Outside By Design

That's right... THE Katie Burrell.  The brilliantly hilarious Katie Burrell is here this week and she talks about taking her ski comedy/documentary film Dream Job on a world tour, why she hates marketing, her process for stand up comedy, and creating her hybrid characters that make so many laugh.  Watch Dream Job Here Follow Katie: @katieburrelltv katieburrelltv.com @colleen_gentemann @evans_leah @dinyharrison54 @the_blondes_ You'll enjoy this film, too   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Everybody messes up, it's just how you react that counts. This week we're joined by Jenny Verrochi, Co-Founder of Wild Barn Coffee (formerly Backcountry Nitro). Jenny talks about getting caught up in the Backcountry trademark debacle, her experience founding a company with her best friend, and how they bring an authentic, wild spirit to their brand. We can't wait to see where Wild Barn goes from here! Follow Jenny: @jennnnygirl @wildbarncoffee wildbarncoffee.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Fall in love with the problem, not the solution. This week we're joined by Alyssa Ravasio, founder of Hipcamp! Alyssa talks how she started her businesses, the things she's learned through entrepreneurship, putting values before products, and our word of the month, synthesis.  Follow Hipcamp: @hipcamp hipcamp.com Photography Program Jane Kim Art   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Are you celebrating Women-Led Wednesday today? We launched this week's episode a day early because today (November 27th) is Women-Led Wednesday - a national shopping holiday founded by this week's guest Cassie Abel! Cassie is a self-described accidental entrepreneur - she’s the CEO and Co-Founder at Wild Rye, Owner at White Cloud Communication, and Managing Director/Creator of Women-Led Wednesday. Cassie talks about her path to being a business owner, her biggest struggle as an entrepreneur, and why role models are important. Enjoy the show and don't forget to shop women this holiday season! Follow Cassie: @cassieabel @wild_rye_ @whitecloudcommunication @womenledwednesday womenledwednesday.com wild-rye.com whitecloudcommunication.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Failure and setbacks are all part of the creative process. This week we talk with action sports photographer Reuben Krabbe about his latest projects, how he gathers new creative ideas, how he prioritizes safety when working in the backcountry, and how he takes care of himself with such a demanding job. Watch Nebula: nebula-film.com Follow Reuben: @reubenkrabbe   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

"If I had stopped when I felt defeated, I wouldn't be where I am now." Today we have the brilliant and entrepreneurial Shannon Mahre on the show! Shannon joins us to talk about her three businesses, balancing being a parent while working alongside her spouse, her advice to freelancers, and a diagnosis that changed her life. Follow Shannon: @shannonmahre @girlswithgritnw @mahremedia @mahremade www.shannonskouras.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Becky's not your typical attorney. This week on Outside by Design we're joined by Becky Mendoza: action sports contract lawyer, founder of Action Sports Law Group, and co-founder of Changing Tides Foundation. Becky is not only wicked smart, but she also gives a damn. Becky talks about staying on top of changes in the legal world, how she stays nimble as an entrepreneur, what drives her, and the work she does around the world with Changing Tides Foundation. Follow Becky: @actionsportslaw @changingtidesfoundation changingtidesfoundation.org Colorado Sun article on Backcountry.com Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

When you follow what you love, everything will fall into place. This week we speak with Allison Miles, Community & Content Manager at Ruffwear! Allison shares her transition from the law profession to the outdoor industry, the unique aspects of representing four-legged customers, and how Halloween at Ruffwear is the best day of the year. Allison also gives some advice for receiving creative feedback and how she blends her personality into her work.  Follow Allison: @allimmmiles @ruffwear   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

If you're doing something without a purpose, stop doing it. This week we're joined by Heidi Jo Dent - retired Team USA Paralympic snowboarder and all-around badass. Heidi talks about how she ended up joining the team, the heartbreak of breaking her prosthetic at the Sochi Olympics, finding new purpose as a special education teacher, and how outdoor recreation serves as the greatest equalizer. Follow Heidi Jo: @hjduce   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Without purpose, what are you doing? This week we're joined by Jainee Dial, co-founder and Chief Creative Officer of WYLDER. Jainee brings her brilliant mind to this episode and speaks about her entrepreneurial journey, how she turns to the outdoors to find inspiration, and her thoughts on curiosity's role in creativity. Follow Jainee: @jaineedial @wyldergoods wyldergoods.com jaineedial.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

Don't be afraid to flirt with the people and brands you're want to work with! Gretchen Powers brings her creative energy and realness to the show this week and we can't thank her enough. Gretchen shares how she makes people comfortable in front of a camera, how she navigates mental health as an entrepreneur, and the “glitter fingers” feeling she gets when she finds a story she just has to tell. Give it a listen! Follow Gretchen: @gpowersfilm ​@powersprovisions gpowersfilm.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe and if you haven't already, please leave us a review to let us know what you think about the show!

