launch (3:13)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram   Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/4x-churchs-facebook-engagement-2018-ep-008/.

Brady shares some surprising statistics on which generations are spending the most time on social media.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? Adults 18-35 are spending 6 hours and 19 minutes on social media each week (1:07) Gen X spends 39 more minutes per week on social than Millennials (Source: Nielsen) (1:19) Adults age 35-49 are spending 6 hours and 58 minutes on social media each week (1:32) Adults over 50 are spending 4 hours and 9 minutes on social media (1:40) The average Sunday service is a little over one hour in length - so even adults 50+ are spending about 4X as much time on social media as they are in church - and that’s assuming the attend every week (1:59)   Show Notes & Resources Mentioned Nielsen Social

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools   #TIMESTAMPS:   2:57 - What are some posts that you would maybe see on aworship ministry page that would get good engagement? 13:17 - The focus for my church is our local area but for my Pastors ministry, it’s international.I am interested in how you would approach marketing being this, is it together or separately? 18:05 - What should we do with prophecies in relation with service order? They're hard to just “schedule in”. 24:46 - What is best way to communicate with our main campus that is a more older generation, and the new campus that is predominately millennials?   Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month.   Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pr

Go where the attention is - with most North Americans using social media daily, churches have an incredible opportunity. Brady shares which platform your church should be on.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? 68% of all American are active on Facebook (Pew)(0:38) Go where the attention is (1:04) Imagine a giant shopping plaza is put in your community… (2:04) Facebook targeting (4:24) If there was a public place in your community where 7 out of every 10 people visited daily, would you as a church have a presence there? (5:07)   Show Notes & Resources Mentioned Pew Research Center Study Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mill

Communication has shifted drastically in the last several years with the introduction of the internet and social media. Brady talks about this shift and how it's changing the world.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? In 2006 I was 15 years - just a little over ten years ago...here's a list of things that didn't exist at the beginning of 2006: Facebook, Twitter, Instagram, Snapchat, iPhones, Uber, Airbnb, Dropbox, Spotify, Netflix, and it goes on...(0:36) The communication shift (2:21) This is just the beginning - how are you going to react? (3:50) Every industry is being disrupted; churches are not immune (4:10) Point of contact (5:52)   Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro

Storytelling is the most important skill you can learn to help your church grow, succeed, and accomplish your vision and mission. In this episode Brady shares his 3 step storytelling formula.   Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code “daily” to get a 10% forever discount, along with Brady’s private vault of 25 proven video templates.   What's In This Session? In 1992, the average age of a Protestant lead pastor was 44 years old. In 2016, the average age was 54 years old - a full decade older (Barna) (0:42) Millennials are the largest living generation in North America (1:36) In 1968, 55% of pastors were under the age of 45. In 2017, just 22 percent are under the age of 45 (Barna) (2:32) Give every decade a voice (3:49) Two way problem: More Millennials need to step up (do it yourself if you need to Millennial); More older pastors need to step aside (or watc