Outside By Design

If you tackle one accomplishment a day, you'll reach your goals before you know it. This week on the show we have none other than Ashley Rankin, founder of SHREDLY! If you’ve seen a wild pair of women’s bike shorts on the trail, you’ve experienced the power of SHREDLY. Ashley shares how she stays true to her purpose, the conundrum of self-identifying as your business, and how naiveté can be an advantage when launching into the unknown.  Follow Ashley: @anikkir @shredly shredly.com ​ Follow us on Instagram: @wheeliecreative View past episodes, transcripts, and more info about the show: wheeliecreative.com/podcast Don't forget to subscribe so you don't miss new episodes every Thursday and leave us a review to let us know what you think about the show!