If you tackle one accomplishment a day, you'll reach your goals before you know it. This week on the show we have none other than Ashley Rankin, founder of SHREDLY! If you’ve seen a wild pair of women’s bike shorts on the trail, you’ve experienced the power of SHREDLY. Ashley shares how she stays true to her purpose, the conundrum of self-identifying as your business, and how naiveté can be an advantage when launching into the unknown.  Follow Ashley: @anikkir @shredly shredly.com ​ Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

"I realized I was as lost as anybody I found." This week we're joined by Susan Purvis - avalanche dog trainer, empowerment speaker, outdoor medicine educator and author of the bestselling outdoor adventure memoir, Go Find. Susan has dedicated her life to helping people, and today on the show she shares her transition from educator to writer. Susan talks about how fear can hold us back and how we can get lost in our emotions and relationships just as easily as we can get lost in the woods. Listen as Susan shares how she returns to alignment and how her recent switch to sobriety has impacted her creativity. Follow Susan: www.cboutdoors.com susanpurvis.com Susan's Facebook Page @susanpurvisauthor   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Getting more women on bikes is more than just a business to Lindsey Richter. As the founder (and Director of Inspiration) at Ladies AllRide, Lindsey's mission is to help women conquer their fears on bikes - and in turn, their fears in all aspects of their lives. Lindsey talks about finding a place in the bike industry, aligning her values with her business, and her transition from racing to teaching. Follow Lindsey: @ladiesallride ladiesallride.com Ladies AllRide Facebook Page @gritclinics gritclinics.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

What is the benefit of diversity in the outdoor industry? This week we're joined by Vasu Sojitra: professional athlete, Adaptive Sports Director at Eagle Mount Bozeman, and Coordinator at Earthtone Outside MT. Vasu shares his work to elevate the voices of underrepresented folks in the outdoor industry, his mission as a professional adaptive athlete, how he navigates skiing's bro culture, the barriers to entry in snow sports, and our word of the month, Alignment. Follow Vasu: @vasu_sojitra www.vasusojitra.com earthtoneoutside.org eaglemount.org   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Remember, you are a badass. This week we're joined by Sensi Graves, professional kiteboarder and founder of Sensi Graves Bikinis. Sensi talks about grounding herself in gratitude, both in work and play. She shares her struggles to balance being an athlete and a businesswoman, as well as her personal mantra when things get tough. Sensi's approach to product photography and social media is refreshing and her positivity radiates through her words. Enjoy the show and have a happy Outdoor Retailer week, everyone!  Follow Sensi: @sensigraves @sensibikinis sensigravesbikinis.com   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast If you liked this episode, share it with a friend! Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

When you can't find the community you're searching for, you create it yourself. We're joined this week by Perry Cohen, Executive Director and Founder of The Venture Out Project. Perry talks about providing a safe community for TVOP participants, how outdoor brands can move beyond the gender binary, and how nature helped him feel comfortable in his body for the first time.  Follow Perry: @theventureoutproject ventureoutproject.com Diversify Outdoors   Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

Outdoorists have the unique opportunity to create change. This week's guest is the incredible Katie Boué - outdoor advocate and creative powerhouse. Katie shares the importance of finding nuance in complicated topics, her method of distilling policy issues into bite sized nuggets, and how she finds balance in her work and herself. Follow Katie: @katieboue Twitter themorningfresh.com

It's a Wheelie Q&A episode! Lisa and Iris answer our listeners' burning questions about Wheelie, entrepreneurship, manifestation, and the weird things we do at work. Don't worry, we return to regular Outside by Design programming next week! Outside by Design is the podcast about the business of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, athletes, freelancers, and creatives about crafting a life and career based upon being outside. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!

What do you stand for? We're honored to be joined this week by Rebecca Rusch - adventure athlete, 7x world champion, best selling author, activist, Emmy winner, and damn good person. Rebecca shares her personal manifesto and her guiding principles she follows in all aspects of her life. She also talks about asking for help, the power of pessimism, and what she looks for in a creative team.  Follow Rebecca: @rebeccarusch rebeccarusch.com Blood Road Film Ride MTB Lao   Outside by Design is the podcast about the business of creativity in the outdoor industry. We talk to some of the outdoor industry's finest leaders, entrepreneurs, athletes, freelancers, and creatives about crafting a life and career based upon being outside. Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!